Football Betting Offers, Free Bets + Best Odds Guaranteed 2021

18+ | Commercial Content | Wagering and T&C's Apply | Play Responsibly | For New Customers Only

Many online sportsbooks have football betting offers that reward you with free bets and provide the best odds. If you want to join the action, our in-depth article can help you find the best football sign-up offers available.

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  1. Premier League - Up to £30 in Real Cash If your 1st Bet loses

    • Fantastic Customer Service
    • Competitive Football Odds

    Premier League - Up to £30 in Real Cash If your 1st Bet loses

    18+. New customers only. Opt-in, place your first bet on any EPL football market. We’ll refund in cash if your 1st bet loses, up to £30. Valid from 10:00 UK time 14.08.21. Card payments only. T&Cs Apply. | | Please gamble responsibly Full T&Cs
    • Fantastic Customer Service
    • Competitive Football Odds
    Review Claim Offer
  1. £50 In Free Bets When You Place A £10 Premier League Football Bet

    £50 In Free Bets When You Place A £10 Premier League Football Bet

    New customer offer. Place a single pre-play £10 bet on the English Premier League games, 28th - 29th August, min odds 2.0. £30 in free bets are awarded after the qualifying bet has settled. Another £20 on the following day, valid for 30 days, must be used on a Football. Only deposits made using Cards or ApplePay will qualify. T&Cs apply. Full T&Cs
BET £20 GET £20
Bet £10 Get £30
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. UK/IRE customers only. Mobile only. First single bet only. Max stake £/€10. Available from 8am 21/10/21 until 4:30pm 24/10/21 or until customers first bet is placed. Customers can place one bet on the Man Utd v Liverpool Special only. One bet per customer, household and IP address only. T&Cs apply Full T&Cs

How We Picked Our Best Football Betting Offers

When choosing between the best football betting offers, there are a few factors we tend to consider. The ultimate decision depends on your personal preferences, though. We simply line up the best choices for you, and you get to choose which suit you the most.

However, this doesn’t mean you should ignore the other points that are not of priority to your decision-making process, as all our check-points can help you select a safe and reliable bookmaker.

Below are the top five factors that we take into account when picking the best football betting offers from different top betting sites:

1. Licensing

Firstly, you need to check that the bookie holds a valid license. You can do this by scrolling down to the bottom of its site and reading the small print. This is a vital step, as it proves that the sportsbook isn’t a scam, nor is it out to steal your money.

The most well-known licensing bodies include the UK Gambling Commission, Malta Gaming Authority, Government of Curacao and the Gibraltar Government. If you visit a sportsbook and spot one of these licensing bodies, you can assume it’s a safe bet.

2. Wagering Requirements

Like taxes, you can’t avoid wagering requirements. The good news is that they’re different at every bookie. You can do some hunting to find a decent sportsbook with relatively reasonable requirements.

Not sure what a wagering requirement is? Essentially, it’s a bet multiplier that tells you how many times you have to play the bonus. Meeting this wagering requirement clears your bonus so that you can withdraw your winnings.

Sometimes, further rules apply that only allow you to bet on specific markets. Additionally, any winnings you earn while working towards this requirement form part of a separate balance. This balance can only be released to your wallet after completion.

Before you redeem any football offers, make sure you read the rules thoroughly. This will help you avoid any surprises and it’ll also give you all the information you need.

3. Terms and Conditions

It can be a hassle to read through dozens of pages filled with small print jargon. However, doing this can also save you from unnecessary headaches. As with all industries, the gaming industry too operates on the call for transparency, which in turn makes it crucial that you read the Ts&Cs, s this is where all is laid out plain and clear for all to see and peruse.

Look out for information relating to football sign-up offers exclusions, account restrictions, account limits, as well as maximum stake limits.  Additionally, check out the accepted payment methods and deposit and withdrawal waiting periods.

4. Betting Markets

Make sure that the bookie has betting offers on your favourite sport, which in this case is football. Otherwise, it would be a waste to redeem any football betting offers that don’t allow you to wager on your chosen markets.

You should also check if they offer diverse bet types such as under/over, half-time and full-time and correct score.

5. Usability

Lastly, take a look at the usability of the site. Can you easily navigate to each section? Is it straightforward to place a wager? Is there an app available? Does the bookie offer customer support?

Questions like these can help you suss out the low-quality sportsbooks from the high-quality ones, ensuring a well-rounded gambling experience.

FAQ About Football Betting Offers

If you have any unanswered questions about football betting offers, you can check out our comprehensive list of frequently asked questions below.

