We’re going to look through William Hill and review the various elements that can range from their welcome offer to a range of betting markets and live streaming options.

William Hill Review Our Rating
Welcome Offer 4/5
Betting Markets 4.5/5
Odds 3.5/5
Live betting & streaming 4.5/5
Mobile app 5/5
Payment options 4.5/5
Customer service 4/5

Welcome offer

William Hill’s welcome offer is a generous one compared to some of its competitors. The qualifying criteria are relatively simple, which will be pleasing to hear, as sometimes overcomplicated qualifying criteria can put off some new customers from signing up to a bookmaker.

William Hill has various promotions available for their customers and there’s plenty to choose from for users that want to wager funds on sporting events. Best Odds Guaranteed is a popular promotion for horse racing and is available through William Hill, as well as Bet Boosts on football-related selections.

This puts William Hill above some of their competitors who don’t offer such promotions, and it’s good to see them having a range of promotions to choose from regularly, as it’ll keep their existing customers entertained whilst using the bookmaker.

To find more offers check out our William Hill promo code page.

William Hill

Bet £10 get £30 in free bets (H30)

Valid 24 May 2022
60 Copies this week
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad Full T&Cs

Betting Markets

William Hill’s betting markets are a real strong point for the bookmaker compared to their competitors. They cover all of the popular sporting events, which will keep the majority of their punters entertained whilst using William Hill. The following sports are covered with in-depth betting markets: 

  • Football
  • Basketball
  • Tennis
  • Rugby Union
  • Horse Racing

Football remains one of the most popular sports to wager funds on for William Hill customers and it’s clear to see why. They cover significant betting markets with available in-depth statistics on plenty of major football matches, such as games in the Premier League. 

A good example of depth being available in William Hill’s football betting markets is predicting how many shots a player will have in a match. With staggered shot lines for their customers to wager funds on and odds increasing for the higher shot lines. 

More obscure sporting events such as politics, volleyball, pool and water polo are also covered on William Hill. This puts them ahead of other bookmakers who don’t offer betting markets on certain sports. 


William Hill remains competitive when it comes to value for odds, as they’re often in and around the same price compared to many of their competitors.

As a punter, you’re going to want to get the best price on a bet that you wager funds on, as you’ll want to maximise your return. And if that means moving to another bookmaker, then a customer will happily do so. Therefore, it’s vital to provide their customers with value and a price that isn’t too far apart from competitors such as bet365 and Coral.

An example of William Hill remaining competitive in their odds is an offering of 7/1 for England to win the 2022 World Cup, with bet365 and Betfred offering the same price for Gareth Southgate’s side to win the tournament.

However, on some markets, whether that be an accumulator on the weekend’s football to a selection in a horse racing meeting, William Hill has sometimes offered a shorter price compared to other bookmakers, which is an area that could be improved moving forwards.

Mobile app

William Hill’s mobile app is another popular way for their customers to access all the features whilst on the go. Tracking any bets that the user has placed or making a withdrawal to your chosen payment method are just some things you can do on the William Hill mobile app. 

It’s easy to navigate for new and existing users, with all the features labelled clearly and easy to find on their app. 

The William Hill mobile app can be accessed by customers with either an iOS or Android device. Android users can download it from the Google Play Store, whilst punters with an iOS device can access it through the App Store

William Hill Plus Card

The William Hill Plus Card allows users to cash-in bets that they’ve placed in their local William Hill betting shop as well as benefit from instant withdrawals from their account and exclusive offers that are designated for William Hill Plus customers.

For a more in-depth look at William Hill Plus, head over to our designated review page on the service.

Live Betting & Streaming

William Hill has a hugely impressive live betting service and it’ll remain one of the most popular for their customers compared to some other bookmakers in the industry.

They offer considerable depth in their markets in live betting, with many sports being covered throughout the year. It’s easy to find the sport you’re looking to wager funds on whilst the event is taking place and with live statistics also being provided by William Hill, you’d be hard-pushed to find a better bookmaker to get involved on live betting with.

William Hill also has live-streamed events available. It’s an excellent feature to have for their customers, as some punters will want to watch events they’ve wagered funds on.

