Here you’ll find out everything you need to know about bet builders, which continue to grow in popularity amongst punters. You’ll find out which is the best bet builder site as well as how to place a bet builder bet and much more!

No.1 Ranked Bet Builder Betting Site – bet365

bet365

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Valid 14 May 2024
60 Copies this week
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Full T&Cs
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With a website and app that is very easy and quick to use, bet365 is our number betting site to use at this current time for bet builders. They have won numerous awards over the years and have a wide variety of markets available for sports being played all over the world.

bet365 have great new customer offers, especially around notable sporting events, and this, combined with them being a betting site which offers bet builders for a wide array of sports, makes them good to use.

With so many markets available for bet builders, bet365 is currently our number one ranked bet builder site.

Why They Rank First:

  • They have in-depth stat markets for free-kicks, throw-ins and more for televised Premier League matches.
  • bet365 ranked 1st for overall betting experience and welcome bonus at the UK Bookmaker Awards.
  • Using a bet builder on bet365 is really easy and the layout makes sure you will not be left confused by the options in front of you.

The Editors Roundup – Top Ten Bet Builder Sites

The best Bet Builder betting sites for May 2024 are:

  1. bet365
  2. Skybet
  3. Paddy Power
  4. William Hill
  5. Ladbrokes
  6. Betfair
  7. Coral
  8. Unibet
  9. Virgin Bet
  10. BetVictor

Top Ten Bet Builder Sites

Here is a little bit more information on why these betting sites make it into our top 10 when it comes to making bet builders.

1) bet365 

Their bet builder feature is one of the best around, as they allow you to include statistical-based betting markets on some matches from the Premier League, as well as popular international competitions such as the World Cup and European Championships. Their site is one of the best around in terms of the layout, and as a result, you’ll be able to find the best builder feature with ease on an event of your choice.

Why sign up at bet365?

  • In-depth statistical-based betting markets such as free-kick, throw-ins, and goal-kicks available on televised Premier League matches.
  • Voted best Sports Bookmaker at UK Bookmaker Awards
BetBuilder screenshot - How does a bet builder work

2) Sky Bet

It won’t come as much of a surprise to see Sky Bet within our top ten as one of the best bet builder sites out there. They’re one of the bookies that introduced their BuildABet feature later than others’ bet builders, which is a slight negative, but they’ve made up for that with the fact that they cover a great amount of depth in terms of their betting markets on Premier League matches.

Why sign up at Sky Bet?

  • A wide variety of markets to include in your bet builder, especially on football.
  • Provides you with already made bet builders so that you can see what is most popular
Sky Bet Build a bet

3) Paddy Power

They have a strong range of promotions and existing customer betting offers on their site, which includes bet builders. Sometimes, they offer punters their money back as a free bet if their bet builder loses by one leg, although this isn’t something that is offered all the time, so it’s worth checking their site. You are now able to combine up to 4 bet builders on different matches as a multi bet builder, meaning you can create multiple bet builders across the same sport and combine them to enhance your odds

Why sign up at Paddy Power?

  • Great offers for both new and existing customers 
  • Easy to use bet builder with plenty of options
PaddyPower Build a bet

4) William Hill

This well-established bookie is certainly in touch with the rest of their bookmaking competitors when it comes to a bet builder. They have a great mobile app that makes it simple for you to access exactly what you need on a sportsbook. You are also able to take control of the price and boost the odds and track every market in your bet builder as it unfolds.

This gives you a lot of control and flexibility as you are also able to cash out on bet builders you are keeping an eye on. With William Hill, it is not just football you can use a bet builder on, but also other sports like basketball, with you being able to bet on the NBA. Markets involved include combined points, assists and over certain points, with you also able to bet build across multiple basketball matches.

Why sign up at William Hill?

  • They reveal trending request a bets, helping you to add more to your bet builders should you want to 
  • A large market available to use in your football bet builder, especially for the big games on TV.

5) Ladbrokes

Their site makes it easy for you to find exactly what you’re looking for, which includes their bet builder feature. Ladbrokes are ranked highly on our list in the top ten, as they also include statistical-based markets within the available markets that can be included in a bet builder. You can find more information on our page for the Ladbrokes promo code.

Why sign up at Ladbrokes?

