New Betting Sites UK (February 2026)

New Betting Sites UK – Reviews of the best new betting sites

Trying out our recommended new betting sites can add a fresh dimension to your betting experience, offering both variety and value.

Signing up with newer UK betting sites comes with several clear advantages. First and foremost, you can take advantage of new customer offers, with free bets or money-back promotions available in the vast majority of cases.

Many of the latest platforms also run daily free-to-play competitions, giving you regular opportunities to pick up additional free bets without risking your own funds. Drawing on our experience as bettors, we’ve selected what we believe are the newest and most appealing options currently available.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £30 in free bets.

They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT BET

talkSPORT BET are a new betting site who have made a very good impression since establishing themselves.

They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you £40 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly, and you can work your way around talkSPORT BET with ease.

You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.

3. Highbet

If you’re on the lookout for new betting sites, then Highbet is a name to consider. Their new customer offer sees you receive £30 in free bets when you deposit and wager £10, whilst you can win unique prizes when betting as an existing customer as well. They once had a competition which saw the winning receive David Haye’s boxing gloves.

Highbet is a very easy-to-use betting site, where you can intuitively find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also get £5 acca free bets when goals are scored in select matches.

4. Betano

Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

5. Hollywood Bets

Hollywood Bets are showing they can compete with the big boys in the betting industry. They have a really nice mix of good odds and appealing promotions which are certain to please both new and existing customers, and this is essential for any good betting site in the UK.

They offer live betting across a variety of sports, alongside a live casino, where you can play Live Blackjack, and Roulette with a classic dealer.

It’s a must for any customer who wants to bet on horse racing. The live streaming quality for UK and Irish races is perfect. Whilst they offer Best Odds Guaranteed on UK, Irish and South African races.

6. Hot Streak

If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year.

The new customer offer from Hot Streak is also good, with you being able to receive up to £50 cash back on the day you register.

7. BetWright

BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports.

They have a variety of promotions available as well, both for sports betting and casino betting. One way they really stand out is via their ‘Bangers’ section, which is a section dedicated to offers for new and existing customers.

As well as their sports betting section, BetWright has hundreds of slots games available for you to play. They’re constantly releasing new casino games for you to play, alongside promotions for the Casino section.

8. Dabble

Dabble are a really new betting site, giving you the chance to earn £10 in free bets once your first qualifying bet has settled.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other new betting sites, but the ones they do have really stand out. With the CopyCash offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made. You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

9. BetMGM

BetMGM have become a popular name in the betting industry despite being a relatively new betting site, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League.

10. PricedUp

PricedUp is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward.

They also put a lot work into their casino section, with you being able to access 100s of classic games like roulette, Blackjack and Slots with ease.

There’s a lot of competition with other betting sites when it comes to promotions like Price Boosts, but #PricedUpPushes definitely stands out and sees PricedUp excel when it comes to boosted odds. They are constantly providing you with boosted odds across popular sports like horse racing and football, and they even have a dedicated ‘Price Boosts’ section so you can easily find them in one place.

Not only do they care about providing you with a good betting experience, but they also do work above and beyond to keep you in the loop with all the big sporting events. Their work with YouTube channel called The Jumps Show, which is all about horse racing, provides expert insight and knowledge for anyone looking to place bets on big horse racing events like Cheltenham.

Comparing new betting sites by best features

The table below reveals some of the most important features available at our top 10 new UK betting sites, including live streaming and existing customer offers.

Take a look to see what we loved about each betting site, and be sure to check out their existing customer offers once you have signed up to them.

New UK Betting Sites	Live Streaming	Bet Builder	Best Existing Customer Offer	Best Feature
Midnite	Yes – Esports/Horse Racing	Yes	Daily Scratchcard (Free Rewards)	Esports Hub
talkSPORT BET	Yes – Horse Racing only	Yes	Footie 4 Play (Free-To-Play Game)	Betfinder
Highbet	Yes	Yes	Weekend Cashback (Losses Up To 10% Back)	Multi-Sport Early Payout
Betano	Yes	Yes	2 Goals Ahead (Early Payout)	Lucky Dip
Hollywood Bets	Yes – Horse Racing only	Yes	Acca Insurance (Money Back As Free Bet)	Boosted Bet Builder
BetWright	Yes – Horse Racing only	Yes	Bangers N’Cash (Loyalty Program)	Acca Club
Hot Streak	No	Yes	Combo Insurance (Money back if Acca Loses)	Weekly Rewards Club
Dabble	Tes	Yes	Rocket Boosts (Daily Odds Boosts)	Copy Bet
BetMGM	Yes	Yes	Golden Goals (Free-To-Play Game)	Golden Acca
PricedUp	Yes	Yes	PricedUp Pushes (Daily Enhanced Odds)	Competitive Odds

