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18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC’s Apply. GambleAware.org
7bet
Daily odds boosts across all major sports
Dedicated Game Show tab with 30+ games to play and interact with
New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
In the UK, the average bettor typically holds around five betting accounts. Having multiple accounts allows punters to take advantage of various welcome offers and promotions while also ensuring they can place bets at the best available odds. Exploring new betting sites can be a smart move, and as experienced bettors, we’ll highlight some of the latest options worth considering.
Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. They are aiming to be the best for the next generation for entertainment and betting and they want to bring a new era of wagering. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.
If you’re on the lookout for new betting sites, easyBet is a name to consider. Launched in the UK in October 2024, this fresh betting exchange has quickly made an impact in the industry. With easyBet, you can back and lay bets at better odds than other UK betting sites, making it a strong option for savvy punters. The platform also offers live streaming on horse racing from the UK, Ireland, USA, and South Africa, along with a variety of payment methods to suit different preferences. If you haven’t signed up yet, it’s certainly worth a look.
3. NRG Bet
NRG.bet
Modern-looking site which is pleasing on the eye
Slots Club can earn existing customers weekly free spins
NRG Bet were launched only last year, but that hasn’t stopped them from making a positive mark on the betting industry. They are licensed and regulated by the UK Gambling Commission, so you can rest assured that your funds will be safe with them. This new betting site has plenty of depth covered within their sportsbook, as well as having a sizeable range of casino games accessible across their site. They have thousands of betting markets on sports like football, tennis, MMA and motorsports, to name a few and they have both pre-match and live in-play options.
With the NRG Bet new customer offer, you can get £10 in free bets when you deposit and wager funds of £20 on a selection with minimum odds of 1/1 (2.00). Regardless of the outcome of the qualifying bet, you’ll be credited with the free bets to use on NRG Bet, who are well worth signing up to if you haven’t already.
BetZone is a new betting site aiming to make an impact in the UK by offering a straightforward and user-friendly platform. As someone who is always looking for a dark mode option, it’s pleasing to see a black background, which makes BetZone that much easier on the eye. It’s particularly well-suited to traditional punters, with a strong focus on horse racing and football, both of which are backed by solid market depth and frequent promotions. The site is clean, easy to navigate, and works smoothly across desktop and mobile.
In-play betting is decent, although live streaming is limited. One notable omission is the lack of esports markets, which will be disappointing for anyone looking to bet on games like Counter-Strike or League of Legends. While this won’t matter to all users, it’s one area that BetZone may want to focus on in the future.
5. Highbet
Highbet
Bet £10 Get £20 in Free Bets
Unique prize giveaways including winning David Haye’s gloves
18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC’s Apply. GambleAware.org
Highbet is another new betting site, launching in 2021 and operated under a licence from the UK Gambling Commission. The site offers a broad range of sports, decent odds, and a user-friendly layout that we find works well on both desktop and mobile browsers.
Highbet’s odds look fair across popular sports like football and basketball, and the inclusion of features like cash out and bet builder helps them stay competitive. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.
Payments and withdrawals are relatively quick, especially if you use an e-wallet. Processing times tend to fall within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available but not around the clock.
6. 7bet
7bet
Daily odds boosts across all major sports
Dedicated Game Show tab with 30+ games to play and interact with
7bet is a new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.
There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. The live casino and game show options are very prominent, so we see this as a site you may want to use primarily for slots action in the main, with the option of sports betting also there if you want it.
7. talkSPORT BET
talkSPORT BET
Generous and easy to follow welcome offer
Existing customer offers include prediction games & Best Odds Guaranteed
Most sports fans will already be very familiar with talkSPORT as a radio station, and they’ll be pleased to see that talkSPORT BET does the brand name proud. The site offers a wide variety of markets, covering everything from football and horse racing to niche sports, making it easy to find bets that suit your interests. Placing bets and checking results feels smooth and hassle-free. One of the standout features is the regular promotions and enhanced odds, which add extra value without being overly complicated. The mobile app is reliable and mirrors the desktop experience well, so you can bet on the go with confidence. Customer service is accessible, offering live chat and email support to quickly address any questions.
8. Betano
Betano
New to the UK betting scene, and set to make a big impression
Partnering with BVGroup, so customers benefit from bet builders & odds boosts
Betano is a UK-licensed betting site that offers a straightforward and user-friendly betting experience. For those familiar with the likes of talkSPORT BET, BetVictor and Parimatch, you’re in luck, as it has the same layout, so you should instantly feel at ease.
The bookmaker offers a welcome bonus for new customers, typically in the form of a free bet upon placing a qualifying wager. Their welcome offer is one of the better ones in the industry, so provides a strong start if you’re looking for somewhere new to get your bets on.