Other Football Betting Offers – Best Online Betting Promotions

There are endless options to choose from when it comes to online sportsbooks and the promotions associated with each brand. Additionally, many of these bookies provide worthwhile football betting promotions that can give you some free bet offers too.

Here are some other football offers that you can check out:

Bookmaker Welcome Bonus Wagering Requirements Register Now

football betting offers - 2021

Place a qualifying bet and receive free bets on sports Place your first bet at odds of evens or greater within 14 days of registration. Free bet valid for seven days. Claim Offer

football betting offers - 2021

Receive a free bet when you win a football same game multi Place a winning same game multi-bet at odds of evens or greater on football Claim Offer
William Hill

William Hill Logo 145px

Use the promo code and place a qualifying bet to receive free bets Place your first bet at odds of evens or greater. Free bet valid for seven days. Claim Offer

football betting offers - 2021

Place a qualifying bet and receive free bets on sports Place your first bet at odds of evens or greater. Free bet valid for seven days. Claim Offer

Types of Football Betting Offers

Sportsbooks have a plethora of different kinds of football betting promotions available – and they aren’t all created equally.

If you’re a brand new customer, you can usually only redeem one of the many football sign up offers. This means you need to pick the offer that suits your preferences and betting style the most.

Let’s briefly look at the most common football offers:

Free Bet Offers

Football betting promotions like this have been around since the dawn of online bookies. It’s a straightforward offer that aims to encourage new players to open an account.

Generally, you can only receive free bet offers when you make a qualifying deposit. In the past, no deposit free bet offers were widely available. Many punters took advantage of this and racked up big wins without spending a penny. In turn, this prompted bookies to remove no deposit free bet offers accordingly.

So, to sum it up, betting offers in the form of free bets are usually offered to new players that create an account and make a qualifying deposit that would no doubt be dependent on the bookie’s specific requirements.

Matched Deposit Bonus

Other football betting offers include a promotion known as the ‘Matched Deposit Bonus’. These betting offers match your qualifying deposit with an amount of the same value, up to a maximum payback threshold.

A matched deposit bonus can be available to new players as well as existing players, depending on the sportsbook in question. Additionally, it can provide a match of any percentage, but a complete match (also referred to as a 100% match bonus) is most common.

Event Offers

You can use almost all free bets on any sport you like, but sometimes football betting promotions are specific to a certain sport or event. In addition, event betting offers are often available for both new and existing players.

Significant events like the World Cup, UEFA Euros, and the Champions League generally rack up a lot of event-specific football offers. So, keep an eye out for these types of promotions when a big sporting event takes place.

Enhanced Odds

Many football betting offers fall into more than one category. For instance, event betting offers can also be an example of an enhanced odds promotion.

This type of promotion refers to a payout at higher odds than you would normally expect. Also, it’s almost always up for grabs for new and returning punters alike.

Many bookmakers will also incorporate time-specific enhanced odds betting offers on a strong favourite for a game. This tactic gains the bookie publicity and the promotion fulfils its job.

Football Betting Markets

Before online sports betting existed, punters were limited to placing wagers on the full-time result. However, that’s not the case anymore, and there’s now a vast range of different football betting markets available.

Here are the most popular football markets to bet on;

  • Correct score
  • Half time/full time
  • First goalscorer
  • Win to nil
  • Over/under goals
  • Asian handicap
  • Win-draw-win
  • Draw no bet
  • Double chance
  • Both teams to score and win

The betting markets and odds vary at different bookies. These are the most common betting types that you can generally find at most online sportsbooks. The odds will also differ according to different teams and games.

If you’re serious about betting on football, you need to be aware of the differences in these markets. Additionally, you should only wager on markets that you’re familiar with and suit your betting preferences. By doing this, you can significantly increase your opportunities and possibly your earning potential.

Correct Score

This is one of the most common markets that you can find at just about any betting sites. It allows you to estimate the final score of a football match. If your guess is correct, your wager wins. Since football is a somewhat unpredictable sport, you can often find quite competitive odds here.

Half Time/Full Time

With this type of bet, you estimate what the score will be at half-time and at full-time. To win the wager, both predictions must be correct, which generally attracts higher odds.

First Goalscorer

As the name suggests, this market allows you to predict who will score the first goal of the match. The total goals scored has no impact on whether your wager wins – all that matters is that the first goalscorer is the same as your bet. It’s literally as easy as that!

Win to Nil

This wager requires your team to win the match with a clean sheet. So, if your team wins the match but concedes a goal, your bet loses. This market can offer attractive returns, depending on the team and match you choose.

Over/Under Goals

This market allows you to wager on whether the total amount of goals scored is above or below the given number.. Keep in mind that “over” is usually more popular than “under” as it runs for the full game.

