Here, you’ll find everything you need to know about the best existing customer offers for betting. We’ll take you through all the best options, plus the different types of offers available to existing customers.

Best Free Bet Offers For Existing Customers

Paddy Power

Paddy Power has a great loyalty program that can see existing customers earn free bets weekly. There are two different rewards you can earn each week through Paddy’s Rewards Club, which are a £5 free bet, or a £10 free bet.

To earn £5 in free bets on Paddy Power, you have to place five £5 bets during the week. Whereas if you want to earn a £10 free bet, you’ll have to bet four times to the value of £10 each.

- 2024

T&Cs: Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds 1/2 (1.5) per qualifying bet. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £20+ on any Slot. Max free bet is £5 per week (1x wagering requirement) when you wager £100+ in a week. Bonuses / Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply – see below for full details.

Find out about all their bonuses with our page on the Paddy Power promo code.

Sky Bet

They’re another bookmaker that has a great loyalty program in place for existing customers. All you have to do as part of the qualifying criteria is wager funds of £25 during the week on their sportsbook, and you’ll then qualify to earn a £5 free bet in the following week, which is credited on Monday through Sky Bet Club.

You don’t have to take the free bet each week though, as there are other rewards available for existing customers if they meet the qualifying criteria. Below, we’ve listed you with more rewards that are available to Sky Bet customers.

  • £5 Free Bet
  • 50 Free Spins
  • £2.50 Free Bet & 25 Free Spins
  • £6 In-Play Free Bet

sky bet rewards club

T&Cs: Opt in required. Cash stakes only before 23.59 on Sunday. Cashed out & tote bets excluded. Staking requirements apply. Odds and market restrictions apply. Eligibility restrictions and further T&Cs apply.

Find out more on the Sky Bet promo code.

LiveScore Bet

LiveScore Bet is a relatively new name in the betting industry, but they’ve got plenty of positives that new and existing customers can look forward to accessing on their site and mobile app.

You can earn a £10 free acca bet with a LiveScore Bet offer when you opt-in and place two £10+ pre-match accas with four or more legs at minimum overall odds of 5/1 between Monday and Sunday to get your £10 free bet to use on another acca. It couldn’t be easier, so make sure you read through the terms and conditions before taking advantage of this promotion.

livescore bet acca bonus

Betfred

They’re a well-established bookie in the betting industry, and it won’t come as much of a surprise to hear that they’re one of the best around when it comes to promotions for existing customers.

Betfred is offering existing customers a free bet if their horse racing selection finishes second in certain races. You have to place a win or each way single on any of the nominated races on the specified day, and if your selection finishes second in the race, then you’ll be credited with your stake back as a free bet up to £10.

- 2024

10bet

10bet are a relatively new bookmaker compared to some of the names in our top-ten for existing customer betting offers, but that hasn’t stopped them from earning a spot in our list, as they’re a bookie going from strength to strength.

They’re offering existing customers their stake back as a free bet (up to £10) if their horse racing selection finishes second by a neck or less.

Opt in required; “Win” or “EW” bet only, If “EW” bet promo applies only on “Win” part; Free bet=qualifying bet, up to £10; Free bet stake not returned; Withdrawal before free bet is credited results in ineligibility; Terms apply, 18+

- 2024

William Hill

Existing William Hill customers have the chance to earn up to £200 in free bets and monthly prizes in their ‘Free or 4’ promotion which is accessible on either the desktop version of their site or their useful mobile app.

It’s a relatively simple promotion to grasp, as all you have to do is pick six matches which you think will have three or four goals in total. The rewards system for this promotion is listed below.

  • Pick six matches correctly and win £200 in free bets (paid as eight £25 free bets).
  • Pick five matches correctly and win a £5 free bet.
  • Pick four matches correctly and win a £1 free bet.

Basic T&Cs

a. This promotion is only available on our website (williamhill.com) or through our app.
b. Game rounds will be available between 12:00 (UK time) 2nd August 2023 and 16:00 (UK Time) 19th May 2024 (the promotion period).
c. Only goals scored within 90 minutes (plus injury time) will count. Goals scored in extra time or penalty shoot-outs will not apply.
d. One entry per customer, per game week.
e. This promotion is eligible to UK and Irish customers only.

- 2024

Betfair

Betfair are a great bookmaker to use if you’re looking for an impressive depth in their betting markets, as they’re a bookie that is setting the bar high with statistical-based prop markets, which are proving popular amongst punters nowadays.

