Best UK Betting Sites – October 2025

Best New Betting Sites

Variety is the spice of life, so bring some freshness into your betting too, by trying out some of our recommended new betting sites. There are a host of advantages to signing up with a range of new UK bookmakers.

Of course, one of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.

They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT BET

talkSPORT BET are a new betting site who have made a very good impression since establishing themselves amongst other UK bookmakers. They cover all the major sports, including football, horse racing, rugby and boxing and they have a wide market selection for these sports, which helps provide a great betting experience for any customers.

They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you up to £40 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly and you can work your way around talkSPORT BET with ease.

You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.

3. BetWright

BetWright is another new betting site providing you with a very good new customer offer, as you can receive £10 in free bets. BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One way they stand out is via their ‘Bangers’ section, which is a section dedicated to customer offers for new and existing customers.

As well as their sports betting section, BetWright has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play, as well as promotions for the Casino section as well.

4. Hot Streak

If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year. Currently, they have a dedicated section for Halloween casino games.

The new customer offer from Betzone is also good, with you being able to receive up to £50 cash back on the day you register.

5. Betano

Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them on a par with the likes of bet365, and ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

6. Dabble

Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made.

You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

7. PricedUp

PricedUp were established as recently as 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers. They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.so it’s clear there’s enough to satisfy all manner of sports fans. You are also able to live stream events on the betting site, with live racing available in the UK once you’ve signed up and logged in.

8. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

9. CopyBet

CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.

10. Highbet

Highbet is another new betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The blue branding is easy on the eye and you’re immediately met by in-play options if you’re looking for something spontaneous to bet on. Highbet offer all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even pickleball amongst the choices when we reviewed the site.

Highbet’s odds look competitive across popular sports like football and basketball, and the inclusion of cash out and bet builders means you’ll benefit from the popular features that many now take for granted. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.

They also have some good promotions, including their Top Leagues Acca Insurance existing customer offer, which sees you receive your money back (up to £10) if one leg in your acca lets you down.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

What are the advantages of new UK betting sites?

While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite, The Pools and Betzone might be worth it.

New Features: Betting sites are now creating a lot of new features in order to try and beat the competition. With new betting sites being created all the time, new features are constantly being created for betting. Some features that have been created over the years thanks to new betting sites are bet builders, acca insurance and free-to-play games which see you win prizes.

Improved User Experience: A huge advantage of new UK betting sites is the fact that they massively improve the user experience. New betting sites can create apps or sites with all the new features, and with the latest software updates and this makes the betting experience a lot smoother and a lot quicker when you are having to switch between pages.

Faster Payments and Flexible Options: There are so many new payment options and these are typically always available on new betting sites. They typically include e-wallet payment methods like PayPal, Apple Pay and Monzo.

Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.

Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.

Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.

Best UK Betting Sites

Have a look at our top 10 best UK betting sites. We are always updating this list in order to make sure that we can provide you with a correct top 10 list. This best betting sites list takes multiple factors into account, including our own personal experiences when betting. We also gathered data from the UK Bookmaker Awards to help us decide which betting sites are deserving of a place in the top 10. Have a look at the best UK betting sites and details of why we highly recommend them below.

1. bet365

bet365 are the betting site to beat in the UK and it’s clear to see why. They have a very good reputation for many reasons. They have a huge variety of markets and they provide a great user experience for customers. You can bet on all the biggest sports in the world, like football, horse racing, tennis and cricket, and you are also able to bet on the more niche sports, like Bandy and Curling.

bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service, like football.

At the UK Bookmaker Awards, bet365 won multiple categories, including Best Sports Bookmaker, Best Welcome Offer and Best Horse Racing Odds. The big reasons for this were due to their competitive odds and attractive promotions for both new and existing customers.

Other notable positives for bet365 include their wide ranges of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match and these sorts of markets aren’t typically available elsewhere.

Don’t forget to check out the latest bet365 voucher code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.

Pros

• Winner of Best Sports Bookmaker at the Bookmaker Awards
• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.

One thing we always look out for is how smoothly the betting site and the app run. Tote can be very happy as there is no lagging and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports is always improving, which is good to see.

Pros

• Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
• One of the best UK betting sites to use for horse racing.

Cons

• Not as many payment options available as other betting sites.

3. Sky Bet

Sky Bet performed very well at the UK Bookmaker Awards, and they finished in third place for Best Sports Bookmaker and Best Sports Bookmaker Players’ Choice, which shows that they provide a very good betting experience for customers.

Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the bookmaker online or on your mobile phone.

A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. This is a weekly game. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.

The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.

