Best UK Betting Sites – September 2025

Best New Betting Sites

The average bettor typically holds around five betting accounts. Having accounts with a range of UK betting sites means you can take advantage of various welcome offers and promotions while also ensuring you can place bets at the best available odds. Exploring new betting sites can be a smart move too, and as experienced bettors ourselves, we’ll highlight some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.

They have several attractive existing customer betting offers too. One of their promotions that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT Bet

If you’re a sports fans, you’ll probably already be very familiar with talkSPORT as a radio station. You’ll be pleased to see that talkSPORT BET does the brand name proud. The site offers a wide variety of markets, covering everything from football and horse racing to niche sports, making it easy to find bets that suit your interests. Placing bets and checking results feels smooth and hassle-free.

One of the standout features is the regular promotions and enhanced odds, which add extra value without being overly complicated. The mobile app is reliable and mirrors the desktop experience well, so you can bet on the go with confidence. Customer service is accessible, offering live chat and email support to quickly address any questions.

3. Dabble

Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made.

You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

4. Betzone

If you want new betting sites, Betzone is a name to consider. They launched online in 2021, but has since relaunched in 2025. They now have a brand new website, which is a lot more modern than it used to be and has a wide variety of markets, an exciting range of casino games and some great promotions for sport markets. Examples of some of their exciting promotions include football odds boosts and best odds guaranteed on horse racing. You are also able to win free bets and spins daily in the Spin Zone.

The new customer offer from Betzone is also good, with you being able to receive £20 in free bets when you place a single £10 bet, and you still receive your free bets if your qualifying bet loses.

5. Betano

Betano is a UK-licensed betting site that offers a straightforward and user-friendly betting experience. For those familiar with the likes of talkSPORT BET, BetVictor and Parimatch, you’re in luck, as it has the same layout, so you should instantly feel at ease.

The bookmaker offers a welcome bonus for new customers, typically in the form of a free bet upon placing a qualifying wager. Their welcome offer is one of the better ones in the industry, so provides a strong start if you’re looking for somewhere new to get your bets on.

While Betano may not offer the same breadth of features as some competitors, it stands out for its simplicity and reliability. In our experience, Betano is a suitable choice for those seeking a no-frills betting experience with the backing of a reputable operator.

6. VBET

VBET are another relatively new betting site which are impressing and making big movements in the UK. They are very popular for their casino betting and this is no shock due to the fact that they have hundreds of games for you to play, and a fair amount of these casino games are also live games, enhancing your betting on the website and bringing the casino experience directly to you.

They also run lots of promotions for both sports betting and casino betting. The Super Slots Saver is one of their best casino promotions as you get 10% weekly cashback on all slots, whilst the Mega Wheel Madness has a £4million prize pool. Sports promotions include Acca Super Boost, which sees your acca winnings boosted by up to 40%. VBET also has a dedicated free-to-play section which offers free bets and cash prizes.

7. Casino Kings

Casino Kings is another new betting site providing you with a very good new customer offer, as you can receive £40 in free bets when you bet £10. Casino Kings has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play. You can also buy online scratch cards with this betting site, with is quite unique.

Casino Kings also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One of our favourite promotions is the Weekend Wheel of Spins, which can see you win between 5 and 200 free spins.

8. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

9. 7bet

7bet is a new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

They may not have as many promotions as other UK betting sites, but they provide you with boosted odds and you are able to bet on sports that other betting sites do not have, like Padel.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. The live casino and game show options are very prominent, so we see this as a site you may want to use primarily for slots action in the main, with the option of sports betting also there if you want it.

10. Highbet

Highbet is another new betting site, launching in 2021 and operated under a licence from the UK Gambling Commission. The site offers a broad range of sports, decent odds, and a user-friendly layout that we find works well on both desktop and mobile browsers.

Highbet’s odds look fair across popular sports like football and basketball, and the inclusion of features like cash out and bet builder helps them stay competitive. The layout is clean, navigation is smooth, and placing bets feels intuitive even without a downloadable app.

They also have some good promotions, including their Top Leagues Acca Insurance existing customer offer, which sees you receive your money back (up to £10) if one leg in your acca lets you down.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available but not around the clock.