Top 10 New Betting Sites with UKGC licenses

Betting sites like bet365, Ladbrokes, Betfred, and Coral are seen as trustworthy because they are so well established, but some people are more wary of new betting sites.

To help you decide which new betting sites to try out, we’ve listed the best new betting sites below, alongside a link to each site’s UK Gambling Commission licence, and one of the key points that attracts us to each site. Having a license from the UK Gambling Commission means a site works with Gamstop, so we hope this shows you they can be trusted with your bank details, personal information and betting funds.

New Betting Sites	UKGC License No	Year Established in UK	New Betting Sites USPs
BetMGM	39198	2023	Multiple daily profit boosts
Midnite	42647	2020	Daily free-to-play scratchcard
talkSPORT BET	39576	2022	Best Odds Guarant’d on racing
Highbet	39483	2019	10% cashback at weekends
Betano	39576	2024	Early with Next Manager odds
Hollywood Bets	53028	2021	Early payouts on various sports
Dabble	65677	2025	Regular refer-a-friend offers
Hot Streak	57869	2018	Early payout on football bets
BetWright	64666	2017	‘Banger’ promos offering free bets
Priced Up	1776	2024	Insightful betting videos

What are the benefits of New Betting Sites?

While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite and The Pools might be worth it.

1. More Competitive Welcome Bonuses: Without the brand recognition of established bookmakers like Coral or Ladbrokes, newer sites often lead with stronger incentives. While some major operators cap free bets at around £20, brands such as BetMGM may offer £40 or more to attract new customers.

2. Eye-Catching New Customer Offers: In addition to generous welcome packages, new betting sites regularly promote attractive sign-up deals to grow their audience. Betting sites like talkSPORT BET and Betano frequently advertise up to £40 in free bets, making it worthwhile to shop around for the best value.

3. Improved User Experience: One of the biggest advantages of new UK betting sites is their focus on usability. Built with the latest software from day one, they typically provide faster navigation, smoother page transitions and a more seamless betting journey overall.

4. Faster Payments and Flexible Banking: Modern betting platforms tend to support a wide range of up-to-date payment methods, including e-wallets such as PayPal, Apple Pay and Monzo. These options usually allow for quicker deposits and withdrawals, along with greater flexibility.

5. Modern Designs and Faster Technology: By utilising the latest technology, new betting sites often feature cleaner layouts, quicker load times and more interactive elements than some long-standing competitors, creating a more engaging and visually appealing experience.

6. Innovative Features: To stay competitive, newer operators frequently introduce fresh tools and promotions. Popular additions include bet builders, accumulator insurance and free-to-play games that offer prizes, all designed to add extra value.

7. Stronger Loyalty Schemes: Beyond welcome bonuses, many new sites also invest in enhanced loyalty programmes. Personalised rewards, tailored promotions and access to exclusive benefits can provide ongoing incentives to stay active.

8. Responsive Customer Support: With a strong focus on building reputation, new betting brands often prioritise customer service. Virgin Bet, for example, has won industry awards for its support, showing newer operators can match established names.

9. Emphasis on Emerging Sports: While traditional bookmakers concentrate heavily on football and horse racing, some newer platforms carve out niches in growing areas like esports. Midnite has developed a strong following among competitive gaming enthusiasts.

What bonuses are available at new betting sites?

New betting sites have a variety of bonuses available and these bonuses are a big appeal for customers when they are signing up.

The bonuses offered are much more unique these days, and more exciting than those at classic bookmakers, so it’s definitely worth checking them out.

Some of the best bonuses include free bets, deposit offers, free spins, exclusive free-to-play games, and cashback.

Free bets and free spins are definitely the most common, as you can see from the sign up offers available on this page, whilst betting sites do also match a percentage of your first deposit in order to give you more money when you first sign up.

Free-to-play games have become a real trend, especially across new betting sites, and our team of betting experts love these as you can win free bets, cash or other prizes.

