Best UK Betting Sites (November 2025)

Safer Gambling Week stretches from 17th to 23rd November this year. It’s a perfect chance for us all to think about the way we bet, and to make sure we’re doing so in a measured and responsible way. With that in mind, the banner below will take you directly to the Safer Gambling website, where you can find a number of useful resources.

We also have a dedicated Safer Gambling section on MyBettingSites.co.uk, featuring tools to keep your gambling under control, alongside various Safer Gambling Guidelines.

Top 10 Best UK Betting Sites

Have a look at our top 10 UK betting sites. This best betting sites list takes many factors into account, including our own personal experiences when betting. We also gathered data from the UK Bookmaker Awards to help us decide which betting sites are deserving of a place in the top 10.

1. bet365

bet365 are the betting site to beat in the UK and it’s clear to see why. They have a huge variety of markets and they provide a great user experience for customers. You can bet on all the biggest sports, like football, horse racing, tennis and cricket, plus more niche sports, like bandy and curling.

bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service, like football.

At the UK Bookmaker Awards, bet365 won multiple categories, including Best Sports Bookmaker, Best Welcome Offer and Best Horse Racing Odds. The big reasons were thanks to their competitive odds and attractive promotions for both new and existing customers.

Other notable positives for bet365 include their wide range of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match, and these sorts of markets aren’t typically available elsewhere.

Don’t forget to check out the latest bet365 bonus code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.

Pros

• Winner of Best Sports Bookmaker at the UK Bookmaker Awards
• Award winning welcome offer
• Impressive statistical-based markets
• Exciting new customer betting offers and price boosts

Cons

• Skrill and Neteller not available

2. Tote

If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.

One thing we always look out for is how smoothly the betting site and the app run. Tote can be very happy as there is no lagging and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports is always improving, which is good to see.

Pros

• Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
• One of the best UK betting sites to use for horse racing.
• Easy-to-use website

Cons

• Not as many payment options available as other UK betting sites.

3. Sky Bet

Sky Bet performed very well at the UK Bookmaker Awards. They finished in third place for Best Sports Bookmaker and Best Sports Bookmaker Players’ Choice, which shows that they provide a very good betting experience for customers.

Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the betting site online or on your mobile phone.

A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.

The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.

Pros

• Finished in second place for Best User Experience at the UK Bookmaker Awards
• Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
• Strong loyalty program which can see you receive free bets and good existing customer offers

Cons

• Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.

4. Unibet

Unibet are a solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.

Their new customer offer stands out as you receive £40 in bonuses, with £20 being available for sports betting and £20 for casino betting. This is good for customers who want to make use of all the markets and casino games that Unibet have available. When you combine these positives with their good customer service and the easy-to-use website, it shouldn’t be a shock to see Unibet feature in our top 5.

Pros

• Second place in Best Sports Bookmaker category at the UK Bookmaker Awards
• A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
• Good existing customer offers available for a wide variety of sports.

Cons

• Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

5. BOYLE Sports

BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses.

One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.

Pros

• In-play betting and bet boosts are available
• Offer to payout on 10 places on most golf events, which is the most
• Redesigned betting site and web app, bringing a more modern feel to those betting on BOYLE Sports

Cons

• Could provide more unique promotions

6. Paddy Power

Paddy Power definitely deserves a place in our top 10 UK betting sites list as they have huge appeal, due to some of the unique markets they provide and the comedic ads they produce.

We particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.

Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.

One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.

Live streaming is also available on a wide range of events, including the Grand National and Cheltenham. When live streaming, you need to have no fear of the stream lagging, even if it is a popular race like the Grand National.

Pros

• Unique markets for lots of different sports events
• An excellent range of football and horse racing promotions
• Good live streaming service

Cons

• New customer offer only applies for football betting

7. Betfred

Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.

Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. They have a huge variety of games, including classics like Blackjack and Roulette. With the Live Casino experience, these games can be played by watching a live dealer and this makes the casino experience even more enjoyable on Betfred.

Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other UK betting sites, including many in this top 10.