What are the advantages of new betting sites?

Whilst some people are happy sticking with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to consider new betting sites too. Here are a few reasons why signing up with new betting sites like Midnite, The Pools and Betzone might be worth it.

New Features: Very few people buy everything they need from a single shop, and, in the same way, shopping around for new betting sites can provide some variety. New betting sites may mean unique bet types, modern site layouts, and fresh promotions designed to stand out from more established rivals.

Improved User Experience: Many new betting sites are designed with a mobile-first approach. This can mean they’re quicker, cleaner and easier to navigate than other UK betting sites, particularly on smartphones and tablets.

Faster Payments and Flexible Options: In our experience, new betting sites are more willing to embrace modern payment solutions, from cryptocurrencies to instant withdrawals. This can make deposits and withdrawals faster and more convenient.

Bigger and Better Bonuses: Without the long-established reputation of bookmakers like Coral or Ladbrokes, new online betting sites often compensate with generous sign-up offers. While some leading betting sites cap their welcome offers at £20 in free bets, it’s not unusual to see newer names like Casino Kings and BetMGM give new customers £40 or more.

Focus on Emerging Sports: While traditional sports betting sites prioritise football and horse racing, new betting sites sometimes try to create a niche for themselves by dedicating energy to less mainstream sports. Midnite has put a large emphasis on esports, making it a strong choice for fans of competitive gaming.

Personalised Support: With fewer users, and a determination to make a positive first impression, you may find customer service is more responsive and hands-on than some bigger betting sites. Indeed, it was Virgin Bet that came out on top to win the Best Customer Service prize at the UK Bookmakers Awards, proving that new betting sites can more than hold their own against the best betting sites in the U

Best Betting Sites in UK

Find the best UK betting sites, free bets, and exclusive betting offers for September 2025, all carefully compared, rated, and reviewed by our experts. Our best betting sites list is based on data from the UK Bookmaker Awards, combined with our own hands-on experience. Discover which betting sites stand out and why, along with direct links to their latest new customer promotions.

1. bet365

bet365 remains one of the most complete and trusted betting sites in the UK, with a reputation built on reliability, depth of markets, and a slick user experience. We’re into sports ranging from football and tennis through to darts and horse racing, and there’s rarely a sporting event we can’t find, often with in-play options and live streaming too.

Their quality hasn’t gone unnoticed. At the UK Bookmaker Awards, bet365 has picked up titles like Best Sports Bookmaker, Best Welcome Offer and Best Horse Racing Odds, regularly setting the benchmark for others to follow. One standout feature is their stats-driven markets for top leagues like the Premier League, offering options such as free-kicks, throw-ins and goal-kicks – markets you won’t always find elsewhere. Live betting is where bet365 really stands out. You can stream matches across all manner of sports, all while placing real-time bets. Throw in a wide range of payment options and strong customer service, and it’s easy to see why bet365 continues to set the standard.

The site is clean and fast, whether you’re happier using the mobile app or you prefer sticking with experience. Navigation and bet placement is simple, promotions are regularly updated and are easy to understand, and the welcome offer – £30 in free bets when you place a qualifying £10 bet – remains one of the most accessible around. Don’t forget to check out the latest bet365 bonus code and see how to get started.

Pros

• Winner of Best Sports Bookmaker at the Bookmaker Awards
• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that are right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

One area that really makes Tote appeal to us is their Tote Guarantee. This ensures you’ll always get at least SP or better on all UK and Irish races. Add to that regular promotions like Tote+, giving you a 10% boost on winnings when you bet directly with them, and it’s easy to see the value.

Their platform is clean and user-friendly, the app runs smoothly, and Tote’s deep racing focus makes it ideal if you’re looking for more than just standard win/place bets.

Pros

• Tote Guarantee ensures that you will always get at least SP or better on all UK and Irish races
• Great betting site for those wanting to bet on horse racing

Cons

• Payment options can be limited

3. BetMGM

BetMGM have become a popular name in the betting industry over the last couple of years, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

Pros

• Strong sign-up offer
• Great mobile app
• Very good existing customer betting offers/promotions
• Able to bet on a variety of different sports and markets
• User compatable website

Cons

• Odds on certain markets could be more competitive

4. Sky Bet

Sky Bet continues to impress as one of the very best betting sites in the UK. Their strong performance at the UK Bookmaker Awards, including third place for both Best Sports Bookmaker and Best Sports Bookmaker Players’ Choice, highlights just how well they deliver for users.

