MyBettingSites.co.uk is a UK sports betting media brand owned and operated by Better Collective. It serves as a comparison platform and a resource for you to find bookmaker reviews, betting offers, and tools to help you understand how betting works. The site also publishes daily sports betting news, betting previews, and tips for major events including Premier League football, horse racing, golf, and even TV entertainment shows like The Traitors.
Why use MyBettingSites.co.uk
Expertise
MyBettingSites.co.uk has drawn on the knowledge of a team of passionate sports bettors since 2013. Between them, our authors have worked in the betting industry for decades. You can therefore read our reviews and tips, safe in the knowledge that they’re backed up by a huge amount of betting knowledge. This gives you the best chance of picking up the basics of betting, as well as finding well-reasoned betting tips on a daily basis.
Trust
Opening an account with a new betting site requires an element of trust, which is why you’ve come to the right place. Our team all bet regularly and have opened accounts with dozens of betting sites ourselves. You can therefore be confident that our reviews are written from a first-hand perspective, and that we only recommend new betting sites that we’ve already tried and tested.
Safety
We feature betting sites who are regulated by the UK Gambling Commission and have fast and efficient deposit and withdrawal methods. That way, you can be assured that your money is safe and that your entire betting experience will be undertaken in an environment that encourages responsible gambling.
Who We Are – Better Collective
MyBettingSites.co.uk is owned by Better Collective, which was founded back in 2004 by Jesper Søgaard and Christian Kirk Rasmussen.
They are a Danish-based company that have expanded extensively over the years. Today, Better Collective employs over 700 people and has offices in various countries spread around the world, including Brazil, Canada, Denmark, France, Serbia, the UK, and the United States.
Better Collective’s Copenhagen-based office’s address can be found below, along with the contact information for any enquiries relating to this office.
Our office HQ – is located in Copenhagen, Denmark at Sankt Annae Plads 28, 1250.
- [email protected]
- +45 2991 9965

Better Collective Network
With 20+ years in the game and a monthly audience of more than 450 million visits, Better Collective owns several sports media assets on a national and global scale, such as HLTV.org and Action Network. Explore other Better Collective brands here.
MyBettingSites.co.uk London Office
Although Better Collective are very much a multinational company, the team at MyBettingSites.co.uk are based in the UK, ensuring their fingers are on the pulse when it comes to relevant sports and betting news, as well as the latest new betting sites to enter the UK market.
90 Bartholomew Close
London
EC1A 7BN
United Kingdom
Who are the MyBettingSites.co.uk team?
The content team at MyBettingSites.co.uk is made up of three people, and is led by Anthony Vella. Ant brings over 20 years industry experience and has written about the latest sports and entertainment news throughout that time. He has accounts with dozens of UK betting sites and has even written the T&Cs for some popular betting offers himself, so he’s a great source if you’re looking for the latest new betting sites and betting promos to hit the market.
The other members of the MyBettingSites.co.uk team are Luke Seychell and Dean Cooke. The pair are avid sports fans and have been betting for far longer than they care to remember, so there is a vast amount of experience and know-how spread and shared across the team.
What we do
Our main purpose at MyBettingSites.co.uk is to help you find the best offers and free bets currently being offered by UK betting sites. Our information aims to help you understand how bonuses work, how they vary, and which one might be best for each punter.
We also conduct in-depth reviews of many online betting sites, ensuring you can learn about their biggest pros and cons, as well as their latest betting promotions, in one place. We’ve also got you covered with betting offers for all the biggest and best sporting events, including the Cheltenham Festival, World Cup, and plenty more throughout the year.
When we produce any content or generate ideas for new tools, we do so with the intent of helping you, the player.
We are one of the most visited sites in the UK for learning how handicaps and betting odds work. Our free bet calculator and odds converter tools are quick and easy to use, and we’re also a popular place to find both established UK betting sites and upcoming new betting sites.
How we do it
How do we make our reviews?
Similar to how we get our betting tips with each bookmaker, the team at MyBettingSites.co.uk has extensive knowledge on exactly what to look out for when conducting our reviews. Features such as mobile apps, range of betting markets available, welcome offers, customer service, and usability of a bookies’ website are just some of the points we take into account when conducting our reviews of each bookmaker.
We’re doing all the hard work for you, as it saves you time on having to try out each bookie that you’re not signed up with.
How do we make money?
Here at mybettingsites.co.uk, we have a team that specialises in betting and content, so it’s the perfect mix for customers who head our way to find the best betting offers out there.
Betting sites that we refer you to on our website will pay us for the service of providing them with potential traffic through affiliate marketing. This type of advertising is common in many different sectors, as you’re more than likely to be clicking on an affiliate link when you book either a hotel, dinner reservation, or ticket at a sporting event.
Whenever you click on a link on mybettingsites.co.uk, it is an affiliate link that will tag you as being referred by us. Of course, many different sites are looking to attract new customers through affiliate marketing in the betting world, so it’s a hugely competitive market. Therefore, we’d be grateful if you clicked any links advertised on mybettingsites.co.uk.
Privacy Policy & Cookies
When you visit MyBettingSites.co.uk, we may process personal data concerning you. The majority of our revenue comes from visitors clicking on various links on MyBettingSites.co.uk to our recommended betting sites. Due to this, it is necessary for us to use cookies and we can assure you that we use these in an ethical manner at all times.
For a more in-depth look at our Privacy Policy and Cookies, head to our dedicated pages.
How we promote Responsible Gambling
Responsible gambling is hugely important here at MyBettingSites.co.uk, and it’s why we take it seriously across our site. Better Collective views betting and gambling as entertainment, although it’s important to remember that you shouldn’t bet more than you can afford to lose.
We acknowledge that some people are susceptible to gambling addiction, so we endorse responsible gambling and provide further educational content on preventing gambling addiction and underage betting.
Be Gamble Aware is listed across MyBettingSites.co.uk, with various measures in place through them for ways in which punters can put in certain restrictions if they feel as though they’re gambling is becoming somewhat of a problem.
We only include trustworthy licensed betting sites
You may find other websites that list more betting sites than we do. There is a reason for that. We only promote betting sites that are licensed, and that we consider trustworthy. There are hundreds of betting sites online; some of which you might not want to share your card details with.
If a bookmaker is on MyBettingSites.co.uk, it means we would be comfortable using it ourselves.
Contact MyBettingSites.co.uk
We love hearing from visitors, so why not send us an email? We really appreciate feedback on our content, site layout and the offers we have.
Or if you are a bookmaker/casino website keen to feature on our site, get in touch. We only feature trusted, established UK betting sites. You can contact MyBettingSites.co.uk via the form below.
Please note that we cannot help you if you have an account or technical issue with one of the betting sites. We encourage you to contact their support team directly.


