Compare over 20 of the best new betting sites licensed by the UK Gambling Commission, with £1000+ in new customer free bets & betting offers.
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
- Multiple Banger promos offering free bets to regular players
- Live streaming across UK, Irish and international horse racing
- New to the UK betting scene, and set to make a big impression
- Partnering with BVGroup, so customers benefit from bet builders & odds boosts
- Unique prize giveaways including winning David Haye’s gloves
- 10% cashback on your sports bets every weekend
- Brand new sportsbook offering personalised recommendations
- Early payout if your football bet takes a 2 goal lead
- Use Dabble promo code MBS10 for a No Deposit £10 in free bets
- Welcome offer gives new customers more free bets than most
- Profit boosts and free football predictors are part of a host of attractive offers
- Dedicated price boosts page full of daily enhanced odds
- Plenty of insightful betting videos accessible from the site
- Up to 60% boost on winnings with Acca Boost
- Weekly free bets if you regularly place Bet Builders
- In-depth statistical based Premier League markets
- The only UK betting site to offer BOG on racing the day before
- Regularly offer market leading odds
- Instant withdrawals and rapid customer service if needed
- Welcome offer is amongst most generous
- Scoreline Selector offers weekly free bets
- Modern-looking site which is pleasing on the eye
- Slots Club can earn existing customers weekly free spins
- Use My Teams option for quick access to your favourite team
- Bet Builders available on 10 major sports, including football, NBA & NFL
- Daily odds boosts across all major sports
- Dedicated Game Show tab with 30+ games to play and interact with
- Various free bets offers when you deposit ahead of big matches
- Bet Builders available on 10 sports including football, NBA & NFL
- Eye-catching betting exchange
- EasyBet Horse Racing Club offers weekly free bets
- Win free bets & spins daily in The Spin Zone
- Get Best Odds Guaranteed on daily racing
- Money back on deposit losses across many sports
- Use Rewards Programme points to earn free spins and prizes
- Accept larger bets than most rival betting sites
- Comprehensive racing coverage, featuring extra place races
- Supercharged Cash Out available
- Surprise Bets on offer
- Currently offering a big new customer free bet with code BB50
- Existing customer Bet & Get promos on sports including football & cricket
- Great range of promotions
- Impressive depth in casino games
- First Past the Post payouts on racing, regardless of stewards enquiries
- Bet builders now available on 10 sports, from football to UFC
- Many payment options available
- Great sign-up offer for new customers
- Plenty of great promotions accessible for existing customers
- Eye-catching Rewards Programme
- Early Payour on football when your bet takes a 2 goal lead
- Supercharged Prices mean regular odds boosts to give you the best bang for your buck
- Easy to use site
- Great loyalty programme for existing customers
- Welcome offers for both sports betting and casino
- Daily boosted accas available on the biggest events
- Acca Super Boost enhances your winnings by 3%-100% when you land a winning acca
- Place Bet Builders on 10+ sports, including football, NFL, NBA & NHL
- Range of casino games
- Easy to use site
Best New Betting Sites
The average bettor typically holds around five betting accounts. Having accounts with a range of UK betting sites means you can take advantage of various welcome offers and promotions while also ensuring you can place bets at the best available odds. Exploring new betting sites can be a smart move too, and as experienced bettors ourselves, we’ll highlight some of the latest options worth considering.
1. Midnite
Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.
They have several attractive existing customer betting offers too. One of their promotions that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
2. talkSPORT BET
The first thing that’ll come to mind when someone mentions talkSPORT is their radio station. Well, now there’s a betting site that can prove just as popular, in talkSPORT BET. The site has the same layout as brands like Parimatch and Betano, so you might find it more familiar than other new sites. The site offers a wide variety of markets, covering everything from football and horse racing to niche sports, making it easy to find bets that suit your interests. Placing bets and checking results feels smooth and hassle-free.
One of the standout features is the regular promotions and enhanced odds, which add extra value without being overly complicated. The mobile app is reliable and intuitive, so you can bet on the go with confidence. Customer service is accessible, offering live chat and email support to quickly address any issue you may encounter.
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
3. BetWright
BetWright is another new betting site providing you with a very good new customer offer, as you can receive £10 in free bets. BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One way they stand out is via their ‘Bangers’ section, which is a section dedicated to customer offers for new and existing customers.
As well as their sports betting section, BetWright has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play, as well as promotions for the Casino section as well.
- Multiple Banger promos offering free bets to regular players
- Live streaming across UK, Irish and international horse racing
4. Hot Streak Sports
If you want new betting sites, Hot Streak Sports is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games and some great promotions for sports markets. One of the great things about their casino section is they have slot games tailored to specific events or times of the year. Right now they have a dedicated section for Halloween casino games.
