Compare over 20 of the best new betting sites licensed by the UK Gambling Commission, with £1000+ in new customer free bets & betting offers.
- Win free bets & spins daily in The Spin Zone
- Get Best Odds Guaranteed on daily racing
- Unique prize giveaways including winning David Haye’s gloves
- 10% cashback on your sports bets every weekend
- Daily odds boosts across all major sports
- Dedicated Game Show tab with 30+ games to play and interact with
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
- New to the UK betting scene, and set to make a big impression
- Partnering with BVGroup, so customers benefit from bet builders & odds boosts
- Welcome offer gives new customers more free bets than most
- Profit boosts and free football predictors are part of a host of attractive offers
- Bet builders available across 8 sports
- Odds boosted by up to 77% on winning accas
- Welcome offer is amongst most generous
- Scoreline Selector offers weekly free bets
- Get 10% of your deposit losses back across various sports
- Earn Rewards Programme points to redeem for free bets and more
- Eye-catching betting exchange
- EasyBet Horse Racing Club offers weekly free bets
- Money back on deposit losses across many sports
- Use Rewards Programme points to earn free spins and prizes
- In-depth statistical based Premier League markets
- Eye-catching sign-up offer
- Supercharged Cash Out available
- Surprise Bets on offer
- Great range of promotions
- Impressive depth in casino games
- Build A Racecard feature available
- AK Bets Podcast
- Many payment options available
- Great sign-up offer for new customers
- Plenty of great promotions accessible for existing customers
- Eye-catching Rewards Programme
- Bet builders across 10 sports including football, tennis & rugby
- Boosted odds on winnings when your accumulator pays out
- Easy to use site
- Great loyalty programme for existing customers
- Modern-looking site which is pleasing on the eye
- Slots Club can earn existing customers weekly free spins
Best New Betting Sites UK
In the UK, the average bettor typically holds around five betting accounts. Having multiple accounts allows punters to take advantage of various welcome offers and promotions while also ensuring they can place bets at the best available odds. Exploring new betting sites can be a smart move, and as an experienced bettor, I’ll highlight some of the latest options worth considering.
1. EasyBet
- Eye-catching betting exchange
- EasyBet Horse Racing Club offers weekly free bets
If you’re on the lookout for new betting sites, easyBet is a name to consider. Launched in the UK in October 2024, this fresh betting exchange has quickly made an impact in the industry. With easyBet, you can back and lay bets at better odds than traditional bookmakers, making it a strong option for savvy punters. The platform also offers live streaming on horse racing from the UK, Ireland, USA, and South Africa, along with a variety of payment methods to suit different preferences. If you haven’t signed up yet, it’s certainly worth a look.
2. Mogobet
Mogobet entered the UK market in September 2024 and is operated by ProgressPlay Limited. Despite being a newer betting site, it has quickly made an impression with its sleek, modern design and a range of promotions for both new and existing customers. One standout offer is the Sports Cashback promotion, which gives players the chance to recoup 10% of their deposit losses, up to £500. With an attractive platform and rewarding offers, Mogobet is certainly worth considering.
3. NRG Bet
- Modern-looking site which is pleasing on the eye
- Slots Club can earn existing customers weekly free spins
NRG Bet were launched in 2024, but that hasn’t stopped them from making a positive mark on the betting industry. They are licensed and regulated by the UK Gambling Commission, so you can rest assured that your funds will be safe with them. This new betting site has plenty of depth covered within their sportsbook, as well as having a sizeable range of casino games accessible across their site. They have thousands of betting markets on sports like football, tennis, MMA and motorsports, to name a few and they have both pre-match and live in-play options.
With the NRG Bet new customer offer, you can get £10 in free bets when you deposit and wager funds of £20 on a selection with minimum odds of 1/1 (2.00). Regardless of the outcome of the qualifying bet, you’ll be credited with the free bets to use on NRG Bet, who are well worth signing up to if you haven’t already.
What are the advantages of New Betting Sites?
Why consider new UK betting sites over the more established names? There are plenty of reasons why you may be drawn to newer platforms.
One key advantage is that new betting sites have to work harder to stand out in a competitive industry. To attract customers away from bigger brands, they often offer enhanced promotions, innovative features, and top-tier customer service.
These sites may also provide better odds, a wider range of markets, or unique betting opportunities that aren’t available elsewhere. Whether it’s exclusive promotions or fresh takes on traditional markets, new betting sites can bring something different to the table. They also may be able to incorporate the latest technology, which helps make the site smoother and more interactive, whilst they tend to
Where to use your New Customer Sign Up Offers
How to choose the Best UK Betting Sites
Welcome Offer
Pick a welcome bonus that is right for you. Some will be better suited to those looking to bet big, while others are better for more casual punters. Betting is meant to be fun, so don’t stretch yourself, and bet responsibly.
Existing Customer Offers
Each bookmaker will have offers for existing members, plus loyalty schemes which can be accessed on either the desktop version of their website, or their mobile apps. These vary with different bookmakers so look around for the best value promotional offers.
Live Streaming
Some betting sites allow you to live stream a sporting event. To do so, you might need to bet on the event, or at least have credit in your balance. Plenty of bookies allow you to stream various events across the sporting calendar.
Betting Markets
If you’re going to bet on a range of sports and leagues, research which bookmakers cover the markets you need. All betting websites will have markets for the most popular sports and competitions. But not all sites cover obscure leagues or events.
Betting Odds
Everyone wants to win as much as possible. It is challenging to know who has the best odds because all bookmakers boast that they have them! Most punters often have several accounts and place their bet with whoever has the best odds for a particular event.
