New UK Betting Sites for September 2025

Compare over 20 of the best new betting sites licensed by the UK Gambling Commission, with £1000+ in new customer free bets & betting offers.

Best New Betting Sites in UK

In the UK, the average bettor typically holds around five betting accounts. Having multiple accounts allows punters to take advantage of various welcome offers and promotions while also ensuring they can place bets at the best available odds. Exploring new betting sites can be a smart move, and as experienced bettors, we’ll highlight some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.

They have a lot of good existing customer offers as well. One of their promotions that we really enjoy is their free-to-play Daily Scratchcard, which sees you able to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days then you unlock the Mega Scratchcard, which gives you a chane to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT Bet

Most sports fans will already be very familiar with talkSPORT as a radio station, and they’ll be pleased to see that talkSPORT BET does the brand name proud. The site offers a wide variety of markets, covering everything from football and horse racing to niche sports, making it easy to find bets that suit your interests. Placing bets and checking results feels smooth and hassle-free.

One of the standout features is the regular promotions and enhanced odds, which add extra value without being overly complicated. The mobile app is reliable and mirrors the desktop experience well, so you can bet on the go with confidence. Customer service is accessible, offering live chat and email support to quickly address any questions.

3. VBET

VBET are another relatively new betting site which are impressing and making big movements in the UK. They are very popular for their casino betting and this is no shock due to the fact that they have hundreds of games for you to play, and a fair amount of these casino games are also live games, enhancing your betting on the website and bringing the casino experience directly to you.

They also run lots of promotions for both sports betting and casino betting. The Super Slots Saver is one of their best casino promotions as you get 10% weekly cashback on all slots, whilst the Mega Wheel Madness has a £4million prize pool. Sports promotions include Acca Super Boost, which sees your acca winnings boosted by up to 40%. VBET also has a dedicated free-to-play section which offers free bets and cash prizes.

4. Betzone

If you want a new betting sites, Betzone is a name to consider. They launched online in 2021, but has since relaunched in 2025. They now have a brand new website, which is a lot more modern than it used to be and has a wide variety of markets, an exciting range of casino games and some great promotions for sport markets. Examples of some of their exciting promotions include football odds boosts and best odds guaranteed on horse racing. You are also able to win free bets and spins daily in the Spin Zone.

The new customer offer from Betzone is also good, with you being able to receive £20 in free bets when you place a single £10 bet, and you still receive your free bets if your qualifying bet loses.

5. Betano

Betano is a UK-licensed betting site that offers a straightforward and user-friendly betting experience. For those familiar with the likes of talkSPORT BET, BetVictor and Parimatch, you’re in luck, as it has the same layout, so you should instantly feel at ease.

The bookmaker offers a welcome bonus for new customers, typically in the form of a free bet upon placing a qualifying wager. Their welcome offer is one of the better ones in the industry, so provides a strong start if you’re looking for somewhere new to get your bets on.

While Betano may not offer the same breadth of features as some competitors, it stands out for its simplicity and reliability. In our experience, Betano is a suitable choice for those seeking a no-frills betting experience with the backing of a reputable operator.

6. Casino Kings

Casino Kings is another new betting site providing you with a very good new customer offer, as you can receive £35 in free bets when you bet £10. Casino Kings has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play. You can also buy online scratch cards with this betting site, with is quite unique.

Casino Kings also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One of our favourite promotions is the Weekend Wheel of Spins, which can see you win between 5-200 free spins.

7. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

8. PricedUp

PricedUp is a UK-licensed betting site who were established in 2024. We’ve found that their odds are competitive, and the site provides features such as bet builders, live betting, promotions and bonuses. One of their best customer offers is their Price Boosts promotion. PricedUp have a whole dedicated page providing you with all the sports events in which odds for certain horses, teams or players have been boosted.

Another aspect of their betting site that we like is their virtuals section. They have over 20 virtual games in racing, football and basketball that you can bet on, meaning that you do not have to wait for live sport if you want to place a bet.

