It’s getting harder for bookmakers to attract new customers. They’re putting more effort into retaining the customers they’ve already got.

Many of the bookmakers have offers for particular sporting events. It is possible to get money back if certain players score, if matches end goalless or if your horse finishes second.

These sort of free bets for existing customers are updated daily on the My Betting Sites homepage.

In addition, some bookmakers run ‘loyalty’ programs and competitions. These incentivise players to bet more with particular bookmakers.  You can earn free bets weekly and enter competitions for free.

This has been updated for July 2019, ahead of the new Premier League season. We’ll update it again next month if any new loyalty programmes are added. We expect to see the return of some Champions League competitions from the likes of Unibet.

 1) Betway Free Bet Club

Betway free bet club

  • Reward: £10 in free bets each week
  • Requirement: Bet £25 or more on football accumulators each week

Bet £25 or more on your football accumulators during the week and Betway will give you a £10 in free bets.

To qualify, the £25 in bets need to be placed between Saturday midnight, and Friday midnight.  Once you’ve done that, you’ll be given your free bets in two £5 instalments. One £5 free bet will be given to you at midday on Saturday (this will be available to you to use until midday the following Monday). The second free £5 will be credited on Monday at 2 pm (this will be available to you to use until 2 pm the following Friday).

You need to opt-in to receive this offer.

2) Paddy’s Rewards Club

Paddy's Reward Club

  • Reward: Free £10 bet each week plus a power-up
  • Requirement: Bet £10 x 5 times on any sport during a week

Bet £10 five times during the week and Paddy Power will credit you a £10 free bet on the following Monday. You can also earn a free power up.

Bets can be made on any sport and can include single selections and accumulators, providing the combined odds are 1.5 or greater. Contributing bets have to be made on different selections, i.e. if you were planning to bet £50 on a Manchester United win anyway, placing five £10 bets will only count as one £10 bet in this loyalty programme.

One other thing to be made aware of is that cashed out bets do not count. Free bets are credited by 12 pm on each Monday. This promotion has recently been fronted by Rhodri Giggs claiming loyalty is dead, and that it is all about rewards.

You need to opt-in to receive this offer.

3) Coral ‘Bet and Get’ Club

- 2020

  • Reward: £5 free bet you can use starting with Sunday
  • Requirement: Bet £25+ between Monday – Saturday

Bet a cumulative total of at least £25 on any sports markets (each selection must have odds of at least 1.5) from Monday to Saturdday each week and Coral will reward you with a £5 free bet.

You’ll receive your free bet on Sunday and you have 7 days to use it.

You must opt-in to receive this offer.

4) Sportnation Rewards Program

- 2020

  • Reward: From 2.5x to 35x your stake
  • Requirement: For every 10£ you stake

Everytime you bet with Sportnation or play in their casino, you’ll earn points, just like air miles or a store card. The more selections you make and the higher the stake, the more you’ll earn. Regardless of whether you win or lose.

To make the most of your bets, play during Rewards Rush periods and Double Points weekends.

Points can then be redeemed for free bets, free spins and products from the Rewards Store.

Here is an explanatory table :

- 2020

5) Boylesports ‘Acca Loyalty’ Offer

Acca Loyalty

  • Reward: Free £5 accumulator bet
  • Requirement: Place 5 x £5 accumulators

You can earn a £5 free football accumulator by earning five stamps. You will earn a stamp every time you place an accumulator with at least five selections and total odds of 4.00. It is only possible to earn one stamp per day. You need to opt-in first to receive this offer.

6) Unibet In-Play Free Bet Club

Unibet In-Play Free Bet Club

  • Reward: Free £10 in-play bet
  • Requirement: Place 5 x £10 in-play bet

Place five in-play bets between Monday and Sunday on selected sports (football is included) and Unibet will give you a £10 free in-play bet.

Each qualifying bet must be at odds of 2.00 or greater. and you’ll receive your free bet by 4 pm the following Monday.

7) Betway 4 to Score (Competition)

4 to Score

  • Reward: Win up to £25,000
  • Requirement: Free to enter with a Betway account

Each week, Betway will pick four matches, and you must pick the first goalscorer within each match.

If no one wins, the jackpot will roll over to the next week.

The goalscorers by BBC sport. If just one person gets it correct, they will scoop the full £25,000, otherwise, if there are multiple winners, the prize pool is shared equally.

In Summary

The Paddy Power and Coral loyalty schemes are two of the very best at the moment, as it allows you to earn free bets on all sports. Otherwise, the alternative loyalty schemes might have a narrow focus on accumulators or in-play bets.

We’ve seen less free competitions versus prior seasons. If you have an account with the bookmaker, and there is no cost to entering,  such as Betway’s ‘4 to score’ then it is worth spending ten minutes weekly entering.

For more match specific offers, see our football betting sites page.