New Betting Sites UK (January 2026)

New Betting Sites – Top 10 new UK bookmakers (Jan 2026)

Try out our recommended new betting sites to bring some freshness and variety into your betting experience.

There are a host of advantages to signing up with a range of new UK betting sites. One of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases.

An increasing number of new UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £30 in free bets.

They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT BET

talkSPORT BET are a new betting site who have made a very good impression since establishing themselves. They cover all the major sports, including football, horse racing, rugby and boxing and they have a wide market selection for these sports, which helps provide a great betting experience for any customers.

They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you £50 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly and you can work your way around talkSPORT BET with ease.

You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.

3. BetWright

BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports.

They have a variety of promotions available as well, both for sports betting and casino betting. One way they really stand out is via their ‘Bangers’ section, which is a section dedicated to offers for new and existing customers.

As well as their sports betting section, BetWright has hundreds of slots games available for you to play. They’re constantly releasing new casino games for you to play, alongside promotions for the Casino section.

4. Betano

Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

5. Dabble

Dabble are a really new betting site, giving you the chance to earn £10 in free bets once your first qualifying bet has settled.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other new betting sites, but the ones they do have really stand out. With the CopyCash offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made. You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

6. Hot Streak

If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year. They had promotions over the Christmas period, and no doubt they will do the same for other events like Halloween.

The new customer offer from Hot Streak is also good, with you being able to receive up to £50 cash back on the day you register.

7. BetMGM

BetMGM have become a popular name in the betting industry despite being a relatively new betting site, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

8. PricedUp

Betrino Sport were founded in 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers.

They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.

One big standout feature is the extensive markets they have for eSports, which is becoming massive in the betting industry. This alongside their rewards program really helps them stand out from a lot of their competitors.

9. CopyBet

CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.

10. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

Top 10 New Betting Sites with UKGC licenses

Betting sites like bet365, Ladbrokes, Betfred, and Coral are seen as trustworthy because they are so well established, but some people are more wary of new betting sites.

To help you decide which new betting sites to try out, we’ve listed the best new betting sites below, alongside a link to each site’s UK Gambling Commission licence, and one of the key points that attracts us to each site. Having a license from the UK Gambling Commission means a site works with Gamstop, so we hope this shows you they can be trusted with your bank details, personal information and betting funds.

New Betting Sites	UKGC Licenses	Owner	New Betting Sites USPs
BetMGM	License No: 39198	LeoVegas Gaming	Generous sign up offer, and multiple daily profit boosts
Midnite	License No: 42647	Dribble Media Ltd	Daily free-to-play scratchcard offering free spins & prizes
Dabble	License No: 65677	Dabble Sports UK Ltd	Bet £10 get £10 in free bets available to new customers
Betano	License No: 39576	BV Gaming Ltd	Always up early with Next Manager markets
talkSPORT BET	License No: 39576	BV Gaming Ltd	Generous welcome offer, plus Best Odds Guaranteed on racing
The Pools	License No: 48272	Football Pools Ltd	Up to 60% boost on winnings with Acca Boost
Hot Streak	License No: 57869	Grace Media Limited	Early payout if your football bet takes a two goal lead
Highbet	License No: 39483	AG Communications LtdAG	10% cashback on sports bets every weekend
Priced Up	License No: 1776	Off Course Bookmakers Ltd	Insightful betting videos accessible from the site
BetWright	License No: 64666	Onyx Gaming Limited	Bet £10 Get £10 ACCA

What are the benefits of New Betting Sites?

While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite and The Pools might be worth it.

Faster Payments and Flexible Options: There are so many new payment options and these are typically always available on new betting sites. They typically include e-wallet payment methods like PayPal, Apple Pay and Monzo.

Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.

Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.

Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.

Modern Designs and Faster Technology: New betting sites are able to provide customers with a much more enjoyable experience than some of the older ones due to the fact that they can use the latest technology. This helps new betting sites have fresh modern designs throughout their pages, as well as exciting games which provide customers with an enjoyable experience.

Improved User Experience: A huge advantage of new UK betting sites is the fact that they massively improve the user experience. New betting sites can create apps or sites with all the new features, and with the latest software updates and this makes the betting experience a lot smoother and a lot quicker when you are having to switch between pages.