While Betano may not offer the same breadth of features as some competitors, it stands out for its simplicity and reliability. In our experience, Betano is a suitable choice for those seeking a no-frills betting experience with the backing of a reputable operator.
Tangobet is one of the newest betting sites in the UK, having launched in 2024. Despite its recent arrival, it has quickly established itself as a reliable option if you’re looking for somewhere fresh to place your bets.
Tangobet combines a good mix of sports markets with betting options that include bet builders, and cash-out features, so you shouldn’t be left feeling like anything is missing, despite how new the site is. Their Early Payout promotion, where your bet will be settled as a winner if your team take a two goal lead, shows they have they finger on the pulse when it comes to fresh offers that people now want and expect, so the early signs are promising.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
MogoBet is a UK-licensed betting site whose standout features include a generous welcome offer, with up to £30 in free bets up for grabs. We’ve found that their odds are competitive, and the site provides features such as bet builders and in-play betting to enhance the user experience.
While a dedicated mobile app isn’t available as yet, the Mogobet mobile site is still very useable, so you shouldn’t experience any issues finding your way around this new betting site when you first dehen you deposit and wager funds of £20 on a selection with minimum odds of 1/1 (2.00). Regardless of the outcome of the qualifying bet, you’ll be credited with the free bets to use on NRG Bet, who are well worth signing up to if you haven’t already.
What are the advantages of New Betting Sites?
Why consider new UK betting sites over the more established names? There are plenty of reasons why you may be drawn to newer platforms.
One key advantage is that new betting sites have to work harder to stand out in a competitive industry. To attract customers away from bigger brands, they often offer enhanced promotions, innovative features, and top-tier customer service.
These sites may also provide better odds, a wider range of markets, or unique betting opportunities that aren’t available elsewhere. Whether it’s exclusive promotions or fresh takes on traditional markets, new betting sites can bring something different to the table. They also may be able to incorporate the latest technology, which helps make the site smoother and more interactive, whilst they tend to
Where to use your New Customer Sign Up Offers
Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.
Football – The Club World Cup continues, and we are now into the knockouts. PSG and Bayern Munich have already qualified for the last eight, but we still have some teams fighting to get there, with one of the best clashes of the week seeing Real Madrid take on Juventus. The England U21s beat Germany to lift the European Championships trophy. Meanwhile, England Lionesses are getting ready for the women’s Euros, which kicks off this weekend. Find our picks for the best football betting sites to place your bets at!
Horse Racing – The big race this week is the Coral Eclipse. The Group 1 flat horse race takes place at Sandown Park and features over 50 runners, with Ombudsman the current favourite. If you’re keen to find out about the best horse racing betting sites, then head over to our dedicated page!
Cricket – England won the first Test in the Test Match Series against India in dramatic fashion. The build up now begins for the second test, which starts on Wednesday 2nd July at Edgbaston. Check out our recommended cricket betting sites for the summer ahead.
Tennis – Wimbledon has now begun and that means we are treated to many tennis matches at the grass courts every day of the week. Emma Raducanu will be hoping to get past the first round, whilst Jannick Sinner and Novak Djokovic also begin their Wimbledon campaigns early this week. Check out our recommendations for the best tennis betting sites to bet with.
How to choose the Best UK Betting Sites
Welcome Offer
Pick a welcome bonus that is right for you. Some will be better suited to those looking to bet big, while others are better for more casual punters. Betting is meant to be fun, so don’t stretch yourself, and bet responsibly.
Existing Customer Offers
Each bookmaker will have offers for existing members, plus loyalty schemes which can be accessed on either the desktop version of their website, or their mobile apps. These vary with different bookmakers so look around for the best value promotional offers.
Live Streaming
Some betting sites allow you to live stream a sporting event. To do so, you might need to bet on the event, or at least have credit in your balance. Plenty of bookies allow you to stream various events across the sporting calendar.
Betting Markets
If you’re going to bet on a range of sports and leagues, research which bookmakers cover the markets you need. All betting websites will have markets for the most popular sports and competitions. But not all sites cover obscure leagues or events.
Betting Odds
Everyone wants to win as much as possible. It is challenging to know who has the best odds because all bookmakers boast that they have them! Most punters often have several accounts and place their bet with whoever has the best odds for a particular event.
Interface
This, again, comes down to personal preference. Each bookmaker has a slightly different interface. As long as it’s not slow, and is easy to use, then it should be fine. Some are more modern than others.
Mobile Experience
Mobile apps are the go-to way to access many bookmakers nowadays, as punters can access all the features they need whilst on-the-go, which is hugely popular. Each mobile app is different though, with some being more easy to navigate around than others.