Pros

• Betfred give you the most free bets in their new customer offer
• They have a great variety of gambling features for both sports and casino

Cons

• Some of the withdrawal options take longer than other UK betting sites

8. Grosvenor

Grosvenor have a top reputation and they have had this good reputation for many years. With a good market selection, a wide array of sport to bet on and also a great casino section, it is no shock to see them so popular amongst customers.

Grosvenor provides you with free-to-play games, with one of our favourites being the Grand Prize Wheel. Players are allowed one free spin every day and you are guaranteed a reward when you spin the wheel. Prizes include cash, free bets and golden chips. Overall, the customer experience at Grosvenor is great and it’s definitely a betting site that we happily recommend.

Pros

• One of the best UK betting sites to use for casino players.
• Free-to-play games give you the chance of winning free bets
• Have expanded their sports section massively.

Cons

• Have a lot of sports available, but could have more

9. LiveScore Bet

LiveScore Bet are definitely a betting site we recommend and we were left very impressed after using the site multiple times. They provide live scores and updates with ease and quickly so that you can track your bets and also bet in-play, whilst they also cover a huge range of sports, including your popular ones like football, basketball, tennis and horse racing.

The user-experience on LiveScore Bet is really good as well, with the site easy to navigate, and it runs very smoothly. Although they do not run as many offers as other betting sites, they are constantly running Super Boost and Price Boost promotions for those wanting to bet on football and horse racing.

Pros

• Very user-friendly betting site
• In-play betting is smooth and easy

Cons

• Limited promotions and offers

10. SBK

Highbet is another betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The branding is easy on the eye and you’re immediately met by existing customer offers and promotions like the bet builder boosts. SBK offers all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even Handball amongst the choices when we reviewed the site.

They were award first place at the latest UK Bookmaker awards for best football odds, and with football being such a popular sport to bet on, this is a huge bonus.

Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

Pros

• A very strong sign up offer which sees you receive £30 in free bets
• They have you covered with plenty of exciting features, including boosted odds and bet builders
• 1st for best football odds at UK Bookmaker Awards

Cons

• The odds on certain sports markets could be more competitive than they are

New UK Betting Sites

Try out our recommended new betting sites to bring some freshness and variety into your betting experience.

There are a host of advantages to signing up with a range of new UK betting sites. One of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of new UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.

1. Midnite

Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £20 in free bets and also receiving 50 free spins.

They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

2. talkSPORT BET

talkSPORT BET are a new betting site who have made a very good impression since establishing themselves. They cover all the major sports, including football, horse racing, rugby and boxing and they have a wide market selection for these sports, which helps provide a great betting experience for any customers.

They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you up to £40 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly and you can work your way around talkSPORT BET with ease.

You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.

3. BetWright

BetWright is another new betting site providing you with a very good new customer offer, as you can receive £10 in free bets. BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports. They have a variety of promotions available as well, both for sports betting and casino betting. One way they stand out is via their ‘Bangers’ section, which is a section dedicated to customer offers for new and existing customers.

As well as their sports betting section, BetWright has hundreds of slots games available for you to play and are constantly releasing new casino games for you to play, as well as promotions for the Casino section as well.

4. Betano

Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £30 in free bets putting them on a par with the likes of bet365, and ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

5. Hot Streak

If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year. Currently, they have a dedicated section for Halloween casino games.

The new customer offer from Hot Streak is also good, with you being able to receive up to £50 cash back on the day you register.

6. Dabble

Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.

Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other new betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made.

You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

7. BetMGM

BetMGM have become a popular name in the betting industry despite being a relatively new betting site, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

8. PricedUp

PricedUp were established as recently as 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers.

They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.

You are also able to live stream events on the betting site, with live racing available in the UK once you’ve signed up and logged in.

9. CopyBet

CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.

10. The Pools

If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

Advantages of new UK betting sites

While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite, The Pools and Betzone might be worth it.

New Features: Betting sites are now creating a lot of new features in order to try and beat the competition. With new betting sites being created all the time, new features are constantly being created for betting. Some features that have been created over the years thanks to new betting sites are bet builders, acca insurance and free-to-play games which see you win prizes.