New Features: Betting sites are now creating a lot of new features in order to try and beat the competition. With new betting sites being created all the time, new features are constantly being created for betting. Some features that have been created over the years thanks to new betting sites are bet builders, acca insurance and free-to-play games which see you win prizes.

Better loyalty programs: Newer betting sites are able to implement better loyalty programs, giving you more rewards or bonuses for betting on their site. With better customised sections, you can unlock a lot of premium prizes.

Where can I use my sign-up offers this week?

Once you’ve signed up with some new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

Football: The Premier League returns this weekend and we are treated to some huge matches across the weekend. The early kick off on Saturday sees a relegation battling West Ham face a Sunderland team fighting for the top eight, whilst Spurs could sack Thomas Frank should they fail to beat Burnley.

Super Sunday brings us a London derby between a Crystal Palace side currently all over the place and Chelsea, who are still finding their feet under new manager Liam Rosenior. The biggest game of the weekend sees league leaders Arsenal face a Manchester United side full of confidence after their 2-0 victory over Manchester City last week.

If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.

Horse Racing: ITV Racing will be televising racing from Doncaster and Cheltenham this weekend, with the Great Yorkshire Chase being the big race of the day. The race is tough to call, with Grand Geste the favourite; however, Deep Cave has already won twice this season and so is likely to have his backers. Find our top-ranking horse racing betting sites, alongside details of their sign-up offers.

Golf: The DP World Tour continues this week, with a $9,000,000 purse up for grabs at the Dubai Desert Classic. Some top golfers are involved, including Rory McIlroy and Tommy Fleetwood, plus Tyrrell Hatton who won the event by one shot last year. Check out the best golf betting sites right here.

Tennis: The first major of the year is underway, as the world’s best players aim to get their seasons off to the best possible start. Jan Sinner and Carlos Alcaraz are the clear favourites to meet again in the men’s final. In the women’s event, Aryna Sabalenka is the warm favourite to regain the trophy she previously won in 2023 and 2024. Check out the best tennis betting sites right here.

NFL: Just four teams remain in the running to contest Super Bowl LX. Denver Broncos needed overtime to sneak past Buffalo Bills, but they’ll be underdogs to make it past the Patriots in the AFC Conference final. On the other side of the draw, it’s an all NFC West affair, as Seattle Seahawks host the LA Rams. Their matches have been closely fought affairs in recent years, with December’s encounter featuring a Seahawks comeback to win 38-37 in overtime.

Gamstop vs Non-Gamstop Betting Sites compared

It can be tempting to have your head turned by potentially big bonuses on non-Gamstop betting sites, but the reality is that it’s a risky business. The table below compares key differences between using UKGC-licensed betting sites, as opposed to non-Gamstop bookmakers.

Category	Gamstop Betting Sites	Non-Gamstop Betting Sites
Is betting site Licensed?	Yes, by the UK Gambling Commission	Potentially offshore or not at all
Signup process	ID required for security	Little information needed
Payment Options	Fast options include debit cards and bank transfer	Crypto and credit cards allowed
Currency	£ always available	Hit and miss, not necessarily including £
Withdrawal time	Often within minutes	Not guaranteed to receive winnings at all
Mobile Betting	Free-too-use iOS & Android apps	Mobile browser-based with fewer apps
Customer Service	Normally 24/7 via live chat	Often non-existent

Best Betting Sites – Top 20 betting sites UK

Have a look at our UK’s best betting sites. This top 20 betting sites UK list takes many factors into account, including our own personal experiences when betting.

1. bet365

bet365 are the betting site to beat in the UK and it’s clear to see why. They have a huge variety of markets and they provide a great user experience for customers. You can bet on all the biggest sports, like football, horse racing, tennis and cricket, plus more niche sports, like bandy and curling.

bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service, like football.

Other notable positives for bet365 include their wide range of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match, and these sorts of markets aren’t typically available elsewhere.

Don’t forget to check out the latest bet365 bonus code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.

Pros

• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.

One thing we always look out for is how smoothly the betting site and the app run. Tote can be very happy as there is no lagging and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports is always improving, which is good to see.

Pros

• Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
• One of the best UK betting sites to use for horse racing.
• Easy-to-use website

Cons

• Not as many payment options available as other UK betting sites.

3. Sky Bet

Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the betting site online or on your mobile phone.

A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.

