It’s getting harder and harder for bookmakers to attract new customers. They’re now putting more effort into retaining the customers they’ve already got.
Many of the bookmakers will have weekly offers for particular sporting events. For instance, it is possible to get money back on goalless draws, and horses finishing second.

These existing customer offers are updated daily on My Betting Sites.

In addition, some bookmakers run ‘loyalty’ programs. This helps incentivise players to bet more on particular brands. Between free bets and free competitions to enter, it is valuable to be aware of them.
This article covers all the loyalty programs and added existing customer perks.

 1) Betway Free Bet Club

Betway free bet club

  • Reward: £10 in free bets each week
  • Requirement: Bet £25 or more on football accumulators each week

Bet £25 or more on your football accumulators during the week and Betway will give you a £10 in free bets. To qualify, the £25 in bets need to be placed between Saturday midnight, and Friday midnight.  Once you’ve done that, you’ll be given your free bets in two £5 instalments. One £5 free bet will be given to you at midday on Saturday (this will be available to you to use until midday the following Monday). The second free £5 will be credited on Monday at 2 pm (this will be available to you to use until 2 pm the following Friday).

You need to opt-in to receive this offer.

2) Paddy’s Reward Club

Paddy's Reward Club

  • Reward: A free £10 bet each week
  • Requirement: Bet £10 x 5 times on any sport during a week

Bet £10 five times during the week and Paddy Power will credit you a £10 free bet on the following Monday. Bets can be made on any sport and can include single selections and accumulators as long as the combined odds exceed 1.5 or greater. Contributing bets have to be made on different selections, i.e. if you were planning to bet £50 on a Manchester United win anyway, placing five £10 bets will only count as one £10 bet in this loyalty programme. One other thing to be made aware of is that cashed out bets do not count. The bet must be settled. Free bets are credited by 12 pm on each Monday.

The Paddy’s Reward Club also has a prize draw to close the year. Until the 11th December 2017, Paddy Power are also giving away three £10,000 free bets. Through participating in the Paddy’s Reward Club, you will receive entries into a draw. Three people will win a £10,000 free bet, for which they have to use on one selection at minimum odds of 1.50. Would make for an interesting bet.

You need to opt-in to receive this offer.

3) Winner Mobile Loyalty Free Bets

Winner loyalty

  • Reward: Up to £200 in free bets
  • Requirement: £10 for every 20 x £10+ bets placed

First of all, as the name of this loyalty scheme makes clear, this is for mobile users only.  This reward offer can pay out a lot more, but in order to get that higher amount, you need to be betting a lot more. In theory, you might need to stake £200 in order to receive just a £10 free bet. Unlike the others on this page, it is calculated on a monthly basis, and qualifying bets count from a range of sports. Sports include horse racing, football, tennis, snooker, darts and US sports.

4) Boylesports ‘Acca Loyalty’ Offer

  • Reward: Free £5 accumulator bet
  • Requirement: Place 5 x £5 accumulators

Boylesports have recently revamped their ‘acca loyalty’ offer. You can earn a £5 free football accumulator by earning five stamps. You will earn a stamp every time you place an accumulator with at least five selections and total odds of 4.00. It is possible to only earn one stamp per day. You need to opt-in first to receive this offer.

Bet Victor Golden Goal (An Extra Customer Benefit)

Bet Victor Golden Goal

  • Reward: A chance to win up to £25,000
  • Requirement: Free to enter with a Bet Victor account

Each week, Bet Victor runs a golden goal competition for existing members. It’s free to play, although if you wager £25 during the week, you earn an extra go, and again a further £25 earns you a final third pick. To win the prize draw of £25,000, you simply need to:

  • Predict the first goal scorer, e.g. Aguero
  • Predict the minute the first goal is scored, e.g. 23rd minute

It’s typically the latter game on a Saturday televised that Bet Victor picks for their golden goal competition.

It can pay dividends to not pick a conventional scorer and minute. To give an example, in the Chelsea vs Manchester United game, Pedro scored in the opening minute. No one won the pool, but in the Liverpool vs  Watford game the next month, Mané scored in the 27th minute. A popular choice, seeing the pool split among 231 people!

Because it is free to play for one prediction, there isn’t really a reason to not be playing the Bet Victor golden goal competition. If you earn more predictions, even better as that will improve your chances of winning.

Betway 4 to Score (An Extra Customer Benefit)

Betway 4 to Score

  • Reward: A chance to win up to £25,000
  • Requirement: Free to enter with a Betway account

Each week, pick the team to score first within each the following leagues; Premier League, Championship, League One and League Two. If you get it correct, you can win a prize of up £25,000.

Again this is a free competition to enter, so you should plan to enter it each week.

The goalscorer times are determined by BBC sport, and if goals are scored at the same time, then both teams are eligible for correct predictions. If just one person gets it correct, they will scoop the full £25,000, otherwise, if there are multiple winners, the prize pool is shared equally.

Unibet 6 Predictor (An Extra Customer Benefit)

Unibet 6 Predictor

  • Reward: A chance to win up to £100,000
  • Requirement: Free to enter with a Unibet account

New for the 2017/18 Champions League season, Unibet is giving its customers the chance to win £100,000 by predicting Champions League scores. Log in, and for three selected games on each Tuesday, and three selected games on each Wednesday, predict the correct score. For each round of the Champions League, they will have a prize of £100,000. If more than one person wins, the prize fund is split equally among all winners.

If no one successfully predicts the score, then £25,000 is awarded to the player with the most points. Points are accumulated as part of the process; correctly making other predictions about the matches.

To Wrap Up

If you’re making regular bets, there is value to do so with the same bookmaker. This can unlock you perks such as free bets.

The Paddy Power loyalty scheme is one of the very best at the moment, as it allows you to earn free bets on all sports. Otherwise, they focus more on football accumulators.

On top of that, there some other ‘perks’ that existing customers can get. Bet Victor’s Golden Goal and Betway’s 4 to Score competitions don’t require you to risk anything in order to participate. Really, if you have an account with any of these bookmakers, you should be logging in weekly for your free chance to win some dosh.