Looking for the best sports betting sites in the UK right now? You’ve found the right place. In our guide, we’re going to talk about our choices surrounding the best sports bookmakers. We’ll also show you what to look out for when choosing from the range of sports betting sites available.

Our selection of Best Sports Betting Sites

  1. Up to £10 Risk Free First Bet

    • New exciting bookmaker

    Up to £10 Risk Free First Bet

    UK & Irish customers only. 18+. Place your first bet on Pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first bet added to the betslip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. E-wallet deposit restrictions apply. (Full T&C’s apply). Full T&Cs
    • New exciting bookmaker
    Review Claim Offer
  2. Bet £10 Get up to £40 Free Bets

    • Enhanced Odds

    Bet £10 Get up to £40 Free Bets

    New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply Full T&Cs
    • Enhanced Odds
    Review Claim Offer
  3. 50% up to £50 on your first deposit

    • Newcomer with Competitive Odds

    50% up to £50 on your first deposit

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ Full T&Cs
    • Newcomer with Competitive Odds
    Review Claim Offer
  4. £25 Free Bet Bundle + Free Bet if 2nd To SP Fav

    • Diversified Welcome Offer

    £25 Free Bet Bundle + Free Bet if 2nd To SP Fav

    18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply Full T&Cs
    • Diversified Welcome Offer
    Review Claim Offer
  5. Double the Odds Any Sport Any Bet Any Odds

    • Interesting Offers

    Double the Odds Any Sport Any Bet Any Odds

    New Customers only. Offer applies to Sport bets only. Maximum total stake is £10. If you stake less than £10 you will forfeit the remaining amount of the odds boost token.'Double the odds' refers to fractional odds only. For the avoidance of doubt, it is the profit from the eligible bet that is doubled. Extra winnings are paid in cash upon bet settlement. Customers have 60 days after registration to use the Odds Boost token. 18+ Full T&Cs
    • Interesting Offers
    Review Claim Offer
  6. Get a £10 Free Bet when you bet £10

    • Interesting Bookmaker

    Get a £10 Free Bet when you bet £10

    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods. only. Click to see full T&Cs Full T&Cs
    • Interesting Bookmaker
    Review Claim Offer
  7. Bet £10 get £30 in free bets

    • Reliable Bookmaker

    Bet £10 get £30 in free bets

    New William Hill online customers only. Minimum unit of stake should be £10 at odds of 1/2 or greater. Only the “win” part from bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 per £10. Free bet stakes are not returned as part of the settlement of successful free bets. All free bets must be wagered within 30 days. Payment exclusion applies including PayPal. Full T&Cs
    • Reliable Bookmaker
    Review Claim Offer
  8. 50% up to £125 Sport Deposit Bonus

    • Professional customer service

    50% up to £125 Sport Deposit Bonus

    Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. Full T&Cs
    • Professional customer service
    Review Claim Offer
  9. Get a £20 Free Bet when you Bet £5

    • Reliable bookmaker for all

    Get a £20 Free Bet when you Bet £5

    18+ Eligible UK+IRE players. PaypaI & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout restrictions + T&Cs apply Full T&Cs
    • Reliable bookmaker for all
    Review Claim Offer
  10. £40 Welcome Bonus + Bonus Bet £10

    • Great Betting Markets

    £40 Welcome Bonus + Bonus Bet £10

    18+. New depositing players on STSbet.co.uk only. This promotion is available to all new customers on STSbet.co.uk who have registered but not yet placed a first bet or taken up any other STS promotional offers. Only available to UK residents. Minimum deposit of £10 required. Promotion valid from: 11/02/2020 until further notice. Company reserves the right to terminate this promotion any time with prior notice to the customers. The Sports Welcome Bonus must be placed on minimum odds of 1/2 (1.50) as a single bet, or 1/2 (1.50) per selection as part of an accumulator bet. Bets that qualify before the end date will still count to the promotion and the bonus will be granted accordingly. Full T&Cs apply. BeGambleAware.org. Full T&Cs
    • Great Betting Markets
    Review Claim Offer

How we selected the best sports betting sites

We came to our list of the best sports betting sites by considering a number of criteria. We tested each aspect thoroughly in order to provide you with a comprehensive, objective and unbiased guide.

In particular, we compared and contrasted the quality of odds available, range of markets, payment options and customer service. We also analyzed the number of sports and events available at each operator, along with ease of use and overall betting experience.

While we recommend selected bookmakers, it’s important to point out that you are free to choose whatever sports bookmakers you desire. This is our guide, based on years of experience and thorough analysis of all options available, but you might have different ideas. That’s fine! The most important aspect is that you feel comfortable betting with whichever 2020 sports betting sites you choose to.

