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Free Bets
New Betting Sites
Bet of the Day
Best UK Betting Sites – March 2025
Compare over 50 of the best new betting sites licensed by the UK Gambling Commission, with £4000+ in new customer free bets & betting offers.
Updated
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Multiple BC UK Bookmaker Awards winner, including Best Bookmaker
Attractive promos, including boosted odds & free games
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Sky Bet
£30 IN FREE BETS WHEN YOU PLACE ANY BET
Sky Bet Club offers regular rewards, boosts, cash drops & more
Super 6 promo offers customers free-to-play games with big prizes
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
BetMGM
Bet £10 Get £40 in Free Bets
Welcome offer gives new customers more free bets than most
Profit boosts and free football predictors are part of a host of attractive offers
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
Hugely attractive new customer welcome offer, offering £50 in bonuses
Popular Double Delight promo offers great value on goalscorer bets
New customers only. 18+. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
18+. New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Tote
Bet £10 Get £40 in Bonuses
Brand new sportsbook launched, offering far more than just horse racing
Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
Paddy Power
£30 IN FREE BETS WHEN YOU place a £5 BET
Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
Innovative Super Sub offer means bets roll over to the player coming on
New Customer offer – Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org
Betfair
GET £50 IN FREE MULTIPLES – When you place a £10 bet on Sportsbook
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. GambleAware.org
talkSPORT BET
Get up to £40 in Football Free bets
Generous and easy to follow welcome offer
Existing customer offers include prediction games & Best Odds Guaranteed
18+. New customers only. Opt in via mobile device or app, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs
BetVictor
Get £30 in Free Bets for Premier League Join us & bet £10
£30 in free bets is a great welcome offer for football bettors
BV Loyalty Club and Guaranteed Prize Wheel offer reasons to use the site regularly
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org
10Bet
100% up to £50
Free bet rewards offered across various sports to reward most regular customers
Cash boosts of up to 100% available when your acca wins
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Betano
Get £30 In Bonuses when you bet £10
New to the UK betting scene, and set to make a big impression
Partnering with BVGroup, so customers benefit from bet builders & odds boosts
18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Virgin Bet
Bet £10, Get £20 in Free Bets
Winner of Best Customer Service at BC Bookmaker Awards
New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/03/2025. Full TC’s Apply. GambleAware.org
William Hill Mobile
Bet £10 Get £30, Credited as 3 x £10 bets
Winner of Best Market Selection at the BC Bookmaker Awards
William Hill Plus card lets you cash out in-shop bets online
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
SpreadEx
Bet £10 Get £60 in Free Bets
Sign up offer is among the most generous on the market
Spread betting option offers a completely different way of betting
Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused. T&Cs apply. 18+. GambleAware.org
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token will be credited after 24 hours. A £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Minimum 3 legs. Full T&Cs apply, 18+. GambleAware.org. #ad
Grosvenor
Double Odds Offer Plus 100 Free Spins When you deposit £20
New Customers by invite Only. Min Deposit £20 (exc PayPal & PaySafe). Max Bonus £30 (30x wagering & max wins £2000) & 100 Free Spins @10p playable on selected games (1x wagering on wins, max wins £500) + 100% Odds Boost Token. Full T&Cs apply. GambleAware.org
New Customers Only. Bet £10+ on any sportsbook market at odds of evens (2.00) or greater, within 7 days of registration. Get a £10 ACCA Free Bet (3+ selections), valid for 7 days. UK 18+ T&Cs Apply | GambleAware.org |Gamble Responsibly.
NRG.bet
Bet £20+ Get a £10 Free Bet
Modern-looking site which is pleasing on the eye
Slots Club can earn existing customers weekly free spins
18+. New customers only. UK only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. The free bet will be subject to an expiry period of 7 days from date and time of issue. Full TC’s Apply. GambleAware.org
New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T’s and C’s Apply. GambleAware. 18+.