They have existing customers covered with a great range of offers, which includes their Refer And Earn promotion. For each person that you successfully refer to Betfair, the existing customer will be awarded £10 in free bets to use on Betfair’s Exchange, Sportsbook, or Casino. This is a promotion that isn’t offered by many of Betfair’s competitors, so they’re well worth referring friends to if you haven’t already. It’s worth remembering that you can only refer a maximum of five people using your referral code.

- 2024

New Existing Customer Offers

QuinnBet Tie Break Special

QuinnBet are offering their existing customers money back as a free bet (up to £10) if their selection gets beaten in a final set tie break.

Tennis can be a frustrating sport to bet on if the selections narrowly lose in the deciding set, so it’s great to see QuinnBet offering their customers some insurance behind their selections. It’s worth remembering that the pre-match selection of the tennis bet has to be on minimum odds of Evens (2.0).

T&Cs: Get a Free Bet up to £/€10 if your player is beaten in a final set tie-breaker decider.

Sky Bet 2 Up

Sky Bet have followed in the footsteps of bet365 with their new ‘2 Up’ promotion. This promotion is hugely popular on bet365, so it’s not come as much of a surprise to see another bookmaking heavyweight add this promotion to their site.

If a team involved in your bet goes two goals ahead, then Sky Bet will settle that selection as a winner, regardless of whether they go on to draw or lose the match.

T&Cs: If your team takes a two goal lead at any stage of the match Sky Bet will immediately settle your bet as a winner.

Types of Existing Customer Offers

There are many different types of existing customer offers out there, and some might be more appealing to you than others, so we’ll take you through what’s available to existing customers.

Free Bets

This is likely to be one of the most popular types of existing customer offer, as free bets are often tempting to get involved in as a punter. Free bets are rarely handed out without any sort of wagering requirement, although bet365 have been known in the past to give existing customers a free bet to use on popular events in football and horse racing from time to time.

Free bet offers often involve making a qualifying bet first, and then you’ll have a free bet credited into your account, providing you’ve met the terms and conditions entailed within the offer from the specific operator.

Loyalty Programs

Loyalty programs might not be for every punter, as some won’t have betting budgets that suit being able to benefit from a loyalty program. However, the likes of Sky Bet and Paddy Power have some of the best loyalty programs out there, as they offer their punters free bets each week if they meet a certain qualifying criteria.

If you’re a regular bettor, then getting involved in a loyalty program is a great way to earn free bets which can be used on a bookies’ sportsbook on any market you choose.

Enhanced Odds

These are typically available with the majority of leading bookmakers, and they’re a great way of getting more value for your betting selections. Enhanced odds are sometimes known as Price Boosts with some bookmakers, but they both offer the same to a punter.

Enhanced Odds can be on a single selection, or even a Bet Builder, which is something that you’ll regularly see on the likes of bet365, who have a Bet Builder feature that is one of the best. As a punter, Enhanced Odds are a great way of increasing a potential profit if the selections involved are realistic and give punters good value on the odds involved compared to other betting sites that are offering the same betting markets at the standard odds. Below, we’ve provided an example of Enhanced Odds on bet365.

- 2024

Free-To-Play Games

Not all bookmakers offer free-to-play games on their site or mobile app, but some do, which can be a real positive for existing customers to look through. Free-to-play games can involve virtual games, or something that involves real-time sporting events.

LiveScore Bet’s ‘Squads’ game is a great example of real-time sporting events being involved in a free-to-play game. You’ll be randomly awarded a player on each day from Monday – Friday from a Premier League squad, which will make up a 5-a-side team for the weekend’s fixtures. You’ll then see how much each goal a player in your team is worth on that weekend, which is a great way for existing customers to potentially earn some funds in their account.

Below, we’ve listed you with some of the most popular free-to-play games out there with bookmakers in the UK.

  • William Hill – Bonus Drop
  • William Hill – Scratch Of The Day (Pictured below)
  • Virgin Bet – Fives
  • LiveScore Bet – Squads
  • 888sport – Up for 8
  • Paddy Power – Beat The Drop

- 2024

Best Odds Guaranteed (BOG)

Best Odds Guaranteed is a popular horse racing promotion that is available with the majority of bookmakers in the UK. It essentially gives punters more value for their horse racing selections, regardless of whether the odds of their selection shortens of drifts out in price on the day of a race.

If your selected horse that you’ve wagered funds on starts out at odds of 4/1 on the day of a race, but then shortens to 2/1 by the time the race starts and goes on to win, then you’d still be paid out at the higher odds of 4/1 which you originally wagered funds on.

However, if you bet on a horse that had odds of 3/1 for example, and then by the time the race started, they went off at odds of 10/1 before going on to win the race, you’d be paid out at the higher odds of 10/1 through the BOG promotion.