Improved User Experience: A huge advantage of new UK betting sites is the fact that they massively improve the user experience. New betting sites can create apps or sites with all the new features, and with the latest software updates and this makes the betting experience a lot smoother and a lot quicker when you are having to switch between pages.

Faster Payments and Flexible Options: There are so many new payment options and these are typically always available on new betting sites. They typically include e-wallet payment methods like PayPal, Apple Pay and Monzo.

Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.

Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.

Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.

Where can I use my free bets?

Once you’ve signed up with the UK’s best new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

• Football: The last set of international matches take place this week before domestic football returns this weekend. There are still some World Cup qualifying matches taking place, with many nations still fighting for a spot at the competition next summer. Scotland and Wales still both have a chance to qualify for the World Cup and they face crucial games this week. Scotland take on Denmark and Wales face North Macedonia in must-win matches. If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.
• Horse Racing: There’s some big Premier Racedays on this weekend at Haydock and Ascot, with both racecourses hosting seven races each on Saturday. On Sunday, Horse racing fans will head to Punchestown for the Punchestown Chase, where 11 horses are taking part. Some big names are involved, including Fact To File, Galopin Des Champs and Inothewayurthinkin, and punters will be wanting to see how well they race ahead of Cheltenham next March. Here are our favourite horse racing betting sites, alongside details of their sign up offers.
• Cricket: One of the biggest sporting events in Cricket begins this week, with England taking on Australia in the Ashes. The first test in the series begins on Friday and with Australia on home soil, they are the current favourites. Despite this, there are definitely some weaknesses in the Aussies that England will look to exploit as they try to upset the home crowd. Have a look at the best cricket betting sites and details of their offers available here.
• Rugby: England picked up a huge win against New Zealand on the weekend to make it three wins in three matches over the Autumn Internationals. These matches are great preparation for England ahead of the 6 Nations early next year, and so picking up some momentum ahead of the competition is key. Up next for England is Argentina, with the two meeting at Twickenham on Sunday.

Top 10 UK Betting Sites for new customer offers

For some people, the most important factor when choosing between new UK betting sites is the amount of free bets in the welcome offers. We’ve therefore collated the betting sites with the biggest new customer betting offers, so you can find them all in one place.

Betting Sites UK	Biggest Sign-Up Offers	Betting Promo Codes
	Bet £10 Get £60 in Free Bets	No bonus code needed
	£50 in Free Bets, when you bet £10	BETFRED50
	£50 in Bet Builder Bets when you stake £10 on football	YSKASP
	£50 in Free Bet Builders when you place £10 bet	ZSKAON
	Bet £25, Get £50 Free Bet	BB50
	Bet £10 and Get £40 in Free Bets	No promo code needed
	Get £40 in free bets when you deposit & bet £10	G40
	Bet £10 and Get £40 Free Bet	No bonus code needed
	Bet £10, Get £40 in Bonuses	B10G40
	Bet £10 Get £30 in free bets + £10 Casino Bonus	No promo code needed

Betting Sites UK Offers T&Cs:
Spreadex: Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused. T&Cs apply. 18+. GambleAware.org.
Betfred: 18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
Paddy Power: New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Betfair: Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Betrino: New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
BetMGM: New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
William Hill: 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply.. www.begambleaware.org #ad
Casino Kings: New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Tote: New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org
BOYLE Sports: 18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply.

Advantages of online betting sites

There are many advantages that online betting sites have over betting at a retail site. These advantages include the following.

• The ability to place your bets no matter what time of day
• The option to take welcome bonuses, rarely available in the high street
• A much more in-depth menu of general promotions
• Place bets no matter where you are
• Find a bigger range of markets
• Fresh Bonuses and Promotions
• Innovative Features
• More Payment Options
• Faster Payouts
• Enhanced Security and Fairness
• Competitive Odds
• Innovation in Sports Markets and Betting Types
• Easy to access and provides fast services
• Provide brand new modern layouts on their betting sites and mobile apps
• Exclusive promotions specifically for online betting

Why use trusted UK betting sites?

