Updated daily, this will be your best resource for finding all the World Cup betting offers for new and existing customers. We also cover who the bookmakers think will win, and what chances realistically have of winning.

Kicking off on June 14th, the 2018 World Cup promises an action-packed summer of football. Bookmakers will be competing for your business, and in doing so will have loads of offers. This page has the following sections:

1. World Cup Betting Offers for New Customers
2. World Cup Betting Offers for Existing Customers
3. Who Are the Favourites With Bookmakers to Win the World Cup?
4. What Are England’s Chances of Winning?
5. Pre-Tournament Betting Odds

World Cup Betting Offers for New Customers

Here is a selection of five new customer offers available for the World Cup. If you would like to see more, visit the My Betting Sites homepage which features all available.

Claim Offer
Up to £100Bonus
Get a 100% matched deposit bonus up to £100 when you visit via My Betting Sites.
Terms and Conditions New Customers only. Min. deposit £10 (no Skrill/Neteller). Bonus amount is 100% of deposit, up to £100. 1x deposit turnover (min. odds 3/5) for bonus receipt. 6x deposit and bonus turnover in 90 days for bonus release. Withdrawals limitations. Terms apply 18+
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£30Free Bet
Bet £10 and get £30 in free bets with Betfred when you visit via My Betting Sites.
Terms and Conditions Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
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£50Free Bet
NetBet will give you a free bet equal to 50% of your first deposit when you visit via My Betting Sites.
Terms and ConditionsNew Customers Only. Use code WELCOME50 Min Deposit £10. 30x wagering requirements.
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£50Free Bet
Ladbrokes will match your first bet
Terms and Conditions 18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
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Up to £100Bet Credits
Bet 365 is the most popular UK bookmaker. Register now and enjoy many benefits.
Terms and Conditions New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

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World Cup Betting Offers for Existing Customers

As more offers become available, they will be added to this section.


  • Win tickets for the Final

Paddy Power are giving their customers a chance to win tickets to the final in Moscow on July 15th. It includes travel for you and a friend, four nights accommodation, £1,000 spending money and a £1,000 Free Bet. It is safe to say this is a once in a lifetime opportunity. Entries to the competition are earned through their ‘Paddy’s Reward Club’ and you can enter between the 14th May and 18th June.

10Bet 145 45 px

  • Earn £5 World Cup Free Bets

If you’re a 10Bet customer, it’s time to start building up your bank of £5 Free Bets. For particular sporting events (upcoming ones include FA Cup and Champions League finals), when you bet £20 at odds of 3/5 or greater, 10Bet will give you a £10 Free Bet for any match at the World Cup.

Terms and conditions: Customers must click ‘opt-in’ button | Min. bet of £20+ (min. odds of 3/5) | Withdrawal before free bet is credited results in ineligibility | Free Bets credited upon bet placement | Free Bets must be used within 95 days | Terms apply, 18+

Who Are the Favourites With Bookmakers to Win the World Cup?

Bookmakers have Brazil down as favourites to win the World Cup.

They’re priced at 5.00. That gives them a 20% probability chance of winning according to our odds to probability tool.

Brazil should make it out of the group stages top, with Switzerland, Costa Rica and Serbia to contend with. They will be looking to overcome the humiliation of their 7-1 defeat at the last World Cup to Germany, and there is no doubt that they have the talent to do so. Dani Elves has been ruled out, but with Gabriel Jesus will have his first tournament, and established stars such as Neymar, it’s no surprise that bookmakers think they will do well in the summer.

What Are England’s Chances of Winning?

England fans have become more realistic in recent years about England’s chances of winnings.

Past tournaments, it’s fair to say fans had unrealistic expectations his always put a lot of pressure on the players.

For the 2018 World Cup this summer, things are a little different. There is less of the hype. Qualification for the tournament was solid. There were no outstanding performances or memorable styles of play, but England got the job done.

Bookmakers currently have England priced at 19.00 That gives a 5% chance. If you bet £10 on England to win the World Cup, you could potentially win £180.

A generous draw means that they should reach the quarterfinals. There is a 55% chance that should happen. England haven’t reached the semifinals since 1990, and this time round bookmakers only down a 25% chance of that happening.

So in short, bookmakers reckon England will make it to the quarterfinals, and then be knocked out. A familiar story.

Pre-Tournament Betting Odds

Here is a table with the top ten teams, and their respective changes of winning prior to the tournament starting.

All odds in this article have been supplied by Bet 365. They are accurate at the time of publishing and are subject to change.

TeamOddsImplied Probability of Winning