Pros

• Finished in second place for Best User Experience at the latest Bookmaker Awards
• Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
• Strong loyalty program which can see you receive free bets and good existing customer offers

Cons

• Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.

4. Unibet

Unibet are a very solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.

Their new customer offer stands out as you receive £40 in bonuses, with £20 being available for sports betting and £20 for casino betting. This is good for customers who want to make use of all the markets and casino games that Unibet have available. When you combine these positives with their good customer service and the easy-to-use website, it shouldn’t be a shock to see Unibet feature in our top 5.

Pros

• Second place in Best Sports Bookmaker category at the UK Bookmaker Awards
• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

5. BOYLE Sports

BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses.

One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.

Pros

• In-play betting and bet boosts are available
• Offer to payout on 10 places on most golf events, which is the most

Cons

• Could provide more unique promotions

6. QuinnBet

With a wide range of sports and betting markets, as well as good competitive odds and a user-friendly app, QuinnBet is definitely a betting site that we recommend. They have a wide array of promotions, including new customer offers and cashback.

The current welcome offer for new UK customers sees you get 50% of your losses on the first day you sign up refunded as a free bet, up to £50. Meanwhile, some of their best existing customer offers includes bet boosts and a hat trick offer on Premier League matches. If you bet £10 on a player to score a hat trick and you win, then you also receive 3x£2 free bets alongside your winnings. The customer service they provide is good, especially seeing as they have a live chat service and there is also a wide array of casino and slots games available.

Pros

• Existing customer offers for specific sports, adding more unique ways to bet
• Highly rated mobile app
• They have regular price boosts promotions

Cons

• Fewer market options than other betting sites

7. BetMGM

BetMGM have become a popular name in the betting industry over the last couple of years, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

Pros

• A very strong sign up offer which sees you receive £40 in free bets
• Mobile app is easy to use and runs smoothly
• They have you covered with plenty of exciting features, including bet builders and free-to-play games with cash prizes

Cons

• The odds on certain sports markets could be more competitive than they are,

8. Paddy Power

Paddy Power definitely deserves a place in our top 10 UK betting sites as they have huge appeal, and a big reason for this is due to some of the unique markets they provide and the comedic advertisements they produce.

For us, we particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.

Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.

One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.

Live streaming is also available on a wide range of events, including the Grand National and Cheltenham. When live streaming, you need to have no fear of the stream lagging, even if it is a popular race like the Grand National.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

9. Betfred

Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.

Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. They have a huge variety of games, including classics like Blackjack and Roulette. With the Live Casino experience, these games can be played by watching a live dealer and this makes the casino experience even more enjoyable on Betfred.

Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other betting sites, including many in this top 10.

Pros

• Betfred give you the most free bets in their new customer offer
• They have a great variety of gambling features for both sports and casino

Cons

• Some of the withdrawal options take a lot longer than other betting sites

10. William Hill

William Hill have a top reputation and they have had this good reputation for many years. They performed impressively in the UK Bookmaker Awards, finishing second in both the market selection and players’ choice categories. For us, the most important achievement is finishing in second for players’ choice as this tells us that existing customers are happy with the service they provide.

William Hill provide you with a lot of opportunities to win free bets and this is typically through free-to-play games Free of 4 and Scratch of the Day. Meanwhile, they have some great existing customer offers for football. The Impact Sub and 2 Up promotions make the football betting experience very enjoyable and give you a bigger chance of winning your bets. Overall, the customer experience at William Hill is great and it’s definitely a betting site that we happily recommend.

Pros

• They provide you with £40 in free bets in their welcome offer.
• Free-to-play games give you the chance of winning free bets
• Good existing customer offers for football which helps them stand out.

Cons

• The betting site is not as modern as some of its competitors.

Where can I use my free bets?

Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

• Football: With England’s place at next summer’s World Cup now safely secured, we can get back to what is proving to be an unpredictable domestic season in both the Premier League and Championship. Middlesbrough can go top of the Championship, at least temporarily, if they beat Ipswich on Friday night, before Nottingham Forest get the Premier League back underway, with Ange Postecoglu already coming under huge amounts of pressure just weeks after taking charge at the City Ground. Then, on Sunday, Liverpool will aim to get their season back on track against bitter rivals Man United, so there’s tons of exciting action throughout the coming days. If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.
  
• Golf: The big golf event this week is the India Championship, which begins on Thursday. There are a lot of big names playing in this competition, including Rory McIlroy, Tommy Fleetwood and Shane Lowry. All these Europeans were involved in the Ryder Cup win last month and now will be doing head-to-head in Delhi. Have a look at our favourite golf betting sites to use, with details of their new customer offers currently available.
  