At MyBettingSites.co.uk, we take responsible gambling seriously, which is why we’re proud to be associated with organisations like GamStop and the UK Gambling Commission. Trusted betting sites are regulated and licensed, meaning they follow strict standards to protect user data and ensure fair play.

With over 60 trusted UK betting sites to choose from and loads of casino and sports betting offers available for new customers, there’s already a wealth of safe and reputable options. And with all our recommended sites meeting the UK Gambling Commission’s strict standards, you can bet with confidence, knowing your experience will be both fair and secure.

You need to have trusted UK betting sites because they are the best for making sure you have a safe gambling experience. These trusted UK betting sites have safer gambling tools, secure payment methods and they will keep your personal details and financial details safe. What is also good about these sites is the fact that they have great customer service and are always able to help. Betting sites that are not trusted won’t have safer gambling tools and will not worry about keeping your details safe.

Top 10 New Betting Sites

Betting sites like bet365, Ladbrokes, Betfred, and Coral are seen as trustworthy because they are so well established, but some people are more wary of newer betting sites. In order to help you, we’ve listed our top 10 new betting sites below, alongside a link to each site’s UK Gambling Commission licence. We hope this will reassure you that they can be trusted with your bank details, personal information and betting funds.

New UK Betting Sites	UK Gambling Commission License	Owner
BetMGM	39198	LeoVegas Gaming
Midnite	42647	Dribble Media Ltd
Dabble	65677	Dabble Sports UK Ltd
BetUK	39198	LeoVegas Gaming
Betano	39576	BV Gaming Ltd
talkSPORT BET	39576	BV Gaming Ltd
Betzone	915	Megabet UK Ltd
The Pools	48272	Football Pools Ltd
Hot Streak	57869	Grace Media Limited
BetWright	64666	Onyx Gaming Ltd

How we test and rank UK Betting Sites

On top of the factors above, we’ve invested time and effort into the data-driven UK Bookmaker Awards to help us compile accurate betting site rankings.

But before we get into the results, let’s take a quick look at the process for creating our list:

• A team were dedicated to collecting data through large-scale surveys on betting habits and markets.
• UK specific focus groups were used to collect data.
• 1.8m data points were collected across the year.
• Winners were finalised using the data collected.
• An annual award show took place to celebrate the best online betting sites.
• Analysing their sign up offers

We explain the process taken by the Bookmaker Awards in more detail.

How is the Bookmakers Awards data gathered?

In order to help us rank and identify the best betting sites in the UK, we use the UK Bookmaker Awards, which looks into the most important categories for customers when they are betting and rank each bookmaker accordingly in these categories. They score each betting site and combine the results to work out the overall winners. Industry experts were used to assess every key aspect, which helps make sure that the results are accurate and useful for customers who are new to online betting.

Welcome offers

Welcome bonuses were one of the most scrutinised categories. To earn high marks, a site had to offer not just generous free bets, but also transparent terms and conditions. While eye-catching betting offers are relatively easy to find, we feel the real value lies in low wagering requirements and reasonable qualifying bet criteria, as this combination is more likely to result in you earning some winnings to ultimately withdraw.

Market depth & variety

Market depth and variety were also major scoring factors. Betting sites were judged on how many sports and betting markets they offer, as well as the uniqueness of those options. Betting sites which make the effort to provide a greater quantity and quality of markets and bet types tend to perform better, as they give us more flexibility and opportunities to find value.

Customer service

Customer service is very important. All the top betting sites offer great customer service for everyone who wants to bet with them. They provide multiple ways to help, including a live chat service, which is typically available 24/7, and a phone and email support service. We tested the speed in which betting sites responded to our queries, and the sites that replied quickly ranked better. We also checked the payment options available and this included looking into the speed of withdrawing money and the amount of payment methods available.

First-hand experience

First-hand experience was used to judge the overall user experience. This included assessing the design, ease of navigation, and responsiveness of both the desktop site and mobile app. In this category, bet365 came out on top, edging ahead of close contenders like Sky Bet and Unibet.

