The 2026 Eurovision Song Contest was quite a night, with drama and tension till the very last moment.
Bulgaria’s first-ever victory was a surprise to many, upsetting pre-show favourites, Finland and Australia. However, regular readers had a hint of what was to come, after we not only tipped them to perform well, but also pointed out that they ticked most of the boxes of a typical Eurovision winner.
With the show done and dusted, we at MyBettingSites.co.uk have updated the numbers of followers, views, streams and likes of all the 2026 contestants to find out who won on social media, and there’s more good news for DARA and Bulgaria.
Bulgaria’s Eurovision Sweep
Eurovision 2026 winner DARA (Bulgaria) delivered a social media performance to match her victory on stage. On Instagram alone, she gained nearly 284,000 new followers during Eurovision week – a +59.12% surge that pushed her total following to 765,000, translating to estimated earnings of £5,980 per potential sponsored post based on the industry standard of $10 per 1,000 followers.
On TikTok, she led raw follower growth with 103,552 new followers gained, while her TikTok likes grew by 1,182,270 (+27.20%).
On Spotify, Bangaranga gained 1,814,361 new streams (+56.66%), the second biggest raw gain of the entire contest behind only Finland. On YouTube, the song exploded with 2,221,027 new views – a rise of +154.28%, the biggest percentage increase of any contestant. Whichever platform you look at, Bulgaria’s winner dominated Eurovision week both on and off the stage.
Spotify Streams
Eurovision week proved a massive boost for streaming numbers across the board. Linda Lampenius x Pete Parkkonen (Finland), who finished 6th on the night, led the way on Spotify with Liekinheitin picking up 2,304,490 new streams between 11–18 May – the biggest raw gain of any contestant. DARA (Bulgaria), the eventual winner, followed close behind with 1,814,361 new streams for Bangaranga, and Antigoni (Cyprus), who finished 19th, added 1,407,415 streams. In percentage terms, winner DARA (Bulgaria) topped the chart at +56.66% streams increase for Bangaranga, narrowly ahead of SIMÓN (Armenia) – who didn’t even make it past the semi-final – with Paloma Rumba growing +56.18%, a remarkable gain for an act that never reached the Grand Final stage.
YouTube Views
On YouTube, winner DARA (Bulgaria) dominated both in raw numbers and growth rate, gaining 2,221,027 new views for Bangaranga on its official music video – a staggering +154.28% increase between 11–18 May, by far the biggest surge of any contestant. Behind her, 2nd-placed Noam Bettan (Israel) gained 1,133,448 new views for Michelle, while 6th-placed Linda Lampenius x Pete Parkkonen (Finland) picked up 1,103,918 new views for Liekinheitin.
Instagram and TikTok Followers
On Instagram, it was winner DARA (Bulgaria) who led the way by a distance, gaining nearly 284,000 new followers during Eurovision week – more than three times the gain of any other contestant. 2nd-placed Noam Bettan (Israel) was next with 91,949 new followers, followed by 3rd-placed Alexandra Căpitănescu (Romania) with 72,741 new followers. The biggest percentage jump came from Alexandra Căpitănescu (Romania) at +163.83% follower growth, followed by Daniel Zizka (Czechia), who finished 16th but saw his Instagram following grow by +154.11%. On TikTok,DARA (Bulgaria) also led raw follower growth with 103,552 new followers gained during Eurovision week, ahead of Akylas (Greece) with 83,748 new followers and Alexandra Căpitănescu (Romania) with 63,722 new followers. 17th-placed LAVINA (Serbia) saw the biggest percentage surge at +195.08% follower growth – remarkable for an act that finished outside the top half of the leaderboard. TikTok likes exploded across the board, with 12th-placed ALICJA (Poland) gaining 1,956,122 likes across her videos and LAVINA (Serbia) adding 1,148,156 likes.