Luckster
BET £10 GET £10
Combo boost promo increases your winning on successful accas
Use bet builder and cash out to stay in control of your bets
New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC’s Apply. 18+. GambleAware.org
BoyleSports
Bet £10 Get £30 in free bets + £10 Casino Bonus & Early Payout when your team goes 2 goals ahead
18+. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.
18+. New Customers only. To activate your 50% back offer, simply deposit and have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. Max free bet per customer £25. Free bets must be used in their entirety and stakes are deducted from returns. T&Cs Apply. GambleAware.org
Netbet
Get a £10 Free Bet + 25 Free Spins When you bet £10
18+. New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Full Terms apply. GambleAware.org
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org
Jeffbet
Bet £10 And Get £30 Free Bet
Plenty of great promotions accessible for existing customers
New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
Cashback is cash without restrictions. Full T&C’s apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C’s apply. 18+. GambleAware.org.
New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
Star Sports
Bet £20 Get 50 Free Spins on Big Bass Splash
Accept larger bets than most rival betting sites
Comprehensive racing coverage, featuring extra place races
New Customers only. 18+. Customers must be residents of the UK/IE. Use the promo code ‘STARSPINS’ on Sign Up and make a minimum deposit of £20. Wager a minimum £20 on slots and receive 50 Free Spins on BIG BASS SPLASH. The promotional period is 00:00 08/11/23 and is an ongoing promotion. To qualify you must make a minimum deposit of £20 and wager a minimum £20 on slots in the promotional period on the same day as signing up. 50 Free Spins will be credited the following morning by midday. Free spins are only available on BIG BASS SPLASH. The Free Spins have a total value of £5 (50 x 10p spins). Free Spins will be subject to an expiry period of 7 days from date and time of issue. Winnings from Free Spins must be wagered 10 times (‘wagering requirement’) on any slots before the winnings can be withdrawn. Full TC’s Apply. GambleAware.org
*New customers only. Must be 18+ and residents of the UK/IE. Sign up using the promo code ‘b25g10fb’ and make a minimum deposit of £25. Place a £25 bet on any selection with minimum odds of evens (2.0) to receive a £10 free bet upon settlement. Bet and deposit must be made within 24 hours of Sign Up. Qualifying bets must be placed within the promotional period. T&Cs apply. GambleAware.org
18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
18+. New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly. Full T&Cs apply. GambleAware.org
18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. GambleAware.org
Blue Fox Casino
Bet £20 and Get £30 Free Bets
Money back on deposit losses across many sports
Use Rewards Programme points to earn free spins and prizes
New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
Dazn Bet
SPORTS BETTING FOR SPORTS FANS
Good Reputation Associated With Their Streaming Service
New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
18+. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply. GambleAware.org
18+. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply. GambleAware.org
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org
talkSPORT BET
Get up to £40 in Football Free bets
Generous and easy to follow welcome offer
Existing customer offers include prediction games & Best Odds Guaranteed
18+. New customers only. Opt in via mobile device or app, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Betano
Get £30 In Bonuses when you bet £10
New to the UK betting scene, and set to make a big impression
Partnering with BVGroup, so customers benefit from bet builders & odds boosts
18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly
BetMGM
Bet £10 Get £40 in Free Bets
Welcome offer gives new customers more free bets than most
Profit boosts and free football predictors are part of a host of attractive offers
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
18+. New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Mogobet
Deposit & Bet £10 Get £30 Free Bet
Get 10% of your deposit losses back across various sports
Earn Rewards Programme points to redeem for free bets and more
New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/03/2025. Full TC’s Apply. GambleAware.org
Blue Fox Casino
Bet £20 and Get £30 Free Bets
Money back on deposit losses across many sports
