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New Betting Sites

Bet of the Day

Best UK Betting Sites – November 2024

Compare over 40 of the UK’s best betting sites, with £1,200+ in new customer betting offers. Read our betting site reviews & sign up easily.

Updated

bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
  • Multiple BC UK Bookmaker Awards winner, including Best Bookmaker
  • Attractive promos, including boosted odds & free games
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Sky Bet
£40 IN FREE BETS WHEN YOU PLACE ANY BET
  • Sky Bet Club offers regular rewards, boosts, cash drops & more
  • Super 6 promo offers customers free-to-play games with big prizes
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
Parimatch
Bet £10 and Get £50
  • Excellent Customer Support
  • Strong depth of betting markets
18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
  • Hugely attractive new customer welcome offer, offering £50 in bonuses
  • Popular Double Delight promo offers great value on goalscorer bets
New customers only. 18+. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
Unibet
Bet £10 Get £40 in Bonuses
  • Great reliable odds
  • In Play betting
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
talkSPORT BET
Bet £10 and Get £30 in Football Free Bets
  • Generous and easy to follow welcome offer
  • Existing customer offers include prediction games & Best Odds Guaranteed
18+. New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
BetMGM
Bet £10, Get £40 in Free Bets
  • Welcome offer gives new customers more free bets than most
  • Profit boosts and free football predictors are part of a host of attractive offers
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
Betano
GET £30 IN FREE BETS WHEN YOU BET £10
  • New to the UK betting scene, and set to make a big impression
  • Partnering with BVGroup, so customers benefit from bet builders & odds boosts
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
BoyleSports
BET £10 GET £20 IN FREE BETS
  • Plenty of existing customer offers available
  • Range of payment methods accessible
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Tote
Bet £10 Get £40 in Bonuses
  • Brand new sportsbook launched, offering far more than just horse racing
  • Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.
Coral
Get A £40 Free Bet – When you bet £10 on Sports
  • Reliable bookmaker for all
  • Sizeable range of betting markets
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
SpreadEx
BET £10, GET £40
  • Sign up offer is among the most generous on the market
  • Spread betting option offers a completely different way of betting
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
BetVictor
Get £30 in Free Bets for Premier League Join us & bet £10
  • £30 in free bets is a great welcome offer for football bettors
  • BV Loyalty Club and Guaranteed Prize Wheel offer reasons to use the site regularly
18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
10Bet
100% up to £50
  • Free bet rewards offered across various sports to reward most regular customers
  • Cash boosts of up to 100% available when your acca wins
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Paddy Power
GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET
  • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
  • Innovative Super Sub offer means bets roll over to the player coming on
18+. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Mr Play
BET £10 GET £15
  • Great selection of payment methods
  • Easy to use bonus offer
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Betfair
Get £50 in free bets When you place £10 bet on Sportsbook
  • Great Odds & Cash Out feature
  • High quality on live-streaming service
18+. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
BetUK
Bet £10, Get £30 in free bets
  • Great range of promotions
  • Impressive depth in casino games
18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
Ladbrokes
£20 In Free Bets Ker-Ching – When you bet £5 on sports
  • Always outstanding promotions
  • Reliable bookmaker for all
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Midnite
BET £10 GET £20 +50 FREE SPINS
  • E-Sports Specialist
  • Easy To Navigate Around Site And Mobile App
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org
Fafabet
50% Losses Back up to £70 Free Bet + £20 Casino Bonus
  • Impressive range of casino games.
  • Easy to use betting site.
18+. New customers only. A “Qualifying Bet” is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you’ll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you’ll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you’ll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. GambleAware.org
LiveScore Bet
BET £10 GET £30 IN FREE BETS*
  • Well Displayed Site
  • Great Squads Game
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
Luckster
BET £10 GET £10
  • Combo boost promo increases your winning on successful accas
  • Use bet builder and cash out to stay in control of your bets
New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC’s Apply. 18+. GambleAware.org
SBK
Bet £10, Get £40 in Free Bets
  • App Betting Only
  • Competitive Odds
New UK customers. Min £10 first deposit. Place a bet of £10 at min odds of 2.0 and get £40 in Free Bets within 48 hours. Full T&C’s Apply. 18+. GambleAware.org.
Jeffbet
Bet £10 And Get £30 Free Bet
    New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
    William Hill Mobile
    Bet £10 Get £30, Credited as 3 x £10 bets
    • Winner of Best Market Selection at the BC Bookmaker Awards
    • William Hill Plus card lets you cash out in-shop bets online
    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
    Kwiff
    Bet £10 and Get £30 in Free Bets
    • Supercharged Cash Out available
    • Surprise Bets on offer
    Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org
    NRG.bet
    Bet £20+ Get a £10 Free Bet
      18+. New customers only. UK only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. The free bet will be subject to an expiry period of 7 days from date and time of issue. Full TC’s Apply. GambleAware.org
      Betway
      £30 Matched Free Bet if your first Acca loses + 100 Free Spins
      • All-around, great bookie
      • Wide range of payment options
      *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
      Grosvenor
      Double the Odds!
      • Many promotional offers
      • Plenty of payment methods available
      NEW CUSTOMERS. MAX £10(EXC PAYPAL). 100% ODDS BOOST TOKEN. T&CS APPLY. T&Cs apply. 18 +. GambleAware.org
