How we picked our selection of best online bookmakers

Sports betting is big business in the United Kingdom, with bettors using online bookies in the UK to gamble on football, horse racing events such as Cheltenham, greyhounds, tennis, and more. There is no shortage of UK bookmakers on our list promising you the very best service, but which one should you trust? Read on for in-depth online bookmaker reviews and advice.

There are many things that we took into consideration when it came to compiling our list of the best online bookmakers. Factors such as the number of betting markets available on an operator’s sportsbook, the usability of their website and mobile app, their customer service, the simplicity of their sign-up process, as well as whether their welcome bonus is a strong one for new customers. It’s also worth noting that the best online bookmakers offer regular promotions to existing customers after they’ve signed up as well, so this is another factor to look out for with a bookmaker.

Our list of bookmaker reviews saves you the time of having to look through each bookmaker to see what advantages and disadvantages they currently have before you consider signing up with them.

Remember, you are not limited to opening an account with one bookie, so shop around and take advantage of as many as possible. The more bookmakers you have an account with the better your chance of getting the market best price, not to mention all the online bookmaker offers you’ll receive. Our list is designed to help but, please remember, it’s advice only and you should opt for the online operator that best appeals to you.

What should you look for in a bookmaker review?

Every player will have different interests when looking through bookmaker reviews. Features such as the generosity of a bookies’ welcome offer, as well as recurring promotions, the compatibility of their mobile app, the competitiveness of their odds, and in-play betting markets are just some of the things you should consider.

However, the main point you should look out for is that the bookmaker should be licensed and regulated by the United Kingdom Gambling Commission. If the homepage doesn’t have a UKGC logo, exit the website ASAP as it could pose a serious threat to your online security. Thankfully, each of the bookmakers mentioned in this article is licensed and regulated by the UK Gambling Commission.

Below are a few more recommendations on what you should look for in an online bookmaker review.

Deposit and Withdraw in British Pounds

All of the best bookmakers in the UK should allow you to play with GBP. You should be able to make your deposit in British currency and to withdraw it in the same way.

Native English Customer Service Support

If you have a problem with your account, balance, or the website, you may need to get in touch with customer services. It can be tricky to communicate with advisors who only have a basic level of English, so if you choose UK bookmakers with UK-based offices then you may find that they can deal with your complaint more efficiently.

Accepts British Payment Methods

New UK bookmakers who offer a truly local service generally accept more niche ways of transferring money, such as Stripe and Ukash. They should also accept all the most popular forms of payments such as Skrill, Visa, and Mastercard.

Shows all the Best British Sport

Some sports, like tennis, horse racing, and football, are popular all over the world. UK online bookmakers should also offer betting on some of the other best-loved British sports, including rugby union, darts, snooker, cricket, badminton, and netball.

Helps you to Understand Fractional Odds

It can be tricky to work out the correct value of odds, so good UK online bookmakers will set them out in clear, easy to understand terms.

UK-Specific Betting Markets

It can be fun to place a bet on current events, especially with topics such as the royal family, politics, and entertainment. UK-specific betting markets are particularly useful for placing small bets or free bets.

Free Bets for Existing Customers

Most bookies UK offer a free bet on signup as a way to entice new customers. However, some of the best bookmakers in the UK also offer free bets throughout your time on the site, depending on your betting behaviour.

Special Offers and Bonuses

UK bookmakers listed often offer special cashback bonuses, as well as special offers. Many of these special offers are available on accumulators, particularly with Acca boosts.

Clear, Concise, British Terminology

UK bookmaker websites should always be written in native English. Badly translated sites can cause all sorts of issues, so it’s vital to make sure that the wording is correct and easy to understand.

Wide Range of Products Available

All well as regular betting, the best UK sites generally offer a range of other products and games, including e-sports or virtual sports, bingo, and casino games.

