This William Hill review will take a closer look at the key features, products and services of one of the world’s largest bookmakers. William Hill is both the largest land-based bookmaker in the UK and a significant player in the global online sports betting market; we will hone in our focus on its online sportsbook, which offers plenty of value and variety for customers.

William Hill Review Our Rating
Welcome Offer 4/5
Betting Markets 4.5/5
Odds 3.5/5
Live betting & streaming 4/5
Mobile app 4/5
Payment options 4/5
Customer service 4/5

By the end of this William Hill review, you will know what types of promotions are available at this operator but also which features are lacking and which will improve your overall gambling experience.

William Hill

Bet £10 get £30 in free bets (H30)

Up to£30
Valid 23 September 2021
60 Copies this week
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs

Welcome offer: 4/5

We rate the current welcome offer of as 4/5. The welcome offer is the main focus of this William Hill review. With the William Hill promo code, you can get claim one of the best welcome offers on the market. Here is what welcome offers are available at the moment:

William Hill Betting Welcome Offer

Bet £10 get £30 in free bets (H30)
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full T&Cs

William Hill Casino Welcome Offer

If you’ve come to this William Hill review to get the online casino bonus, look no more. Similar to their sportsbook offer, the William Hill casino welcome bonus expires after 7 days of bonus activation.

100% Buy in Bonus + 50 Free Spins
18+. Play Safe. Opt in required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with x35 wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply. Full T&Cs

William Hill Vegas Welcome Offer

50 Free Spins with no wagering and no deposit required
New customers only. Max free spins at 10p/spin. Available on selected Megaways™ slots Terms and conditions apply. Full T&Cs

William Hill Poker Welcome Offer

Deposit & Get £100 Bonus + Twister Discovery Pack
Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply. Full T&Cs

Betting Markets: 4.5/5

The betting markets available during this William Hill review were among the most extensive in the business. Along with the usual array of mainstream sports, there were widespread betting options across lesser-knowns such as hurling, lacrosse, yachting, and winter sports, as well as a complete motorsport offering.

There is also a constantly changing TV Specials market, which includes wide-ranging betting options on popular shows such as Britain’s Got Talent, along with ad-hoc markets such as politics.

Numerous bookmakers now offer these ad-hoc betting markets, but few do it to the extent of William Hill. If you are a new player and you want to benefit from the bonus, don’t forget to use the William Hill promo code during your inscription. As we already mentioned in this William Hill review, the welcome bonus will allow you to prolong your online betting experience. Thus, you will be able to explore all of these William Hill betting options that are available.

Part of their large betting market includes some of the most popular sports categories like:

  1. Football
  2. Basketball
  3. Hockey
  4. Cricket
  5. Tennis, etc.

You can explore all of these sports betting opportunities by clicking on the button below which will take you to this operator’s website. During the making of this William Hill review, we have covered other competitive brands on the market. In our opinion, this operator is one of the best online bookmakers on the market when it comes to the variety of offers and the number of available games on a daily basis.

Odds: 3.5/5

Our William Hill review found some wild fluctuations in terms of valuable odds on offer.

When it comes to major sports markets such as football, tennis, golf and US sports, this operator rates as one of the best. The value decreases somewhat on more nichè markets such as esports, snooker, and volleyball, as well as futures bets.

Additionally, given William Hill started out predominantly as a bookmaker specialising in horse racing, we expected more from their thoroughbred odds. But, over the course of our review, their prices at several race meetings in the UK and Ireland didn’t live up to expectations. This bookie’s odds during these midweek and weekend race meetings were often equal to, or slightly below, those offered by major rivals.

We have also tried their In-Play betting odds and compared it to the rival odds in the same niche. When it comes to live betting odds, it is our opinion that there isn’t much fluctuation.

If you like these odds, remember to use the William Hill promo code during the registration process. This will help you to claim their welcome bonus and make your overall betting experience even better.

Mobile app: 4/5

Available for free on iOS and Android, this operator’s mobile app features all that you would expect from a market leader’s on-the-go betting product, including live streaming, detailed markets and payment options, and mobile-friendly promotions. All of this is neatly packaged into a layout that is well designed and easy to navigate. The app is also fast and intuitive; we encountered no glitches or software issues during this William Hill review and were impressed with how quickly bets could be placed.

The casino app is available as well. You can enjoy playing slots and roulette games and there is even a separate mobile app for the iOS users.

Having a dedicated mobile app is a big plus in our William Hill review. The overall design of their casino app is on a decent level. You can also claim the welcome bonus and the other promotions that we are mentioning in this William Hill review, through the mobile app.

In the end, their entire website is mobile friendly as well. This means that you can access it through the internet browser on your mobile device. Naturally, the mobile app will give you a better user experience as it is faster and runs more smoothly. You can find more details on this topic by searching this operator’s Help page.

Find out more on our dedicated William Hill app review.