• Racing: Ascot is the undoubted focus for horse racing fans this weekend, as it hosts the multi-million pound British Champions Day. As ever, Godolphin are expected to feature prominently, with William Buick riding two favourites – Words of Truth and Ombudsman. The QEII Stakes is sure to be another highlight, as Field of Gold – winner at Royal Ascot but disappointing at Glorious Goodwood – takes on the likes of Rosallion and Delacroix. Have a look at some of our favourite horse racing betting sites to use, as well as some of the free bets available from sign up offers at UK betting sites.

What are the advantages of online betting sites?

There are many advantages that online betting has over betting at a retail site. These advantages include the following.

• The ability to place your bets no matter what time of day
• The option to take welcome bonuses, rarely available in the high street
• A much more in-depth menu of general promotions
• Place bets no matter where you are
• Find a bigger range of markets
• Fresh Bonuses and Promotions
• Innovative Features
• More Payment Options
• Faster Payouts
• Enhanced Security and Fairness
• Competitive Odds
• Innovation in Sports Markets and Betting Types
• Easy to access and provides fast services
• Provide brand new modern layouts on their betting sites and mobile apps
• Exclusive promotions specifically for online betting

Why use trusted UK betting sites?

At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.

With over 60 trusted new betting sites to choose from and loads of casino and sports betting offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.

Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.

While established names like Ladbrokes, Betfred, and Coral offer familiarity and trust, some bettors may seek additional reassurance when exploring newer betting sites. With that in mind, we’ve compiled our top 10 picks for the best new betting platforms. Each listing includes a link to the site’s UK Gambling Commission licence for added peace of mind. Our ratings, scored out of five, are based on various factors including welcome bonuses, market variety, user experience, and our own expert insights drawn from hands-on testing.

New UK Betting Sites	Our Rating	UK GC License	Owner
BetMGM	9.9/10	39198	LeoVegas Gaming
Midnite	9.6/10	42647	Dribble Media Ltd
Dabble	9.4/10	65677	Dabble Sports UK Ltd
BetUK	9.2/10	39198	LeoVegas Gaming
Betano	8.9/10	39576	BV Gaming Ltd
talkSPORT BET	8.8/10	39576	BV Gaming Ltd
Betzone	8.6/10	915	Megabet UK Ltd
The Pools	8.5/10	48272	Football Pools Ltd
Hot Streak	8.3/10	57869	Grace Media Limited
BetWright	8.1/10	64666	Onyx Gaming Ltd

How we test UK Betting Sites

Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.

But before we get into the results, let’s take a quick look at the process for creating our list:

• A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
• UK specific focus groups were used to collect data.
• 1.8m data points were collected across the year.
• Winners were finalised using the data collected.
• An annual award show took place to celebrate the best online betting sites.
• Analysing their sign up offers

We explain the process taken by the Bookmaker Awards in more detail.

How is the Bookmakers Awards data gathered?

To identify the best betting sites in the UK, each category in the UK Bookmaker Awards was thoroughly evaluated and scored, with the results combined to determine the overall winners. A panel of industry experts assessed every key aspect of UK betting sites, ensuring the results are not only accurate but genuinely useful, particularly for those new to online betting.

Welcome offers

Welcome bonuses were one of the most scrutinised categories. To earn high marks, a site had to offer not just generous free bets, but also transparent terms and conditions. While eye-catching betting offers are relatively easy to find, we feel the real value lies in low wagering requirements and reasonable qualifying bet criteria, as this combination is more likely to result in you earning some winnings to ultimately withdraw.

Market depth & variety

Market depth and variety were also major scoring factors. Betting sites were judged on how many sports and betting markets they offer, as well as the uniqueness of those options. Betting sites which make the effort to provide a greater quantity and quality of markets and bet types tend to perform better, as they give us more flexibility and opportunities to find value.

Customer service

Customer support played an important role too. The top betting sites sites offer many ways to get help, including live chat, phone, email, and even social media. Speed and quality of response were tested, with slower replies affecting an overall score. Payment options were similarly analysed, with points scored for speed of withdrawals, the number of deposit and withdrawal methods, and the minimum deposit amounts which can vary significantly between betting sites.

First-hand experience

First-hand experience was used to judge the overall user experience. This included assessing the design, ease of navigation, and responsiveness of both the desktop site and mobile app. In this category, bet365 came out on top, edging ahead of close contenders like Sky Bet and Unibet.