The new customer offer from Betzone is also good, with you being able to receive up to £50 cash back on the day you register.
- Brand new sportsbook offering personalised recommendations
- Early payout if your football bet takes a 2 goal lead
5. Betano
Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them on a par with the likes of bet365, and ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.
Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.
- New to the UK betting scene, and set to make a big impression
- Partnering with BVGroup, so customers benefit from bet builders & odds boosts
6. Dabble
Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.
Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made.
You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.
- Use Dabble promo code MBS10 for a No Deposit £10 in free bets
7. PricedUp
PricedUp were established as recently as 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers. They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.so it’s clear there’s enough to satisfy all manner of sports fans. You are also able to live stream events on the betting site, with live racing available in the UK once you’ve signed up and logged in.
- Dedicated price boosts page full of daily enhanced odds
- Plenty of insightful betting videos accessible from the site
8. The Pools
If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.
The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.
- Up to 60% boost on winnings with Acca Boost
- Weekly free bets if you regularly place Bet Builders
9. CopyBet
CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.
There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.
- In-depth statistical based Premier League markets
- The only UK betting site to offer BOG on racing the day before
10. Highbet
Highbet is another new betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The blue branding is easy on the eye and you’re immediately met by in-play options if you’re looking for something spontaneous to bet on. Highbet offer all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even pickleball amongst the choices when we reviewed the site.
Highbet’s odds look competitive across popular sports like football and basketball, and the inclusion of cash out and bet builders means you’ll benefit from the popular features that many now take for granted. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.
They also have some good promotions, including their Top Leagues Acca Insurance existing customer offer, which sees you receive your money back (up to £10) if one leg in your acca lets you down.
Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.
- Unique prize giveaways including winning David Haye’s gloves
- 10% cashback on your sports bets every weekend
What are the advantages of new betting sites?
Whilst some people are happy sticking to the same tried and trusted UK betting sites for months or even years, it’s becoming increasingly common to consider new betting sites too. Here are a few reasons why you may want to sign up with new betting sites like Midnite, Betzone and The Pools.
New Features: Very few people buy everything they need from a single shop, as we all like some variety. In the same way, using new betting sites can open up the possibility of unique bet types, fresh promotions and modern site layouts, as these bookmakers strive to stand out from the competition.
Better Bonuses: New online betting sites don’t necessarily have the same stature and reputation as more established UK betting sites. This means they often have to offer more generous welcome bonuses, free bets and ongoing promotions, to ensure they are an appealing proposition to new customers. Casino Kings and talkSPORT BET both offer £30 or more in free bets to new customers, compared to established rivals like Coral and Ladbrokes who only offer new customers £20 in free bets.
Improved User Experience: Many new betting sites are designed with a mobile-first outlook. This can mean they’re faster and easier to navigate than other UK betting sites.
Upcoming Markets & Sports: While more established online bookmakers invariably go big on football and racing, we sometimes see new betting sites focus on less mainstream sports. Midnite is one new betting site in the UK who have given a great deal of attention of esports, and are well worth a look if that’s what you’re into.
Faster Payouts & Payment Options: In our experience, new betting sites UK are more inclined to support modern payment methods like cryptocurrencies, and instant withdrawals.
Where to use your New Customer Sign Up Offers
- Football: The Premier League did not disappoint on the weekend as Arsenal picked up an emphatic 4-1 win over Spurs, whilst Liverpool lost 3-0 at Anfield to Nottingham Forest and Newcastle beat Man City 2-1. There’s Premier League football on Monday night, with Manchester United facing Everton. Man United could be in the top four with a win, and it would be the first time they have managed to be in the top 4 in three years. Our attention then turns to European football, with a host of matches taking place on Tuesday, Wednesday and Thursday in the Champions League, Europa League and Europa Conference League. The biggest match sees Arsenal take on Bayern in the Champions League. Both sides have four wins out of four, and are first and second in the League, so it should be a great match. If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.
- Horse Racing: The biggest race taking place is the Coral Gold Cup at Newbury, where there is £142,000 up for grabs. Resplendent Grey, Myretown and Hyland are amongst the favourites. The Premier Handicap race is around three miles two furlongs, long and with 24 runners allowed, we should be treated to a very competitive race. Here are our top ranking horse racing betting sites, alongside details of their sign up offers.
- Golf: There’s some top golf on this week featuring the likes of Marco Penge, Min Woo Lee and Greg Chalmers. They will be head to Australia for the BMW Australian PGA Championship, which begins on the 27th November. This competition is part of the DP World Tour so there’s a big jackpot available for the winner.
How to choose the Best UK Betting Sites
Why use trusted New UK Betting Sites?
At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.
With over 50 trusted new betting sites to choose from and more than £5,000 in betting and casino offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.
Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.