The site is easy to use, with a clean layout and a helpful search bar that allows you to quickly find markets, features or betting offers. It feels like their site has been built with regular users in mind, offering a steady stream of entertaining promotions. These include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6, which keep things interesting without the need for constant deposits.

The betting site has also gone through a modern design revamp, making Sky Bet look even better on both mobile devices and on a computer.

The Sky Bet new customer offer deserves a mention too, and is certainly a personal favourite, thanks to the size of the qualifying bet. Whereas many rival betting sites expect your first bet to be at least £10, you don’t need to part with more than 5p at Sky Bet. All of this helps explain why Sky Bet remains one of our most highly recommended UK betting sites.

Pros

• Awarded second place for Best User Experience at BC Bookmaker Awards
• Top three in the Players Choice Award
• Great loyalty program and existing customer offers

Cons

• PayPal, Skrill, and Neteller aren’t available for deposits and withdrawals.

5. Unibet

Unibet stands out as a solid choice for anyone looking for betting sites, whether you’re new to it or have plenty of experience. Even though you’ll unlikely to see a Unibet shop on the high street, Unibet have been around for over 25 years – I’ve had a betting account with them for much of that time and don’t recall ever having any concerns. As you’d expect, Unibet is fully licensed and regulated by the UK Gambling Commision, meaning you can bet with confidence knowing you’re using a safe, secure platform.

Their website and app are clean, responsive, and easy to navigate, which is handy when you’re looking to place a quick bet on your phone, ahead of a big race or whilst betting in-play on the night’s football. Racing fans might find Unibet especially appealing, with a combination of competitive odds, Best Odds Guaranteed on UK and Irish races, plus regular promotions like extra places and money-back specials.

Their welcome offer is strong, with the betting site offering you £40 in bonuses for sports, and they offer you a specific sign-up offer for Casino betting as well. You can receive a £20 casino bonus and 150 free spins should you prefer use their Casino offer over their sports one.

Pros

• Second place in Best Sports Bookmaker category at the UK Bookmaker Awards
• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

6. Ladbrokes

Ladbrokes are a good classic betting site that has been popular for many years. The traditional bookmaker has a wide variety of markets to bet on, and they have successfully evolved with modern betting by having a great betting site and mobile app.

Ladbrokes offers competitive odds on football. There are regular good promotions for both new and existing customers, with free-to-play games also available. One of these games includes 1-2-Free, which sees you try to correctly predict the scores of selected matches in order to win prizes. You are able to win a share of £10,000 in cash.

Odds across sports like football and horse racing also tend to be enhanced or boosted for certain events, giving you the chance to win more money, with Ladbrokes offering Best Odds Guaranteed on UK and Irish horse racing.

Pros

• Great free-to-play games which can see you win cash prizes
• Best odds guaranteed on UK and Irish Horse Racing
• Good existing customer betting offers available for a wide variety of sports.

Cons

• Website is not as modern as others

7. Paddy Power

When someone mentions Paddy Power, the first thing that comes to mind is often their tongue-in-cheek personality and publicity stunts. But there’s plenty more that appeals, to ensure they have to make our list of the best UK betting sites.

Their range of football promotions is excellent, with the relatively new Super Sub offer making sure you’ll get a run for your money if the player you’ve backed is hauled off early. They’ve also got a tendency to pay out on bets early, so don’t be surprised if the team you’ve backed to win the league is settled as a winner as early as the autumn.

For horse racing fans, there’s plenty too. Expect Best Odds Guaranteed on UK and Irish races, along with regular money-back deals if your horse finishes second. They also have a free-to-play game called the Eliminator, where you have to try to correctly predict the winning horses from selected races. You are allowed to pick up to six horses in the first race, and this number drops down to one by the last race. If your horse doesn’t finish in the correct positions, eg first-sixth in the first race, then you are eliminated.

