It’s getting harder and harder for bookmakers to attract new customers, meaning they’re putting more effort into retaining the customers they’ve already got.

Many of the bookmakers will have weekly offers for particular events, i.e. money back if your horse finishes second etc. All of these can be found on our homepage  by selecting ‘existing’ under customer.

In addition to these offers, bookmakers offer ‘loyalty’ programs to ensure customers remain active and keep betting. Some of these offers require you to meet a wagering requirement, whilst others offer ‘free to enter’ competitions or pools. If you don’t know about them, you are potentially missing out.

Some of these offers can be quite confusing though, with the wagering requirements, time of the week to place the qualifying bets, and when the bets are awarded. We have therefore gone through each bookmaker to firstly find out who has loyalty schemes, and secondly then to explain them in plain English.

1) Sky Bet Club

Sky Bet Club

  • Reward: A free £5 bet each week
  • Requirement: Bet £25 every week

Bet £25 of qualifying bets each week, and Sky Bet will give you a free £5 each time.

You need to opt in to the Sky Bet Club in order to qualify and receive the free bet. Once you’ve opted in, you don’t need to opt in every week. You will only need to opt in again, if you go more than two weeks without qualifying for the free bet. Generally most markets and bets contribute towards the £25 wagering requirement. The odds of the qualifying bets do need to be at least evens (2.00) , and cashed out bets don’t contribute.

It’s available to all customers, so if you do find yourself frequently betting this amount, it’s definitely worth considering signing up to a Sky Bet for the ongoing loyalty bonus.

2) William Hill Offer Club

William Hill Offer Club

  • Reward: A free £5 bet each week
  • Requirement: Bet £20 or more on football accumulators each week

William Hill reward customers who bet £20 on football accumulators each week with a £5 free bet. Compared to the Sky Bet Club, there is a lower wagering requirement, but with William Hill the qualifying bets do need to specifically be on football accumulators. Doesn’t need to be one £20 accumulator bet in one go, but is collectively over the week. Each accumulator does need to have at least four selections in it and the cut off point for making the qualifying bets for the week is 23:59 every Thursday.

Similar to SkyBet, you need to opt into the William Hill Offer Club to receive this reward.

3) Betway Free Bet Club

Betway free bet club

  • Reward: £10 in free bets each week
  • Requirement: Bet £25 or more on football accumulators each week

Bet £25 or more on your football accumulators during the week, and Betway will give you a £10 in free bets. To qualify, the £25 in bets need to be placed between Saturday midnight, and Friday midnight.  Once you’ve done that, you’ll be given your free bets in two £5 instalments. One £5 free bet will be given to you at midday on Saturday (this will be available to you to use until midday the following Monday). The second free £5 will be credited on Monday at 2pm (this will be available to you to use until 2pm the following Friday).

You need to opt in to receive this offer.


4) VIPP loyalty club offer

VIPP club offer

  • Reward: A free £10 bet each week
  • Requirement: Bet £10 x 5 times on any sport during a week

Bet £10 five times during the week, and Paddy Power will credit you a £10 free bet on the following Monday. Bets can be made on any sport, and can include single selections and accumulators as long as the combined odds exceed 1.5 or greater. Contributing bets have to be made on different selections, i.e. if you were planning to bet £50 on a Manchester United win anyway, placing five £10 bets will only count as one £10 bet in this loyalty programme. One other thing to be made aware of is that cashed out bets do not count. The bet must be settled.

You need to opt in to receive this offer.

5) Winner mobile loyalty free bets

Winner loyalty

  • Reward: Up to £200 in free bets
  • Requirement: £10 for every 20 x £10+ bets placed

First of all, as the name of this loyalty scheme makes clear, this is for mobile users only.  This reward offer can pay out a lot more, but in order to get that higher amount, you need to be betting a lot more. In theory, you might need to stake £200 in order to receive just a £10 free bet. Unlike the others on this page, it is calculated on a monthly basis, and qualifying bets count from a range of sports, including horse racing, football, tennis, snooker, darts and US sports.

Sky Super 6 (An extra customer benefit) 

Sky Super 6

  • Reward: A chance to win up to £250,000
  • Requirement: Free to enter with a Sky Bet account

This isn’t strictly a loyalty program because it is free to enter, but it is one of our favourites, and those who watch Gillette Soccer Saturday will certainly be aware of it.

Simply predict the correct score of the six chosen football fixtures, and if you get them all right, you will win a share of £250,000. If no one gets it right, then the person with the highest amount of points will win £5,000. Two points are awarded for a correct outcome of a match, and five points for a correct score.

It’s free to enter, and fun, so why would you not make the effort to enter it every week?

SkyBet customers can use their accounts to play, even if you’re not otherwise betting as it’s free to enter the Sky Super 6.

Bet Victor Golden Goal (An extra customer benefit) 

Bet Victor Golden Goal

  • Reward: A chance to win up to £25,000
  • Requirement: Free to enter with a Bet Victor account

Each week, Bet Victor runs a golden goal competition for existing members. It’s free to play, although if you wager £25 during the week, you earn an extra go, and again a further £25 earns you a final third pick. To win the prize draw of £25,000, you simply need to:

  • Predict the first goal scorer, e.g. Aguero
  • Predict the minute the first goal is scored, e.g. 23rd minute

It’s typically the latter game on a Saturday televised that Bet Victor pick for their golden goal competition.

It can pay dividends to not pick a conventional scorer and minute. To give an example, in the Chelsea vs Manchester United game, Pedro scored in the opening minute. No one won the pool, but in the Liverpool vs  Watford game the next month, Mané scored in the 27th minute. A popular choice, seeing the pool split between 231 people!

Because it is free to play for one prediction, similar to the Sky Super 6, there isn’t really a reason to not be playing the Bet Victor golden goal competition. If you earn more predictions, even better as that will improve your chances of winning.

To wrap up

The majority of the loyalty schemes listed in this article were launched in 2016. We would not be surprised if other bookmakers roll out similar schemes too, and when they do so, we’ll be sure to update this page.

For now, it’s Sky Bet, William Hill, Betway and (to some degree) Winner, who have the best loyal programs. At the moment, we favour the Sky one, simply because of the range of sports you can make your qualifying bets on.

On top of that, there some other ‘perks’ that existing customers can get. Sky Super 6, and Bet Victor’s Golden Goal competitions don’t require you to have staked anything in order to participate. Really, if you have an account either either or both of these bookmakers, you should be logging in weekly for your free chance to win some dosh.