Use Rewards Programme points to earn free spins and prizes
New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs Apply. GambleAware.org
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
Netbet
Get a £10 Free Bet + 25 Free Spins When you bet £10
18+. New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Full Terms apply. GambleAware.org
Star Sports
Bet £20 Get 50 Free Spins on Big Bass Splash
Accept larger bets than most rival betting sites
Comprehensive racing coverage, featuring extra place races
New Customers only. 18+. Customers must be residents of the UK/IE. Use the promo code ‘STARSPINS’ on Sign Up and make a minimum deposit of £20. Wager a minimum £20 on slots and receive 50 Free Spins on BIG BASS SPLASH. The promotional period is 00:00 08/11/23 and is an ongoing promotion. To qualify you must make a minimum deposit of £20 and wager a minimum £20 on slots in the promotional period on the same day as signing up. 50 Free Spins will be credited the following morning by midday. Free spins are only available on BIG BASS SPLASH. The Free Spins have a total value of £5 (50 x 10p spins). Free Spins will be subject to an expiry period of 7 days from date and time of issue. Winnings from Free Spins must be wagered 10 times (‘wagering requirement’) on any slots before the winnings can be withdrawn. Full TC’s Apply. GambleAware.org
*New customers only. Must be 18+ and residents of the UK/IE. Sign up using the promo code ‘b25g10fb’ and make a minimum deposit of £25. Place a £25 bet on any selection with minimum odds of evens (2.0) to receive a £10 free bet upon settlement. Bet and deposit must be made within 24 hours of Sign Up. Qualifying bets must be placed within the promotional period. T&Cs apply. GambleAware.org
18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
Jeffbet
Bet £10 And Get £30 Free Bet
Plenty of great promotions accessible for existing customers
New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
ZetBet
BET £10 GET £10
Bet builders across 10 sports including football, tennis & rugby
Boosted odds on winnings when your accumulator pays out
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
Cashback is cash without restrictions. Full T&C’s apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C’s apply. 18+. GambleAware.org.
NRG.bet
Bet £20+ Get a £10 Free Bet
Modern-looking site which is pleasing on the eye
Slots Club can earn existing customers weekly free spins
18+. New customers only. UK only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20.Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. The free bet will be subject to an expiry period of 7 days from date and time of issue. Full TC’s Apply. GambleAware.org
18+ Matched Bonus & £40 Free Play for new players only. Min deposit £10. Free Play given in tickets over 6 days. Full T&Cs Apply. GambleAware.org. Please Play Responsibly.
18+. T&Cs apply. New Customers Only. £20 extra = one cash game ticket of €8 and 4 x UK Tour tournament tickets of €4. £500 Playthrough bonus = €600. Both bonuses are activated upon first deposit from the poker client. Tickets expire after 35 days and the playthrough bonus after 60. £1 GBP = €1.1875. Selected games only. GambleAware.org.
18+. €365 bonus is redeemed in instalments based on Status Points earned. Tickets and prize wheel spins expire after seven days. Time limits, exclusions and T&Cs apply. For more information about this offer please visit the website. Registration required.
Sky Poker
£10 in free tourney tokens plus deposit & spend £10 get £40 tourney tokens bonus
18+. New Customers Only. £10 Tournament Token Is Equal to 2 X £2.20 Tokens & 2 X £3.30 Tokens. Minimum Deposit And Staking Requirement Of £10 Applies To The Deposit Offer. The £40 Bonus Is Awarded As Four Separate Tournament Tokens. The Value Of These Are 4 X £11. Tokens credited within 72 hours. Tournament Tokens Non- Withdrawable. Eligibility Restrictions Apply. Further T&Cs Apply. GambleAware.org
Opt-in required to each qualifying period. Receive leaderboard points when you predict the outcome of Premier League games and complete your mission. Finish top of the leaderboard for a share of up to €1,000 cash. Time limits, mission restrictions and T&Cs apply. Registration required.
Best New Betting Sites UK
In the UK, the average bettor typically holds around five betting accounts. Having multiple accounts allows punters to take advantage of various welcome offers and promotions while also ensuring they can place bets at the best available odds. Exploring new betting sites can be a smart move, and as an experienced bettor, I’ll highlight some of the latest options worth considering.