How to choose a Sports betting site for you

When you’re looking for the best sports betting sites, there are many aspects which you should consider. What do we look for when comparing sports bookmakers? We’ll look at the most important criteria in more detail shortly.

Firstly, our list below demonstrates what questions you should be asking when deciding between 2020 sports betting sites.

    • How competitive are the odds available?
    • Is there a good range of betting markets on your favourite sports?
    • How trustworthy are the sports UK betting sites?
    • Is there a welcome bonus available?
    • How many promotions and sports betting offers are there for existing customers?
    • Is mobile play an option?
    • Is there a variety of payment options available?
    • How attentive is the customer service team?
    • How easy is the betting platform to use?

We composed our list by comparing each aspect listed above. The sports betting sites which scored highly in each category make up our top selections. While a lot of effort and consideration has been put into devising our list, it’s important to reiterate that you are free to choose whichever sports UK bookmakers you wish.

Let’s now look in greater detail the aspects that are most important to consider. When you’re choosing your sports betting sites, note the following information.

Trustworthy bookmakers

The most important relationship between sports bookmakers and customers is trust. This covers a variety of aspects. Can you trust your bookmaker to offer competitive odds on a consistent basis? Do they offer you the best value? A good range of sports and markets?

The answer to all of those questions should be yes. You should be able to trust your sports bookmakers to provide you with the best possible betting service.

Trust goes further than betting when you’re choosing sports betting sites. When you sign up to any online bookmaker, you have to provide your personal information. Are there security systems in place protecting your personal information and payment details? Make sure whichever bookmaker you choose is legal and offers security for all of the information you enter.

Also, bear in mind how quickly a bookmaker will pay you out when you win. Is it easy to withdraw? Or does your bookmaker make it difficult to claim your winnings? This also applies to sports betting sites promotions. Consider how easy sports betting offers are to claim. We’ll discuss this in greater depth later.

trustworthy bookmakers

Reliable betting sites

Reliability is also important. What does this mean in relation to the best sports betting sites?

This area covers a number of topics. Our first point may sound slightly trivial, but one of the most frustrating aspects of online betting is if the betting platform or interface lets you down. This could be slow loading times, slow connections, how many tabs you have to click to get to the market you want to bet on, and so on.

It’s a good idea to find a betting site where actually using it isn’t a chore. The best sports betting sites offer a seamless, interactive betting experience meaning, above all, it’s easy to place your bets.

This is particularly key when it comes to in-play betting.

Payments and protection of your personal information also comes into play in this category.

In addition, you should choose sports betting sites that you can rely on to offer the sports and markets you want to bet on. Also consider the value of the odds available, could you get better odds elsewhere?

Best betting sites 2020

Betfair Logo

Great odds & Cash Out featureVisit Betfair
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

bethard logo e1588242219422

Newcomer with Competitive OddsVisit Bethard
New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get £5 free. Repeat up to 10 times within 7 days. T&C Apply, 18+.

Betway Logo 145 45 px

All-round, great bookieVisit Betway
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Terms Apply. 18+, begambleaware.org, bettheresponsibleway.

888sport logo

Always great odds & supportVisit 888Sports
New Customers only – £10 minimum deposit using promo code FOOTBALL – First bet must be placed on any market – Minimum stake £10 at odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

unibetlogo 145

Fantastic supply of oddsVisit Unibet
BNew customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

Ladbrokes Logo

Always outstanding promotionsVisit Ladbrokes
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


User-Friendly interfaceVisit Betvictor
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly


Reliable bookmaker for allVisit Coral
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs applyLow risk online gambling sites

As all bettors will tell you, gambling is risky. There are no ‘sure-fire’ bets, no ‘can’t lose’ bets, these simply do not exist. Anything can happen in the world of sport, so every single bet you place could see you lose your funds.

In our experience, always look for the sports betting sites that offer low-risk gambling. This means a number of things.

Firstly, find the sports bookmakers that accept little in the way of stake. Most sports betting sites in the UK accept as little as 10 pence as a stake. Sure, winning bets rarely pay out a great amount with small stakes, but the risk of losing your bankroll is greatly reduced.

Secondly, as part of UK gambling laws, 2020 sports betting sites now offer limits on how much you can gamble. You can self-limit on a daily, weekly or monthly basis. This is an incredibly important aspect of any form of gambling. Only bet what you can afford to lose.

Reputable betting websites

All sports UK betting sites have to abide by the rules set out by the gambling commission. This information is available on all 2020 sports betting sites, either in the terms and conditions or at the bottom of the home page.