While most people will feel completely at ease gambling at established UK betting sites like Ladbrokes, Betfred and Coral, some may want further reassurance when it comes to new betting sites. With that in mind, we’ve listed what we believe are the top 10 new betting sites, alongside a link to their UK Gambling Commission Licenses. Our ratings are out of five, and are based on a host of factors including welcome offers, range of betting markets, user interface, and our expert opinions based on personal experiences using these new betting sites.
| New Betting Sites | Our Rating | UK GC License | Owner |
|---|---|---|---|
| BetMGM | 4.9/5 | 39198 | LeoVegas Gaming |
| Midnite | 4.8/5 | 42647 | Dribble Media Ltd |
| BetUK | 4.5/5 | 39198 | LeoVegas Gaming |
| Betano | 4.4/5 | 39576 | BV Gaming Ltd |
| talkSPORT BET | 4.4/5 | 39576 | BV Gaming Ltd |
| Betzone | 4.4/5 | 915 | Megabet UK Ltd |
| The Pools | 4.3/5 | 48272 | Football Pools Ltd |
| Casino Kings | 4.1/5 | 39335 | ProgressPlay Ltd |
| Dabble | 4.1/5 | 65677 | Dabble Sports UK Ltd |
| vbet | 4/5 | 44662 | SCGO Ltd |
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How we test the Best UK New Betting Sites
Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK.
But before we get into the results, let’s take a quick look at the process for creating our list:
- A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
- UK specific focus groups were used to collect data.
- 1.8m data points were collected across the year.
- Winners were finalised using the data collected
- An annual award show took place to celebrate the best betting sites and was attended by bookmakers.
How is the Bookmakers Awards data gathered?
Each category in the UK Bookmaker Awards was assigned a score, which was then compiled to determine the overall best betting site. A team of experts looked into every aspect of the UK’s best betting sites, ensuring the data is not only reliable but also valuable for those who bet, especially those who are new to the world of online betting.
To score well in the welcome bonus category, bookmakers must offer a significant amount of free bets, but the clarity of wagering requirements and qualifying bets is also critical. A flashy offer might catch your eye, but it’s important to understand the conditions attached to it – high wagering requirements or hefty qualifying bets can make it difficult to cash out winnings.
Market selection is another vital area for scoring. Bookmakers are assessed based on the range and depth of their markets, including the availability of unique options that other sites may not offer. A wide variety of bet types, including niche markets, can give a bookmaker a competitive edge and lead to a higher score.
Customer service is another crucial factor in determining the best betting site. The best betting sites offer a range of contact methods including email, phone, social media, and live chat. Speed of response is checked and slow responses can significantly affect a bookmaker’s score. Payment methods are also reviewed in detail, ensuring a variety of deposit and withdrawal options, along with efficient processing times and manageable minimum deposit requirements.
The overall betting experience is assessed based on user testing, examining the layout of each betting app, navigation, and response time. bet365 emerged victorious in the Best User Experience category, narrowly edging out competitors like Sky Bet and Unibet.
This data-driven system helps provide users with expert insight, offering a comprehensive overview to help you make a well-informed decision when choosing the right betting site for your needs.
Safer Gambling Week
Safer Gambling Week stretches from 17th to 23rd November this year. It’s a perfect chance for us all to think about the way we bet, and to make sure we’re doing so in a measured and responsible way. With that in mind, the banner below will take you directly to the Safer Gambling website, where you can find a number of useful resources.
We also have a dedicated Safer Gambling section on MyBettingSites.co.uk, featuring tools to keep your gambling under control, alongside various Safer Gambling Guidelines.

Latest Sports and Betting News
About the Author – Anthony Vella
Ant is the Senior Content Manager at mybettingsites.co.uk and has 20 years experience of working in the industry. He has produced engaging content and tips for a host of sports and entertainment betting markets. Ant has had accounts with dozens of betting sites so he writes from experience and knows what does and doesn’t make a good place to bet. He is knowledgeable when it comes to betting promotions, having written the terms for some prominent offers, and is always looking out for the latest good promo to hit the market.
About the Author – Luke Weaser-Seychell
I am a sports expert with over four years of experience writing on a range of sports. I provide carefully researched sports tips across a number of sports, ranging from football to racing. I have gained plenty of experience using all the different bookmakers that you can see on MyBettingSites, so you can be sure of first-hand knowledge when reading our reviews of betting sites. When not providing expert analysis on our site and looking out for the best new and existing customer betting offers, I enjoy touring the country watching Crystal Palace, and am looking forward to embarking on a European tour in the season ahead.
Our Content
*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling operators listed on this page. This compensation may impact how and where the gambling operators appear on the page, including the order in which they appear.




















