This detailed, data-driven approach ensures that you can get an honest and reliable view of betting sites, whether you’re a seasoned pro looking for the best new betting sites, or are a new to the world of online betting. Whether you’re after great odds, solid customer support, or an intuitive app, using the results of UK Bookmaker Awards alongside our first-hand experiences can help you make a confident, informed decision.

Why we use the UK Bookmaker Awards Data

We use the UK Bookmaker Awards to form our list of best betting sites as they provide in-depth data and user-tested evaluations. This is taken from a wide range of punters, rather than simply using our personal experience. You can find the full list of categories below:

UK Bookmakers Award Categories	Betting Sites
Best Football Odds	SBK
Best Horse Racing Odds	bet365
Best Markets Selection	ZetBet
Best Customer Service	Virgin Bet
Best User Experience	bet365
Best Welcome Offer	bet365
Best Sports Bookmaker	bet365
Best Sports Bookmaker Players Choice	bet365

Best UK Betting Sites

Best Betting Sites UK	UK Betting Sites
1st	bet365
2nd	Unibet
3rd	Sky Bet
4th	Coral
5th	William Hill

The Best Sports Bookmaker award combines all other categories and gives an overall score. With awards won in Horse Racing Odds, Betting Experience and the Welcome Bonus categories, it’ll come as no surprise that bet365 come out on top. The only area they really struggle with is Customer Service and came close to the top in Market Selection and Football Odds. Despite failing to win any award, Unibet came in second. They score well across all categories, just falling behind bet365 in the Welcome Bonus category and finishing fourth in both Banking and Horse Racing Odds. In third were Sky Bet. Their best category was Betting Experience, finishing in second behind bet365.

Top Betting Sites for Welcome Offers

New customer offers are a crucial thing which we look at when trying to rate and rank the UK betting sites. Sign up offers vary from site to site, but they typically offer you some free bets when you meet their requirements. Other offers can see the betting site give you a refund up to a certain percentage.

When looking to sign up to a new UK betting site, you should look at the new customer offer available and also check the key terms and conditions for the offer. Some sign up offers are not just available for sports betting, but also casino and bingo, so you can find the offer tailored to you with ease.

We also used the UK Bookmaker Awards to help rank the best sign up offers available across UK betting sites and this helped us evaluate factors like minimum odds, expiry dates, and deposit limits. We also asked thousands of betting customers, who crowned bet365 as the best betting site for welcome bonuses. This was mainly due to the fact that your free bets do not expire as well as the low minimum deposit they have.

Best UK Betting Sites for Markets

Other than sign up offers, one of the most important thing we look for in UK betting sites is the depth in markets. This is based on comprehensive data from thousands of players taking part in large scale surveys. They look into more advanced betting markets on popular sports, such as football, and give each betting site a score. They used market selection on various top leagues, such as La Liga, Premier League, and the Bundesliga and combined the score from each category.

Best Betting Sites for User Experience

bet365 leads the way as the betting site with the best user experience. The testers for this category looked into ease of use, live streaming and the mobile app, giving each site a score. It should also be noted that not all sites offer live streaming, which will have caused them to fall behind in this specific category. From our experiences, bet365 are a worthy winner and Sky Bet placed in second comes as no surprise. Based on the data, Sky Bet performed better than bet365 for the Ease of Use category, only failing to win overall due to their scores on live streaming and mobile app. The bet365 mobile app outperformed other betting sites by a large margin and only Betway and William Hill came close to matching their quality.

Betting Sites Ranking	Welcome Offer	Markets Selection	User Experience
1st	bet365	ZetBet	bet365
2nd	Unibet	William Hill	Sky Bet
3rd	SBK	bet365	Unibet
4th	888Sport	LiveScore Bet	William Hill
5th	Coral	Virgin Bet	Betway

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*To keep mybettingsites.co.uk 100% free for users, we receive advertising compensation from the gambling sites listed on this page. This compensation may impact how and where the gambling sites appear on the page, including the order in which they appear.

Best UK Betting Sites FAQs