18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/03/2025. Full TC’s Apply. GambleAware.org
If you’re on the lookout for new betting sites, easyBet is a name to consider. Launched in the UK in October 2024, this fresh betting exchange has quickly made an impact in the industry. With easyBet, you can back and lay bets at better odds than traditional bookmakers, making it a strong option for savvy punters. The platform also offers live streaming on horse racing from the UK, Ireland, USA, and South Africa, along with a variety of payment methods to suit different preferences. If you haven’t signed up yet, it’s certainly worth a look.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Mogobet entered the UK market in September 2024 and is operated by ProgressPlay Limited. Despite being a newer betting site, it has quickly made an impression with its sleek, modern design and a range of promotions for both new and existing customers. One standout offer is the Sports Cashback promotion, which gives players the chance to recoup 10% of their deposit losses, up to £500. With an attractive platform and rewarding offers, Mogobet is certainly worth considering.
18+. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply. GambleAware.org
Tangobet were launched in late 2024, but that hasn’t stopped them from making a positive mark on the betting industry. They’re owned by AG Communications Limited, and are licensed and regulated by the UK Gambling Commission, so you can rest assured that your funds will be safe with them. This new operator has plenty of depth covered within their sportsbook, as well as having a sizeable range of casino games accessible across their site.
With the Tangobet bonus code, you can get £20 in free bets when you deposit and wager funds of £20 on a selection with minimum odds of 4/5 (1.80). Regardless of the outcome of the qualifying bet, you’ll be credited with the free bets to use on Tangobet, who are well worth signing up to if you haven’t already.
What are the advantages of new betting sites?
Why consider new UK betting sites over the more established names? There are plenty of reasons why you may be drawn to newer platforms.
One key advantage is that new betting sites have to work harder to stand out in a competitive industry. To attract customers away from bigger brands, they often offer enhanced promotions, innovative features, and top-tier customer service.
These sites may also provide better odds, a wider range of markets, or unique betting opportunities that aren’t available elsewhere. Whether it’s exclusive promotions or fresh takes on traditional markets, new betting sites can bring something different to the table. They also may be able to incorporate the latest technology, which helps make the site smoother and more interactive, whilst they tend to have modern and clean designs with improved navigation, which makes it easier for users.
What are the advantages of online betting sites?
Signing up to new betting sites, or established ones, means you can have greater freedom in your betting. There are many advantages that online betting has over betting at a retail site. These advantages include the following.
The ability to place your bets no matter what time of day
The option to take welcome bonuses, rarely available in the high street
A much more in-depth menu of general promotions
Place bets no matter where you are
Find a bigger range of markets
Where to use your New Customer Sign Up Offers
Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.
Football – We’ve reached the international break after a busy few weeks of domestic football. England host Latvia, as Thomas Tuchel looks to make a positive start to his time in charge of the Three Lions in their World Cup qualifying campaign. Meanwhile there are some Nations League matches which include crucial play-off games, as well as the quarter-finals, to work out who gets promoted and relegated from each league and who makes it to the last four of the tournament. Find our picks for the best football betting sites to place your bets at!
Horse Racing – With this year’s Cheltenham Festival being one to forget for punters, your luck could potentially change with plenty of horse racing meetings taking place before this year’s Grand National in April. There’s horse racing action from Haydock, Huntingdon, Southwell, Cork, Ludlow, and Newcastle to name a few. Check out our recommendations for the best horse racing betting sites to bet with.
Tennis – ATP Tour tennis takes place in Miami this week, which promises to be an exciting week of action in the USA. We’ve got Challenger tennis taking place in Spain, Paraguay, Croatia, and Mexico, so you won’t struggle to find a bet on the tennis! Check out our recommended tennis betting sites!
How to choose the Best UK Betting Sites
Welcome Offer
Pick a welcome bonus that is right for you. Some will be better suited to those looking to bet big, while others are better for more casual punters. Betting is meant to be fun, so don’t stretch yourself, and bet responsibly.
Existing Customer Offers
Each bookmaker will have offers for existing members, plus loyalty schemes which can be accessed on either the desktop version of their website, or their mobile apps. These vary with different bookmakers so look around for the best value promotional offers.
