Football Betting Offers, Free Bets and Best Odds Guaranteed

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Many online sportsbooks have football betting offers that reward you with free bets and provide the best odds. If you want to join the action, our in-depth article can help you find the best football sign up offers available. 

Let’s begin with the top five bookmakers that provide some of the best football offers:

  1. Bet £10 Get £30 in Free Bets + 60 Free Spins

    • Great Loyalty program

    Bet £10 Get £30 in Free Bets + 60 Free Spins

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. Full T&Cs
    • Great Loyalty program
    Review Claim Offer
  2. Bet £5 Get up to £30 Bonus

    • User-friendly interface

    Bet £5 Get up to £30 Bonus

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. Full T&Cs
    • User-friendly interface
    Review Claim Offer
  3. Bet £10 Get £30 in Free Bets + £10 Casino Bonus

    • Enhanced Odds

    Bet £10 Get £30 in Free Bets + £10 Casino Bonus

    New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply. Full T&Cs
    • Enhanced Odds
    Review Claim Offer
  4. Open Account Offer

    • Reliable bookmaker for all
    • A wide range of sports options

    Open Account Offer

    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code MYBETCODE can be used during registration, but does not change the offer amount in any way. Full T&Cs
    • Reliable bookmaker for all
    • A wide range of sports options
    Review Claim Offer
  5. Up to £40 Money Back + £10 Casino Bonus

    • Great reliable odds
    • In Play betting

    Up to £40 Money Back + £10 Casino Bonus

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min odds of 1.40 (2/5), 25x for Casino. £10 casino bonus credited next working day; 35x wagering on casino. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs
    • Great reliable odds
    • In Play betting
    Review Claim Offer


How We Picked Our Best Football Betting Offers

When choosing between the best football betting offers, there are a few factors to consider. The ultimate decision depends on your personal preferences, though. 

However, this doesn’t mean you should ignore the other points, as they can help you select a safe and reliable bookmaker.

Below are the top five factors that we take into account when picking the best football betting offers from different top betting sites :


Firstly, you need to check that the bookie holds a valid license. You can do this by scrolling down to the bottom of its site and reading the small print. This is a vital step, as it proves that the sportsbook isn’t a scam, nor is it out to steal your money. 

The most well-known licensing bodies include the UK Gambling Commission, Malta Gaming Authority, Government of Curacao and the Gibraltar Government. If you visit a sportsbook and spot one of these licensing bodies, you can assume it’s a safe bet.

Wagering Requirements

Like taxes, you can’t avoid wagering requirements. The good news is that they’re different at every bookie. You can do some hunting to find a decent sportsbook with relatively reasonable requirements. 

Not sure what a wagering requirement is? Essentially, it’s a bet multiplier that tells you how many times you have to play the bonus. Meeting this wagering requirement clears your bonus so that you can withdraw your winnings. 

Sometimes, further rules apply that only allow you to bet on specific markets. Additionally, any winnings you earn while working towards this requirement form part of a separate balance. This balance can only be released to your wallet after completion. 

Before you redeem any football offers, make sure you read the rules thoroughly. This will help you avoid any surprises and it’ll also give you all the information you need. 

Terms and Conditions

It can be a hassle to read through dozens of pages filled with small print jargon. However, doing this can also save you from unnecessary headaches. Sadly, the gaming industry isn’t known for its transparency, so it’s crucial that you read the T&Cs. 

Look out for information relating to football sign up offers exclusions, account restrictions, account limits, as well as maximum stake limits. Additionally, check out the accepted payment methods and deposit and withdrawal waiting periods.

Betting Markets

Make sure that the bookie has betting offers on your favourite sport, which in this case is football. Otherwise, it would be a waste to redeem any football betting offers that don’t allow you to wager on your chosen markets. 

You should also check if they offer diverse bet types such as under/over, half-time and full-time and correct score.


Lastly, take a look at the usability of the site. Can you easily navigate to each section? Is it straightforward to place a wager? Is there an app available? Does the bookie offer customer support?

Questions like these can help you suss out the low-quality sportsbooks from the high-quality ones, ensuring a well-rounded gambling experience.

FAQ About Football Betting Offers

If you have any unanswered questions about football betting offers, you can check out our comprehensive list of frequently asked questions below. 

FAQ Football Betting Offers

The answer to this question depends on the player’s personal preferences. There isn’t a single promotion that caters to all players. Have a look at what the bookie has on offer before you select the promotion with the most appeal.

New players tend to pick football sign up offers over ongoing promotions, as they provide a bit more value for money. On the other hand, existing players look for ongoing football betting offers.

Yes. Football offers that combine the sportsbook with the casino or poker are possible. However, you won’t find this deal at every operator, so you’ll need to do some hunting.