The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.

Pros

• Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
• Strong loyalty program which can see you receive free bets and good existing customer offers

Cons

• Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.

4. Unibet

Unibet are a solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.

Their new customer offer stands out as you receive £40 in bonuses, with £20 being available for sports betting and £20 for casino betting. This is good for customers who want to make use of all the markets and casino games that Unibet have available. When you combine these positives with their good customer service and the easy-to-use website, it shouldn’t be a shock to see Unibet feature in our top 5.

Pros

• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

5. Paddy Power

Paddy Power definitely deserves a place in our top 10 betting sites list as they have huge appeal, due to some of the unique markets they provide and the comedic ads they produce.

We particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.

Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.

One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.

Live streaming is also available on a wide range of events, including the Grand National and Cheltenham. When live streaming, you need to have no fear of the stream lagging, even if it is a popular race like the Grand National.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

6. BOYLE Sports

BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses (£30 in free bets and £10 casino bonuses).

One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.

Pros

• In-play betting and bet boosts are available
• Offer to payout on 10 places on most golf events, which is the most
• Redesigned betting site and web app, bringing a more modern feel to those betting on BOYLE Sports

Cons

• Could provide more unique promotions

7. Betfred

Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.

Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. They have a huge variety of games, including classics like Blackjack and Roulette. With the Live Casino experience, these games can be played by watching a live dealer and this makes the casino experience even more enjoyable on Betfred.

Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other UK betting sites, including many in this top 10.

Pros

• Betfred give you the most free bets in their new customer offer
• They have a great variety of gambling features for both sports and casino
• Free bets split across multiple selections and doesn’t have to be used on one single bet

Cons

• Some of the withdrawal options take longer than other UK betting sites

8. Virgin Bet

We have always had a good betting experience whilst using Virgin Bet and we were left very impressed after using the site multiple times. They provide a great live streaming service with top quality, whilst for people who wanted to bet in-play, the betting site is good at providing live scores and updates with ease and quickly so that you can track your bets and also bet in-play. They also cover a huge range of sports, including your popular ones like football, basketball, tennis and horse racing.

The user experience on Virgin Bet is good, with it being easy to find the sport or event you want to bet on. It’s also quick and smooth to navigate between sections and pages on the betting site. They provide a variety of promotions for their customers, including Rocket Boosts, Daily Crackers, Weekly Acca rewards and paying out on extra places.

Pros

• Very user-friendly betting site
• In-play betting is smooth and easy

Cons

• Fewer payment methods than other betting sites.

9. SBK

SBK is another betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The branding is easy on the eye and you’re immediately met by existing customer offers and promotions like the bet builder boosts. SBK offers all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even Handball amongst the choices when we reviewed the site.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

Pros

• A very strong sign up offer which sees you receive £50 in free bets
• They have you covered with plenty of exciting features, including boosted odds and bet builders

Cons

• The odds on certain sports markets could be more competitive

10. LiveScore Bet

LiveScore Bet have a top reputation and they have had this good reputation for many years. With a good market selection, a wide array of sport to bet on and some great promotions, like their free-to-play SQUADS game, they definitely deserve a place in our top 10.

Overall, the customer experience at LiveScore Bet is great and it’s definitely a betting site that we happily recommend. More so, when looking at betting sites, you want them to provide you with a sign up offer with good value for money LiveScore Bet do this by providing you with £30 in free bets that you can use across multiple bets and not just one.

Pros

• Free-to-play games give you the chance of winning free bets
• Have expanded their sports section massively.

Cons

• Have a lot of sports available, but could have more

11. Spreadex

We were left very impressed with Spreadex, especially due to their huge sign up offer that gives you £60 in free bets, as well as a spread betting option that offers a unique and different way of betting compared to other betting sites. They also have an excellent customer service, with a live chat, whilst innovative features like live streaming and bet builder run smoothly.

Pros

• Most generous sign up offer on the market
• Spread betting section

Cons

• Website layout/theme could look more modern

12. Betfair

Betfair is a great betting site as it has a unique betting exchange section and also a Sportsbook which provides a wide market selection on all the popular sports to bet on like football, tennis, golf and horse racing, as well as some more niche sports like table tennis or even virtual sports. With a user-friendly betting app and consistent promotions which provide you with top bonuses and possible odds boosts, Betfair is definitely a betting site we recommend.