Where can I use my sign-up offers this week?

Once you’ve signed up with some new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, all highlighted in our ever-popular Betting News section, so take a look at our recommendations for the best sporting events to use your free bets on.

Football: There’s domestic and European action this week, so keep on top of the latest football betting promos to ensure you don’t miss out on some tempting welcome offers. In Europe, Newcastle are virtually through the last 16, but Inter and Juve face a huge challenge if they are to avoid early exits to the tournament’s lesser lights. Domestically, Coventry’s promotion push appears to be back on track, with Sheffield Utd next up for the Sky Blues. At the other end of the table, Sheffield Wednesday’s relegation has now been confirmed, and they could well be joined in League One by some other big clubs, with West Brom, Leicester and Blackburn amongst those fighting for their lives.

Horse Racing: Cheltenham Festival draws ever nearer, but this week, all eyes will be looking at Newbury, Doncaster and Kelso, with ITV Racing televising seven races across the three courses. If you want to keep an eye on horses ahead of the Cheltenham Festival, the Morebattle Hurdle is the race to watch. It features top-quality hurdlers and Cheltenham Festival hopefuls like Hot Fuss and I Started A Joke.

Another race this weekend, often described as a major spring festival trial, is the Greatwood Gold Cup at Newbury. Vincenzo is the current favourite, but Twinjets and Issam come into the race on good form a,nd it wouldn’t be a surprise to see them in the leading pack. Find our top-ranking horse racing betting sites, alongside details of their sign-up offers.

Cricket: The T20 Cricket World Cup continues to heat up, with England now into the semi-finals are picking up wins over Sri Lanka and Pakistan at the Super Eight stage. South Africa conjured up a shock victory over hosts India, which now means that India have to win against both West Indies and Zimbabwe if they want to stay in the competition. Have a look at the latest cricket news and the best betting sites that you can use to bet on during the T20 World Cup.

Gamstop vs Non-Gamstop betting sites comparison

It can be tempting to have your head turned by potentially big bonuses on non-Gamstop betting sites, but the reality is that it’s a risky business. We’ve compared the key differences between using UKGC-licensed betting sites, as opposed to non-Gamstop bookmakers.

Category	Gamstop Betting Sites	Non-Gamstop Betting Sites
Is betting site Licensed?	Yes, by the UK Gambling Commission	Potentially offshore or not at all
Signup process	ID required for security	Little information needed
Payment Options	Fast options include debit cards and bank transfer	Crypto and credit cards allowed
Currency	£ always available	Hit and miss, not necessarily including £
Withdrawal time	Often within minutes	Not guaranteed to receive winnings at all
Mobile Betting	Free-too-use iOS & Android apps	Mobile browser-based with fewer apps
Customer Service	Normally 24/7 via live chat	Often non-existent

Mobile betting

Most Gamstop betting sites offer dedicated, free-to-use mobile apps for both iOS and Android, providing a smooth and feature-rich betting experience. Non-Gamstop sites are more commonly accessed via mobile browsers and often lack fully developed apps, which can result in a less polished and less reliable user experience.

Customer service

Customer support is another major differentiator. UK-licensed betting sites typically provide 24/7 customer service, most commonly through live chat, with clear complaint procedures in place. Non-Gamstop sites frequently offer limited support options, slow response times, or in some cases no meaningful customer service at all, leaving users without help if issues arise.

Licensing

Gamstop betting sites are fully licensed and regulated by the UK Gambling Commission. This means they must meet strict standards around player protection, fairness, responsible gambling tools and financial security. Non-Gamstop betting sites, by contrast, are often licensed offshore (for example in Curaçao) or may operate without meaningful regulation at all. This can result in far fewer protections for players and limited support if something goes wrong.

Sign-up process

UK-licensed Gamstop sites are required to carry out Know Your Customer (KYC) checks. This usually involves providing personal details and, in most cases, submitting ID documents to verify your identity and age. While this can slow the registration process slightly, it helps prevent fraud and underage gambling. Non-Gamstop sites typically require far less information to sign up. Although this may appeal to some, this lack of verification also increases risks when it comes to security and account disputes.