Live Streaming
Some betting sites allow you to live stream a sporting event. To do so, you might need to bet on the event, or at least have credit in your balance. Plenty of bookies allow you to stream various events across the sporting calendar.
Betting Markets
If you’re going to bet on a range of sports and leagues, research which bookmakers cover the markets you need. All betting websites will have markets for the most popular sports and competitions. But not all sites cover obscure leagues or events.
Betting Odds
Everyone wants to win as much as possible. It is challenging to know who has the best odds because all bookmakers boast that they have them! Most punters often have several accounts and place their bet with whoever has the best odds for a particular event.
Interface
This, again, comes down to personal preference. Each bookmaker has a slightly different interface. As long as it’s not slow, and is easy to use, then it should be fine. Some are more modern than others.
Mobile Experience
Mobile apps are the go-to way to access many bookmakers nowadays, as punters can access all the features they need whilst on-the-go, which is hugely popular. Each mobile app is different though, with some being more easy to navigate around than others.
Industry Reputation
As with every business, bookmakers thrive on reputation. Reputation isn’t the be-all and end-all, but it can give you a good idea on which bookies are worth considering. There’s a reason why the industry leaders maintain their regular client base.
Payment Methods & Banking Options
The safety and security of your money are extremely important. We recommend you choose a bookmaker who offers a variety of payment options, including debit card and e-wallet facilities. In addition, ensure your choice offers the latest, up-to-date security for your selected payment methods.
Sign-Up Process
With most online bookmakers, the sign-up process should only take a few minutes. Note that most bookmakers now employ a Know Your Customer scheme. They may request that you provide additional documents to prove your identity.
Top 5 Betting Sites UK
Find the best UK betting sites, free bets, and exclusive offers for March 2025, all carefully compared, rated, and reviewed by our experts. Our top 5 betting sites list is based on data from the UK Bookmaker Awards, combined with our own hands-on experience. Discover which bookmakers stand out and why, along with direct links to their latest new customer promotions.
1. bet365
bet365 remains one of the best betting platforms and a firm favourite among punters. Their quality has been recognised at the UK Bookmaker Awards, where they’ve claimed titles like Best Sports Bookmaker, Best Welcome Offer, and Best Horse Racing Odds. Having secured the top spot multiple times, they set the benchmark for others to follow. One standout feature is their in-depth, stats-driven betting markets for leagues like the Premier League, covering options such as free-kicks, throw-ins, and goal-kicks – markets which aren’t always available elsewhere. If you’re looking to sign up, check out the latest bet365 bonus code and see how to create an account.
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Pros
Winner of Best Sports Bookmaker at the Bookmaker Awards
Award winning welcome offer
Impressive statistical-based markets
Exciting new customer offers and price boosts
Cons
Skrill and Neteller not available
2. Sky Bet
Sky Bet is one of the betting sites that come closest to the high standards set by bet365. They gained impressive scores across the board at the UK Bookmaker Awards. For overall Best Sports Bookmaker they finished third, helped by an impressive score in Best User Experience. Something we agreed with. From our experience, Sky Bet has a site that makes it incredibly simple to find any feature. They have a useful search bar which can find any feature or market you are looking for with ease.
Sky Bet also came third as the Best Sports Bookmaker: Players Choice, which is a notable accolade. It’s clear to see that their punters are keen on revisiting their site and this is largely down to their existing customer offers. Examples of existing customer offers that they provide include bet boosts, free bets and free-to-play games like Match 5, which give you the chance of winning more free bets. Their loyalty program, which offers plenty of different awards, is a great incentive and games like Super 6, which keeps players entertained without having to keep depositing funds.
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
Pros
Awarded second place for Best User Experience at BC Bookmaker Awards
Top three in the Players Choice Award
Great loyalty program and existing customer offers
Cons
E-wallets such as PayPal, Skrill, and Neteller aren’t available to for deposits and withdrawals.