9. 7bet

7bet is a new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. The live casino and game show options are very prominent, so we see this as a site you may want to use primarily for slots action in the main, with the option of sports betting also there if you want it.

10. Highbet

Highbet is another new betting site, launching in 2021 and operated under a licence from the UK Gambling Commission. The site offers a broad range of sports, decent odds, and a user-friendly layout that we find works well on both desktop and mobile browsers.

Highbet’s odds look fair across popular sports like football and basketball, and the inclusion of features like cash out and bet builder helps them stay competitive. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.

Payments and withdrawals are relatively quick, as processing times tend to fall within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available but not around the clock.

What are the advantages of new betting sites?

Whilst some people are happy sticking to the same tried and trusted UK betting sites for months or even years, it’s becoming increasingly common to consider new betting sites too. Here are a few reasons why you may want to sign up with new betting sites like Midnite, Betzone and The Pools.

New Features: Very few people buy everything they need from a single shop, as we all like some variety. In the same way, using new betting sites can open up the possibility of unique bet types, fresh promotions and modern site layouts, as these bookmakers strive to stand out from the competition.

Better Bonuses: New online betting sites don’t necessarily have the same stature and reputation as more established UK betting sites. This means they often have to offer more generous welcome bonuses, free bets and ongoing promotions, to ensure they are an appealing proposition to new customers. Casino Kings and talkSPORT BET both offer £30 or more in free bets to new customers, compared to established rivals like Coral and Ladbrokes who only offer new customers £20 in free bets.

Improved User Experience: Many new betting sites are designed with a mobile-first outlook. This can mean they’re faster and easier to navigate than other UK betting sites.

Upcoming Markets & Sports: While more established online bookmakers invariably go big on football and racing, we sometimes see new betting sites focus on less mainstream sports. Midnite is one new betting site in the UK who have given a great deal of attention of esports, and are well worth a look if that’s what you’re into.

Faster Payouts & Payment Options: In our experience, new betting sites UK are more inclined to support modern payment methods like cryptocurrencies, and instant withdrawals.

Personalised Support: With fewer users, and a determination to make a positive first impression, you may find customer service is more responsive and hands-on than some bigger betting sites. Indeed, it was Virgin Bet that came out on top to win the Best Customer Service prize at the UK Bookmakers Awards, proving that new betting sites can more than hold their own against the best betting sites in the UK.

Where to use your New Customer Sign Up Offers

Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

• Football – There’s a lot of great football on this week, including a lot of mid-week matches as multiple cup competitions take place. The first set of fixtures for the new Champions League season are here and we have some great games to watch! Chelsea take on Bayern Munich, Liverpool face Atletico Madrid, Newcastle play Barcelona, and Man City play Napoli. There’s also Carabao Cup games on, including a huge London derby as Crystal Palace face Millwall. Check out our thoughts in our Bet of the Day, and find our picks for the best football betting sites to place your bets at this weekend.
• Horse Racing – We are treated to another big horse racing festival this week, with the Ayr Gold Cup Festival taking place. The festival starts on Thurday and continues until Saturday. Friday is Ladies Day, whilst the biggest race, the Ayr Gold Cup Handicap, taking place on Saturday. If you’re keen to find out about the best horse racing betting sites, then head over to our dedicated page.
• Golf – Golf fans are treated to the Open de France this week, which features golfers Harry Hall, Corey Connors and Jordan Smith. Hall is the current favourite, but Connors, Smith and Min Woo Lee will all believe they have a good chance of winning the competition! Have a look at the best golf betting sites on our dedicated page!

Why use trusted New UK Betting Sites?

At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.

With over 50 trusted new betting sites to choose from and more than £5,000 in betting and casino offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.

Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.

While most people will feel completely at ease gambling at established UK betting sites like Ladbrokes, Betfred and Coral, some may want further reassurance when it comes to new betting sites. With that in mind, we’ve listed what we believe are the top 10 new betting sites, alongside a link to their UK Gambling Commission Licenses. Our ratings are out of five, and are based on a host of factors including welcome offers, range of betting markets, user interface, and our expert opinions based on personal experiences using these new betting sites.

