If you are on the lookout for the best football betting sites, you’ll have your work cut out for you. With so many online sportsbooks crowding the market, punters often end up going simply for name recognition.
Well, we’re here to help you make an informed decision and go for the best betting operator.

What are the Best Football Online Betting Sites in the UK?

So, let’s get straight to the point. Below, you will find an overview of the best football sign up offers currently available.

  1. Bet £10 Get £30 in Free Bets + 60 Free Spins

    • Great Loyalty program

    Bet £10 Get £30 in Free Bets + 60 Free Spins

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. Full T&Cs
    • Great Loyalty program
    Review Claim Offer
  2. Bet £5 Get up to £30 Bonus

    • User-friendly interface

    Bet £5 Get up to £30 Bonus

    New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, not for Baccarat, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting: Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. 18+| Please Gamble Responsibly Full T&Cs
    • User-friendly interface
    Review Claim Offer
  3. Bet £10 Get up to £40 Free Bets

    • Enhanced Odds

    Bet £10 Get up to £40 Free Bets

    New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply Full T&Cs
    • Enhanced Odds
    Review Claim Offer
  4. Open Account Offer

    • Reliable bookmaker for all
    • A wide range of sports options

    Open Account Offer

    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code MYBETCODE can be used during registration, but does not change the offer amount in any way. Full T&Cs
    • Reliable bookmaker for all
    • A wide range of sports options
    Review Claim Offer
  5. Up to £40 Money Back + £10 Casino Bonus

    • Great reliable odds

    Up to £40 Money Back + £10 Casino Bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min odds of 1.40 (2/5), 25x for Casino. £10 casino bonus credited next working day; 35x wagering on casino. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs
    • Great reliable odds
    Review Claim Offer
  6. Get a £20 Free Bet when you Bet £5

    • Reliable bookmaker for all

    Get a £20 Free Bet when you Bet £5

    18+ Eligible UK+IRE players. PaypaI & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout restrictions + T&Cs apply Full T&Cs
    • Reliable bookmaker for all
    Review Claim Offer
  7. Bet £5 Get £20 Exchange Bet

    • Great Odds & Cash Out feature

    Bet £5 Get £20 Exchange Bet

    New customers only, max £20 cash refund. Bet must be placed in first 7 days of account opening. Payment restrictions apply. T&Cs apply. Full T&Cs
    • Great Odds & Cash Out feature
    Review Claim Offer
  8. Bet £10 get £30 in free bets

    • Reliable Bookmaker

    Bet £10 get £30 in free bets

    New William Hill online customers only. Minimum unit of stake should be £10 at odds of 1/2 or greater. Only the “win” part from bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 per £10. Free bet stakes are not returned as part of the settlement of successful free bets. All free bets must be wagered within 30 days. Payment exclusion applies including PayPal. Full T&Cs
    • Reliable Bookmaker
    Review Claim Offer
  9. BET £5 GET £20 IN FREE BETS

    • Always outstanding promotions
    • Reliable bookmaker for all


    18+ New UK+IRE customers only. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds1/2=4x£5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&C apply, begambleaware.org. Full T&Cs
    • Always outstanding promotions
    • Reliable bookmaker for all
    Review Claim Offer

How We Picked Our Best Online Bookmakers

In making our picks for the best football betting sites, we let several key points guide us. This criteria helps us determine which are the best betting sites in the UK.

The first one was the quality of Football sign up offers. We paid special attention not only to the bonus amount but also to the offer’s terms and conditions. We primarily compared the offers’ wagering requirements and restrictions imposed by the operators.

Next, we compared the football odds each of the operators offered on a number of football markets. Finally, we tested out the mobile experience each of the operators provided. We paid attention to the apps’ design, features and the overall ease of use.

So, in our opinion, the best football betting sites should provide compelling football betting promotions like football free bets, competitive odds, and a seamless mobile experience.

These are, of course, our own criteria. Feel free to tailor your betting experience according to your own needs and preferences.

How Does Football Betting Work?

When it comes to sports betting, it’s no surprise that for many, football is the absolute king. The game simply lends itself extremely well to betting for a number of reasons. The first one is that football is a global phenomenon. There are matches played all around the world at nearly any time during the year, with immensely popular national and international tournaments.

When it comes to betting on football, match betting is by far the most common betting type. With match bets, punters bet on the full time result of the match. Since football matches can have three outcomes, punters can bet on the home team’s win (1), on a draw (X), or on the away team (2). Apart from match bets, bettors can also bet on half-time results and stats like the number of goals, highest scorer, player transfers, etc.