3. Unibet
Unibet are an industry favourite and came in second in the Best Sports Bookmaker category at the Bookmaker Awards. They also featured within the top-five for multiple categories such as Best Welcome Offer, Best User Experience and Best Banking. Our small negative, which is a reason for the betting site not being higher in this list, is the fact that the site is not as user-friendly or as modern as other bookmakers.
Despite this, they make up for it with in-depth betting markets on popular sports such as football, tennis, horse racing and basketball. Some examples of this being the case is stat markets such as how many shots a team will have in a Premier League match, or how many points a player will score in the NBA. They also boast a dedicated betting tips section available on horse racing. Something that sets them apart from the rest. They also have lovely promotions, with their current new customer offer seeing you able to receive £40 in bonuses if you sign up and bet £10.
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
Pros
Second place in Best Sports Bookmaker category
One of the best welcome offers in the industry
Cons
Wagering requirements on casino bonus entailed within welcome offer
Less modern look to the site compared to others
4. William Hill
William Hill are a household name in the betting industry, and for any new bettors, you can rest assured knowing that this bookmaker has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site including casino, this is a real positive with this operator. They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer though, as existing customers can access a range of promotions on various different sports. William Hill has daily acca bet boosts and daily Build #YourOdds boosts, which is great because it shows that they are always trying to give you the best experience with a wide range of exciting promotions.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs
Pros
Second in the Players Choice award
Great range of existing customer offers
One of the best betting apps
Cons
Odds on certain markets could be more competitive
5. Coral
Coral came second in the BC Bookmaker Awards for Best Banking Options, with only Sportingbet beating them to the number one spot. Coral offers Coral Connect as a payment option, which allows their customers to deposit as little as £1 through their Coral Connect card, which can then be used to fund bets placed online or in person at one of their shops in the UK. We found that if you’re a keen statistical-based bettor, then Coral tops the list of where to be, as they cover more leagues than any other UK betting site when it comes to prop markets. Betting markets such as player shots, player passes, and player tackles are just some of what you’ll find on matches in the Premier League, Bundesliga, La Liga, and Serie A.
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org
Pros
Top five in the Best Sports Bookmaker category of the UK Bookmaker Awards
In-depth statistical-based betting markets
Cons
Sign-up offer could offer more in free bets
Why use trusted UK betting sites?
At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organizations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.
Betting should always be a fun and enjoyable activity, never something that gets out of control. UK betting sites that integrate GamStop and other responsible gambling tools allow users to set self-exclusion periods, giving them control over their betting habits.
In contrast, some non-GamStop betting sites use unrealistic promotions with high wagering requirements to attract customers. The risk with these sites is that if any issues arise, organizations like IBAS would be unable to step in and help.
With over 50 trusted new betting sites to choose from and more than £4,000 in free bets available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.
Using trusted betting sites is crucial for ensuring a safe and secure gambling experience.. Trusted sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.
TRUSTED BY
How we test the Best UK Betting Sites
Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.
But before we get into the results, let’s take a quick look at the process for creating our list:
A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
UK specific focus groups were used to collect data.
1.8m data points were collected across the year.
Winners were finalised using the data collected
An annual award show took place to celebrate the best betting sites and was attended by bookmakers.
We explain the process taken by the Bookmaker Awards in more detail. However, to help you find out who won, we’ll go straight into the best betting sites for each category and why they performed well.
Best Overall Sports Betting Sites
Best UK Sports Betting Sites
Top UK Betting Sites
1st
bet365
2nd
Unibet
3rd
Sky Bet
4th
Coral
5th
William Hill
The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.
Best Betting Sites for Welcome Offers
Sign-up offers are a key factor when evaluating the best betting sites, and they come in various forms, from percentage-based refunds to more commonly seen betting offers like “Bet £10, Get £40.” While bigger rewards can be enticing, the quality of an offer goes beyond just the amount of free bets.
The UK Bookmaker Awards take a deeper look, considering factors like minimum odds, expiration dates, and deposit limits. Thousands of their customers gave their opinions, and bet365 emerged as the top betting site for welcome bonuses. With no expiry on free bets, competitive minimum deposit requirements, and one of the best maximum profit allowances, it’s clear why they lead the way.