  • In-depth analytical knowledge to help provide you with all the information you need when selecting predictions in your bet builder.
  • A site which is easy and comfortable to use, especially for bet builders.
labrokes build a bet

6) Betfair

They have you covered with a strong range of betting markets that can be included in their bet builders, which is something that other bookmakers don’t offer their customers. You’ll be able to include statistical-based betting markets on matches from the Premier League in a bet builder throughout the season as well, which is something to certainly look forward to.

Why sign up at Betfair?

  • Lots of markets available for you to use in your bet builders, across multiple sports.
  • Can add up to 25 selections on your bet builders

7) Coral

Their ‘Build Your Bet’ feature is hugely popular amongst their existing customers, as they look to find potential value within their selections. They have some more obscure betting markets that you can include on matches from the Premier League, such as the match result after a certain amount of minutes, as well as the first team to score in a certain half. An area for improvement would be to cover more sports with their bet builder feature.

Why sign up at Coral?

  • Ability to cash out bet builder selections placed
  • Huge variety of sports available to place bet builders on
Coral Bet Builder

8) Unibet 

They have a great sign-up offer that new customers can get involved with, and with a bet builder feature that is in line with many of their bookmaking competitors, Unibet are one to consider using on a more frequent basis with bet builder bets. Unibet also has a great range of betting markets available for the Premier League. One thing to highlight is that their site could do with some work in terms of the design. It’s slightly dated, especially compared to some of their competitors, such as Sky Bet and Ladbrokes.

Why sign up at Unibet?

  • Good amount of markets available to use when creating football build a bet, especially on games in the Premier League
  • Available on thousands of sporting event each year
UniBet Bet Builder

9) Virgin Bet

Despite not quite being as popular as some of the ‘bigger names’ inside our top ten, that doesn’t mean that Virgin Bet isn’t worthy of praise on the bet builder front. They have you covered with bet builders on football, and with some good depth covered within that sport, they’re worth considering if you’re not signed up with them already. Markets involved in their football bet builders include the post or crossbar to be hit (which is something that isn’t always available with other leading betting sites in the UK), number of goals scored, players to score, cards and corners.

Why sign up at Virgin Bet?

  • Ability to edit selections with ease
  • Quick tip section so that you can see match statistics ahead of betting

10) BetVictor

BetVictor is a good UK betting site, and their bet builder feature is clear to use and gives you all the main markets to cover in football matches. This sees the bookmaker just slip into our top 10. They also provide you with stats ahead of the matches starting to help you decide what to put in your bet builder. The good news is that you can create bet builders on a variety of sports on BetVictor, including American Football, Basketball, Boxing and Rugby Union.

Why sign up to BetVictor?

  • Provide good value with their bet builders
  • Great range of markets available for use to use in your bet builders across a lot of sports
BetVictor build a bet

Best Bet Builder Sites by category

Overall Best Bet Building Sitebet365
Best for Bet Building OddsSky Bet
Best for Bet Building Marketsbet365

About The Author – Jacob Potter

Having been engaged in online sports betting for a decade, I’ve amassed a wealth of knowledge about betting platforms throughout the UK. Whether you’re interested in the well-known giants of the betting industry like bet365, Sky Bet, and William Hill, or the newer players such as BetMGM or talkSPORT BET, I’ve got you covered with comprehensive insights.

I frequently dedicate my time to scrutinising the distinctions between various bookmakers, ensuring that the information I provide about the top betting sites is rooted in extensive experience.

You’ll discover a wealth of intricate details about each bookmaker, including their strengths and weaknesses, which I’ve gleaned from in-depth usage of these betting platforms.

What is A Bet Builder? 

A bet builder allows punters to create their own bet, by combining multiple betting markets to form one bet on a single sporting event. With plenty of betting markets available to wager your funds on throughout the sporting calendar, you’ll be spoilt for choice on the bet builder front. It allows you to potentially find some extra value to an event which was previously unavailable.

Bet builder features are available with bookmaking heavyweights such as bet365, 888sport, Sky Bet, Ladbrokes, and Betfair to name a few. These features are available on either the desktop or mobile version of their sites and it won’t come as much of a surprise to hear that they’re growing in popularity.

How Does A Bet Builder Work? 