      Matchbook
      Enjoy £50 in free bets for the football season
      • Well-designed mobile app
      • Range of payment options available
      New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T’s and C’s Apply. GambleAware. 18+.
      BetGoodwin
      GET 50% BACK AS A FREE BET UP TO £25
      • Strong Sign-Up Offer
      • Great Customer Service
      18+. New Customers only. To activate your 50% back offer, simply deposit and have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. Max free bet per customer £25. Free bets must be used in their entirety and stakes are deducted from returns. T&Cs Apply. Gambleaware.org
      Netbet
      BET £10 AND GET £20 FREE BETS
      • Many payment options available
      • Great sign-up offer for new customers
      18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
      QuinnBet
      50% back up to £50 + 50 Free Spins
      • Great Promotional Offers
      • 24/7 Customer Service
      Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Free Spins. Use coupon code “5050” at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly
      Virgin Bet
      BET £10, GET £20 IN FREE BETS*
      • Winner of Best Customer Service at BC Bookmaker Awards
      • Great existing customer games including Fives
      *New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
      The Online Casino – Sports
      BET £20 GET £40 FREE BET DEPOSIT CODE: TOC40
        18+| New Players Only. Min £ 20 qualifying bets stake not returned. Free bet – one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
        All British Casino Sports
        10% Cashback Always!
        • Range of casino games
        • Easy to use site
        Cashback is cash without restrictions. Full T&C’s apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C’s apply. 18+. GambleAware.org.
        Lottoland Sports
        Bet £10, Get £10 Free Bet
        • Easy to use site
        • Great loyalty programme for existing customers
        Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
        Mr Mega
        Bet £15 Get £10
        • Great range of casino games
        • Strong depth of payment options
        18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
        Betano
        GET £30 IN FREE BETS WHEN YOU BET £10
        • New to the UK betting scene, and set to make a big impression
        • Partnering with BVGroup, so customers benefit from bet builders & odds boosts
        18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
        BetMGM
        Bet £10, Get £40 in Free Bets
        • Welcome offer gives new customers more free bets than most
        • Profit boosts and free football predictors are part of a host of attractive offers
        New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
        talkSPORT BET
        Bet £10 and Get £30 in Football Free Bets
        • Generous and easy to follow welcome offer
        • Existing customer offers include prediction games & Best Odds Guaranteed
        18+. New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
        Midnite
        BET £10 GET £20 +50 FREE SPINS
        • E-Sports Specialist
        • Easy To Navigate Around Site And Mobile App
        18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org
        Parimatch
        Bet £10 and Get £50
        • Excellent Customer Support
        • Strong depth of betting markets
        18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
        Planet Sport Bet
        • Daily horse racing specials
        • Betting tips section
        CopyBet
        Bet £10 Get £50
        • In-depth statistical based Premier League markets
        • Eye-catching sign-up offer
        Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
        Kwiff
        Bet £10 and Get £30 in Free Bets
        • Supercharged Cash Out available
        • Surprise Bets on offer
        Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org
        AK Bets
        Up to £100 Winnings Boost on your first Acca
        • Build A Racecard feature available
        • AK Bets Podcast
        Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
        Netbet
        BET £10 AND GET £20 FREE BETS
        • Many payment options available
        • Great sign-up offer for new customers
        18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
        Star Sports
        Get 50% Back as a Free Bet – Up to £25 Free Bet + 25 Free Spins
        • Accept larger bets than most rival betting sites
        • Comprehensive racing coverage, featuring extra place races
        *New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
        Rhino Bet
        Bet £25, Get a £10 Free Bet
        • Streamlined Approach To Betting
        • Transparent Rewards Scheme
        *New customers only. Must be 18+ and residents of the UK/IE. Sign up using the promo code ‘b25g10fb’ and make a minimum deposit of £25. Place a £25 bet on any selection with minimum odds of evens (2.0) to receive a £10 free bet upon settlement. Bet and deposit must be made within 24 hours of Sign Up. Qualifying bets must be placed within the promotional period. T&Cs apply. GambleAware.org
        Betiton
        Bet £15 Get £10
        • Excellent sports betting odds
        • Good range of payment options
        18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
        Jeffbet
        Bet £10 And Get £30 Free Bet
          New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
          ZetBet
          BET £10 GET £10
            18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
            Lottoland Sports
            Bet £10, Get £10 Free Bet
            • Easy to use site
            • Great loyalty programme for existing customers
            Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
            The Online Casino – Sports
            BET £20 GET £40 FREE BET DEPOSIT CODE: TOC40
              18+| New Players Only. Min £ 20 qualifying bets stake not returned. Free bet – one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
              Mr Mega
              Bet £15 Get £10
              • Great range of casino games
              • Strong depth of payment options
              18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
              All British Casino Sports
              10% Cashback Always!
              • Range of casino games
              • Easy to use site
              Cashback is cash without restrictions. Full T&C’s apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C’s apply. 18+. GambleAware.org.