Best Betting Sites for Markets
Other than sign up offers, the most important things we look for in a bookmaker is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.
Best Horse Racing Betting Sites
bet365 came first for best horse racing odds with the data revealing they outperform other operators across regular meets and major events, such as the Cheltenham Festival and The Grand National. Ladbrokes were their closest competitor with Unibet and Skybet also amongst those in the top five. For more on this and a look at our full list, see our page for the best horse racing betting sites.
Best Betting Sites for User Experience
bet365 leads the way as the bookmaker with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.
Best Betting Sites
Best Welcome Offers
Best Markets Selection
Best Racing Odds
Best User Experience
1st
bet365
ZetBet
bet365
bet365
2nd
Unibet
William Hill
Ladbrokes
Sky Bet
3rd
SBK
bet365
888sport
Unibet
4th
888Sport
LiveScore Bet
Unibet
William Hill
5th
Coral
Virgin Bet
Sky Bet
Betway
Why we use the Bookmaker Awards Data
We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:
UK Bookmaker Award Categories
Winning Betting Sites
Best Football Odds
SBK
Best Horse Racing Odds
bet365
Best Markets Selection
ZetBet
Best Customer Service
Virgin Bet
Best Banking Options
Sportingbet
Best User Experience
bet365
Best Welcome Offer
bet365
Best Sports Bookmaker
bet365
Best Sports Bookmaker Players Choice
bet365
Most Improved Bookmaker
Sportingbet
The bookmaker awards data will:
Give you data driven information to help you make an informed decision
Avoid opinions made on a single day by a single writer
Level the playing field and help the newer operators compete with more established betting sites
Maintain a consistency with data pulled over the course of a year
Help you make a choice of betting site based on multiple categories
Why does the Bookmakers Awards data help bettors?
In the video below, Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, gives more information on the Bookmaker Awards and how it can help you make a more educated decision on the best betting sites.
How is the Bookmakers Awards data gathered?
Each category in the UK Bookmaker Awards was assigned a score, which was then compiled to determine the overall best betting site. A team of experts looked into every aspect of the UK’s best betting sites, ensuring the data is not only reliable but also valuable for those who bet, especially those who are new to the world of online betting.
To score well in the welcome bonus category, bookmakers must offer a significant amount of free bets, but the clarity of wagering requirements and qualifying bets is also critical. A flashy offer might catch your eye, but it’s important to understand the conditions attached to it – high wagering requirements or hefty qualifying bets can make it difficult to cash out winnings.
Market selection is another vital area for scoring. Bookmakers are assessed based on the range and depth of their markets, including the availability of unique options that other sites may not offer. A wide variety of bet types, including niche markets, can give a bookmaker a competitive edge and lead to a higher score.
Customer service is another crucial factor in determining the best betting site. The best betting sites offer a range of contact methods including email, phone, social media, and live chat. Speed of response is checked and slow responses can significantly affect a bookmaker’s score. Payment methods are also reviewed in detail, ensuring a variety of deposit and withdrawal options, along with efficient processing times and manageable minimum deposit requirements.
The overall betting experience is assessed based on user testing, examining the layout of each betting app, navigation, and response time. bet365 emerged victorious in the Best User Experience category, narrowly edging out competitors like Sky Bet and Unibet.
This data-driven system helps provide users with expert insight, offering a comprehensive overview to help you make a well-informed decision when choosing the right betting site for your needs.
I work full time in the betting industry, and have been betting on sports online for almost ten years. This experience has seen me build up an extensive knowledge of UK betting sites from across the UK. Whether it’s the so-called ‘big names’ in the betting industry such as bet365, Sky Bet, and William Hill, or new betting sites such as BetMGM, talkSPORT BET, or Betano, I’ll be reporting daily on the latest trends and reviewing their offers.
I have full access to the UK Bookmaker data set, so I can add my own perspective, which provides clarity behind the expert opinions provided on MyBettingSites. In my role, I need to spend considerable time comparing the best betting sites, so you can be sure the information provided comes from an experienced bettor.