This detailed, data-driven approach ensures that you can get an honest and reliable view of betting sites, whether you’re a seasoned pro looking for the best new betting sites, or are a new to the world of online betting. Whether you’re after great odds, solid customer support, or an intuitive app, using the results of UK Bookmaker Awards alongside our first-hand experiences can help you make a confident, informed decision.

Why we use the Bookmaker Awards Data

We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:

UK Bookmakers Award Categories	Betting Sites
Best Football Odds	SBK
Best Horse Racing Odds	bet365
Best Markets Selection	ZetBet
Best Customer Service	Virgin Bet
Best User Experience	bet365
Best Welcome Offer	bet365
Best Sports Bookmaker	bet365
Best Sports Bookmaker Players Choice	bet365

Best UK Betting Sites

Best UK Betting Sites	UK Betting Sites
1st	bet365
2nd	Unibet
3rd	Sky Bet
4th	Coral
5th	William Hill

The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.

Top Betting Sites for Welcome Offers

Sign-up offers are a key factor when evaluating the best betting sites, and they come in various forms, from percentage-based refunds to more commonly seen betting offers like “Bet £10, Get £40.” While bigger rewards can be enticing, the quality of an offer goes beyond just the amount of free bets.

If you are looking to sign up to a new betting site that you are not registered with, then you should definitely keep an eye out for the new customer offers that they have. There are bonuses that you can receive for signing up and depositing money into betting sites for sports, casino and bingo.

The UK Bookmaker Awards provide a thorough analysis, evaluating aspects such as minimum odds, expiry dates, and deposit limits. After gathering feedback from thousands of customers, bet365 was crowned the best betting site for welcome bonuses. With no expiration on free bets, low minimum deposit requirements, and some of the highest maximum profit allowances, it’s easy to see why they stand out as the leader in the industry.

Best UK Betting Sites for Markets

Other than sign up offers, one of the most important thing we look for in UK betting sites is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.

Top Betting Sites for User Experience

bet365 leads the way as the betting site with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.

Betting Sites UK	Welcome Offer	Markets Selection	User Experience
1st	bet365	ZetBet	bet365
2nd	Unibet	William Hill	Sky Bet
3rd	SBK	bet365	Unibet
4th	888Sport	LiveScore Bet	William Hill
5th	Coral	Virgin Bet	Betway

UK betting sites with biggest sign-up offers

For some people, the most important factor when choosing between new UK betting sites is the amount of free bets in the welcome offers. We’ve therefore collated the top 10 betting sites with the biggest new customer betting offers right now, so you can find them all in one place.

UK Betting Sites	New Customer Betting Offers
Spreadex	Bet £10 Get £60 in Free Bets
Betfred	£50 in Free Bets, when you bet £10
Paddy Power	£50 in Bet Builder Bets when you stake £10 on football
Betfair	£50 in Free Bet Builders when you place £10 bet on Sportsbook
Betrino	Bet £25, Get £50 Free Bet
BetMGM	Bet £10 and Get £40 in Free Bets
William Hill	Get £40 in free bets when you deposit & bet £10
Casino Kings	Bet £10 and Get £40 Free Bet
Tote	Bet £10, Get £40 in Bonuses
BOYLE Sports	Bet £10 Get £30 in free bets + £10 Casino Bonus

New Customer Betting Offers T&Cs:
Spreadex: Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused. T&Cs apply. 18+. GambleAware.org.
Betfred: 18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
Paddy Power: New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Betfair: Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Betrino: New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
BetMGM: New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
William Hill: 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply.. www.begambleaware.org #ad
Casino Kings: New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Tote: New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org
BOYLE Sports: 18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply.

About the Author – Anthony Vella

I am the Senior Content Manager at mybettingsites.co.uk and have 20 years of experience working in the industry. I’ve produced engaging content and tips for a host of sports and entertainment betting markets. I’ve had accounts with dozens of betting sites so I write with first-hand experience and knows what does and doesn’t make a good place to bet. I am knowledgeable when it comes to betting promotions, having written the terms for some prominent betting offers, and am always looking out for the latest good promo to hit the market.

About the Author – Luke Seychell

I am a sports expert with over four years of experience writing on a range of sports. I provide carefully researched sports tips across a number of sports, ranging from football to racing. I have gained plenty of experience using all the different bookmakers that you can see on MyBettingSites, so you can be sure of first-hand knowledge when reading our reviews of betting sites. When not providing expert analysis on our site and looking out for the best new and existing customer betting offers, I enjoy touring the country watching Crystal Palace, and am looking forward to embarking on a European tour in the season ahead.

Our Content

*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling sites listed on this page. This compensation may impact how and where the gambling sites appear on the page, including the order in which they appear.

New UK Betting Sites FAQs