Payment options

Gamstop betting sites tend to focus on traditional and regulated payment methods such as debit cards and bank transfers. These options are generally fast and secure. Non-Gamstop sites often allow a wider range of payment methods, including credit cards and cryptocurrencies, which are not permitted on UK-licensed platforms. While this flexibility may sound attractive, it also comes with higher financial risk and fewer consumer safeguards.

Currency support options

UK betting sites always support British Pounds (£), making deposits, withdrawals and account balances straightforward for UK players. Non-Gamstop betting sites can be inconsistent in this area, sometimes only offering accounts in euros, dollars or cryptocurrency. This can lead to exchange rate costs and added complexity when managing funds.

Withdrawal times

Withdrawals from Gamstop betting sites are typically processed quickly, often within minutes or a few hours once verification checks are complete. These operators are legally required to pay out legitimate winnings. With non-Gamstop sites, withdrawal times can vary significantly and, in some cases, there is no guarantee that winnings will be paid at all, particularly if the operator is poorly regulated.

Best betting sites – Top 10 UK bookmakers reviewed

Have a look at our UK’s best betting sites. This top 10 UK betting sites list takes many factors into account, including our own personal experiences when betting.

1. bet365

bet365 are the betting site to beat in the UK and it’s clear to see why. They have a huge variety of markets and they provide a great user experience for customers. bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service.

Other notable positives for bet365 include their wide range of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match, and these sorts of markets aren’t typically available elsewhere.

Don’t forget to check out the latest bet365 bonus code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.

Pros

• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.

One thing we always look out for is how smoothly the betting site and the app run. There is no lagging, and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports are always improving, which is good to see.

Pros

• Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
• One of the best UK betting sites to use for horse racing.
• Easy-to-use website

Cons

• Not as many payment options available as other UK betting sites.

3. Sky Bet

Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the betting site online or on your mobile phone.

A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.

The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.

Pros

• Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
• Strong loyalty program which can see you receive free bets and good existing customer offers

Cons

• Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.

4. Unibet

Unibet are a solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.

Their new customer offer stands out alongside their reliable customer service and the easy-to-use website, so it shouldn’t be a shock to see Unibet feature in our top 5.

Pros

• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

5. BOYLE Sports

BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses.

One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.

Pros

• In-play betting and bet boosts are available
• Offer to payout on 10 places on most golf events, which is the most
• Redesigned betting site and web app, bringing a more modern feel to those betting on BOYLE Sports

Cons

• Could provide more unique promotions

6. Paddy Power

Paddy Power deserves a place in our top 10 betting sites list as they have huge appeal, due to some of the unique markets they provide and the comedic ads they produce.

We particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.

Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races. One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.

Live streaming is also available on a wide range of events, and there’s no danger of the stream lagging, even if it is a popular race like the Grand National.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

7. Virgin Bet

We have always had a good betting experience whilst using Virgin Bet and we were left very impressed after using the site multiple times. They provide a great live streaming service with top quality, whilst for people who wanted to bet in-play, the betting site is good at providing live scores and updates with ease and quickly so that you can track your bets and also bet in-play.

The user experience on Virgin Bet is good, with it being easy to find the sport or event you want to bet on. It’s also quick and smooth to navigate between sections and pages on the betting site. They provide a variety of promotions for their customers, including Rocket Boosts, Daily Crackers, Weekly Acca rewards and paying out on extra places.

Pros

• Very user-friendly betting site
• In-play betting is smooth and easy

Cons

• Fewer payment methods than other betting sites.

8. SBK

SBK is another betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The branding is easy on the eye and you’re immediately met by existing customer offers and promotions like the bet builder boosts. SBK offers all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even Handball amongst the choices when we reviewed the site.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

Pros

• A very strong sign up offer which sees you receive £50 in free bets
• They have you covered with plenty of exciting features, including boosted odds and bet builders

Cons

• The odds on certain sports markets could be more competitive

9. Betfred

Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.

Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other UK betting sites, including many in this top 10.

Pros

• Betfred give you the most free bets in their new customer offer
• They have a great variety of gambling features for both sports and casino
• Free bets split across multiple selections and doesn’t have to be used on one single bet

Cons

• Some of the withdrawal options take longer than other UK betting sites

10. LiveScore Bet

LiveScore Bet have had a good reputation for many years. The modern betting site is very user-friendly and also offers very competitive betting odds, especially in football.

They allow you to play multiple daily free games, which all offer prizes like free bets, spins or cash. Our favourite is Squads, where LiveScore Bet will randomly select five Premier League players for you across a week. If any of your players score, you will win cash.