Pros

• High quality Live streaming service

Cons

• Betfair exhange charges a Commission on your net winnings on a market

13. Coral

Coral is a good bookmaker for sports in general, and when on the betting site ourselves, we found that they are one of the best in the business for anyone looking to bet on horse racing. Their Best Odds Guaranteed promotion, high-quality live streaming service and user-friendly app make betting on racing a great experience. They also have acca boosts and pay extra places on many horse racing and golf events.

Pros

• Pay extra places on many horse racing and golf events
• Free-to-play games in football and horse racing that give you the chance to win prizes

Cons

• Payout processing could be quicker.

14. easyBet

With an appealing website and an eye-catching betting exchange, easyBet are definitely worthy of our place in the top 20. They are great for horse racing bettors, with a unique Horse Racing Club promotion that offers you weekly free bets. With solid payment options and a good mix of sports betting as well as casino games, they are a top betting site.

Pros

• Horse racing club gives you the chance to win free bet
• Smooth deposit/withdrawals with any payment method

Cons

• Qualifying bet for sign up offer could be a smaller stake.

15. Ladbrokes

Ladbrokes offers excellent promotions, while the betting app and site are reliable, with easy navigation between sports and while betting. The Quickbet feature is great for customers who want fast betting and there are fast payments. With huge market selections across all sports, especially football, cricket and basketball, Ladbrokes definitely stands out as a great betting site.

Pros

• Quickbet feature is great for fast betting
• Fast payouts

Cons

• Customer service could be a little bit easier.

16. Betway

Betway is an all-round great betting site with top welcome bonuses, huge sponsorships and a wide range of payment options.

Pros

• Great range of payment options and a lot more than many competitors
• Easy-to-use betting site

Cons

• Could have more unique promotions

17. AK Bets

AK Bets has competitive odds, especially on horse racing, which you can live stream with ease on the betting site. They also provide great customer service and fast payouts. We enjoyed using AK Bets and felt like they were great to use if you are into greyhound racing.

Pros

• Great for greyhound betting
• Top customer service

Cons

• Limited payout options

18. Star Sports

Star Sports is a betting site for customers who want more of a luxury bookmaker to use. They have a high quality betting experience and a huge positive about them is the fact that they accept larger bets than most other UK betting sites. Their main sport is horse racing and they provide you with top horse racing coverage.

Pros

• Accept larger bets than other UK betting sites
• Good with promotions like extra place races

Cons

• Sign up offer could be better

19. Quinn Bet

We thoroughly enjoyed using QuinnBet and found that they were particularly great for horse racing and football betting as they provide you with the best odds guaranteed promotion, a high quality live streaming service and promotions that can see you win free bets.

Pros

• Great existing customer offers
• Live streaming service is smooth, fast and high quality

Cons

• Could provide a better market selection for more niche sports

20. BetUK

With good competitive odds, a generous sign up offer that sees you receive £30 in free bets and a wide range of sports to bet on, BetUK definitely deserves the final spot in our top 20. They are great to use for customers who are into both sports betting and casino betting as they have an impressive depth of casino games.

Pros

• Great for casino betting
• Strong sign up offer

Cons

• Rewards could be easier to obtain

What are the benefits of online betting sites?

There are many advantages that online betting sites have over betting at a retail site. These advantages include the following.

The ability to place your bets no matter what time of day: Instead of heading to the shops, you can place your bets whenever suits you. You now don’t have to wait for a shop to open, with betting sites available 24/7.

The option to take welcome bonuses, rarely available in the high street: A huge benefit is the sign up offers are available at online betting sites. The likes of bet365, Ladbrokes, William Hill, Paddy Power and lots more all have sign up offers available online, which give you free bets or casino bonuses as rewards when you sign up.

Advanced Features: Online betting sites are using the rapid rise of technology to their advantage. They can provide users with top graphics, exciting immersive features and they are also bring the casino experience to you with Live Casino lounges, which allow you to play classics like BlackJack and Roulette with a live dealer.

More Payment Options: Most online betting sites are able to provide you with payment methods like PayPal, Neteller, Apple Pay and Google Pay, as well as your traditional options like cash or debit card.