Bookmaker Reviews

bet365

bet365 are amongst the best bookmakers around in the business, and it's clear to see why. With a strong range of betting markets added in with a mobile app that is easy to navigate your way around, you'd be hard-pushed to find a better bookie out there.

  • Great betting markets
  • Fantastic mobile app
  • Odds could be more competitive

William Hill

William Hill are are well-established bookmaker that makes them a heavyweight in the bookmaking world. An impressive sign-up offer sets the tone for what you can look forward to, which includes a good range of games and promotions.

  • In-depth betting markets
  • Wide range of promotions available
  • Odds could be more competitive

Ladbrokes

Ladbrokes have been around for a while now, and they're a solid bookmaker that have plenty of positives going for them right now. They have set the bar high with their statistical-based betting markets, and with plenty of promotions and games available to new and existing customers, there is something there for everyone.

  • Great range of betting markets
  • Impressive range of games available
  • Quick to restrict customers that win sizeable amounts

Betfair

Betfair are a bookmaker that do things slightly differently to some of their competitors. They do operate with a sportsbook area which includes a brilliant range of in-depth statistical-based betting markets, as well as having an Exchange area which proves popular amongst punters.

  • In-depth statistical-based betting markets
  • Exchange feature
  • Live streaming range
  • Virtual sports area could be improved

Paddy Power

Paddy Power have gone from strength to strength over the years, and they're now a well-established bookmaker in the UK. They have a fantastic range of promotions available for new and existing customers, as well as a decent range of betting markets on sporting events taking place across the globe.

  • Great promotions available
  • Impressive mobile app
  • Welcome bonus could be better

Sky Bet

Sky Bet are another bookmaking heavyweight, and they're likely to remain hugely popular amongst punters. Their website and mobile app are one of the best around, and with competitive odds to couple with their range of betting markets, you can understand why they're such a popular bookie.

  • Well-displayed website
  • Brilliant mobile app
  • Competitive odds
  • Odds can change on bets placed at times

Betfred

Betfred is one of the best operators for competitive odds and goes toe-to-toe with the likes of bet365 and Skybet. But the positives don't stop there. With an attractive games section, including their live casino and nifty fifty, Betfred is a force to be reckoned with in the world of betting.

  • Competitive odds
  • Customer service response time
  • Mobile App
  • Lack of depth in betting markets
  • Some live streaming only available when bets are placed

Kwiff

With a great set of promotions and competitive odds, Kwiff is catching up with the betting giants, such as bet365 and Ladbrokes. Their odds boost being one of many positive factors with our reviewers. But they still have work to do if they want to be a leading betting brand. Their lack of live streaming and limited payment options keeps them behind the front runners.

  • Competitive odds
  • Great selection of promotions
  • Great sign-up offer
  • Lack of payment options
  • No live streaming

Matchbook

This peer-to-peer betting exchange is heading in the right direction but still has some work to do if they're going to catch the top betting brands. Our reviewers found their live streaming and mobile app to be particularly impressive, though a lack of depth in their betting markets and competitive welcome offers saw them fall short of the likes of Coral and Betfred.

  • Live streaming available
  • Impressive mobile app
  • Good range of games available on live casino
  • No depth in betting markets
  • Welcome offer could be better

BoyleSports

BoyleSports are a bookmaker that are certainly heading in the right direction. With competitive odds and some obscure statistical-based betting markets available, they're rivalling some of their bookmaking competitors. Their mobile app could do with some work though if they're to remain in touch with the likes of bet365 and Betfair.

  • Great range of betting markets
  • Virtual Sports area is impressive
  • Mobile app could be improved
  • Bingo section could be more appealing

Virgin Bet

Virgin Bet have caught the eye in recent years. They've got a great mobile app, and with a solid sign-up offer for new customers added in with a great range of betting markets on their sportsbook, there's plenty to look forward to throughout the year with Virgin Bet.