Bet Builders are relatively simple to make as a punter. You simply have to select the Bet Builder feature on the specific event you’re looking to bet on. You’ll pick out certain events to occur during a match, and if all of your selections are to occur, then your bet will be settled as a winner. However, if one or more selections don’t occur, then your bet will be settled as a losing one.

You have to have a minimum of two selections in a bet builder with the majority of leading bookmakers, and they can include popular markets such as match result, and over a certain amount of goals or points (sport dependent).

Below, we’ve provided you with an example of a bet builder that we’ve created with bet365, one of the best bookmakers around to use for this feature. They also have a solid range of betting markets, as well as a bet builder feature that is easy to access and use on plenty of different sporting events.

bet 365 bet builder screenshot

In our football example of a bet builder, we’ve predicted that Liverpool will beat Fulham without the Cottagers scoring, as well as predicting that Jurgen Klopp’s side will be winning at both half-time and full-time. If any of those events don’t happen, then the whole bet builder will be settled as a loss. As events get closer to taking place, more betting markets will be available to include in a bet builder, especially in bet365’s case, as they have statistical-based markets that are added to their site in the days leading up to the event.

Best Sites for Bet Builders 

  1. Bet £10 & Get £30 in Free Bets for new customers at bet365.

    • Multiple BC UK Bookmaker Awards winner, including Best Bookmaker
    • Attractive promos, including boosted odds & free games

    Bet £10 & Get £30 in Free Bets for new customers at bet365.

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Full T&Cs
    • Multiple BC UK Bookmaker Awards winner, including Best Bookmaker
    • Attractive promos, including boosted odds & free games
    bet365 Offers Claim Offer
  2. £20 In Free Bets Ker-Ching - When you bet £5 on sports

    • Always outstanding promotions
    • Reliable bookmaker for all

    £20 In Free Bets Ker-Ching - When you bet £5 on sports

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&Cs
    • Always outstanding promotions
    • Reliable bookmaker for all
    Ladbrokes Offers Claim Offer
  3. Bet £10 Get £30, Credited as 3 x £10 bets

    • Reliable Bookmaker
    • Plenty of promotions accessible

    Bet £10 Get £30, Credited as 3 x £10 bets

    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs
    • Reliable Bookmaker
    • Plenty of promotions accessible
    William Hill Offers Claim Offer
  4. £30 IN FREE BETS WHEN YOU PLACE ANY BET

    • Sky Bet Club offers regular rewards, boosts, cash drops & more
    • Super 6 promo offers customers free-to-play games with big prizes

    £30 IN FREE BETS WHEN YOU PLACE ANY BET

    NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG Full T&Cs
    • Sky Bet Club offers regular rewards, boosts, cash drops & more
    • Super 6 promo offers customers free-to-play games with big prizes
    Sky Bet Offers Claim Offer
  5. Get £20 in Free Bets when you place a £5 bet on Sportsbook

    • Great Odds & Cash Out feature
    • High quality on live-streaming service

    Get £20 in Free Bets when you place a £5 bet on Sportsbook

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly Full T&Cs
    • Great Odds & Cash Out feature
    • High quality on live-streaming service
    Betfair Offers Claim Offer
  6. Get A £20 Free Bet - When you bet £5 on Sports

    • Reliable bookmaker for all
    • Sizeable range of betting markets

    Get A £20 Free Bet - When you bet £5 on Sports

    18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply Full T&Cs
    • Reliable bookmaker for all
    • Sizeable range of betting markets
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  7. GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

    • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
    • Innovative Super Sub offer means bets roll over to the player coming on

    GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

    New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Full T&Cs
    • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
    • Innovative Super Sub offer means bets roll over to the player coming on
    Paddy Power Offers Claim Offer
  8. Money Back as Bonus up to £40 + £10 Casino Bonus

    • Great reliable odds
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    Money Back as Bonus up to £40 + £10 Casino Bonus

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #AD Full T&Cs
    • Great reliable odds
    • In Play betting
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  9. BET £10 GET £20 IN FREE BETS

    • Winner of Best Customer Service at BC Bookmaker Awards
    • Great existing customer games including Fives