Live streaming is also available on a wide range of events too, including big horse racing events like Cheltenham, adding to the overall experience.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

8. LiveScore Bet

LiveScore Bet, is part of the LiveScore Group, so there are no concerns as we know it comes with a solid foundation and a trustworthy platform.

Whilst using the site, we’ve seen that they run a good amount of bet-and-get offers, giving a little extra value to regular users. Some of their promotions include early payouts or free-to-play games. One of their most popular free-to-play games is called Squads. This sees you reveal a player from the Premier League once a day from Monday – Friday. You can win cash if any of the five players that you have been randomly selected by LiveScore Bet score in their match on the weekend, and it refreshes every week.

Their welcome offer is usually straightforward, offering free bets, rather than mixing and matching with a casino element as some have a tendency to do.

The site layout is clean and easy to use, whilst they ranked fourth at the latest UK Bookmaker Awards for their market selection.

Pros

• Ranked fourth at the latest UK Bookmaker Awards for market selection
• Highly rated mobile app
• They have regular price boosts promotions

Cons

• Fewer market options than other betting sites

9. William Hill

William Hill have been around forever but they’ve managed to move with the times and are now firmly on the list of betting sites we’d recommend. We have to start with their welcome offer which now gives new customers an impressive £40 in bonuses. This is split across their sports and Vegas products, giving you a chance to try out different areas of their site with minimal outlay.

William Hill also performed impressively in the UK Bookmaker Awards, finishing second in both the market selection and players’ choice categories. Scoring well for market selection is a clear sign that you shouldn’t have trouble finding the market you want to bet on, even if it’s relatively obscure, while finishing runner-up in the players’ choice category tells us that existing customers are being kept happy.

That’s not a huge surprise given there are weekly opportunities to win free bets, courtesy of free-to-play promos like Free of 4 and Scratch of the Day. Offers like Impact Sub and 2 Up are incredibly popular too, increasing your chances of winning and keeping you from going.

Pros

• Strong amount of free bets in their welcome offer.
• Good selection of free-to-play games each week.
• Fresh promotions including 2 Up and Impact Sub, ensure football product is right up there.

Cons

• Some may feel that the site could do with a fresh coat of paint.

10. Betfred

Betfred is one of the most recognisable UK betting sites, with a strong racing pedigree and a reputation for rewarding you if you bet regularly with them. Over the years, I’ve found Betfred’s bonuses and boosts amongst the most generous on the market, alongside regular promotions that now include extra places and daily bet builders.

For racing fans, Betfred is a go-to option. It offers Best Odds Guaranteed on UK and Irish racing, and regularly runs money-back specials if your selection finishes second or third. You’re in luck if you’re a fan of goalscorer bets too, with the Double Delight and Hat-Trick Heaven promos dangling the carrot of some juicy enhanced odds if the players you back have found their scoring boots.

We also find the Betfred app to be slick and easy to navigate, with fast access to markets, live betting and your bet history.

Pros

• Very strong amount of free bets in their welcome offer – Betfred lead the way when it comes to bonuses on offer
• A huge array of gambling features for not just sports but casino as well

Cons

Some withdrawal options are slower than other betting sites.

Where can I use my Free Bets?

Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

• Football – The first set of fixtures for the new Champions League season are here, and we have some great games to watch! Chelsea take on Bayern Munich, Liverpool face Atletico Madrid, Newcastle host Barcelona, and Man City play Napoli. There’s also Carabao Cup games on, including a huge London derby as Crystal Palace face Millwall. Check out our thoughts in our Bet of the Day, alongside our Champions League tournament preview, and find our picks for the best football betting sites to place your bets at this weekend.
• Horse Racing – We are treated to another big horse racing festival this week, with the Ayr Gold Cup Festival taking place. The festival starts on Thurday and continues until Saturday. Friday is Ladies Day, whilst the biggest race, the Ayr Gold Cup Handicap, taking place on Saturday. If you’re keen to find out about the best horse racing betting sites, then head over to our dedicated page.
• Golf – Golf fans are treated to the Open de France this week, which features Harry Hall, Corey Connors and Jordan Smith. Hall is the pre-tournament favourite, but Connors, Smith and Min Woo Lee will all believe they have a good chance of winning the event. Have a look at the best golf betting sites on our dedicated page!