  • Great welcome offer
  • Fantastic range of in-depth betting markets
  • User-friendly mobile app
  • Lack of payment options available
  • Room for improvement with customer service

SportNation

Competitive odds and a great app are just a couple of positives that Sportnation has to offer their customers. Not to mention their wide selection of games in their live casino. There are some areas for improvement though, with a lack of depth in their sports betting markets and limited payment options hindering their chances of competing with the top UK operators.

  • Competitiveness of odds
  • Live Casino accessibility
  • Mobile App
  • Lack of payment options available
  • Lack of Customer Service in unsociable hours
  • Depth of betting markets

STS Bet

Despite some competitive odds on an impressive range of sports, STS Bet falls just short of the leading brands in the betting world. Customers will be able to bet on sports such as handball and water polo, which can’t be done on most sites. But with no live streams or mobile app, it limits a players options.

  • Competitive odds
  • Customer service
  • Range of sports covered in live betting
  • No live streaming
  • No mobile app
  • No horse racing markets

NetBet

With a great mobile app and wide selection of games available in their Vegas and Live Casino sections, we were impressed with what NetBet have to offer. Combine that with their competitive odds they’re onto a real winner. There is, however, still room for improvement as they’re yet to offer live streaming and lack in-depth betting markets compared to the best betting sites.

  • Great mobile app
  • Impressive range of games available
  • Competitive odds
  • Live chat feature isn’t 24/7
  • Live streaming not available
  • Lack of in-depth betting markets

Monoploy Casino

We were impressed with the promotions available across a wide selection of live games on Monopoly Casino. Their app is also a real bonus, with a high score from thousands of players in the app store. But to compete with the top casino brands they’ll need to address some areas of improvement. We found the bingo lobbies were limited and overall, there were fewer payment options compared to other casino sites.

  • Plenty of live casino games
  • Impressive mobile app
  • Multiple promotions available
  • Limited bingo lobbies
  • Lack of payment options

888sport

888sport are a bookmaker that are certainly heading in the right direction. A great welcome offer, added in with a solid mobile app and a range of payment methods being accepted are just some of the positives to look forward to.

  • Great welcome bonus
  • Plenty of payment methods accepted
  • Mobile app is easy to use
  • Not many in-depth betting markets

BetVictor

BetVictor have established themselves as a bookmaking heavyweight with plenty of positives for their customers to look forward to. In-depth betting markets on some of the best leagues in football is their main positive, as well as a solid sign-up offer for new customers.

  • In-depth betting markets
  • Solid welcome offer
  • Mobile app
  • Lack of payment options available

Unibet

Unibet are a great bookmaker if you're looking for in-depth betting markets across their sportsbook. Their mobile app is another real positive that their customers can look forward to. Statistical-based betting markets are another major positive, although their odds could be more competitive compared to some of their bookmaking competitors.

  • Mobile app
  • Depth of betting markets
  • Live streaming accessibility
  • Odds could be more competitive
  • Bingo area could be improved

10bet

10bet are a relatively new bookmaker compared to some of their competitors but that hasn't stopped them from making their mark. Their website and customer service response times are real positives, as well as the competitiveness of their odds.

  • Website is easy to navigate around
  • Competitive odds
  • Customer Service
  • Live streaming not available
  • Lack of depth in betting markets

MansionBet

MansionBet have plenty of positives that both new and existing customers can look forward to throughout the year. Their odds are competitive and with a mobile app and live betting service that is amongst the best, you won't be disappointed.

  • Live betting opportunities
  • Competitive odds
  • Mobile app
  • Live streaming not available
  • Customer Service

Tote

Tote are a hugely popular bookmaker when it comes to horse racing. Of course they're only limiting themselves to one sport, but they're one of the best around in horse racing. They're lack of payment options that are accepted is an area that can be improved though.

  • Live streaming quality
  • Innovative way of betting
  • Tote Guarantee
  • Limited to one sport
  • Lack of payment options available