              About the Author – Jacob Potter

              I currently work full time in the betting industry, and have been betting on sports online for almost ten years. This experience has seen me build up an extensive knowledge of betting sites from across the UK. Whether it’s the so-called ‘big names’ in the betting industry such as bet365, Sky Bet, and William Hill, or the newer operators such as BetMGM, talkSPORT BET, or Betano, I’ll be reporting daily on the latest trends and reviewing their offers.

              I have full access to the UK Bookmaker data set, so I can add my own perspective, which provides clarity behind the expert opinions provided on MyBettingSites. In my role, I need to spend considerable time comparing the best betting sites, so you can be sure the information provided comes from an experienced bettor.

              You’ll find all the small details you’ll want to know about each bookmaker, which includes the pros and cons, which I’ve found whilst using these betting sites in a considerable amount of depth.

              Where to use your New Customer Sign Up Offers

              Once you’ve signed up with the UK’s best betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

              • Football – Champions League football returns to the football calendar this week, and there’s plenty of action to look forward to. Arsenal have a potentially tricky test at the San Siro against Inter Milan, whilst Aston Villa travel to Belgium to take on Club Brugge, as Unai Emery’s side look to build on a hugely impressive campaign in this year’s Champions League so far. There’s also plenty of Premier League action this weekend, with Chelsea hosting Arsenal, Brighton taking on Manchester City, and Wolves lining up against Southampton, in what is an important clash between two relegation candidates. Have a closer look at the best football betting sites!

              • Horse Racing – Horse racing meetings take place across the UK this weekend, so you won’t be short of options when looking to use any free bets that you might have in your betting accounts. Newbury, Southwell, Ludlow, and Newcastle are just some of the meetings taking place this week. Be sure to check out the best horse racing betting sites.

              • Cricket – We are treated to some great cricket this week, with as an England team captained by Liam Livingstone for the first time taking on the West Indies in their final match of the ODI Series. With the scores evenly poised at 1-1 after Livingstone’s heroics in the second match, there’s everything to play for. Afghanistan take on Bangladesh in their ODI Series, which gets underway on Wednesday morning. Find out more about the best cricket betting sites.

              How we tested the UK’s Best Betting Sites

              Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites. We do these awards in collaboration with our parent company, Better Collective.

