If you are on the lookout for the best football betting sites, you’ll have your work cut out for you. With so many online sportsbooks crowding the market, punters often end up going simply for name recognition. 

Well, we’re here to help you make an informed decision and go for the best betting operator.

What are the Best Football Online Betting Sites in the UK?

So, let’s get straight to the point. Below, you will find an overview of the best football sign up offers currently available.


BookmakerNew customers offersClaim offer

Bet £10, Get £30 in free betsVisit Coral

Bet £5 get £30Visit Betvictor

Get up to £25 in free betsVisit Boylesports

Up to £40 moneyback bonus on first bet + £10 casino bonus

Visit Unibet

Get up to £30 in free bets (new customer offer)Visit Betway

Up to £100 bonusVisit 888Sport


Bet £10 get £30 in free betsVisit Ladbrokes
William Hill

William Hill Logo 145px

Bet £10, get £30 in free betsVisit William Hill

Terms & Conditions : 

  •  Coral – Visit Coral
    18+. UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.
  •  Betvictor  – Visit Betvictor
    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
  •  BoyleSports – Visit Boylesports
    Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Full bet expires after 7 days. Payment method restrictions apply.
  •  Unibet – Visit Unibet
    New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt-in. £20 Casino bonus will expire after 30 days of opt-in.
  •  Betway – Visit Betway
    1.New Customers Only. 2. Min Deposit: £/€10. 3.1 x wagering at odds of 1.75+ to unlock Free Bet. 4.Credit Card, Debit Card & PayPal deposits only 5.Additional Terms Apply
  •  888Sport – Visit 888Sport
    New Customers only. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
  • Ladbrokes Logo Ladbrokes – Visit Ladbrokes
    18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply.
  • William Hill Logo 145px William Hill – Visit William Hill
    New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

How We Picked Our Best Online Bookmakers

In making our picks for the best football betting sites, we let several key points guide us. The first one was the quality of Football sign up offers. We paid special attention not only to the bonus amount but also to the offer’s terms and conditions. We primarily compared the offers’ wagering requirements and restrictions imposed by the operators.

Next, we compared the football odds each of the operators offered on a number of football markets. Finally, we tested out the mobile experience each of the operators provided. We paid attention to the apps’ design, features and the overall ease of use.

So, in our opinion, the best football betting sites should provide compelling football betting promotions like football free bets, competitive odds, and a seamless mobile experience.

These are, of course, our own criteria. Feel free to tailor your betting experience according to your own needs and preferences.

How Does Football Betting Work?

When it comes to sports betting, it’s no surprise that for many, football is the absolute king. The game simply lends itself extremely well to betting for a number of reasons. The first one is that football is a global phenomenon. There are matches played all around the world at nearly any time during the year, with immensely popular national and international tournaments.

When it comes to betting on football, match betting is by far the most common betting type. With match bets, punters bet on the full time result of the match. Since football matches can have three outcomes, punters can bet on the home team’s win (1), on a draw (X), or on the away team (2). Apart from match bets, bettors can also bet on half-time results and stats like the number of goals, highest scorer, player transfers, etc.

In order to place a bet, you will need to register at an online sportsbook. Then, you need to find and select the match you are interested in. Finally, make your bet slip and place a bet. If you have earned any football free bets as part of an offer, this will be the time to use them. The important part is to find the best betting site that suits you !

Best Welcome Bonus: Ladbrokes

Choosing the best welcome bonus comes down to much more than just the bonus amount. Devil’s in the details and the fine print of the offer’s terms and conditions will tell you how good an offer actually is. Often, the bonuses offering generous amounts will be difficult to get due to the demanding wagering requirements.

Compared to what it asks of its users, Ladbrokes currently has one of the best Football sign up offers. The operator rewards new users with £20 in free bets when they make a bet of at least £5 (Full T&Cs apply). This makes Ladbrokes one of the best football betting sites. To learn more about the offer and how to claim it, you can visit our page dedicated to Ladbrokes’ bonus code.

Get the bonus >>

Best Sportsbook: bet365

All of the operators on our list boast some of the best selections of betting markets around. When it comes to the sheer number of markets covered, bet365 is second to none. You can count on bet365 to cover every one of the major football tournaments and competitions, both in Europe and the rest of the world.

The operator also gives users access to an unrivalled number of leagues from a number of different countries. Overall, if market variety is what you’re after, look no further than bet365.

Best Mobile App: bet365

Deciding on the best football betting sites, would not be complete without a look at the mobile experience the operators provide. With a growing number of bettors now accessing online sportsbooks exclusively on mobile, providing excellent mobile experience is extremely important.

Although competition is stiff, as most of the contenders do a great job, one rises a notch above the rest. In our experience, bet365 has continuously offered an all-around seamless experience. The be365 mobile app is intuitive and easy to use. This makes the entire user experience, from signing up to placing a bet very quick. The app also gives users access to advanced features like live streaming (available in certain markets).

Best Odds: William Hill

For many bettors, the best football betting sites are the ones with the best football odds. The odds will vary with the market, which makes it difficult to make a pick among the best football betting sites. However, William Hill manages to edge out the competition.

For example, let’s take the odds of the Champions League match between PSG and Borussia Dortmund. Betting £10 on a draw will earn you a total return of £38 at William Hill. On the other hand, the same bet would yield £2 less at Ladbrokes, giving you returns of £36.

Nevertheless, make sure you shop around for football odds before you decide to place a bet. Especially since you might also come across a football free bets offer.

Best Online Football Betting Sites in the UK – F.A.Q

In case you have any more questions left about our selection of the best football betting sites, take a look at our FAQ section.

What Do I Need to Register on an Online Betting Site?

Every sportsbook has a list of conditions it requires its users to fill out before they can register and start betting. Here is the list of major conditions you will need to fill out : 

  • You need to be at least 18 years old when you sign up
  • If you are trying to open an account in the UK, you must be the country’s resident
  • In order to make deposits and withdraw funds, you need to have a personal bank account
  • You will need to provide accurate and verifiable personal details
  • In order to qualify for Football betting promotions, you will sometimes need to enter a bonus code
  • Finally, you will need to verify your account by sending a scan of a government-issued document, such as your ID, passport or a driver’s licence

How Do I Find the Best Football Account?

In order to choose the best football betting sites, you should look around at the different operators’ offers and compare them. Alternatively, you can save time and take a look at articles such as this one, where we compared the top UK sportsbooks across different categories.

Which Football Sites are Available?

When it comes to online sports betting there is plenty of choice. There are dozens of different online sportsbooks currently active in the UK. Some of the best football betting sites include the bet365, William Hill, Ladbrokes, Unibet and Betfred.

Can I Get Football Tips?

Yes. The internet is full of places where you can get football tips from various sources. We would recommend you use experienced tipster communities and websites where tipsters are clearly rated on their performance.

What are the Best Online Betting Sites in the UK?

While the very definition of the best football betting sites can be different from one person to the next, we have our top picks. In our review, we have chosen the bet365, William Hill and Ladbrokes as some of the best all-around online sportsbooks.

Which Betting Sites Have Live Football in the UK?

Most of the UK sportsbooks offer live betting on football matches. However, only a handful of the best football betting sites provide live streaming services. Although the availability may vary with location, at this point, some of the operators who offer live streaming include bet365, Unibet and William Hill.

What is the Best Betting App for Football?

According to our experience, bet365 and Ladbrokes provide some of the best mobile apps. The apps have an intuitive design, they are easy to use and offer a number of advanced features. The two also have some of the best football betting sites on the market.