Faster Payouts: When a bet is won, you do not have to head down to the bookmakers to claim your winnings, instead, online betting settings will typically have the money in your account in minutes

Improved Security: 24/7 support services and technological advances means that security and fairness is at an all-time high on online UK betting sites. They are able to detect any suspicious activities on your account quickly and they can temporarily stop money coming in and out of your account should they need to do so.

Competitive Odds: Odds are constantly changing online and this is a huge benefit for customers as it means online betting sites can provide you with a best odds guaranteed service for big sports like football and horse racing.

Innovation in Sports Markets and Betting Types: Online betting sites can provide you with exciting new betting methods like request a bet, bet builders and acca freezes and when you are betting on certain sports, they can also provide you with stats and data around specific sports markets.

Responsible Gambling with MyBettingSites.co.uk

Betting should be an enjoyable experience, but that can only be the case if you’re betting in a responsible way.

At MyBettingSites.co.uk, we’re proud to be associated with organisations like GamStop, the UK Gambling Commission and GamCare as we take gambling responsibly and safely very seriously.

All of the betting sites we recommend at MyBettingSites meet the strict standards and rules of the UK Gambling Commission, meaning you can bet with confidence and know that your money and personal details are safe.

Trusting UK betting sites licensed and regulated by the UK Gambling Commission also means that you will have a fair and enjoyable experience. Another good reason to use trusted UK betting sites is because they have Safer Gambling Tools like deposit limits, self-exclusion tools, and time reminders. They also provide secure payment methods and will keep all of your personal and financial details safe. They all have good customer service, with a majority providing you with a 24/7 live chat service, with staff always able and ready to help.

So make sure you check whether a betting site is trusted by the UK Gambling Commission before you sign up, and check out our dedicated Safer Gambling hub for much more information.

How to claim offers from UK Betting Sites

You should take advantage of sign up offers when you register with a UK betting site, as you will receive free bets when you do so. Follow our step-by-step guide on how to use sign up offers on betting sites.

1. First of all, click on one of the sign up offer links on this MyBettingSites page.
2. This will redirect you to the UK betting site.
3. Read the terms & conditions and then click ‘join’
4. Fill out your personal details, which includes your name, address, email, phone number and date of birth. You must be at least 18 to sign up.
5. Create a username and password, and then confirm your details. This will complete your registration and direct you to the home page.
6. Once here, you will need to meet the qualifying criteria of the sign up offer, which is typically betting a minimum of £5 or £10 on a bet with minimum odds of 1/1.
7. When this bet settles, you will receive your free bets or bonuses and you will have successfully signed up using the new customer offer.

Best Betting Sites – Our Verdict

Deciding which new betting sites to use should be based on a number of factors. In addition to the 10 areas above, we also use our personal experiences to determine the sites we’d recommend.

Best Sign-Up Offer – Sky Bet & Spreadex

The best sign-up offers should tick a few important boxes, most notably generosity and simplicity. 

Spreadex heads the way when it comes to the total free bets you can benefit from, with £60 available when you stake £10. 

In the case of Sky Bet, a qualifying bet of just 5p is needed to access £30 in free bets. 

We’ve made the most of both these offers and didn’t experience any concerns, so they come highly recommended.

Best Betting App – Midnite

Many established sites have been forced to adapt their old desktop sites to fit the modern day smartphone world we live in.

That isn’t the case with Midnite. They’ve dedicated all their resources into creating an app, so you’re never in doubt that everything that they do in terms of layout is to satisfy the needs of mobile users. With them a relatively new betting site as well, they are able to bring a top experience for anyone using their app with innovative features and a modern design. We love their dark-themed interface, whilst betting in-play is simple and smooth.

Head to our best betting apps page for an in-depth look at the best betting apps in the UK.

Best New Betting Sites – Betano & Midnite

Midnite and Betano are the new betting sites that are catching the eye at the moment, especially with the new sign up offers they have available. You can get £30 in free bets when you bet £10 with either site.

Both betting sites have truly understood how to make modern-day betting enjoyable. Promotions like Betano’s Lucky Dip, which randomly generates you a betting slip for any sport, and Midnite’s free Daily Scratch are just a couple of the offers they provide that really stand out.

The betting experience is enjoyable and you will not struggle in the slightest when trying to bet on any sport, no matter how niche.

Best Market Selection – bet365

This may be predictable, but it’s hard to look past bet365 for market selection, whichever sport you’re most keen on. 