              But before we get into the results, let’s take a quick look at the process for creating our list:

              • A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
              • UK specific focus groups were used to collect data.
              • 1.8m data points were collected across the year.
              • Winners were finalised using the data collected
              • An annual award show took place to celebrate the best betting sites and was attended by bookmakers.

              We explain the process taken by the Bookmaker Awards in more detail. However, to help you find out who won, we’ll go straight into the best betting sites for each category and why they performed well.

              Top 5 Best Betting Sites

              Discover the best UK betting sites, free bets, and betting offers for November 2024, compared, rated and reviewed regularly by our experts. Our top 5 betting sites list combines data from the UK Bookmaker Awards and our first-hand experience. Find out who tops our comparison lists and why, as well as links sending you directly to their new customer offers.

              1. bet365

              bet365 leads the way as one of the best betting sites and a personal favourite of ours. Their high standards were recognised at the Bookmaker Awards, winning categories such as Best Sports Bookmaker, Best Welcome Offer and Best Horse Racing Odds. With back to back wins as best bookmaker, they’re hard to beat, so find out more about the bet365 bonus code and how to sign up. We were particularly impressed with their range of statistical-based betting markets on leagues such as the Premier League, with markets such as free-kicks, throw-ins, and goal-kicks, something that isn’t available with the majority of other bookmakers.

              bet365
              Bet £10 & Get £30 in Free Bets for new customers at bet365.
              18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

              Pros

              • Winner of Best Sports Bookmaker at the Bookmaker Awards
              • Award winning welcome offer
              • Impressive statistical-based markets

              Cons

              • Skrill and Neteller not available

              2. Unibet

              Unibet are an industry favourite and came in second in the Best Sports Bookmaker category at the Bookmaker Awards. They also featured within the top-five for multiple categories such as Best Welcome Offer, Best User Experience and Best Banking. They have a site with less of a modern look compared to some other top betting sites, which is one of the few negatives that we have to write about. But they make up for that with in-depth betting markets on popular sports such as football, tennis, and basketball. Some examples of this being the case is stat markets such as how many shots a team will have in a Premier League match, or how many points a player will score in the NBA. They also boast a dedicated betting tips section available on horse racing. Something that sets them apart from the rest.

              Unibet
              Bet £10 Get £40 in Bonuses
              18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

              Pros

              • Second place in Best Sports Bookmaker category
              • One of the best welcome offers in the industry

              Cons

              • Wagering requirements on casino bonus entailed within welcome offer
              • Less modern look to the site compared to others

              3. Sky Bet

              Sky Bet is one of the betting sites that come closest to the high standards set by bet365. They performed well at the Bookmaker Awards, despite not winning in any category, and gained good scores across the board. For overall Best Sports Bookmaker they finished third, helped by an impressive score in Best User Experience. Something we agreed with. From our experience, Sky Bet has a site that makes it incredibly simple to find any feature. Sky Bet also came third as the Best Sports Bookmaker: Players Choice, which is a notable accolade. It’s clear to see that their punters are keen on revisiting their site and this is largely down to their existing customer offers. While this wasn’t a specific category in the 2023 awards it will have played a big part in the Players Choice Award. Their loyalty program, which offers plenty of different awards, is a great incentive and games like Super 6, keep players entertained without having to keep depositing funds.

              Sky Bet
              £40 IN FREE BETS WHEN YOU PLACE ANY BET
              NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG

              Pros

              • Awarded second place for Best User Experience at BC Bookmaker Awards
              • Top three in the Players Choice Award
              • Great loyalty program and existing customer offers

              Cons

              • E-wallets are not available to use

              4. Coral

              Coral came second in the BC Bookmaker Awards for Best Banking Options, with only Sportingbet beating them to the number one spot. Coral offers Coral Connect as a payment option, which allows their customers to deposit as little as £1 through their Coral Connect card, which can then be used to fund bets placed online or in person at one of their shops in the UK. We found that if you’re a keen statistical-based bettor, then Coral tops the list of where to be, as they cover more leagues than any other UK betting site when it comes to prop markets. Betting markets such as player shots, player passes, and player tackles are just some of what you’ll find on matches in the Premier League, Bundesliga, La Liga, and Serie A.