To access the live-streaming service, select the in-play feature and click the ‘Streamed Events Only’ option in the top-right corner of the page. That’ll draw up a list of all the live events that are available to watch via a live stream.

Casino Games

Here at My Betting Sites we were really impressed with the wide range of games that were on offer at William Hill. Below, we’ll take you through what’s available with the bookmaking giant.


William Hill’s customers have a considerable amount of choice when it comes to their slots-based games. They’re easily accessible as well, as all you have to do is select the ‘Vegas’ section on their website and choose ‘Slots’. There, you’ll be able to separate the games into New Games, Top Slots, In Shops, More Slots, Drops & Wins, and Slingo.

All of the games available have brightly-coloured feature images, which are certain to catch the eye of both new and existing customers that are looking to browse through the William Hill website.

Below is a list of some of the slots that are currently available on William Hill:

  • Rainbow Jackpots
  • Diamond Blitz
  • Alice in Wildland
  • Jewel Strike
  • Sweet Bonanza

william hill review

Table Games

Table games remain hugely popular for punters with William Hill offering a wide range of options. They’re certain to be keeping their customers entertained when on both the desktop and mobile versions of their website.

Some of the table games that William Hill have available are listed below:

  • Premium Blackjack
  • Jacks or Better
  • Quantum Roulette
  • Quantum Blackjack
  • Casino Hold ‘Em
  • 101 Roulette

There are also Live Dealer games listed on William Hill’s Casino section, and with live dealers being friendly and communicative with players, it makes for a pleasant experience whilst playing.

Card Games

There are plenty of different card games available on William Hill. Below is a list of the games users can choose:

  • Blackjack
  • Poker
  • Baccarat
  • Video Poker

There are plenty of Live Dealer versions of these games on William Hill and like the table games, their dealers are friendly and approachable throughout your time playing your chosen game.


There are also many games available to play on William Hill that offer jackpots, with some of the most popular being listed below:

  • King Kong Cash
  • Diamond Blitz
  • Lucky Wizard
  • Emerald Gold
  • Fishin Frenzy

They’re displayed clearly in a separate subheading on the left-hand side of the menu on William Hill’s Vegas section and you can scroll through those that offer jackpots.

Read more on our full William Hill Casino review.

Payment options

Payment method Minimum deposit Transaction fee Processing time
Visa Debit card £5 None Immediate
Apple Pay £5 None Immediate
Neteller £10 None Immediate
PayPal £10 None Immediate
ecoPayz £10 None Immediate
William Hill Cash Direct £10 None Immediate
Skrill £10 None Immediate
Paysafecard £10 None 3-5 days
Neosurf £10 None 3-5 days
Bank transfer £25 None 3-5 days
Bank cheque £25 None Within 10 days
Western Union Quickpay £25 None Within 2 days

It’s worth noting that some payment options such as Skrill and Neteller aren’t available to use in the UK though, as stated on William Hill’s website.

Customer service:

If any problems should arise whilst using William Hill then their customer service team is always on hand to assist with a query.

From bet queries to any questions on deposits and withdrawals, they’ll look to respond to your problems in a swift manner.

They’re contactable via email, phone, or through their live chat service, which is often used to solve urgent queries that customers may have whilst using the site or mobile app.

Their Live Chat service remains the most popular method of communication between customers and the bookmaker, with agents being available at William Hill 24/7.

William Hill also has a useful ‘Help’ section on their site, which issues answers to a number of FAQ’s.

Contact method Live chat Telephone Email
Access details Access live chat through the online help center on the homepage or main screen of the mobile app 0800 085 6296 [email protected]
Availability times 24 hours a day, seven days a week 24 hours a day, seven days a week 24 hours a day, seven days a week

Overall rating: 4.5/5

There are plenty of positives for William Hill and it’ll come as no surprise to hear that they’re a bookmaker that is well-established and heading in the right direction against some of the big names in the betting industry.

From having a range of in-depth betting markets to their impressive mobile app, William Hill has a number of reasons to sign-up with them, especially with a great sign-up offer for new customers currently being available.

What we like What we don’t like
Impressive mobile app Odds on certain markets could be more competitive
Wide variety of payment options
In-depth betting markets