If you’ve found a bookmaker that isn’t registered with the gambling commission or doesn’t provide this information, steer clear.

Betting companies with player friendly terms and conditions

Some online sites have come under fire in recent years by making terms and conditions difficult to abide by. This is particularly true of online casinos, where wagering requirements have been excessive.

The best sports betting sites make it easy to sign up, claim offers and place bets. There are always terms and conditions to consider, though, make sure you read and understand these thoroughly before signing up to any sports bookmakers.

Betting companies

Best Sports Betting Sites for 2020

RankSports Betting SiteBonusClaim Now
1stBetfredVoted King for BonusesGet Started
2ndCoralEstablished & Trustworthy BrandGet Started
3rdLadbrokesGreat Range of PromotionsGet Started
4thUnibetGreat Mobile Betting AppGet Started
5thBet365UK’s Leading Betting SiteGet Started
6th10betGreat BookiesGet Started
7th888 SportTop Promotions & SupportGet Started
8thBetvictorBest for Football OddsGet started

What are the advantages of Sports bookmakers?

Placing bets online comes with a number of advantages. Whether you’re betting using your desktop or via mobile, the option to bet online can be so much easier than being required to visit a high street bookmaker.

In addition, the number of sports betting sites promotions and sports betting offers far exceed that of those offered in a high street bookie. This is particularly true of new customer offers. Welcome bonuses are offered by almost every sports betting site in the UK, these aren’t available with a retail site.

Below, we’ve listed the advantages online betting has over high street options.

        • Place your bets anytime, day or night
        • Take advantage of welcome offers
        • Far greater range of promotions and bonus opportunities
        • Place bets anywhere you may be using your mobile device
        • Can be much easier to place bets on more obscure sports or exotic markets

How do new customer offers work for Sports bookmakers?

There are a range of welcome offers available at UK sports betting sites. The types of offers you can take advantage of vary from bookie to bookie. Most new customer offers fall into one of the categories we discuss below.

Generally speaking, though, these offers can provide you with free bets, betting credit or give you risk free betting opportunities.

The best sports betting sites make it easy for you to claim these offers, without asking you to part with a huge amount of funds. Each offer, though, comes with a set of terms and conditions you need to abide by.

It’s vital you read all terms and conditions associated with whichever offer you’re taking. If you fail to meet the t’s and c’s, you could lose your chance to claim your new customer offer.

What do these terms and conditions entail? Well, it depends on the bookmaker. Let’s talk generally about what usual t’s and c’s require.

First of all, note if your offer requires a certain amount as a first deposit. For example, if your offer states something like ‘Deposit £10 and get £10 free’, and you make a deposit of only £5, you’ve failed to meet the terms and conditions.

Usually, sports bookmakers put a time limit on a new customer offer. This could be the requirement to make your first deposit within a certain time frame after registration or a time frame on when you need to place your qualifying bet.

If your offer rewards you with a free bet, note what sports or markets this can be used on. Many of these free bets need to be used within a certain amount of time, too, or you lose it.

Many sports betting sites also give new customers free spins to use in their online casino. Typically, these free spins can only be used on certain games or slots, make sure you check before you sign up.

Deposit bonuses are a common promotion, whereas no deposit bonuses are much more rare. They can be available from time to time, though, we’ll come to what these offers entail shortly.

Let’s take a closer look at how free bets and free spins work.

Free bets and free spins

One of the most common sports bookmakers offers is free bets and free spins. These are seen by the operator as a good way to increase their online casino membership, enticing sports betting customers to their casino where they might not have ventured otherwise.

A typical offer could be ‘Bet £10 get £10 in free bets and 30 free spins’. Sounds good, right? Essentially, with this offer, make your first deposit and place your first bet with a stake of at least £10 and you’ll receive £10 in free bets and 30 free spins on selected games or slots.

A decent offer, and one that doesn’t require a great deal in the way of funds. What are the terms and conditions of an offer such as this one likely to entail?

Time limits could be a possibility. Most bookmakers put a time frame on when you register and when you place your first bet.

The offer states to bet £10. Generally, you can bet more than this if you so wish, but the amount you get in free bets or free spins doesn’t increase.

Your free bets might only be available on selected sports or markets. These will be stated in the t’s and c’s. You might only have a short amount of time in which to use your free bets, too. Also, your free bets might be offered in increments, such as two £5 bets.

Note that any winnings made from free bets won’t include the free bet stake.