              Coral
              Get A £40 Free Bet – When you bet £10 on Sports
              18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

              Pros

              • Top five in the Best Sports Bookmaker category of the UK Bookmaker Awards
              • In-depth statistical-based betting markets

              Cons

              • Sign-up offer could offer more in free bets

              5. William Hill

              William Hill are a household name in the betting industry, and for any new bettors, you can rest assured knowing that this bookmaker has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site including casino, this is a real positive with this operator. It’s not just new customers who benefit from their impressive signup offer though, as existing customers can access a range of promotions on various different sports.

              William Hill
              Bet £10 Get £30, Credited as 3 x £10 bets
              18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

              Pros

              • Second in the Players Choice award
              • Great range of existing customer offers
              • One of the best betting apps

              Cons

              • Odds on certain markets could be more competitive

              Best Overall Sports Betting Sites

              Best UK Sports Betting SitesTop UK Betting Sites
              1stbet365
              2ndUnibet
              3rdSky Bet
              4thCoral
              5thWilliam Hill

              The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.

              bet365 home page
              Image: October 2024

              Best UK Betting Sites for Welcome Offers

              Sign-up offers are the first thing we look at when assessing the best betting sites. They can vary from a ‘% back’ to a standard ‘bet £10 get £40’ with the higher rewards often making for a better offer. But the Bookmaker Awards go a step further than just highlighting the offers with the most free bets. Focussing on specifics such as min odds, expiration and max deposit, they collected the opinions from thousands of bettors and listed bet365 as the betting site with the best welcome bonus. They have no expiry on free bets, ranked well on minimum deposits and were one of the best for maximum profit.

              Best UK Betting Sites for Markets

              Other than sign up offers, the most important things we look for in a bookmaker is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.

              Best UK Horse Racing Betting Sites

              bet365 came first for best horse racing odds with the data revealing they outperform other operators across regular meets and major events, such as the Cheltenham Festival and The Grand National. Ladbrokes were their closest competitor with Unibet and Skybet also amongst those in the top five. For more on this and a look at our full list, see our page for the best horse racing betting sites.

              Best UK Betting Sites for User Experience

              bet365 leads the way as the bookmaker with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.

              Best Betting SitesBest Welcome OffersBest Markets SelectionBest Racing OddsBest User Experience
              1stbet365ZetBetbet365bet365
              2ndUnibetWilliam HillLadbrokesSky Bet
              3rdSBKbet365888sportUnibet
              4th888SportLiveScore BetUnibetWilliam Hill
              5thCoralVirgin BetSky BetBetway

              Why we use the Bookmaker Awards Data

              We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:

              UK Bookmaker Award CategoriesWinning Betting Sites
              Best Football OddsSBK
              Best Horse Racing Oddsbet365
              Best Markets SelectionZetBet
              Best Customer ServiceVirgin Bet
              Best Banking OptionsSportingbet
              Best User Experiencebet365
              Best Welcome Offerbet365
              Best Sports Bookmakerbet365
              Best Sports Bookmaker Players Choicebet365
              Most Improved BookmakerSportingbet

              The bookmaker awards data will:

              • Give you data driven information to help you make an informed decision
              • Avoid opinions made on a single day by a single writer
              • Level the playing field and help the newer operators compete with more established betting sites
              • Maintain a consistency with data pulled over the course of a year
              • Help you make a choice of betting site based on multiple categories

              Why does the Bookmakers Awards data help bettors?

              In the video below, Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, gives more information on the Bookmaker Awards and how it can help you make a more educated decision on the best betting sites.

              How is the Bookmakers Awards data gathered?

              In each category, the bookmaker is given a score. These scores are then compiled to determine the best betting site. A team of betting experts closely scrutinises each category, ensuring that the data provided by the UK Bookmaker Awards is reliable and valuable, especially for novice bettors.

              To score well in the welcome bonus category, bookmakers need an offer that provides a substantial amount in free bets while featuring clear and manageable wagering requirements and qualifying bets. An offer with a sizable amount in free bets might look eye-catching at first glance, but the wagering requirements and qualifying bet could be hefty before a withdrawal can take place. The market selection category is also assessed similarly, with a focus on a bookmaker’s coverage and depth, including unique options not available with some competitors. Achieving this on their site can lead to a high score.