In order to place a bet, you will need to register at an online sportsbook. Then, you need to find and select the match you are interested in. Finally, make your bet slip and place a bet. If you have earned any football free bets as part of an offer, this will be the time to use them. The important part is to find the best betting site that suits you !

Best Welcome Bonus: Ladbrokes

Choosing the best welcome bonus comes down to much more than just the bonus amount. Devil’s in the details and the fine print of the offer’s terms and conditions will tell you how good an offer actually is. Often, the bonuses offering generous amounts will be difficult to get due to the demanding wagering requirements.

Compared to what it asks of its users, Ladbrokes currently has one of the best Football sign up offers. The operator rewards new users with £20 in free bets when they make a bet of at least £5 (Full T&Cs apply). This makes Ladbrokes one of the best football betting sites. To learn more about the offer and how to claim it, you can visit our page dedicated to Ladbrokes’ bonus code.

Best Sportsbook: bet365

All of the operators on our list boast some of the best selections of betting markets around. When it comes to the sheer number of markets covered, bet365 is second to none. You can count on bet365 to cover every one of the major football tournaments and competitions, both in Europe and the rest of the world.

The operator also gives users access to an unrivalled number of leagues from a number of different countries. Overall, if market variety is what you’re after, look no further than bet365.

Best Mobile App: bet365

Deciding on the best football betting sites, would not be complete without a look at the mobile experience the operators provide. With a growing number of bettors now accessing online sportsbooks exclusively on mobile, providing excellent mobile experience is extremely important.

Although competition is stiff, as most of the contenders do a great job, one rises a notch above the rest. In our experience, bet365 has continuously offered an all-around seamless experience. The be365 mobile app is intuitive and easy to use. This makes the entire user experience, from signing up to placing a bet very quick. The app also gives users access to advanced features like live streaming (available in certain markets).

Best Odds: William Hill

For many bettors, the best football betting sites are the ones with the best football odds. The odds will vary with the market, which makes it difficult to make a pick among the best football betting sites. However, William Hill manages to edge out the competition.

For example, let’s take the odds of the Champions League match between PSG and Borussia Dortmund. Betting £10 on a draw will earn you a total return of £38 at William Hill. On the other hand, the same bet would yield £2 less at Ladbrokes, giving you returns of £36.

Nevertheless, make sure you shop around for football odds before you decide to place a bet. Especially since you might also come across a football free bets offer.

Best Online Football Betting Sites in the UK – F.A.Q

In case you have any more questions left about our selection of the best football betting sites, take a look at our FAQ section.

What Do I Need to Register on an Online Betting Site?

Every sportsbook has a list of conditions it requires its users to fill out before they can register and start betting. Here is the list of major conditions you will need to fill out : 

  • You need to be at least 18 years old when you sign up
  • If you are trying to open an account in the UK, you must be the country’s resident
  • In order to make deposits and withdraw funds, you need to have a personal bank account
  • You will need to provide accurate and verifiable personal details
  • In order to qualify for Football betting promotions, you will sometimes need to enter a bonus code
  • Finally, you will need to verify your account by sending a scan of a government-issued document, such as your ID, passport or a driver’s licence

How Do I Find the Best Football Account?

In order to choose the best football betting sites, you should look around at the different operators’ offers and compare them. Alternatively, you can save time and take a look at articles such as this one, where we compared the top UK sportsbooks across different categories.

Which Football Sites are Available?

When it comes to online sports betting there is plenty of choice. There are dozens of different online sportsbooks currently active in the UK. Some of the best football betting sites include the bet365, William Hill, Ladbrokes, Unibet and Betfred.

Can I Get Football Tips?

Yes. The internet is full of places where you can get football tips from various sources. We would recommend you use experienced tipster communities and websites where tipsters are clearly rated on their performance.

What are the Best Online Betting Sites in the UK?

While the very definition of the best football betting sites can be different from one person to the next, we have our top picks. In our review, we have chosen the bet365, William Hill and Ladbrokes as some of the best all-around online sportsbooks.

Which Betting Sites Have Live Football in the UK?

Most of the UK sportsbooks offer live betting on football matches. However, only a handful of the best football betting sites provide live streaming services. Although the availability may vary with location, at this point, some of the operators who offer live streaming include bet365, Unibet and William Hill.

What is the Best Betting App for Football?

According to our experience, bet365 and Ladbrokes provide some of the best mobile apps. The apps have an intuitive design, they are easy to use and offer a number of advanced features. The two also have some of the best football betting sites on the market.