    BET £10 GET £20 IN FREE BETS

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://GambleAware.org . 18+ Full T&Cs
    • Winner of Best Customer Service at BC Bookmaker Awards
    • Great existing customer games including Fives
    Claim Offer
  10. 50% Losses Back up to £70 Free Bet + £20 Casino Bonus

    • Impressive range of casino games.
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    50% Losses Back up to £70 Free Bet + £20 Casino Bonus

    18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. GambleAware.org Full T&Cs
    • Impressive range of casino games.
    • Easy to use betting site.
    Claim Offer

How to Place A Bet Builder Bet

To place a bet builder, it’s a relatively simple process. We’ll save you the trouble of finding out for yourself though and have provided you with an example. We’ve picked an example of how to place a bet builder bet on tennis with bet365, which is a great choice of bookmaker to use for bet builders, especially when you can take advantage of their generous sign-up offers.

  • Click here to be directed to the operator’s site.
  • Log into your account with the username and password you created when signing up with bet365.
  • Select the ‘Soccer’ option from the left-hand side of the screen.
how to place a bet builder
  • For this example, we’re going to place a bet builder bet on Fulham’s match against Tottenham Hotspur in the Premier League on Monday 23rd January 2023.
  • We’ll then click on the ‘Bet Builder’ option at the top of the display screen for this match.
placing a bet builder
  • We’ll then add in our selections for the bet builder, which must include a minimum of two selections.
more bet builder examples
  • Click the ‘Add to Bet Slip’ option, which will be coloured green.
  • Choose how much you wish to stake on this bet builder bet, before placing the ‘Place Bets’ option.

Bet Builder Football Examples 

Football is one of the most popular sports to place a bet builder bet on. The majority of bookmakers that offer a bet builder feature have you covered with plenty of betting markets on football, especially on notable leagues such as the Premier League, Bundesliga, Serie A, La Liga, and Ligue 1. These days, you can now bet on the total amount of corners, throw-ins, shots that players take and much more. Below, we’ll take you through a couple of examples of football bet builders. The first is from Paddy Power, whilst the other is from Sky Bet.

Paddy Power Example

Paddy Power build a bet example

Sky Bet Example

Sky Bet build a bet example

What Sports Can Be Used On A Bet Builder?

There are many sporting events that you can use a bookmaker’s bet builder feature on, which is great to see for punters, as they look to explore different betting angles, as they go in search of potential value. Below, we’ll take you through some of the most popular sports that you can use a bet builder feature on.

  • Football
  • Basketball
  • American Football
  • Tennis
  • Baseball
  • Rugby Union
  • Rugby League
  • Ice Hockey
  • MMA
  • Boxing

What Betting Markets Can You Use A Bet Builder On?

There are plenty of different betting markets that you can include in a bet builder, which will be pleasing to hear for bettors that are relatively new to this feature with their chosen bookmaker. Below, we’ll take you through some of the most popular betting markets that are available with the majority of leading bookmakers (such as Ladbrokes, bet365, and Sky Bet) on some of the most popular sports.

Football

This is arguably one of the most popular sports to wager your funds on through a bet builder with your bookmaker, as the majority of bookies have you covered with an impressive range of betting markets that can be included within a bet builder. Match result, both teams to score, total goals, corners handicap, most corners, cards over/under, and bookings are just some of what you can expect to find in a bet builder with the likes of bet365, Coral, and 888sport, who have set the bar high with their bet builder feature.

Some bookies such as Ladbrokes and bet365 allow you to include statistical-based betting markets such as how many shots a team will have, or how many passes a player will attempt during a match. It’s worth remembering that at the time of My Betting Sites’ review, bet365 only offered this on televised Premier League matches.

Tennis

This is a sport proving popular amongst punters, especially since there are events taking place almost every day of the year. Events on the ATP and WTA Tour cover more depth in terms of the betting markets compared to lower-ranked events on the ITF Tour. Match result, ace totals, set betting, total over/under games, double fault totals, match total tie-breaks, handicap, and match total sets are some of the most popular betting markets you’ll find with bet365’s bet builder on ATP matches.

Basketball

Moneyline, total points over/under, handicap, win margin, double result, player points, player assists, and player rebounds are just some of what you can expect to find in a basketball bet builder. Some bookies cover less depth on this sport than others, so it’s worthwhile looking around to find the best bookmaker for you when it comes to basketball bet builders.

