Best UK Betting Sites – October 2025

New Betting Sites UK

Variety is the spice of life, so bring some freshness into your betting too, by trying out some of our recommended new betting sites. There are a host of advantages to signing up with a range of new UK bookmakers.

Of course, one of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.

They have several attractive existing customer betting offers too. One of their promotions that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT Bet

The first thing that’ll come to mind when someone mentions talkSPORT is their radio station. Well, now there’s a betting site that can prove just as popular, in talkSPORT BET. The site has the same layout as brands like Parimatch and Betano, so you might find it more familiar than other new sites. The site offers a wide variety of markets, covering everything from football and horse racing to niche sports, making it easy to find bets that suit your interests. Placing bets and checking results feels smooth and hassle-free.

One of the standout features is the regular promotions and enhanced odds, which add extra value without being overly complicated. The mobile app is reliable and intuitive, so you can bet on the go with confidence. Customer service is accessible, offering live chat and email support to quickly address any issue you may encounter.

3. BetWright

BetWright is another new betting site providing you with a very good new customer offer, as you can receive £10 in free bets. BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One way they stand out is via their ‘Bangers’ section, which is a section dedicated to customer offers for new and existing customers.

As well as their sports betting section, BetWright has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play, as well as promotions for the Casino section as well.

4. Hot Streak Sports

If you want new betting sites, Hot Streak Sports is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games and some great promotions for sports markets. One of the great things about their casino section is they have slot games tailored to specific events or times of the year. Right now they have a dedicated section for Halloween casino games.

The new customer offer from Betzone is also good, with you being able to receive up to £50 cash back on the day you register.

5. Betano

Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them on a par with the likes of bet365, and ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

6. Dabble

Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made.

You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

7. PricedUp

PricedUp were established as recently as 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers. They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.so it’s clear there’s enough to satisfy all manner of sports fans. You are also able to live stream events on the betting site, with live racing available in the UK once you’ve signed up and logged in.

8. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

9. CopyBet

CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.

10. Highbet

Highbet is another new betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The blue branding is easy on the eye and you’re immediately met by in-play options if you’re looking for something spontaneous to bet on. Highbet offer all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even pickleball amongst the choices when we reviewed the site.

Highbet’s odds look competitive across popular sports like football and basketball, and the inclusion of cash out and bet builders means you’ll benefit from the popular features that many now take for granted. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.

They also have some good promotions, including their Top Leagues Acca Insurance existing customer offer, which sees you receive your money back (up to £10) if one leg in your acca lets you down.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

What are the advantages of new UK betting sites?

While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite, The Pools and Betzone might be worth it.

New Features: In the same way that no one buys everything they need from the same shop, exploring new betting sites can bring variety. New betting sites can often introduce unique bet types, modern layouts, and fresh promotions designed to stand out from more established rivals.

Improved User Experience: Many new betting sites are built with a mobile-first approach, making them quicker, cleaner, and easier to navigate on smartphones and tablets than some other UK betting sites.

Faster Payments and Flexible Options: In our experience, new betting sites tend to embrace modern payment solutions, from cryptocurrencies to instant withdrawals, making deposits and cash-outs faster and more convenient than they might otherwise be.

Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.

Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.

Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.

Best Betting Sites UK

Find the best UK betting sites, free bets, and exclusive betting offers for October 2025, all carefully compared, rated, and reviewed by our experts. Our best betting sites list is based on data from the UK Bookmaker Awards, combined with our own hands-on experience. Discover which betting sites stand out and why, along with direct links to their latest new customer promotions.

1. bet365

It’s fair to say that bet365 set the standard when it comes to online betting sites, with a reputation built on reliability, extensive markets, and an enjoyable all-round user experience. We’re into sports ranging from football and tennis through to darts and horse racing, and there’s rarely a sporting event we can’t find, often with in-play options and live streaming too.

Their quality hasn’t gone unnoticed. At the UK Bookmaker Awards, bet365 picked up titles like Best Sports Bookmaker, Best Welcome Offer and Best Horse Racing Odds, as they couple competitive odds with attractive promotions for both new and existing customers. One standout feature is their stats-driven markets for top leagues like the Premier League, offering options such as free-kicks, throw-ins and goal-kicks, markets you won’t always find elsewhere.