Yes, but not at the same time. If you select one of the football sign up offers, you’ll need to play the bonus before you can redeem another betting promotion. It may be possible to redeem both football betting offers, but it depends on the bookie.

No. If you receive a bonus, you can’t withdraw it. You can only use it to place bets. If you want to withdraw the winnings earned with your betting offer, you must clear the wagering requirements first.

If you choose to make use of football betting promotions such as football sign up offers, it can give you an advantage in the form of a bankroll boost. You can also use these extra bets to place different wagers and see how the platform works.

Additionally, you aren’t forced to withdraw the winnings, so you don’t have to complete the wagering requirements. Instead, you can try out the bookie and see if you like what it offers.

Other Football Betting Offers – Best Online Betting Promotions

There are endless options to choose from when it comes to online sportsbooks. Additionally, many of these bookies provide worthwhile football betting promotions that can give you some free bet offers.

Here are some other football offers that you can check out:

BookmakerWelcome BonusWagering RequirementsRegister Now

- 2020

Place a qualifying bet and receive free bets on sportsPlace your first bet at odds of evens or greater within 14 days of registration. Free bet valid for seven days.Claim Offer

- 2020

Receive a free bet when you win a football same game multiPlace a winning same game multi-bet at odds of evens or greater on footballClaim Offer
William Hill

William Hill Logo 145px

Use the promo code and place a qualifying bet to receive free betsPlace your first bet at odds of evens or greater. Free bet valid for seven days.Claim Offer

- 2020

Place a qualifying bet and receive free bets on sportsPlace your first bet at odds of evens or greater. Free bet valid for seven days.Claim Offer

Types of Football Betting Offers

Sportsbooks have a plethora of different kinds of football betting promotions available – and they aren’t all created equally. If you’re a brand new customer, you can usually only redeem one of the many football sign up offers. This means you need to pick the offer that suits your preferences the most.

Let’s briefly look at the most common football offers:

Free Bet Offers

Football betting promotions like this have been around since the dawn of online bookies. It’s a straightforward offer that aims to encourage new players to open an account.

Generally, you can only receive free bet offers when you make a qualifying deposit. In the past, no deposit free bet offers were widely available. Many punters took advantage of this and racked up big wins without spending a penny. In turn, this prompted bookies to remove no deposit free bet offers.

So, to sum it up, betting offers in the form of free bets are usually offered to new players that create an account and make a qualifying deposit that depends on the bookie’s specific requirements.

Matched Deposit Bonus

Other football betting offers include a promotion known as the matched deposit bonus. These betting offers match your qualifying deposit with an amount of the same value, up to a maximum threshold. 

A matched deposit bonus can be available to new players as well as existing players, depending on the sportsbook. Additionally, it can provide a match of any percentage, but a complete match is most common. 

Event Offers

You can use almost all free bets on any sport you like, but sometimes football betting promotions are specific to a certain sport or event. In addition, event betting offers are often available for both new and existing players.

Significant events like the World Cup, UEFA Euros, and the Champions League generally rack up a lot of event-specific football offers. So, keep an eye out on the promotions when a big sporting event takes place.

Enhanced Odds

Many football betting offers fall into more than one category. For instance, event betting offers can also be an example of an enhanced odds promotion. 

This type of promotion refers to a payout at higher odds than you would normally expect. Also, it’s almost always up for grabs for new and returning punters.

Many bookmakers will also incorporate time-specific enhanced odds betting offers on a strong favourite for a game. This tactic gains the bookie publicity and the promotion fulfils its job.

Football Betting Markets

Before online sports betting existed, punters were limited to placing wagers on the full-time result. However, that’s not the case anymore, and there’s now a plethora of different football betting markets available.

Here are the most popular football markets to bet on:

  • Correct score
  • Half time/full time
  • First goalscorer
  • Win to nil
  • Over/under goals
  • Asian handicap
  • Win-draw-win
  • Draw no bet
  • Double chance
  • Both teams to score and win

The betting markets and odds vary at different bookies. These are the most common betting types that you can generally find at most online sportsbooks. The odds will also differ according to different teams and games.

If you’re serious about betting on football, you need to be aware of the differences in these markets. Additionally, you should only wager on markets that you’re familiar with and suit your betting preferences. By doing this, you can significantly increase your earning potential.

Correct Score

This is one of the most common markets that you can find at most betting sites. It allows you to estimate the final score of a football match. If your guess is correct, your wager wins. Since football is a somewhat unpredictable sport, you can often find lucrative odds here.

Half Time/Full Time

With this type of bet, you estimate what the score will be at half time and at full time. To win the wager, both predictions must be correct, which generally attracts high odds.

First Goalscorer

As the name suggests, this market allows you to predict who will score the first goal of the match. The total goals scored has no impact on whether your wager wins – all that matters is that the first goalscorer is the same as your bet.

