It’s getting harder for bookmakers to attract new customers. So they are putting more effort into retaining the customers they’ve already got. That means we can see which betting sites have the best loyalty bonuses.

Many of the bookmakers have offers for particular sporting events. It is possible to get money back if certain players score, if matches end goalless or if your horse finishes second. These sort of free bets for existing customers are updated daily on the My Betting Sites homepage.

In addition, several bookmakers run ‘loyalty’ programs and competitions. These incentivise players to bet more frequently with particular bookmakers.

In some instances, there are free-to-enter competitions where you only need an account with the betting site, whereas other rewards programs require you to bet a minimum amount to earn some free bets.

Here are some of the best loyalty bonuses around at the current time.

Betway Free Bet Club

Betway free bet club

  • Reward: £10 in free bets each week
  • Requirement: Bet £25 or more on football accumulators each week

Bet £25 or more on your football accumulators during the week, and Betway will give you £10 in free bets.

To qualify; the £25 in bets need to be placed between Saturday midnight, and Friday midnight.  Once you’ve done that, you’ll be given your free bets in two £5 instalments. One £5 free bet will be given to you at midday on Saturday (this will be available to you to use until midday the following Monday). The second free £5 will be credited on Monday at 2 pm (this will be available to you to use until 2 pm the following Friday). T&Cs apply.

You need to opt-in to receive this offer.

Paddy’s Rewards Club

Paddy's Reward Club

  • Reward: Free £10 bet each week plus a power-up
  • Requirement: Bet £10 x 5 times on any sport during a week

Bet £10 five times during the week and Paddy Power will credit you a £10 free bet on the following Monday. You can also earn a free power up.

Bets can be made on any sport and can include single selections and accumulators, providing the combined odds are 1.50 (1/2) or greater. Contributing bets have to be made on different selections, i.e. if you were planning to bet £50 on a Manchester United win anyway, placing five £10 bets will only count as one £10 bet in this loyalty programme. One other thing to be made aware of is that cashed out bets do not count. Free bets are credited by 12 pm on each Monday. T&Cs apply.

You need to opt-in to receive this offer.

Boylesports ‘Acca Loyalty’ Offer

Acca Loyalty

  • Reward: Free £5 accumulator bet
  • Requirement: Place 5 x £5 accumulators

You can earn a £5 free football accumulator bet by earning five stamps. You will earn a stamp every time you place an accumulator with at least five selections and total odds of 4.00. It is only possible to earn one stamp per day. You need to opt-in first to receive this offer. T&Cs apply.

Unibet In-Play Free Bet Club

Unibet In-Play Free Bet Club

  • Reward: Free £10 in-play bet
  • Requirement: Place 5 x £10 in-play bet

Place five in-play bets between Monday and Sunday on selected sports (football is included) and Unibet will give you a £10 free in-play bet. Each qualifying bet must be at odds of 2.00 or greater. You’ll receive your free bet by 4 pm the following Monday.

You need to opt-in to receive this offer.

Betway 4 to Score (Competition)

4 to Score

  • Reward: Win up to £50,000
  • Requirement: Free to enter with a Betway account

Each week, Betway will pick four matches, and you must pick who you think will be the first goalscorer from each match. If you correctly predict the four goalscorers, you will be entered into the jackpot draw for a chance to win £50,000.

Best Loyalty Bonuses: Summary

The Paddy Power betting loyalty bonus is one of the most flexible around at the moment, as it allows you to earn free bets on all sports. Otherwise, the alternative loyalty schemes might have a narrow focus on accumulators or in-play bets.

We’ve seen less free competitions versus prior seasons. If you have an account with the bookmaker – and there is no cost to entering – such as Betway’s ‘4 to Score’, then it is worth spending a few minutes every week to enter.

For more match-specific offers, see our football betting sites page.