What are the advantages of online betting sites?

There are many advantages that online betting has over betting at a retail site. These advantages include the following.

• The ability to place your bets no matter what time of day
• The option to take welcome bonuses, rarely available in the high street
• A much more in-depth menu of general promotions
• Place bets no matter where you are
• Find a bigger range of markets
• Fresh Bonuses and Promotions
• Innovative Features
• More Payment Options
• Faster Payouts
• Enhanced Security and Fairness
• Competitive Odds
• Innovation in Sports Markets and Betting Types
• Easy to access and provides fast services
• Provide brand new modern layouts on their betting sites and mobile apps

Why use trusted UK betting sites?

At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.

With over 60 trusted new betting sites to choose from and more than £5,000 in casino and sports betting offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.

Using trusted betting sites is crucial for ensuring a safe and secure gambling experience. Trusted UK betting sites also offer secure payment methods, ensuring your financial information is safe, and provide reliable customer support in case issues arise. Additionally, they often promote responsible gambling practices, preventing addiction and providing tools to help users maintain control. By using trusted betting sites, you reduce the risk of fraud, scams, or unfair outcomes, giving you peace of mind while enjoying your betting activities.

While established names like Ladbrokes, Betfred, and Coral offer familiarity and trust, some bettors may seek additional reassurance when exploring newer betting sites. With that in mind, we’ve compiled our top 10 picks for the best new betting platforms. Each listing includes a link to the site’s UK Gambling Commission licence for added peace of mind. Our ratings, scored out of five, are based on various factors including welcome bonuses, market variety, user experience, and our own expert insights drawn from hands-on testing.

New Betting Sites	Our Rating	UK GC License	Owner
BetMGM	4.9/5	39198	LeoVegas Gaming
Midnite	4.8/5	42647	Dribble Media Ltd
BetUK	4.5/5	39198	LeoVegas Gaming
Betano	4.4/5	39576	BV Gaming Ltd
talkSPORT BET	4.4/5	39576	BV Gaming Ltd
Betzone	4.4/5	915	Megabet UK Ltd
The Pools	4.3/5	48272	Football Pools Ltd
Casino Kings	4.1/5	39335	ProgressPlay Ltd
Dabble	4.1/5	65677	Dabble Sports UK Ltd
vbet	4/5	44662	SCGO Ltd

How we test the Best UK Betting Sites

Using data from the only data-driven UK Bookmaker Awards, MyBettingSites presents a comprehensive list of the best betting sites in the UK. We do these awards in collaboration with our parent company, Better Collective.

But before we get into the results, let’s take a quick look at the process for creating our list:

• A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
• UK specific focus groups were used to collect data.
• 1.8m data points were collected across the year.
• Winners were finalised using the data collected.
• An annual award show took place to celebrate the best online betting sites.
• Analysing their sign up offers

We explain the process taken by the Bookmaker Awards in more detail. However, to help you find out who won, we’ll go straight into the best betting sites for each category and why they performed well.

Best Betting Sites UK

Best Betting Sites UK	UK Betting Sites
1st	bet365
2nd	Unibet
3rd	Sky Bet
4th	Coral
5th	William Hill

The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.

Best Betting Sites for Welcome Offers

Sign-up offers are a key factor when evaluating the best betting sites, and they come in various forms, from percentage-based refunds to more commonly seen betting offers like “Bet £10, Get £40.” While bigger rewards can be enticing, the quality of an offer goes beyond just the amount of free bets.

If you are looking to sign up to a new betting site that you are not registered with, then you should definitely keep an eye out for the new customer offers that they have. There are bonuses that you can receive for signing up and depositing money into betting sites for sports, casino and bingo.

The UK Bookmaker Awards provide a thorough analysis, evaluating aspects such as minimum odds, expiry dates, and deposit limits. After gathering feedback from thousands of customers, bet365 was crowned the best betting site for welcome bonuses. With no expiration on free bets, low minimum deposit requirements, and some of the highest maximum profit allowances, it’s easy to see why they stand out as the leader in the industry.