Interface
This, again, comes down to personal preference. Each bookmaker has a slightly different interface. As long as it’s not slow, and is easy to use, then it should be fine. Some are more modern than others.
Mobile Experience
Mobile apps are the go-to way to access many bookmakers nowadays, as punters can access all the features they need whilst on-the-go, which is hugely popular. Each mobile app is different though, with some being more easy to navigate around than others.
Industry Reputation
As with every business, bookmakers thrive on reputation. Reputation isn’t the be-all and end-all, but it can give you a good idea on which bookies are worth considering. There’s a reason why the industry leaders maintain their regular client base.
Payment Methods & Banking Options
The safety and security of your money are extremely important. We recommend you choose a bookmaker who offers a variety of payment options, including debit card and e-wallet facilities. In addition, ensure your choice offers the latest, up-to-date security for your selected payment methods.
Sign-Up Process
With most online bookmakers, the sign-up process should only take a few minutes. Note that most bookmakers now employ a Know Your Customer scheme. They may request that you provide additional documents to prove your identity.
Why use trusted New UK Betting Sites?
At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.
With over 50 trusted new betting sites to choose from and more than £5,000 in betting and casino offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.
Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.
While most people will feel completely at ease gambling at established UK betting sites like Ladbrokes, Betfred and Coral, some may want further reassurance when it comes to new betting sites. With that in mind, we’ve listed what we believe are the top 10 new betting sites, alongside a link to their UK Gambling Commission Licenses. Our ratings are out of five, and are based on a host of factors including welcome offers, range of betting markets, user interface, and our expert opinions based on personal experiences using these new betting sites.
| New Betting Sites | Our Ranking | UK GC License | Owner |
|---|---|---|---|
| BetMGM | 4.9/5 | 39198 | LeoVegas Gaming PLC |
| easyBet | 4.7/5 | 39504 | Triplebet Limited |
| Tangobet | 4.6/5 | 39483 | AG Communications |
| BetUK | 4.5/5 | 39198 | LeoVegas Gaming PLC |
| Parimatch | 4.4/5 | 39576 | BV Gaming Limited |
| talkSPORT BET | 4.4/5 | 39576 | BV Gaming Limited |
| Betano | 4.4/5 | 39576 | BV Gaming Limited |
| AK Bets | 4.3/5 | 65961 | AK Bets Limited |
| NRG.Bet | 4.1/5 | 63635 | Sharedbet Limited |
| Copybet | 4/5 | 53774 | Copybet UK Limited |
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How we test the Best UK New Betting Sites
Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.
But before we get into the results, let’s take a quick look at the process for creating our list:
- A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
- UK specific focus groups were used to collect data.
- 1.8m data points were collected across the year.
- Winners were finalised using the data collected
- An annual award show took place to celebrate the best betting sites and was attended by bookmakers.
Why does the Bookmakers Awards data help bettors?
In the video below, Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, gives more information on the Bookmaker Awards and how it can help you make a more educated decision on the best betting sites.
How is the Bookmakers Awards data gathered?
Each category in the UK Bookmaker Awards was assigned a score, which was then compiled to determine the overall best betting site. A team of experts looked into every aspect of the UK’s best betting sites, ensuring the data is not only reliable but also valuable for those who bet, especially those who are new to the world of online betting.
To score well in the welcome bonus category, bookmakers must offer a significant amount of free bets, but the clarity of wagering requirements and qualifying bets is also critical. A flashy offer might catch your eye, but it’s important to understand the conditions attached to it – high wagering requirements or hefty qualifying bets can make it difficult to cash out winnings.
Market selection is another vital area for scoring. Bookmakers are assessed based on the range and depth of their markets, including the availability of unique options that other sites may not offer. A wide variety of bet types, including niche markets, can give a bookmaker a competitive edge and lead to a higher score.
Customer service is another crucial factor in determining the best betting site. The best betting sites offer a range of contact methods including email, phone, social media, and live chat. Speed of response is checked and slow responses can significantly affect a bookmaker’s score. Payment methods are also reviewed in detail, ensuring a variety of deposit and withdrawal options, along with efficient processing times and manageable minimum deposit requirements.
The overall betting experience is assessed based on user testing, examining the layout of each betting app, navigation, and response time. bet365 emerged victorious in the Best User Experience category, narrowly edging out competitors like Sky Bet and Unibet.
This data-driven system helps provide users with expert insight, offering a comprehensive overview to help you make a well-informed decision when choosing the right betting site for your needs.
Latest Sports and Betting News
About the Author – Anthony Vella
Ant is the Senior Content Manager at mybettingsites.co.uk and has 20 years experience of working in the industry. He has produced engaging content and tips for a host of sports and entertainment betting markets. Ant has had accounts with dozens of betting sites so he writes from experience and knows what does and doesn’t make a good place to bet. He is knowledgeable when it comes to betting promotions, having written the terms for some prominent offers, and is always looking out for the latest good promo to hit the market.
About the Author – Luke Weaser-Seychell
Over the past five years, I’ve gained extensive experience in sports betting and developed a deep understanding of UK betting sites. I create detailed guides and share tips to support your research, particularly in markets for sports like football, rugby, cricket, darts and NFL. My focus has primarily been on established platforms like Sky Bet, bet365, Coral, William Hill, Betfair and Paddy Power, but I’ve also explored and gathered valuable insights into emerging sites such as Betano and Kwiff Bet.
We aim to help you find out everything you need to know about betting and betting sites and have information for both the casual bettor and also the more experienced bettor.
Our Content
*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.