Live betting is where bet365 really stands out though. You can stream matches across all manner of sports, all while placing real-time bets. Throw in a wide range of payment options and strong customer service, and it’s easy to see why bet365 won the Players Choice award, emphasising that their reputation is well deserved and appreciated by existing users of the site.

The welcome offer – £30 in free bets when you place a qualifying £10 bet – remains one of the most accessible around, so don’t forget to check out the latest bet365 bonus code, and see how to get started.

Pros

• Winner of Best Sports Bookmaker at the Bookmaker Awards
• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that are right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

One area that really makes Tote appeal to us is their Tote Guarantee. This ensures you’ll always get at least SP or better on all UK and Irish races. Add to that regular promotions like Tote+, giving you a 10% boost on winnings when you bet directly with them, and it’s easy to see the value.

Their platform is clean and user-friendly, the app runs smoothly, and Tote’s deep racing focus makes it ideal if you’re looking for more than just standard win/place bets.

Pros

• Tote Guarantee ensures that you will always get at least SP or better on all UK and Irish races
• Great betting site for those wanting to bet on horse racing

Cons

• Payment options can be limited

3. Sky Bet

Sky Bet continues to impress as one of the very best betting sites in the UK. Their strong performance at the UK Bookmaker Awards, including third place for both Best Sports Bookmaker and Best Sports Bookmaker Players’ Choice, highlights just how well they deliver for users.

The site is easy to use, with a clean layout and a helpful search bar that allows you to quickly find markets, features or betting offers. It feels like their site has been built with regular users in mind, offering a steady stream of entertaining promotions. These include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6, which keep things interesting without the need for constant deposits.

The betting site has also gone through a modern design revamp, making Sky Bet look even better on both mobile devices and on a computer.

The Sky Bet new customer offer deserves a mention too, and is certainly a personal favourite, thanks to the size of the qualifying bet. Whereas many rival betting sites expect your first bet to be at least £10, you don’t need to part with more than 5p at Sky Bet. All of this helps explain why Sky Bet remains one of our most highly recommended UK betting sites.

Pros

• Awarded second place for Best User Experience at BC Bookmaker Awards
• Top three in the Players Choice Award
• Great loyalty program and existing customer offers

Cons

• PayPal, Skrill, and Neteller aren’t available for deposits and withdrawals.

4. Unibet

Unibet stands out as a solid choice for anyone looking for betting sites, whether you’re new to it or have plenty of experience. I’ve had a betting account with Unibet for much of the 25 years they’ve been around, and I don’t recall ever having any concerns.

Their website and app are clean, responsive, and easy to navigate, which is handy when you’re looking to place a quick bet on your phone, ahead of a big race or whilst betting in-play on the night’s football. Racing fans might find Unibet especially appealing, with a combination of competitive odds, Best Odds Guaranteed on UK and Irish races, plus regular promotions like extra places and money-back specials.

Their welcome offer is strong, with the betting site offering you £40 in bonuses for sports, and they offer you a specific sign-up offer for Casino betting as well. You can receive a £20 casino bonus and 150 free spins should you prefer use their Casino offer over their sports one.

Pros

• Second place in Best Sports Bookmaker category at the UK Bookmaker Awards
• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

5. BOYLE Sports

BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses. One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

Pros

• In-play betting and bet boosts are available
• Offer to payout on 10 places on most golf events, which is the most

Cons

• Could provide more unique promotions

6. QuinnBet

With a wide range of sports and betting markets, as well as good competitive odds and a user-friendly app, QuinnBet is definitely a betting site that we recommend. They have a wide array of promotions, including new customer offers and cashback.

The current welcome offer for new UK customers sees you get 50% of your losses on the first day you sign up refunded as a free bet, up to £25. Meanwhile, some of their best existing customer offers includes bet boosts and a hat trick offer on Premier League matches. If you bet £10 on a player to score a hat trick and you win, then you also receive 3x£2 free bets alongside your winnings. The customer service they provide is good, especially seeing as they have a live chat service and there is also a wide array of casino and slots games available.