Their promotions are great and always improve around big sports events. Cheltenham Festival is only around the corner, and LiveScore Bet are offering you a free bet when you bet on the first race every day. We also love the betting app, which has strong user experience. Transitioning from their online betting site to their app is seamless.

Pros

• Free-to-play games give you the chance of winning free bets or cash prizes
• Have expanded their sports section massively.

Cons

• Have a lot of sports available, but they could have more unique markets

Comparing UK betting sites by best features

Sign up offers are a great way to get started at betting sites, but it’s also essential that bookmakers provide you with a great experience as an existing customer as well. A good way that they can do this is through exciting day-to-day features.

The table below reveals some of the most important features, such as live streaming and whether they are available at the best UK betting sites. We have also revealed what their best feature is, so you can work out which betting site suits your needs.

UK Betting Sites	Live Streaming	Bet Builder	Free-to-Play Game	Best Feature
bet365	Yes	Yes	6 Scores Challenge	Edit Bet
Tote	Yes – Horse Racing only	Yes	Ten To Follow	Placepot
Sky Bet	Yes	Yes	Super 6	Acca Freeze
Unibet	Yes	Yes	Spin 2 Win	Unibet TV
BOYLE Sports	Yes	Yes	Spin The Wheel	Extra Places
Paddy Power	Yes	Yes	Beat The Drop	Super Sub
Betfred	Yes	Yes	Mystery Free Spins	Live Betting/Streaming
Virgin Bet	Yes	Yes	Fives	Bet Builder Easy Pick
SBK	Yes – Horse Racing only	Yes	None	Best Price
LiveScore Bet	Yes	Yes	Squads	Odds Boosts

What are the benefits of using online betting sites?

There are many advantages that online betting sites have over betting at a retail site. These advantages include the following.

1. Unmatched Convenience and Accessibility: Online betting sites allow you to bet whenever it suits you, without needing to visit a high-street shop. With platforms available 24/7, you can bet from home or on the move, removing the restrictions of opening hours.

2. Competitive Odds: Prices are updated constantly online, giving customers access to highly competitive markets. Many major sports, including football and horse racing, also benefit from Best Odds Guaranteed promotions, helping punters secure maximum value.

3. In-Play and Live Betting: One of the biggest advantages of online betting sites is the ability to place bets while events are in progress. Odds update in real time based on the flow of the game, creating more opportunities to react to momentum shifts.

4. Early Cash Out: Online betting sites allow you to settle a bet before the event has finished. This feature gives you the chance to lock in a profit early or recover part of your stake if a bet starts to turn against you.

5. Generous Welcome Bonuses: Unlike traditional bookmakers, online betting sites normally offer sign-up promotions. Leading UK betting sites such as bet365, Ladbrokes, William Hill and Paddy Power provide free bets or casino bonuses to new customers.

6. Faster Payouts: Winnings are typically credited directly to your online account, often within minutes, meaning there is no need to travel to a physical shop to collect your returns.

7. More Payment Options: Online UK betting sites support a wide range of banking methods, including PayPal, Neteller, Apple Pay and Google Pay, alongside traditional debit card options, giving customers greater flexibility.

8. Improved Security: Advances in technology and round-the-clock customer support have strengthened safety measures. Online betting sites can monitor accounts for suspicious activity and temporarily restrict transactions if needed to protect users.

9. Innovation in Sports Markets and Betting Types: Online betting platforms regularly introduce new features such as Request A Bet, bet builders and acca freezes. They also provide in-depth statistics and data to help inform decisions across various sports markets.

10. Advanced Features and Live Casino Options: Modern UK betting sites use cutting-edge technology to enhance the user experience, offering immersive graphics and live casino lounges where players can enjoy games like blackjack and roulette with real dealers.

Why choose new betting sites over traditional online betting sites?

New and traditional betting sites both have their strengths, but with the huge changes in the betting industry over the last few years, new and modern betting sites have managed to revolutionise the betting experience, both in sports and casino.

Newer betting sites can offer new and improved designs, tailored specifically for mobile and they have been able to create exciting betting tools ahead of their competition, like Lucky Dip, which generates you a random selection from a match or event.