You’ll find all the small details you’ll want to know about each bookmaker, which includes the pros and cons, which I’ve found whilst using these betting sites in a considerable amount of depth.
About the Author – Luke Weaser-Seychell
Over the past five years, I’ve gained extensive experience in sports betting and developed a deep understanding of UK betting sites. I create detailed guides and share tips to support your research, particularly for football, rugby, and darts. My focus has primarily been on established UK betting sites like Sky Bet, bet365, Coral, William Hill, Betfair and Paddy Power, but I’ve also explored and gathered valuable insights into new betting sites such as Betano and Kwiff Bet.
We aim to help you find out everything you need to know about betting and betting sites and have information for both the casual bettor and also the more experienced bettor.
Our Content
*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.
Best UK Betting Sites FAQs
There are a number of factors that should be considered when deciding which are the best betting sites in the UK. bet365 ticks many of the boxes, while SkyBet and Unibet are also prominent on our top betting sites list. But all the betting sites we compare and review will score well in different areas, so make sure you pick the ones that fit your own needs best.
BetMGM, Betano, EasyBet and TalkSport Bet are among the best new betting sites to grace the UK market. The MyBettingSites team have accounts with all of these betting sites, and are always on the lookout for the next top new betting sites to compare and review on your behalf.
Not every new betting site is necessarily trustworthy, which is why you’ve done well to find MyBettingSites. All the sites we feature work with trusted organisations including the UK Gambling Commission, IBAS and GamCare, so you can have peace of mind when opening an account with any of our recommended new betting sites.
The best betting sign up offers are the ones that give new customers up to £50 – and occasionally even more – in free bets, once the qualifying bet has been settled. Betfred and Betfair are amongst the UK betting sites with new customer betting offers of £50 but do check MyBettingSites regularly as the welcome bonuses do change regularly.
Paddy Power, BetMGM and bet365 are amongst the betting sites with the best promotions, offering generous welcome bonuses to new customers alongside fresh promotions to retain the loyalty of their existing userbase.
There are hundreds of online betting sites currently operating in the UK, but not all are regulated and can necessarily be trusted. We’ve carefully selected the cream of the crop, so you can rest assured that only the best betting sites will ever feature on MyBettingSites.
You can earn free bets from a host of top UK betting sites, with over 50 top welcome offers currently available on MyBettingSites. The most generous UK betting offers are reserved for new customers, but the like of bet365, Paddy Power and Ladbrokes also run attractive online betting offers to retain the loyalty of their existing customers. These free bet offers are described in more detail on our betting site review pages.
Yes, all free bets that you receive will have an expiry day, although the expiration time will vary between betting sites. In most cases, you can expect the redemption period to be at least 7 days, but some betting sites like bet365 will extend the free bet expiry period to 30 days.
Most of the UK’s best betting sites now allow you to cash out your bets, and increasing number will also give you the option of cashing out any free bets you’ve placed. The cash out amount you’re offered on a free bet is likely to be less than a bet placed with real money, but the cash out process works in exactly the same way.
All the betting sites featured on MyBettingSites can be trusted to look after your money, and to pay out any winnings in a timely manner. A good pointer to the most trustworthy betting sites can be found in the UK Bookmaker Awards, with bet365 winning the Players Choice selection, ahead of WIlliam Hill, SkyBet, Ladbrokes and Paddy Power.
To ‘cover’ a bet means that you are making sure that you have enough money to pay out on a wager if it wins. It can also refer to placing a ‘cover bet’ which involves betting on a second outcome to reduce the risk of an initial wager, guaranteeing a profit no matter the result.
Jacob Potter
Jacob is a sports betting specialist with over nine years of experience writing on a wide range of events. He’s also an expert on football tips, writing our Bet of the Day and using all the different betting sites you’ll see across MyBettingSites, and providing the expert analysis on our site. When he’s not writing, he’s often watching his beloved Reading FC. No matter the result.