Pros

• Existing customer offers for specific sports, adding more unique ways to bet
• Highly rated mobile app
• They have regular price boosts promotions

Cons

• Fewer market options than other betting sites

7. BetMGM

BetMGM have become a popular name in the betting industry over the last couple of years, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

Pros

• Strong sign-up offer
• Great mobile app
• Very good existing customer betting offers/promotions
• Able to bet on a variety of different sports and markets
• User compatable website

Cons

• Odds on certain markets could be more competitive

8. Paddy Power

When someone mentions Paddy Power, the first thing that comes to mind is often their tongue-in-cheek personality and publicity stunts. But there’s plenty more that appeals, to ensure they have to make our list of the best UK betting sites.

Their range of football promotions is excellent, with the relatively new Super Sub offer making sure you’ll get a run for your money if the player you’ve backed is hauled off early. They’ve also got a tendency to pay out on bets early, so don’t be surprised if the team you’ve backed to win the league is settled as a winner as early as the autumn.

For horse racing fans, there’s plenty too. Expect Best Odds Guaranteed on UK and Irish races, along with regular money-back deals if your horse finishes second. They also have a free-to-play game called the Eliminator, where you have to try to correctly predict the winning horses from selected races. You are allowed to pick up to six horses in the first race, and this number drops down to one by the last race. If your horse doesn’t finish in the correct positions, eg first-sixth in the first race, then you are eliminated.

Live streaming is also available on a wide range of events too, including big horse racing events like Cheltenham, adding to the overall experience.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

9. William Hill

William Hill have been around forever but they’ve managed to move with the times and are now firmly on the list of betting sites we’d recommend. We have to start with their welcome offer which now gives new customers an impressive £40 in bonuses. This is split across their sports and Vegas products, giving you a chance to try out different areas of their site with minimal outlay.

William Hill also performed impressively in the UK Bookmaker Awards, finishing second in both the market selection and players’ choice categories. Scoring well for market selection is a clear sign that you shouldn’t have trouble finding the market you want to bet on, even if it’s relatively obscure, while finishing runner-up in the players’ choice category tells us that existing customers are being kept happy.

That’s not a huge surprise given there are weekly opportunities to win free bets, courtesy of free-to-play promos like Free of 4 and Scratch of the Day. Offers like Impact Sub and 2 Up are incredibly popular too, increasing your chances of winning and keeping you from going.

Pros

• Strong amount of free bets in their welcome offer.
• Good selection of free-to-play games each week.
• Fresh promotions including 2 Up and Impact Sub, ensure football product is right up there.

Cons

• Some may feel that the site could do with a fresh coat of paint.

10. Betfred

Betfred is one of the most recognisable UK betting sites, with a strong racing pedigree and a reputation for rewarding you if you bet regularly with them. Over the years, I’ve found Betfred’s bonuses and boosts amongst the most generous on the market, alongside regular promotions that now include extra places and daily bet builders.

For racing fans, Betfred is a go-to option. It offers Best Odds Guaranteed on UK and Irish racing, and regularly runs money-back specials if your selection finishes second or third. You’re in luck if you’re a fan of goalscorer bets too, with the Double Delight and Hat-Trick Heaven promos dangling the carrot of some juicy enhanced odds if the players you back have found their scoring boots.

We also find the Betfred app to be slick and easy to navigate, with fast access to markets, live betting and your bet history.

Pros

• Very strong amount of free bets in their welcome offer – Betfred lead the way when it comes to bonuses on offer
• A huge array of gambling features for not just sports but casino as well

Cons

• Some withdrawal options are slower than other betting sites.

Where can I use my free bets?

Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

• Football – Domestic football is now on a break as we head into another set of international matches this week. A host of top nations are in action, including England, who play Wales in a friendly on Thursday. Meanwhile, there are some huge Women’s Champions League fixtures during the middle of the week, including Arsenal Women against OL Lyonnes and Barcelona Femeni against Bayern Women. If you are looking for inspiration this week when betting, head to our Bet of the Day page and you can also find our picks for the best football betting sites to place your bets.
• Horse Racing – Newmarket is the host for some top races towards the end of the week, as the Dubai Future Champions Festival begins. Some of the top races include the Darley Dewhurst Stakes and the Club Godolphin Cesarewitch Handicap, which both take place on Saturday. The festival starts on Friday and ends on Saturday. Have a look at the best horse racing betting sites to place your bets on for the festival this week!
• Golf – The big golf event this week is the Open de Espana in Madrid. The competition begins on Thursday and ends on Sunday, with John Parry, Laurie Canter, Marco Penge and Kristoffer Reitan all involved. Have a look at our favourite golf betting sites to use, with details of their new customer offers currently available.

What are the advantages of online betting sites?

There are many advantages that online betting has over betting at a retail site. These advantages include the following.

• The ability to place your bets no matter what time of day
• The option to take welcome bonuses, rarely available in the high street
• A much more in-depth menu of general promotions
• Place bets no matter where you are
• Find a bigger range of markets
• Fresh Bonuses and Promotions
• Innovative Features
• More Payment Options
• Faster Payouts
• Enhanced Security and Fairness
• Competitive Odds
• Innovation in Sports Markets and Betting Types
• Easy to access and provides fast services
• Provide brand new modern layouts on their betting sites and mobile apps
• Exclusive promotions specifically for online betting

Why use trusted UK betting sites?

At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.

With over 60 trusted new betting sites to choose from and loads of casino and sports betting offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.

Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.

While established names like Ladbrokes, Betfred, and Coral offer familiarity and trust, some bettors may seek additional reassurance when exploring newer betting sites. With that in mind, we’ve compiled our top 10 picks for the best new betting platforms. Each listing includes a link to the site’s UK Gambling Commission licence for added peace of mind. Our ratings, scored out of five, are based on various factors including welcome bonuses, market variety, user experience, and our own expert insights drawn from hands-on testing.

New UK Betting Sites	Our Rating	UK GC License	Owner
BetMGM	9.9/10	39198	LeoVegas Gaming
Midnite	9.6/10	42647	Dribble Media Ltd
Dabble	9.4/10	65677	Dabble Sports UK Ltd
BetUK	9.2/10	39198	LeoVegas Gaming
Betano	8.9/10	39576	BV Gaming Ltd
talkSPORT BET	8.8/10	39576	BV Gaming Ltd
Betzone	8.6/10	915	Megabet UK Ltd
The Pools	8.5/10	48272	Football Pools Ltd
Hot Streak	8.3/10	57869	Grace Media Limited
BetWright	8.1/10	64666	Onyx Gaming Ltd

How we test UK Betting Sites

Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.

But before we get into the results, let’s take a quick look at the process for creating our list:

• A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
• UK specific focus groups were used to collect data.
• 1.8m data points were collected across the year.
• Winners were finalised using the data collected.
• An annual award show took place to celebrate the best online betting sites.
• Analysing their sign up offers

We explain the process taken by the Bookmaker Awards in more detail. However, to help you find out who won, we’ll go straight into the best betting sites for each category and why they performed well.

Best UK Betting Sites

Best UK Betting Sites	UK Betting Sites
1st	bet365
2nd	Unibet
3rd	Sky Bet
4th	Coral
5th	William Hill

The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.

Top Betting Sites for Welcome Offers

Sign-up offers are a key factor when evaluating the best betting sites, and they come in various forms, from percentage-based refunds to more commonly seen betting offers like “Bet £10, Get £40.” While bigger rewards can be enticing, the quality of an offer goes beyond just the amount of free bets.

If you are looking to sign up to a new betting site that you are not registered with, then you should definitely keep an eye out for the new customer offers that they have. There are bonuses that you can receive for signing up and depositing money into betting sites for sports, casino and bingo.

The UK Bookmaker Awards provide a thorough analysis, evaluating aspects such as minimum odds, expiry dates, and deposit limits. After gathering feedback from thousands of customers, bet365 was crowned the best betting site for welcome bonuses. With no expiration on free bets, low minimum deposit requirements, and some of the highest maximum profit allowances, it’s easy to see why they stand out as the leader in the industry.