They also typically offer faster platforms and a wider range of sports and features. Whilst traditional betting sites have an enhanced and established reputation, they sometimes lack the flexibility to be able to bring the graphics or features that newer betting sites have managed to do with ease.

Best Betting Sites UK – Our Verdict

Deciding which new betting sites to use should be based on a number of factors. In addition to the 10 areas above, we also use our personal experiences to determine the sites we’d recommend.

Best New Betting Sites – Midnite, talkSPORT BET & Highbet

Midnite, talkSPORT BET & Highbet are the new betting sites that are catching the eyes of our betting experts at the moment, especially with the new sign up offers they have available. You can get £30-£40 in free bets when you bet £10 with these betting sites.

They have truly understood how to make modern-day betting enjoyable. Promotions like talkSPORT BET’s Footie Rewards, which gives you a £5 free football bet when you bet £5×5 on any football market, and Midnite’s free Daily Scratch, are just a couple of the offers they provide that really stand out.

The betting experience is enjoyable across all three of these sites, and you will not struggle in the slightest when trying to bet on any sport, no matter how niche.

Best Betting Welcome Offer – Sky Bet & Spreadex

The best sign-up offers should tick a few important boxes, most notably generosity and simplicity. 

Spreadex heads the way when it comes to the total free bets you can benefit from, with £60 available when you stake £10. 

In the case of Sky Bet, a qualifying bet of just 5p is needed to access £30 in free bets. 

We’ve made the most of both these offers and didn’t experience any concerns, so they come highly recommended.

Best UK Betting Apps – BetMGM

Many established sites have been forced to adapt their old desktop sites to fit the modern day smartphone world we live in.

That isn’t the case with BetMGM. They’ve dedicated all their resources into creating an app, so you’re never in doubt that everything that they do in terms of layout is to satisfy the needs of mobile users. With them a relatively new betting site as well, they are able to bring a top experience for anyone using their app with innovative features and a modern design. We love their light/dark-themed interface, whilst betting in-play is simple and smooth.

Head to our best betting apps page for an in-depth look at the best betting apps in the UK.

Best Market Selection – bet365

This may be predictable, but it’s hard to look past bet365 for market selection, whichever sport you’re most keen on. 

Most big events now have hundreds of markets to choose between, while Bet Builders are available on an increasing number of sports, so you can invariably tailor your bet as you choose.

Best Football Betting Sites – Betfred & bet365

Betano is a relatively newer betting site, but it is definitely one site that has always impressed me when it comes to their breadth of football markets.  Looking to bet in-play across the English football leagues or the Champions League with ease? They’re sure to have you covered.

Their odds are usually amongst the most competitive too, which is perfect for weekend accas, while their enhanced odds offers are boosted to genuinely attractive prices.

We also want to shout out Betfred, as their Double Delight / Hat-Trick Heaven offer stood out massively as well.

Meanwhile, bet365 offer free-to-play games like the 6 Scores Challenge, where you can win huge cash prizes, and they also have fantasy football games for you to play as well. This, combined with their competitive football odds also makes them a top football betting site.

Best Horse Racing Betting Sites – Unibet

Best Odds Guaranteed remains arguably the most generous offer out there, so our recommended racing betting site simply had to have this promotion.

Unibet run BOG from 8am daily, so you’re assured of competitive odds, while the depth of horses they cover in the ante-post section is second to none in our experience.

Best UK PayPal Betting Site – LiveScore Bet

LiveScore Bet’s PayPal method is one of the best, as they make it very easy to use the payment method whenever you are depositing or withdrawing any money from the UK betting site. PayPal withdrawals will take up to 24 hours, which is very quick in comparison to their competitors, whilst deposits are instant. With the user experience on the site being very smooth, it means that PayPal transactions can be managed and completed with ease.

With top promotions like free-to-play games where you can win free bets or cash, as well as an easy-to-use site across the board, LiveScore Bet is definitely someone we recommend if you are looking to use PayPal when betting in the UK. Check out the best PayPal betting sites in the UK!

Best Cricket Betting Sites – Betfair

When reviewing UK betting sites for cricket, we found that Betfair provided our best overall experience. They offer a strong selection of markets for cricket, including how many sixes in a match for popular England internationals, as well as markets around how many wickets a player will take and which team will have the highest score after a certain period of the match.