American Football

There are plenty of betting markets available to include on American Football bet builders, which is pleasing to see as it’s a sport that continues to grow in popularity amongst bettors. Below are some of the markets we like to focus on when betting on the NFL.

  • Moneyline
  • Handicap
  • Total points over/under
  • First touchdown scorer
  • Anytime touchdown scorer
  • Total points (home/away)
  • Winning margin
  • Alternate handicap
  • Alternate total points, HT/FT
  • Winner per half
  • Winner per quarter
  • Passing yards (player)
  • Receiving yards (player)

Baseball

Betting sites have a lot of betting markets available for Baseball bet builders, with some only allowing you to make a bet builder on the sport before the match starts. Some of the markets eligible are:

  • Money line
  • Correct score
  • 1st half match betting
  • Tri-Bet
  • Total runs
  • Innings correct scores
  • Runs odds/evens

Rugby Union/League

Full time score, amount of tries scored, conversions, drop-kicks and cards are all eligible markets available in Rugby Union and Rugby League bet builders. Other markets also include tackles. You can also do handicap betting on the sports, as well as Tri-Bet and match specials.

Boxing

There are only a few markets for boxing fans to bet on in the sport when it comes to creating a bet builder. Markets include fight outcome, total fighter knockdowns and total rounds. In order to get the most out of boxing bet builders you need to make sure you create one before the fight starts.

Tips For Building A Bet Builder

  • Keep a record – There will be a fair few punters that don’t do this, but it’s well worth looking into. If you keep a record of what bets have won and which have lost, then you’ll be able to see which markets are worth avoiding in a bet builder, as certain scenarios could occur that could impact the outcome of your bet.
  • Bet responsibly – This is the most important tip for building a bet builder, and with any bet that you place with your chosen bookmaker. You should only bet with funds you can afford to lose, and if you aren’t doing that, then you have to consider whether it’s worth the risk in the first place.
  • Look into statistics – There isn’t ever a guarantee on the outcome of your bet, but there are always useful things to look into before placing a bet. Statistics and form are handy when it comes to placing a bet builder bet, as you can often find some reasoning behind the selections that you include.
  • Choose realistic predictions that still offer good value – There is no point putting a selection in your bet builder that is really unrealistic, even if it massively increases the odds of your bet builder. You have to get a lot right in these bets so it is much more likely to be successful if you choose realistic predictions.

Bet Builder Apps 

There aren’t any bet builder specific betting apps that are dedicated to this feature with the leading online bookmakers in the UK, but you’ll be able to access a bet builder on a betting app, as you would whilst on the desktop version of a betting site.

The best bet builder apps will have all the betting markets that are available on the desktop version of the site, on their mobile app. The bet builder feature will be displayed on the matches that it’s available on, and as long as all the markets and odds are displayed neatly and correctly, then they’re on the right track.

Below, we’ve listed some of the best betting apps to consider when using a bet builder feature.

  • bet365
  • Ladbrokes
  • Betfair
  • Coral
  • 888sport
  • Sky Bet
  • BetVictor
  • Paddy Power
  • Virgin Bet

FAQs

Can You Have A Bet Builder Accumulator?

Yes, with some bookmakers such as bet365, you can have a bet builder accumulator, where you can combine up to four bet builders into one accumulator bet, which often proves popular amongst their customers.

Where Is The Bet Builder On Sky Bet?

Sky Bet’s bet builder isn’t available on all matches across their sportsbook. You’ll have to click on the match you want to bet on, to see if the BuildABet feature is available. Click the ‘Start Building’ button to use their bet builder feature.

Does Ladbrokes Have A Bet Builder?

Yes, Ladbrokes does have a bet builder feature that you can use on different sporting events, including football. There is a great range of betting markets available to include on a bet builder with Ladbrokes on popular leagues such as the Premier League and Bundesliga to name a few.

Is Cash Out Available On Bet Builders?

Depending on some of the betting markets that are included in a bet builder, the bet will be eligible to cash out. However, if markets such as statistical-based betting on player shots or passes, this will result in the bet not being available to cash out, as the statistics are sourced from external sources, which are then settled after the event has concluded.