              Customer service is another crucial category. The best UK betting sites offer a range of contact methods, including email, telephone, social media, and live chat. Response time is examined closely; if a bookmaker takes too long to respond, it affects their score. Payment methods and banking are also essential factors in choosing the best betting site. Top bookmakers provide various deposit and withdrawal options, and the minimum deposit and withdrawal times are closely scrutinised.

              Another category assessed in the UK Bookmaker Awards is the betting experience. This is based on user testing and looks into response time, site/app layout and overall site navigation. bet365 won the award for the Best User Experience at the Bookmaker Awards this year, as they edged out the likes of Sky Bet and Unibet to claim the award. This data-driven system provides users with expert analysis from professionals who understand what makes a great betting site. We aim to help you make an informed decision about which site is best for you.

              Best New Betting Sites UK

              We know in the UK that an average player has around five betting accounts. It’s possible that someone might want multiple accounts to take advantage of different new and existing welcome offers, whilst being free to place their bet with whichever sportsbook has the best odds for a given sporting event. Therefore, exploring new betting sites can be worthwhile. As an experienced bettor, I’ll guide you through some of the new betting sites worth considering.

              1. BetMGM

              BetMGM
              Bet £10, Get £40 in Free Bets
              • Welcome offer gives new customers more free bets than most
              • Profit boosts and free football predictors are part of a host of attractive offers
              New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org

              BetMGM is one of the newest betting sites we’ve introduced to the site. They’ve got a great sign-up offer which rewards new customers with £40 in free bets when you deposit and wager funds of just £10. One of the key positives that I noticed was their range of existing customer offers, which offered more depth than other bookmaking heavyweights such as Betfred and Sky Bet to name a few. Promotions such as profit boosts, double your winnings, weekly sports free bets, and jackpots are just some of what’s available with BetMGM, who rank highly amongst our expert analysts on this front.

              2. TalkSport Bet

              talkSPORT BET
              Bet £10 and Get £30 in Football Free Bets
              • Generous and easy to follow welcome offer
              • Existing customer offers include prediction games & Best Odds Guaranteed
              18+. New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

              The BetVictor Group announced a partnership with talkSPORT to form talkSPORT BET and they’re certainly worth considering. I’m impressed with the clean layout of their site, which is similar to that of BetVictor, who set the bar high with their sportsbook on both the desktop version of their site, as well as their mobile app. They’re a new betting site with an extensive range of existing customer offers and stand out customer service options with plenty of methods to communicate with an agent. Response times vary as it depends on the time of day in which you ask a question. But with methods such as live chat, Facebook, Twitter, SMS and email all being available, you won’t struggle if you encounter a problem.

              3. BetGoodwin

              BetGoodwin
              GET 50% BACK AS A FREE BET UP TO £25
              • Strong Sign-Up Offer
              • Great Customer Service
              18+. New Customers only. To activate your 50% back offer, simply deposit and have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. Max free bet per customer £25. Free bets must be used in their entirety and stakes are deducted from returns. T&Cs Apply. Gambleaware.org

              BetGoodwin were founded in 2021, and they’re worthy of a mention when it comes to new betting sites. They have some great horse racing promotions that are available to both new and existing customers, which aren’t available elsewhere, so they’re worth looking into ahead of popular horse racing events in the sporting calendar such as the Cheltenham Festival, Grand National, and Glorious Goodwood. This includes free bets if your selected horse is beaten by a head, beaten by a nose, beaten by under half a length, and falling at the last when in front. It’s good to see BetGoodwin having this available on their site, as many other new betting sites don’t offer as many promotions for existing customers.

              What are the advantages of new betting sites?

              So, why should you consider new bookmakers over their more established counterparts? There are many reasons why customers choose new sites, rather than the bigger names in the industry.

              Firstly, new sites have to try extremely hard to attract customers away from their competitors. They’re eager to impress, so they have to offer something that very few of their competitors do.

              This can come in the form of attractive new betting sites promotions, an excellent standard of customer service or offering odds and markets on different sports.