We were impressed by how many cricket matches you could bet on. They do not just provide you with the popular or mainstream games, but also ones which only the big cricket fans will know, like the Falcons Champions Trophy. With a very good sign up offer as well, which sees you receive £50 in free bets for a £50 bet and exciting promotions for the sport like price boosts, we definitely recommend heading to Betfair if you want to bet on cricket.

Best Tennis Betting Sites – Ladbrokes

If you’re looking to bet on tennis, then Ladbrokes is the ideal tennis betting site for you. They have plenty to offer existing customers, including price boosts and free bets through either their impressive loyalty program or through other promotions, whilst they also allow you to watch a lot of tennis matches live from their betting site.

With a great reputation and a huge variety of markets available to bet on when betting on tennis, Ladbrokes is definitely a great site to use.

Best Golf Betting Sites – BOYLE Sports

One of the key areas to consider when betting on golf is a betting site’s generosity in paying out extra places on each way bets.

Whereas many sites default to paying out on the first four or five places, BOYLE Sports can be relied on to stretch to eight as standard. That in itself should be enough to tempt newcomers into giving them a try.

Best Casino Betting Sites – Grosvenor Casino

With Grosvenor Casinos a huge brand in the UK on the high streets, it is no shock to see that they also pave the way for casino betting online as well. They are a top casino betting site that provides the best live casino experience as they transport you to some of their venues across London and the UK and allow you to join in on the betting in classics such as BlackJack and Roulette, whilst they also provide a host of exclusive slots games for you to play online as well.

The high quality of graphics and uniqueness of some of their games left us really impressed and with a sign up offer that gives you a £40 bonus when you deposit just £20, it’s definitely a top betting site to use if you prefer casino betting over sports betting.

UK betting sites regularly come up with very generous betting offers ahead of the sporting calendar’s biggest highlights. We’ve collated them in our news section, which features a mix of expert betting tips and enhanced betting offers for all the major betting highlights, from football and racing through to Love Island and Traitors.

How to claim offers from UK betting sites

You should take advantage of sign up offers when you register with a UK betting site, as you will receive free bets when you do so. Follow our step-by-step guide on how to use sign up offers on betting sites.

1. First of all, click on one of the sign up offer links on this MyBettingSites.co.uk page.
2. This will redirect you to the UK betting site.
3. Read the terms & conditions and then click ‘join’
4. Fill out your personal details, which includes your name, address, email, phone number and date of birth. You must be at least 18 to sign up.
5. Create a username and password, and then confirm your details. This will complete your registration and direct you to the home page.
6. Once here, you will need to meet the qualifying criteria of the sign up offer, which is typically betting a minimum of £5 or £10 on a bet with minimum odds of 1/1.
7. When this bet settles, you will receive your free bets or bonuses and you will have successfully signed up using the new customer offer.

Responsible Gambling with MyBettingSites.co.uk

Betting should be an enjoyable experience, but that can only be the case if you’re betting in a responsible way.

At MyBettingSites.co.uk, we’re proud to be associated with organisations like GamStop, the UK Gambling Commission and GamCare as we take gambling responsibly and safely very seriously.

All of the betting sites we recommend at MyBettingSites.co.uk meet the strict standards and rules of the UK Gambling Commission, meaning you can bet with confidence and know that your money and personal details are safe.

Trusting UK betting sites licensed and regulated by the UK Gambling Commission also means that you will have a fair and enjoyable experience. Another good reason to use trusted UK betting sites is because they have Safer Gambling Tools like deposit limits, self-exclusion tools, and time reminders. They also provide secure payment methods and will keep all of your personal and financial details safe. They all have good customer service, with a majority providing you with a 24/7 live chat service, with staff always able and ready to help.

So make sure you check whether a betting site is trusted by the UK Gambling Commission before you sign up, and check out our dedicated Safer Gambling hub for much more information.

About MyBettingSites.co.uk

MyBettingSites.co.uk is owned by Better Collective, a leading digital sports media group that was founded just over 20 years ago.

The company has grown significantly over the years, with Better Collective now employing in excess of 700 people with offices in various cities across the world.

The MyBettingSites.co.uk team is based in the UK, ensuring their fingers are on the pulse when it comes to the best UK betting sites, offers and sports news. Find out more on our dedicated About Us page.

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*To keep mybettingsites.co.uk completely free for users, we receive advertising compensation from the UK betting sites listed on this page. This compensation may impact the order certain betting sites appear on our pages.