Best Football Betting Sites 2021

18+ | Commercial Content | Wagering and T&C's Apply | Play Responsibly | For New Customers Only

If you are on the lookout for the best football betting sites, you’ll have your work cut out. With so many online bookmakers crowding the market, punters often end up going simply for name recognition.

Well, we’re here to help you make an informed decision on where to go to find the best football betting sites.

Best Football Betting Sites Offers

  1. Bet £10 Get £40 free bets

    • Great Loyalty program

    Bet £10 Get £40 free bets

    18+ UK only. Bets placed and settled between 20/09/21 – 03/10/21. Promo code BETFRED40, deposit and place first bet of £10 on Sports (Evens+) in one bet transaction. £40 in Free Bets credited within 10 hours of settlement, 7-day expiry. E-Wallet & Prepaid Card restrictions apply. Full T&Cs Apply. Full T&Cs
    • Great Loyalty program
    Review Claim Offer
  2. Bet Anything, Get £30

    • Reliable bookmaker for all

    Bet Anything, Get £30

    • Reliable bookmaker for all
    Review Claim Offer
  3. Bet £5 Get £30

    • User-friendly interface

    Bet £5 Get £30

    18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly Full T&Cs
    • User-friendly interface
    Review Claim Offer
  4. BET £10 GET £30 IN Free Bets + £10 Casino Bonus

    • Enhanced Odds

    BET £10 GET £30 IN Free Bets + £10 Casino Bonus

    • Bet £10 Get £30 in Free Bets + £10 Casino Bonus
    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & full T&Cs apply Full T&Cs
    • Enhanced Odds
    Review Claim Offer
  5. Get up to £100 in Bet Credits

    • Reliable bookmaker for all
    • A wide range of sports options

    Get up to £100 in Bet Credits

    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code MYBETCODE can be used during registration, but does not change the offer amount in any way. Full T&Cs
    • Reliable bookmaker for all
    • A wide range of sports options
    Review Claim Offer

Top 3 Football Betting Sites

Below, you will find a handpicked selection of the best football sites chosen by us. While we believe that these sites tick all the right boxes, it is still our opinion. You can preview other sites if none of the sites below take your fancy.

  • bet365
  • Ladbrokes
  • William Hill


Best Sportsbook

All of the operators on our list boast some of the best selections of betting markets around. But when it comes to the sheer number of markets covered, bet365 is second to none. You can count on bet365 to cover every one of the major football tournaments and competitions, both in Europe and the rest of the world.

This operator also gives users access to an unrivalled number of leagues from a number of different countries. If market variety is what you’re after, look no further than bet365.

Best App

Deciding on the best football betting sites, would not be complete without a look at the mobile experience the operators provide. With a growing number of bettors now accessing online bookies exclusively on mobile, providing excellent mobile experience is extremely important.

Although competition is stiff, as most of the contenders do a great job, one rises a notch above the rest. In our experience, bet365 has continuously offered an all-around seamless experience. The bet365 mobile app is intuitive and easy to use. This makes the entire user experience, from signing up to placing a bet, very quick. The app also gives users access to advanced features like live streaming (please note live streaming content depends on the country you are in).

More to read

Up to 70% bonus for accumulators on selected leagues
Applies to pre-match accumulators of 3+ selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only. Full T&Cs


Best Welcome Bonus

Choosing the best welcome bonus comes down to much more than just the bonus amount. The terms and conditions will tell you how good an offer actually is. Often the bonuses offering generous amounts will be difficult to claim due to the demanding wagering requirements.

Compared to what it asks of its users, Ladbrokes currently has one of the best football sign up offers. The operator rewards new users with £20 in free bets when they make a bet of at least £5. This makes Ladbrokes one of the best football betting sites. To learn more about the offer and how to claim it, you can visit our page dedicated to the Ladbrokes bonus code.

18+ New UK+IRE customers only. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds1/2=4x£5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&C apply, Full T&Cs

William Hill

Best football odds

For many customers, the best football betting sites are the ones with the best football odds. The odds will vary with the market, which makes it difficult to make a pick among the best football betting sites. However, William Hill manages to edge out the competition, in our opinion.

For example, let’s take the odds of a Champions League match between PSG and Borussia Dortmund. Betting £10 on a draw will earn you a total return of £38 at William Hill. On the other hand, the same bet would yield £2 less at Ladbrokes, giving you returns of £36.

Nevertheless, make sure you shop around for football odds before you decide to place a bet. Especially since you might also come across a football free bets offer.

More to read

Latest Premier League Offers

Premier League - Up to £30 in Real Cash If your 1st Bet loses
18+. New customers only. Opt-in, place your first bet on any EPL football market. We’ll refund in cash if your 1st bet loses, up to £30. Valid from 10:00 UK time 14.08.21. Card payments only. T&Cs Apply. | | Please gamble responsibly Full T&Cs
Place an In-Play bet of £10 or more on any Champions League match on Tuesday and get £5 in Free Bets to use on Wednesday
Applies to customers that place an In-Play single bet (at odds of 1/2 or greater) of £10 or more on any Champions League match played on 14/09/21. £5 in Free Bets paid by 2pm 15/09/21 and removed by 9am on 16/09/21. Full T&Cs apply. Full T&Cs

For more, check out our dedicated page on Premier League betting offers.

FAQs: Best Football Betting Sites in the UK

In case you have any more questions about our selection of the best football betting sites, take a look at our FAQs section.

How We Picked Our Best Football Betting Sites

In making our picks for the best football betting sites, we let several factors guide us. This criteria helps us determine which are the best betting sites in the UK.

The first one was the quality of football sign up offers. We paid special attention, not only to the bonus amount, but also to the offer’s terms and conditions. We primarily compared the offers’ wagering requirements and restrictions imposed by the operators.

Next, we compared the football odds each of the operators offered across a number of football markets. Finally, we tested out the mobile experience each of the operators provided. We paid attention to the design of the apps, their features, and the overall ease of use.

So, in our opinion, the best football betting sites should provide exciting football betting promotions like football free bets, competitive odds, and a seamless mobile experience.

These are, of course, our own criteria. Feel free to tailor your betting experience according to your own needs and preferences.

How Does Football Betting Work?

When it comes to sports betting, it’s no surprise that, for many, football is the absolute king. The game lends itself extremely well to betting for several reasons. The first one is that football is a global phenomenon. There are matches played all around the world at nearly any time during the year, with immensely popular national and international tournaments.

When it comes to betting on football, match result betting is by far the most common betting market. With match bets, punters predict the full time result of the game. Since football matches can have three outcomes, punters can bet on the home team to win (1), on a draw (X), or on the away team (2). Besides match bets, bettors can also wager on plenty of other markets, such as half-time results, number of goals, highest scorer and player transfers.

In order to place a bet, you will first need to register at an online sports betting site. Then you need to find and select the match you are interested in. Finally,  fill your bet slip and place the bet. If you have claimed any football free bets as part of an offer, this will be the time to use them. But the most important part of this process is to find the best betting site that suits you!