Industry Reputation
As with every business, bookmakers thrive on reputation. Reputation isn’t the be-all and end-all, but it can give you a good idea on which bookies are worth considering. There’s a reason why the industry leaders maintain their regular client base.
Payment Methods & Banking Options
The safety and security of your money are extremely important. We recommend you choose a bookmaker who offers a variety of payment options, including debit card and e-wallet facilities. In addition, ensure your choice offers the latest, up-to-date security for your selected payment methods.
Sign-Up Process
With most online bookmakers, the sign-up process should only take a few minutes. Note that most bookmakers now employ a Know Your Customer scheme. They may request that you provide additional documents to prove your identity.
Why use trusted New UK Betting Sites?
At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.
With over 50 trusted new betting sites to choose from and more than £5,000 in betting and casino offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.
Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.
While most people will feel completely at ease gambling at established UK betting sites like Ladbrokes, Betfred and Coral, some may want further reassurance when it comes to new betting sites. With that in mind, we’ve listed what we believe are the top 10 new betting sites, alongside a link to their UK Gambling Commission Licenses. Our ratings are out of five, and are based on a host of factors including welcome offers, range of betting markets, user interface, and our expert opinions based on personal experiences using these new betting sites.
Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.
But before we get into the results, let’s take a quick look at the process for creating our list:
A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
UK specific focus groups were used to collect data.
1.8m data points were collected across the year.
Winners were finalised using the data collected
An annual award show took place to celebrate the best betting sites and was attended by bookmakers.
Why does the Bookmakers Awards data help bettors?
In the video below, Christian Kirk Rasmussen, COO and Co-Founder of Better Collective, gives more information on the Bookmaker Awards and how it can help you make a more educated decision on the best betting sites.
How is the Bookmakers Awards data gathered?
Each category in the UK Bookmaker Awards was assigned a score, which was then compiled to determine the overall best betting site. A team of experts looked into every aspect of the UK’s best betting sites, ensuring the data is not only reliable but also valuable for those who bet, especially those who are new to the world of online betting.
To score well in the welcome bonus category, bookmakers must offer a significant amount of free bets, but the clarity of wagering requirements and qualifying bets is also critical. A flashy offer might catch your eye, but it’s important to understand the conditions attached to it – high wagering requirements or hefty qualifying bets can make it difficult to cash out winnings.
Market selection is another vital area for scoring. Bookmakers are assessed based on the range and depth of their markets, including the availability of unique options that other sites may not offer. A wide variety of bet types, including niche markets, can give a bookmaker a competitive edge and lead to a higher score.
Customer service is another crucial factor in determining the best betting site. The best betting sites offer a range of contact methods including email, phone, social media, and live chat. Speed of response is checked and slow responses can significantly affect a bookmaker’s score. Payment methods are also reviewed in detail, ensuring a variety of deposit and withdrawal options, along with efficient processing times and manageable minimum deposit requirements.
The overall betting experience is assessed based on user testing, examining the layout of each betting app, navigation, and response time. bet365 emerged victorious in the Best User Experience category, narrowly edging out competitors like Sky Bet and Unibet.
This data-driven system helps provide users with expert insight, offering a comprehensive overview to help you make a well-informed decision when choosing the right betting site for your needs.
Ant is the Senior Content Manager at mybettingsites.co.uk and has 20 years experience of working in the industry. He has produced engaging content and tips for a host of sports and entertainment betting markets. Ant has had accounts with dozens of betting sites so he writes from experience and knows what does and doesn’t make a good place to bet. He is knowledgeable when it comes to betting promotions, having written the terms for some prominent offers, and is always looking out for the latest good promo to hit the market.
About the Author – Luke Weaser-Seychell
Over the past five years, I’ve gained extensive experience in sports betting and developed a deep understanding of UK betting sites. I create detailed guides and share tips to support your research, particularly in markets for sports like football, rugby, cricket, darts and NFL. My focus has primarily been on established platforms like Sky Bet, bet365, Coral, William Hill, Betfair and Paddy Power, but I’ve also explored and gathered valuable insights into emerging sites such as Betano and Kwiff Bet.
We aim to help you find out everything you need to know about betting and betting sites and have information for both the casual bettor and also the more experienced bettor.
Our Content
*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.
Anthony Vella
I am the Senior Content Manager at mybettingsites.co.uk and have 20 years of experience working in the industry. I’ve produced engaging content and tips for a host of sports and entertainment betting markets. I’ve had accounts with dozens of betting sites so I write with first-hand experience and knows what does and doesn’t make a good place to bet. I am knowledgeable when it comes to betting promotions, having written the terms for some prominent offers, and am always looking out for the latest good promo to hit the market.