Win to Nil

This wager requires your team to win the match with a clean sheet. So, if your team wins the match but concedes a goal, your bet loses. This market can offer attractive returns, depending on the team and match you choose.

Over/Under Goals

This market allows you to wager on whether the total amount of goals scored is above or below the given number. This is a straightforward market that can also be very profitable. Keep in mind that “over” is usually more popular than “under” as it runs for the full game.

Asian Handicap

This bet adds a handicap to a specific team, such as -1 goal, which is calculated with the final result. For example, if you bet on a team with a +1.5 goal advantage, your wager will win if the other team doesn’t score more than two goals. This market allows you to bet on the underdog while making a potential profit.


Here, you can bet on one team to win the game, or you can bet that the match ends in a draw. If there’s a clear favourite, it offers an almost guaranteed win. It’s a common betting market offered by the majority of bookies, so keep an eye out for this highly profitable option.

Draw No Bet

This wager gives you a form of protection by removing the draw option from the match. So, if the game ends in a tie, your stake is returned to you. This market is useful if you’re unsure that a team will win because even if they don’t, you’ll get your money back.

Double Chance

This market allows you to bet on two of the possible outcomes of a football game: home and draw, home and away, or away and draw. It offers shorter odds than other markets, but you can maximise your earnings by using an accumulator bet.

Both Teams to Score and Win

This is a highly popular betting market that you can find at virtually any bookie. Here, both teams need to score, and the team you choose to back must win as well. 

Upcoming Football Events

It’s no secret that the top football events produce a horde of promising betting markets along with attractive odds. Additionally, many bookies offer football betting offers to go along with these popular events. These betting offers give you the chance to win big without having to spend as much of your bankroll.

Let’s take a look at the top three upcoming football events:

FIFA World Cup

Football isn’t only the world’s most-watched and most-played sport – it also holds the title as the most popular sport to bet on. 

The FIFA World Cup is the pinnacle of football betting, providing billions in revenue. In fact, the 2018 World Cup saw global bookmakers net more than £40 billion in profits. 

The next instalment is set to return in 2022, so keep your eyes peeled on the teams that qualify for this exclusive championship. Favourites include the 2018 winners, France, as well as Germany, Spain, and England, to name a few.

Premier League

This league has numerous international football stars and many big clubs that have cemented the Premier League as an international betting event. 

The season runs from August to May every year, with 20 teams competing for the title, resulting in an astonishing 380 matches. Since the inception of the Premier League in 1992, only six clubs have won the title, with Manchester United sitting at  thirteen. 

The Premier League never disappoints, providing nonstop action with various twists and turns. Take Leicester City for example, who had one of the biggest surprise title victories in English football in the 2015/2016 season.

Champions League

This is the most prestigious tournament in European football. It provides some incredible betting opportunities on the best teams, players, and games that Europe has to offer.

The Champions League consists of 32 teams, split into groups of four. Group stage games take place between September and December, while knockout games commence in February, with the final held in May.

During the knockout stage, each team plays a home and away game. This means more betting opportunities to take advantage of since a loss away doesn’t rule out a home win.

What Are the Best Football Betting Promotions for Existing Users?

If you’re an avid online punter, you’ve probably noticed that football betting offers tend to dry up a little the more you play. Additionally, many bookies tend to focus their bonuses on brand new punters in the form of football sign up offers.

However, if you do some digging (like we have), you’ll quickly find that you can take advantage of several ongoing betting offers to beef up your bankroll. These include reload bonuses, loyalty programs, competitions, as well as the occasional free bets, among others.

Reload Bonus

Football betting promotions like this are very similar to a matched deposit welcome bonus. However, they’re only available to current players and generally offered at less than a complete match. 

Loyalty Program

A loyalty program allows you to rack up points for every bet you place. Then, you can use these accumulated points to redeem cash prizes or other rewards.


Many bookies incorporate competitions to allow you the chance to earn big. An example is a football predictor game. You need to correctly select and predict eight results to win a cash prize in this competition.

Other Offers

Occasionally, a sportsbook may promote betting offers that require you to deposit a specific amount to receive a free bet. Or, it can provide an accumulator offer that allows you to wager on multiple events. Essentially, it depends on the bookie and what they’re willing to give players.

Here are the top ten bookies with football offers for existing punters:

  1. Betfair
  2. William Hill
  3. Coral
  4. Unibet
  5. ComeOn
  6. Ladbrokes
  7. Paddy Power
  8. 888 Sport
  9. Betway
  10. Sport Nation

Free Bet Calculator

If you’re looking for an advanced tool to help you figure out your earning potential, a free bet calculator is the perfect solution. It allows you to calculate the potential profits on a large range of wagers. 

Some bet types supported by a free bet calculator include each-way bets, singles, doubles, accumulators and round robins.

You can enter as many selections as you like. Additionally, there are customisable settings to help you work out your potential winnings on every bet you place.