Live Betting & Streaming: 4/5

This operator boasts a comprehensive live betting offering across its full spread of sports. At the time of writing our William Hill review, 2128 in-play markets across 52 events and seven sports were open, which rates among the best in the business. The ‘Cash in my bet’ feature, which can be accessed through the open bets tab, is another impressive aspect of the live betting service, allowing bettors to fully or partially cash their bets while events are still in progress.

Complementing this is the William Hill TV (WHTV) live streaming service, which broadcasts a plethora of live sporting events to customers who are logged into their accounts. The array of football matches streamed through WHTV is particularly strong, as are the horse racing selections, which include the full mix of racing in the UK and Ireland, as well as international action from Dubai, Australia, and South Africa, among others.

Country restrictions do apply to some live streams, but this generally does not extend to UK-based customers.

Having a live streaming service is a big plus in our William Hill review. Some punters like to watch their games as they are taking place. Any bookmaker that offers live streaming service to their customers has the obvious advantage against other rival bookmakers on the market.

William Hill Review of the Casino Games

We really liked that there is a wide range of online casino games available. These games are spread into different categories like Slots, Table, Card, Live Dealer, etc.

Here is what you can find at William Hill online casino:


We were very happy with the number of slot games that were available. All games are presented through a list of different titles like The Great Reveal, Luminous Life, Royal Respin, etc.

Table Games

Table games are probably the most popular type of online casino games in this day and age. While writing this William Hill review, we have learned that this operator has one of the biggest table games selection on the UK market. There are many different types of roulette games like a French Roulette, American Roulette and similar. There are also other types of table games.

Table games are also the most popular in their Live Dealer games category.

Card Games

Card games mostly include different types of Blackjack but also other popular card games like Poker, Baccarat, Video Poker and more. A lot of blackjack games are also available in the Live Dealer version of the site.


Jackpots consist of plenty of titles that include games like Gladiator, Jackpot Giant, Aquaman, Cinerama, Jackpot Bells, Wall Street Fever and similar.

William Hill Promo

In this section of the William Hill review, we will focus more on this operator’s other promotions. Here is what you can find among their other promo offers. And don’t miss out on the William Hill Promo Code.

Your Odds

If you are a Twitter user, you can give this bookmaker a betting offer of your own. Simply tweet your offer to their official account @WilliamHill using a hashtag #YourOdds and wait for them to respond with a price for that bet along with the link toward the offer.

Payment options: 4/5

Payment method Minimum deposit Transaction fee Processing time
Debit card £5 None Immediate
EntroPay £5 None Immediate
Neteller £10 None Immediate
PayPal £10 None Immediate
WebMoney £10 None Immediate
Pingit £10 None Immediate
Yandex £10 None Immediate
POLi £10 None Immediate
Astropay £10 None Immediate
Bank transfer £25 None 3-5 days
Bank cheque £25 None Within 10 days
Western Union Quickpay £25 None Within 2 days

There were comprehensive payment options available during this William Hill review, including e-wallets, debit card and cash transfer options that all come without transaction fees.

Withdrawals are also free and generally take one business day for debit cards and e-wallets, and a few days for all other methods.

The minimum withdrawal amount is reasonably set between £5-£10 depending on the payment method. Also before depositing money check if William Hill is legal in your country.

Please remember to always read terms and conditions for the offer that you are trying to claim. In some cases, you won’t be able to claim the offer if you are using specific payment options.

Customer service: 4/5

While making this William Hill review, we’ve come up with some minor issues on this platform. This was a great opportunity to test out their customer service.

Contact method Live chat Telephone Email
Access details Access live chat through the online help center on the homepage or main screen of the mobile app 0800 085 6296 [email protected]
Availability times 24 hours a day, seven days a week 24 hours a day, seven days a week 24 hours a day, seven days a week

Available 24/7 and accessible via live chat and phone with minimal waiting times, this operator’s customer service is world-class.

Response times for email queries are prompt, generally within the 24-48 hour range and sometimes less.

This William Hill review found the FAQ section of the website to be quite helpful. By visiting this operator’s Help page, you can search for specific topics like a bonus, app, deposits, etc.

This will help you to find similar issues on the site and different ways to solve them.

You can also browse the Help page since it is divided into categories like:

  • Promotions
  • Deposits & Withdrawals
  • Terms & Conditions / Privacy
  • Gaming Query and more.

If you don’t have enough time to look for the solution by yourself, or you can’t find it in the Help page, you can reach out to the customer support team.

All things considered, we were satisfied with this part of our William Hill review.

Overall rating: 4/5

We saw a lot of plus side during this William Hill review, including an easy-to-access welcome offer. Bets can be made on their extensive markets and in-play options, both via the website or its impressive app. While the odds do need a boost in some markets, this bookie still gets its service offering right.

Their Help page and FAQ section is well organised which is a good thing if you are in a hurry to solve a certain issue. The customer support team is doing their job very professionally which is another plus in our book.

Here is a table showcasing our overall William Hill review conclusion:

What we like What we don’t like
Fast and intuitive mobile app Small welcome bonus compared to other major bookmakers
Excellent live betting and sports streaming service Odds on niche markets and horse racing need a boost
Huge selection of payment methods

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