Most big events now have hundreds of markets to choose between, while Bet Builders are available on an increasing number of sports, so you can invariably tailor your bet as you choose.

Best Football Betting Sites – Betano & bet365

Betano is a relatively newer betting site, but it is definitely one site that has always impressed me when it comes to their breadth of football markets.  Looking to bet in-play across the English football leagues or the Champions League with ease? They’re sure to have you covered.

Their odds are usually amongst the most competitive too, which is perfect for weekend accas, while their enhanced odds offers are boosted to genuinely attractive prices.

We also want to shout out Betfred, as their Double Delight / Hat-Trick Heaven offer stood out massively as well.

Meanwhile, bet365 offer free-to-play games like the 6 Scores Challenge, where you can win huge cash prizes, and they also have fantasy football games for you to play as well. This, combined with their competitive football odds also makes them a top football betting site.

Best Horse Racing Betting Sites – Unibet

Best Odds Guaranteed remains arguably the most generous offer out there, so our recommended racing betting site simply had to have this promotion.

Unibet run BOG from 8am daily, so you’re assured of competitive odds, while the depth of horses they cover in the ante-post section is second to none in our experience.

Best NFL Betting Sites – Paddy Power

When wanting to bet on the NFL, you should take into account the variety market selections you are able to bet on, as well as the odds and price boosts and this is where Paddy Power stands out.

Paddy Power run some top price boosts, especially when there are big matches taking place. During the NFL season, Paddy Power have a free-to-play game called NFL Showdown, which sees you able to win cash prizes should you answer all questions correctly. Paddy Power also have NFL draft markets available, where you can bet on the number 1 overall pick in the next draft. You can also bet on the lower NFL divisions, with markets available on events as low as NFL Division 4 Football

Best Cricket Betting Sites – Ladbrokes

When reviewing UK betting sites for cricket, we found that Ladbrokes provided our best overall experience. They offer a strong selection of markets for cricket, including how many sixes in a match for popular England internationals, as well as markets around how many wickets a player will take and which team will have the highest score after a certain period of the match.

We were impressed by how many cricket matches you could bet on. They do not just provide you with the popular or mainstream games, but also ones which only the big cricket fans will know like the Vijay Hazare Trophy. With a very good sign up offer as well which sees you receive £30 in free bets for a £5 bet and exciting promotions for the sport like price boosts, we definitely recommend heading to Ladbrokes if you want to bet on cricket.

Best Casino Betting Site – Grosvenor Casino

With Grosvenor Casinos a huge brand in the UK on the high streets, it is no shock to see that they also pave the way for casino betting online as well. They are a top casino betting site that provides the best live casino experience as they transport you to some of their venues across London and the UK and allow you to join in on the betting in classics such as BlackJack and Roulette, whilst they also provide a host of exclusive slots games for you to play online as well.

The high quality of graphics and uniqueness of some of their games left us really impressed and with a sign up offer that gives you a £40 bonus when you deposit just £20, it’s definitely a top betting site to use if you prefer casino betting over sports betting.

Best Golf Betting Sites – BOYLE Sports

One of the key areas to consider when betting on golf is a betting site’s generosity in paying out extra places on each way bets.

Whereas many sites default to paying out on the first four or five places, BOYLE Sports can be relied on to stretch to eight as standard. That in itself should be enough to tempt newcomers into giving them a try.

UK betting sites regularly come up with very generous betting offers ahead of the sporting calendar’s biggest highlights. We’ve collated them in our news section, which features a mix of expert betting tips and enhanced betting offers for all the major betting highlights, from football and racing through to Love Island and Traitors.

Best New Betting Sites FAQs

About MyBettingSites.co.uk

MyBettingSites.co.uk is owned by Better Collective, a leading digital sports media group that was founded just over 20 years ago.

The company has grown significantly over the years, with Better Collective now employing in excess of 700 people with offices in various cities across the world.

The MyBettingSites.co.uk team is based in the UK, ensuring their fingers are on the pulse when it comes to the best UK betting sites, offers and sports news. Find out more on our dedicated About Us page.

Our Content

*To keep mybettingsites.co.uk completely free for users, we receive advertising compensation from the UK betting sites listed on this page. This compensation may impact the order certain betting sites appear on our pages.