New Betting Sites	Our Rating	UK GC License	Owner
BetMGM	4.9/5	39198	LeoVegas Gaming
Midnite	4.8/5	42647	Dribble Media Ltd
BetUK	4.5/5	39198	LeoVegas Gaming
Betano	4.4/5	39576	BV Gaming Ltd
talkSPORT BET	4.4/5	39576	BV Gaming Ltd
Betzone	4.4/5	915	Megabet UK Ltd
The Pools	4.3/5	48272	Football Pools Ltd
Casino Kings	4.1/5	39335	ProgressPlay Ltd
Dabble	4.1/5	65677	Dabble Sports UK Ltd
vbet	4/5	44662	SCGO Ltd

How we test the Best UK New Betting Sites

Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.

But before we get into the results, let’s take a quick look at the process for creating our list:

• A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
• UK specific focus groups were used to collect data.
• 1.8m data points were collected across the year.
• Winners were finalised using the data collected
• An annual award show took place to celebrate the best betting sites and was attended by bookmakers.

Why does the Bookmakers Awards data help bettors?

In the video below, Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, gives more information on the Bookmaker Awards and how it can help you make a more educated decision on the best betting sites.

How is the Bookmakers Awards data gathered?

Each category in the UK Bookmaker Awards was assigned a score, which was then compiled to determine the overall best betting site. A team of experts looked into every aspect of the UK’s best betting sites, ensuring the data is not only reliable but also valuable for those who bet, especially those who are new to the world of online betting.

To score well in the welcome bonus category, bookmakers must offer a significant amount of free bets, but the clarity of wagering requirements and qualifying bets is also critical. A flashy offer might catch your eye, but it’s important to understand the conditions attached to it – high wagering requirements or hefty qualifying bets can make it difficult to cash out winnings.

Market selection is another vital area for scoring. Bookmakers are assessed based on the range and depth of their markets, including the availability of unique options that other sites may not offer. A wide variety of bet types, including niche markets, can give a bookmaker a competitive edge and lead to a higher score.

Customer service is another crucial factor in determining the best betting site. The best betting sites offer a range of contact methods including email, phone, social media, and live chat. Speed of response is checked and slow responses can significantly affect a bookmaker’s score. Payment methods are also reviewed in detail, ensuring a variety of deposit and withdrawal options, along with efficient processing times and manageable minimum deposit requirements.

The overall betting experience is assessed based on user testing, examining the layout of each betting app, navigation, and response time. bet365 emerged victorious in the Best User Experience category, narrowly edging out competitors like Sky Bet and Unibet.

This data-driven system helps provide users with expert insight, offering a comprehensive overview to help you make a well-informed decision when choosing the right betting site for your needs.

About the Author – Anthony Vella

Ant is the Senior Content Manager at mybettingsites.co.uk and has 20 years experience of working in the industry. He has produced engaging content and tips for a host of sports and entertainment betting markets. Ant has had accounts with dozens of betting sites so he writes from experience and knows what does and doesn’t make a good place to bet. He is knowledgeable when it comes to betting promotions, having written the terms for some prominent offers, and is always looking out for the latest good promo to hit the market.

About the Author – Luke Weaser-Seychell

Over the past five years, I’ve gained extensive experience in sports betting and developed a deep understanding of UK betting sites. I create detailed guides and share tips to support your research, particularly in markets for sports like football, rugby, cricket, darts and NFL. My focus has primarily been on established platforms like Sky Bet, bet365, Coral, William Hill, Betfair and Paddy Power, but I’ve also explored and gathered valuable insights into emerging sites such as Betano and Kwiff Bet.

We aim to help you find out everything you need to know about betting and betting sites and have information for both the casual bettor and also the more experienced bettor.

Our Content

*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.