Now, while some bookmakers offer this promotion as we’ve stated, that is, free bets and free spins, many only offer one or the other.

free bets

Deposit bonus

Deposit bonuses are another common new customer offer in the UK. These offers don’t require you to place a bet, or stake a particular amount. Instead, these offers tend to give you a bonus, either as cash or in free bets.

Deposit bonuses which reward you with extra funds are generally non-withdrawable. For instance, an offer such as ‘Deposit £10 get £30’ doesn’t mean you get a free £30 bonus that you can withdraw and spend on whatever you like, it’s only available to be used on the site itself.

Any winnings that do become withdrawable from your deposit bonus won’t include the deposit bonus amount.

Matched bonus

Matched bonuses are becoming more common with UK sports betting sites. What is a matched bonus?

These are offers that, in general, match the amount you deposit and give it to you either as non-withdrawable cash or in free bets. A typical offer could be ‘100% deposit match up to £100’. This means that if you deposit £100, you’ll get another £100 as a bonus.

Some sports betting sites will offer a 50% deposit match. So, using the example above, depositing £100 would give you £50 as a bonus.

Again, time limits and other betting restrictions can apply to these offers.

No deposit bonus

No deposit bonuses are much rarer with sports UK bookmakers, though they can be found from time to time. Essentially, this offer doesn’t require anything in the way of a deposit or stake, just a successful sign up.

The amount offered as a bonus tends to be much lower than other offers, also. A typical example of this could see you receive £10 in free bets or non withdrawable cash just for registering an account.

Risk free betting

Risk free betting is becoming more prevalent in the UK betting scene. This type of offer gives you a free bet upon sign up, with no risk involved. For example, a bookmaker might offer you a risk free bet on a particular event just for signing up – win and you keep the winnings, if your bet fails you’ve not lost any funds.

While these offers can be available to use on any sport, most of these offers are only made available on selected sports and events.

Mobile bonus

There has been a huge surge in popularity with mobile betting in recent years. The ability to place bets no matter where you are has become a huge advantage for many bettors. As such, most bookmakers now offer some form of mobile betting.

Most of the top UK sports betting sites have a dedicated mobile betting app available. Other sports bookmakers allow access to their sites through a mobile browser.

Mobile only bonuses are frequently offered. On many occasions, these can be available to customers, even if they’ve already signed up via the desktop site. Generally, though, a mobile bonus is only available to new customers who have yet to create an account.

Mobile bonus

UK Sports betting sites 2020 – FAQ

If you’re new to online sports betting, there are many questions you might be asking about how to choose from the best sports betting sites. We’ve tried to cover each aspect in the article above. Let’s summarise by answering some of the frequently asked questions surrounding online sports bookmakers.

What to look for when opening a Sports bookmaker account?

As we’ve discussed, there are a number of aspects to consider when signing up to any of the sports betting sites available in the UK. In particular, consider minimum and maximum deposit limits and minimum and maximum stakes. Also, check what payment options are available and what sports and markets are open to you.

In addition, check how much value any new customer offers give. You can also see how many existing customer promotions are available, to give you a good idea of what will be available to you in the long term.

How long does it take to open a new betting account on a Sports site?

Generally, opening a new account only takes a matter of minutes. Registering an account requires you to provide personal information, such as your full name, address, date of birth and so on.

Make sure all the information you enter is valid and correct. Any false information given could mean your account is suspended or removed.

UK bookmakers are now required to apply a Know Your Customer scheme. This means that your identity will need to be verified before you can make a deposit and start betting. If the bookmaker cannot verify your identity by the information you input, you might be required to send off additional information.

This could be uploading/sending copies of your passport, driving licence or utility bill to confirm your identity.

If you’re attempting to take advantage of a new customer offer, a promo or bonus code might be needed. This will be included in the terms and conditions. If a bonus code is required, make sure you enter it when prompted in order to qualify for your bonus.

Which are the biggest Sports bookmakers?

The UK is home to some of the biggest and established bookmakers across the globe. Even members of the public who don’t bet will be familiar with some of the biggest names in the industry.

The biggest sports UK betting sites include bet365, Paddy Power, Coral, Ladrokes and William Hill. Betfred and Betfair can also be considered as amongst the biggest names in the world of gambling.

Ladbrokes and William Hill, in particular, are well established companies. These two operators, along with Paddy Power, Coral and Betfred, also maintain a high street presence along with their online offerings.

Bet365 and Betfair are equally as well known, in no doubt partly due to their heavy advertising across all forms of media.

Which Sports bookmakers are good?

This, of course, is a subjective question. What makes a particular bookmaker ‘good’ in the eyes of one customer means little to another.