              Secondly, signing up to new bookmakers, or established ones, means you can have greater freedom in your betting. There are many advantages that online betting has over betting at a retail site. These advantages include the following.

              • The ability to place your bets no matter what time of day
              • The option to take welcome bonuses, rarely available in the high street
              • A much more in-depth menu of general promotions
              • Place bets no matter where you are
              • Find a bigger range of markets

              TRUSTED BY

              Gamstop is a free self-exclusion service available to people residing in the UK. It allows individuals to restrict themselves from online gambling sites for a set period, helping them manage problematic gambling behaviors by preventing access to all UK-licensed gambling operators.
              GamCare is a UK-based charity that provides information, advice, and support for people affected by gambling harm. It operates the National Gambling Helpline and offers resources like counseling and treatment services for individuals struggling with gambling addiction.
              The Gambling Commission is the regulatory body that oversees all forms of gambling in Great Britain. It ensures that gambling is conducted fairly, transparently, and safely by licensing operators, enforcing regulations, and protecting consumers from gambling-related harm.
              Gambling Therapy is a global support service that offers advice and emotional support to anyone affected by problem gambling. It provides online support groups, forums, and counselling, focusing on those seeking help from outside the UK.
              IBAS is a UK-based service that provides an impartial adjudication for disputes between gambling operators and customers. If a bettor feels they have been treated unfairly by a gambling operator, IBAS reviews the case and offers a binding resolution based on industry regulations and best practices.

              Latest Sports and Betting News

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              How to choose the Best UK Betting Sites

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              *To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.

              Best UK Betting Sites FAQs

              There are a number of factors that should be considered when deciding which are the best betting sites in the UK. bet365 ticks many of the boxes, while SkyBet and Unibet are also prominent on our top betting sites list. But all the betting sites we compare and review will score well in different areas, so make sure you pick the ones that fit your own needs best.

              The best betting sign up offers are the ones that give new customers up to £50 – and occasionally even more – in free bets, once the qualifying bet has been settled. Betfred and Betfair are amongst the UK betting sites with new customer betting offers of £50 but do check MyBettingSites regularly as the welcome bonuses do change regularly.

              You can earn free bets from a host of top UK betting sites, with over 40 top welcome offers currently available on MyBettingSites. The most generous UK betting offers are reserved for new customers, but the like of bet365, Paddy Power and Ladbrokes also run attractive online betting offers to retain the loyalty of their existing customers. These free bet offers are described in more detail on our betting site review pages.

              Most of the UK’s best betting sites now allow you to cash out your bets, and increasing number will also give you the option of cashing out any free bets you’ve placed. The cash out amount you’re offered on a free bet is likely to be less than a bet placed with real money, but the cash out process works in exactly the same way.

              Yes, all free bets that you receive will have an expiry day, although the expiration time will vary between betting sites. In most cases, you can expect the redemption period to be at least 7 days, but some betting sites like bet365 will extend the free bet expiry period to 30 days.

              Paddy Power, BetMGM and bet365 are amongst the betting sites with the best promotions, offering generous welcome bonuses to new customers alongside fresh promotions to retain the loyalty of their existing userbase.

              There are hundreds of online betting sites currently operating in the UK, but not all are regulated and can necessarily be trusted. We’ve carefully selected the cream of the crop, so you can rest assured that only the best betting sites will ever feature on MyBettingSites.

              All the betting sites featured on MyBettingSites can be trusted to look after your money, and to pay out any winnings in a timely manner. A good pointer to the most trustworthy sites of all can be found in the UK Bookmaker Awards, with bet365 winning the Players Choice selection, ahead of WIlliam Hill, SkyBet, Ladbrokes and Paddy Power.

              Not every new betting site is necessarily trustworthy, which is why you’ve done well to find MyBettingSites. All the sites we feature work with trusted organisations including the UK Gambling Commission, IBAS and GamCare, so you can have peace of mind when opening an account with any of our recommended new betting sites.

              BetMGM, Betano and TalkSport Bet are among the best new betting sites to grace the UK market. The MyBettingSites have accounts with all of these operators, and are always on the lookout for the next top new betting sites to compare and review on your behalf.