Best UK Betting Sites for Markets

Other than sign up offers, one of the most important thing we look for in UK betting sites is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.

Top Betting Sites for User Experience

bet365 leads the way as the betting site with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.

Betting Sites UK	Welcome Offer	Markets Selection	User Experience
1st	bet365	ZetBet	bet365
2nd	Unibet	William Hill	Sky Bet
3rd	SBK	bet365	Unibet
4th	888Sport	LiveScore Bet	William Hill
5th	Coral	Virgin Bet	Betway

Why we use the Bookmaker Awards Data

We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:

UK Bookmakers Award Categories	Betting Sites
Best Football Odds	SBK
Best Horse Racing Odds	bet365
Best Markets Selection	ZetBet
Best Customer Service	Virgin Bet
Best User Experience	bet365
Best Welcome Offer	bet365
Best Sports Bookmaker	bet365
Best Sports Bookmaker Players Choice	bet365

The Bookmaker Awards data will:

• Give you data driven information to help you make an informed decision
• Avoid opinions made on a single day by a single writer
• Level the playing field and help the new betting sites compete with more established betting sites
• Maintain a consistency with data pulled over the course of a year
• Help you make a choice of betting site based on multiple categories

How is the Bookmakers Awards data gathered?

To identify the best betting sites in the UK, each category in the UK Bookmaker Awards was thoroughly evaluated and scored, with the results combined to determine the overall winners. A panel of industry experts assessed every key aspect of UK betting sites, ensuring the results are not only accurate but genuinely useful, particularly for those new to online betting.

Welcome offers

Welcome bonuses were one of the most scrutinised categories. To earn high marks, a site had to offer not just generous free bets, but also transparent terms and conditions. While eye-catching betting offers are relatively easy to find, we feel the real value lies in low wagering requirements and reasonable qualifying bet criteria, as this combination is more likely to result in you earning some winnings to ultimately withdraw.

First-hand experience

First-hand experience was used to judge the overall user experience. This included assessing the design, ease of navigation, and responsiveness of both the desktop site and mobile app. In this category, bet365 came out on top, edging ahead of close contenders like Sky Bet and Unibet.

This detailed, data-driven approach ensures that you can get an honest and reliable view of betting sites, whether you’re a seasoned pro looking for the best new betting sites, or are a new to the world of online betting. Whether you’re after great odds, solid customer support, or an intuitive app, using the results of UK Bookmaker Awards alongside our first-hand experiences can help you make a confident, informed decision.

Market depth & variety

Market depth and variety were also major scoring factors. Betting sites were judged on how many sports and betting markets they offer, as well as the uniqueness of those options. Betting sites which make the effort to provide a greater quantity and quality of markets and bet types tend to perform better, as they give us more flexibility and opportunities to find value.

Customer service

Customer support played an important role too. The top betting sites sites offer many ways to get help, including live chat, phone, email, and even social media. Speed and quality of response were tested, with slower replies affecting an overall score. Payment options were similarly analysed, with points scored for speed of withdrawals, the number of deposit and withdrawal methods, and the minimum deposit amounts which can vary significantly between betting sites.

About the Author – Anthony Vella

I am the Senior Content Manager at mybettingsites.co.uk and have 20 years of experience working in the industry. I’ve produced engaging content and tips for a host of sports and entertainment betting markets. I’ve had accounts with dozens of betting sites so I write with first-hand experience and knows what does and doesn’t make a good place to bet. I am knowledgeable when it comes to betting promotions, having written the terms for some prominent betting offers, and am always looking out for the latest good promo to hit the market.

About the Author – Luke Seychell

I am a sports expert with over four years of experience writing on a range of sports. I provide carefully researched sports tips across a number of sports, ranging from football to racing. I have gained plenty of experience using all the different bookmakers that you can see on MyBettingSites, so you can be sure of first-hand knowledge when reading our reviews of betting sites. When not providing expert analysis on our site and looking out for the best new and existing customer betting offers, I enjoy touring the country watching Crystal Palace, and am looking forward to embarking on a European tour in the season ahead.

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