Asian Handicap

This bet adds a handicap to a specific team, such as -1 goal, which is calculated with the final result. For example, if you bet on a team with a +1.5 goal advantage, your wager will win if the other team doesn’t score more than two goals. This market allows you to bet on the underdog while upping your chances of making a potential profit.


Here, you can bet on one team to win the game, or you can bet that the match ends in a draw. If there’s a clear favourite, it offers an easy betting option. It’s a common betting market offered by the majority of bookies, so keep an eye out for this option.

Draw No Bet

This wager gives you a form of protection by removing the draw option from the match. So, if the game ends in a tie, your stake is returned to you. This market is useful if you’re unsure that a team will win because even if they don’t, you’ll get your money back.

Double Chance

This market allows you to bet on two of the possible outcomes of a football game: home and draw, home and away, or away and draw. It offers shorter odds than other markets, but you can maximise your earnings by using an accumulator bet as well.

Both Teams to Score and Win

This is a highly popular betting market that you can find at virtually any bookie. Here, both teams need to score, and the team you choose to back must win as well.

Upcoming Football Events

It’s no secret that the top football events produce a horde of promising betting markets along with attractive odds. Additionally, many bookies offer football betting offers to go along with these popular events. These betting offers give you the chance to win big without having to spend as much of your bankroll.

Let’s take a look at the top three upcoming football events:

FIFA World Cup

Football isn’t only the world’s most-watched and most-played sport – it also holds the title as the most popular sport to bet on.

The FIFA World Cup is the pinnacle of football betting, providing billions in revenue. In fact, the 2018 World Cup saw global bookmakers net more than £40 billion in profits.

The next instalment is set to return in 2022, so keep your eyes peeled on the teams that qualify for this exclusive championship. Favourites include the 2018 winners, France, as well as Germany, Spain, and England, to name a few.

Premier League

This league has numerous international football stars and many big clubs that have cemented the Premier League as an international betting event.

The season runs from August to May every year, with 20 teams competing for the title, resulting in an astonishing 380 matches. Since the inception of the Premier League in 1992, only six clubs have won the title, with Manchester United sitting at thirteen title wins.

The Premier League never disappoints, providing non-stop action with various twists and turns. Take Leicester City for example, who had one of the biggest surprise title victories in English football in the 2015/2016 season.

Champions League

This is the most prestigious tournament in European football. It provides some incredible betting opportunities on the best teams, players, and games that Europe has to offer.

The Champions League consists of 32 teams, split into groups of four. Group stage games take place between September and December, while knockout games commence in February, with the final events held in May.

During the knockout stage, each team plays a home and away game. This means more betting opportunities to take advantage of since a loss away doesn’t rule out a home win.

Find out more on our Champions League betting offers.

What Are the Best Football Betting Promotions for Existing Users?

If you’re an avid online punter, you’ve probably noticed that football betting offers tend to dry up a little the more you play.

Additionally, many bookies tend to focus their bonuses on brand new punters in the form of football sign up offers.

However, if you do some digging (like we have), you’ll quickly find that you can take advantage of several ongoing betting offers to beef up your bankroll. These include reload bonuses, loyalty programs, competitions, as well as the occasional free bets, among others.

Reload Bonus

Football betting promotions like this are very similar to a matched deposit welcome bonus. However, they’re only available to regular players and generally offered at less than a complete match.

Loyalty Program

A loyalty program allows you to rack up points for every bet you place. Then, you can use these accumulated points to redeem cash prizes or other rewards.


Many bookies incorporate competitions to allow you the chance to earn big. An example is a football predictor game. You need to correctly select and predict eight results to win a cash prize in this competition.

Other Offers

Occasionally, a sportsbook may promote betting offers that require you to deposit a specific amount to receive a free bet. Or, it can provide an accumulator offer that allows you to wager on multiple events. Essentially, it depends on the bookie and what they’re willing to give players.

Here are the top ten bookies with football offers for existing punters:

  • Betfair
  • William Hill
  • Coral
  • Unibet
  • ComeOn
  • Ladbrokes
  • Paddy Power
  • 888 Sport
  • Betway
  • Sport Nation

Free Bet Calculator

If you’re looking for an advanced tool to help you figure out your earning potential, a free bet calculator is a perfect solution. It allows you to calculate the potential profits on a large range of wagers.

Some bet types supported by a free bet calculator include each-way bets, singles, doubles, accumulators and round robins.

You can enter as many selections as you like. Additionally, there are customisable settings to help you work out your potential winnings on every bet you place.

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