Best Betting Sites for Markets

Other than sign up offers, one of the most important thing we look for in UK betting sites is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.

Best Betting Sites for User Experience

bet365 leads the way as the betting site with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.

Betting Sites UK	Welcome Offer	Markets Selection	User Experience
1st	bet365	ZetBet	bet365
2nd	Unibet	William Hill	Sky Bet
3rd	SBK	bet365	Unibet
4th	888Sport	LiveScore Bet	William Hill
5th	Coral	Virgin Bet	Betway

Why we use the Bookmaker Awards Data

We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:

UK Bookmakers Award Categories	Betting Sites
Best Football Odds	SBK
Best Horse Racing Odds	bet365
Best Markets Selection	ZetBet
Best Customer Service	Virgin Bet
Best User Experience	bet365
Best Welcome Offer	bet365
Best Sports Bookmaker	bet365
Best Sports Bookmaker Players Choice	bet365

The Bookmaker Awards data will:

• Give you data driven information to help you make an informed decision
• Avoid opinions made on a single day by a single writer
• Level the playing field and help the new betting sites compete with more established betting sites
• Maintain a consistency with data pulled over the course of a year
• Help you make a choice of betting site based on multiple categories

How is the Bookmakers Awards data gathered?

To identify the best betting sites in the UK, each category in the UK Bookmaker Awards was thoroughly evaluated and scored, with the results combined to determine the overall winners. A panel of industry experts assessed every key aspect of UK betting sites, ensuring the results are not only accurate but genuinely useful, particularly for those new to online betting.

Welcome offers

Welcome bonuses were one of the most scrutinised categories. To earn high marks, a site had to offer not just generous free bets, but also transparent terms and conditions. While eye-catching betting offers are relatively easy to find, we feel the real value lies in low wagering requirements and reasonable qualifying bet criteria, as this combination is more likely to result in you earning some winnings to ultimately withdraw.

Market depth & variety

Market depth and variety were also major scoring factors. Betting sites were judged on how many sports and betting markets they offer, as well as the uniqueness of those options. Betting sites which make the effort to provide a greater quantity and quality of markets and bet types tend to perform better, as they give us more flexibility and opportunities to find value.

Customer service

Customer support played an important role too. The top betting sites sites offer many ways to get help, including live chat, phone, email, and even social media. Speed and quality of response were tested, with slower replies affecting an overall score. Payment options were similarly analysed, with points scored for speed of withdrawals, the number of deposit and withdrawal methods, and the minimum deposit amounts which can vary significantly between betting sites.

First-hand experience

First-hand experience was used to judge the overall user experience. This included assessing the design, ease of navigation, and responsiveness of both the desktop site and mobile app. In this category, bet365 came out on top, edging ahead of close contenders like Sky Bet and Unibet.

This detailed, data-driven approach ensures that you can get an honest and reliable view of betting sites, whether you’re a seasoned pro looking for the best new betting sites, or are a new to the world of online betting. Whether you’re after great odds, solid customer support, or an intuitive app, using the results of UK Bookmaker Awards alongside our first-hand experiences can help you make a confident, informed decision.

About the Author – Luke Seychell

I am a sports expert with over four years of experience writing on a range of sports. I provide carefully researched sports tips across a number of sports, ranging from football to racing. I have gained plenty of experience using all the different bookmakers that you can see on MyBettingSites, so you can be sure of first-hand knowledge when reading our reviews of betting sites. When not providing expert analysis on our site and looking out for the best new and existing customer betting offers, I enjoy touring the country watching Crystal Palace, and am looking forward to embarking on a European tour in the season ahead.

About the Author – Anthony Vella

I am the Senior Content Manager at mybettingsites.co.uk and have 20 years of experience working in the industry. I’ve produced engaging content and tips for a host of sports and entertainment betting markets. I’ve had accounts with dozens of betting sites so I write with first-hand experience and knows what does and doesn’t make a good place to bet. I am knowledgeable when it comes to betting promotions, having written the terms for some prominent betting offers, and am always looking out for the latest good promo to hit the market.

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*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling sites listed on this page. This compensation may impact how and where the gambling sites appear on the page, including the order in which they appear.

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