Here you’ll find out everything you need to know about bet builders, which continue to grow in popularity amongst punters. You’ll find out which is the best bet builder site as well as how to place a bet builder bet and much more!

Best Sites for Bet Builders

  1. Bet £10 & Get £30 in Free Bets for new customers at bet365.

    • Winner of Best Welcome Offer at the BC Bookmaker Awards
    • A wide range of sports options

    Bet £10 & Get £30 in Free Bets for new customers at bet365.

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Full T&Cs
    • Winner of Best Welcome Offer at the BC Bookmaker Awards
    • A wide range of sports options
    bet365 Offers Claim Offer
  2. £20 In Free Bets Ker-Ching - When you bet £5 on sports

    • Always outstanding promotions
    • Reliable bookmaker for all

    £20 In Free Bets Ker-Ching - When you bet £5 on sports

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&Cs
    • Always outstanding promotions
    • Reliable bookmaker for all
    Ladbrokes Offers Claim Offer
  3. Bet £10 Get £30, Credited as 3 x £10 bets

    • Reliable Bookmaker
    • Plenty of promotions accessible

    Bet £10 Get £30, Credited as 3 x £10 bets

    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs
    • Reliable Bookmaker
    • Plenty of promotions accessible
    William Hill Offers Claim Offer
  4. Get £20 in Free Bets when you place a £5 bet on Sportsbook

    • Great Odds & Cash Out feature
    • High quality on live-streaming service

    Get £20 in Free Bets when you place a £5 bet on Sportsbook

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly Full T&Cs
    • Great Odds & Cash Out feature
    • High quality on live-streaming service
    Betfair Offers Claim Offer
  5. Get A £20 Free Bet - When you bet £5 on Sports

    • Reliable bookmaker for all
    • Sizeable range of betting markets

    Get A £20 Free Bet - When you bet £5 on Sports

    18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply Full T&Cs
    • Reliable bookmaker for all
    • Sizeable range of betting markets
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  6. GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

    • Horse Racing Specialist
    • User-friendly website and app

    GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

    New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Full T&Cs
    • Horse Racing Specialist
    • User-friendly website and app
    Paddy Power Offers Claim Offer
  7. Money Back as Bonus up to £40 + £10 Casino Bonus

    • Great reliable odds
    • In Play betting

    Money Back as Bonus up to £40 + £10 Casino Bonus

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #AD Full T&Cs
    • Great reliable odds
    • In Play betting
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  8. BET £10 GET £20 IN FREE BETS

    • Winner of Best Customer Service at BC Bookmaker Awards
    • Great existing customer games including Fives

    BET £10 GET £20 IN FREE BETS

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware.org . 18+ Full T&Cs
    • Winner of Best Customer Service at BC Bookmaker Awards
    • Great existing customer games including Fives
    Claim Offer
  9. 50% Losses Back up to £70 Free Bet + £20 Casino Bonus

    • Impressive range of casino games.
    • Easy to use betting site.

    50% Losses Back up to £70 Free Bet + £20 Casino Bonus

    18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. BeGambleAware.org Full T&Cs
    • Impressive range of casino games.
    • Easy to use betting site.
    Claim Offer

Top Ten Bet Builder Sites

  • bet365 – Their bet builder feature is one of the best around, as they allow you to include statistical-based betting markets on some matches from the Premier League, as well as popular international competitions such as the World Cup and European Championships. Their site is one of the best around in terms of the layout, and as a result, you’ll be able to find the best builder feature with ease on an event of your choice.
  • Ladbrokes – Their site makes it easy for you to find exactly what you’re looking for, which includes their bet builder feature. Ladbrokes are ranked highly on our list in the top ten, as they also include statistical-based markets within the available markets that can be included in a bet builder. You can find more information on our page for the Ladbrokes promo code.
  • William Hill – This well-established bookie is certainly in touch with the rest of their bookmaking competitors when it comes to a bet builder. They have a great mobile app that makes it simple for you to access exactly what you need on a sportsbook.
  • Sky Bet – It won’t come as much of a surprise to see Sky Bet within our top ten as one of the best bet builder sites out there. They’re one of the bookies that introduced their BuildABet feature later than others’ bet builders, which is a slight negative, but they’ve made up for that with the fact that they cover a great amount of depth in terms of their betting markets on Premier League matches.
  • Betfair – They have you covered with a strong range of betting markets that can be included in their bet builders, which is something that other bookmakers don’t offer their customers. You’ll be able to include statistical-based betting markets on matches from the Premier League in a bet builder throughout the season as well, which is something to certainly look forward to.
  • Coral – Their ‘Build Your Bet’ feature is hugely popular amongst their existing customers, as they look to find potential value within their selections. They have some more obscure betting markets that you can include on matches from the Premier League, such as the match result after a certain amount of minutes, as well as the first team to score in a certain half. An area for improvement would be to cover more sports with their bet builder feature.
  • Paddy Power – They have a strong range of promotions and existing customers betting offers on their site, which includes bet builders. Sometimes, they offer punters their money back as a free bet if their bet builder loses by one leg, although this isn’t something that is offered all the time, so it’s worth checking their site.
  • Unibet – They have a great sign-up offer that new customers can get involved with, and with a bet builder feature that is in line with many of their bookmaking competitors, Unibet are one to consider using on a more frequent basis with bet builder bets. Unibet also has a great range of betting markets available for the Premier League. One thing to highlight is that their site could do with some work in terms of the design. It’s slightly dated, especially compared to some of their competitors, such as Sky Bet and Ladbrokes.
  • Virgin Bet – Despite not quite being as popular as some of the ‘bigger names’ inside our top ten, that doesn’t mean that Virgin Bet isn’t worthy of praise on the bet builder front. They have you covered with bet builders on football, and with some good depth covered within that sport, they’re worth considering if you’re not signed up with them already.

What is A Bet Builder? 

A bet builder allows punters to create their own bet, by combining multiple betting markets to form one bet on a single sporting event. With plenty of betting markets available to wager your funds on throughout the sporting calendar, you’ll be spoilt for choice on the bet builder front. It allows you to potentially find some extra value to an event which was previously unavailable.

Bet builder features are available with bookmaking heavyweights such as bet365, 888sport, Sky Bet, Ladbrokes, and Betfair to name a few. These features are available on either the desktop or mobile version of their sites and it won’t come as much of a surprise to hear that they’re growing in popularity.

How Does A Bet Builder Work? 

Bet Builders are relatively simple to make as a punter. You simply have to select the Bet Builder feature on the specific event you’re looking to bet on. You’ll pick out certain events to occur during a match, and if all of your selections are to occur, then your bet will be settled as a winner. However, if one or more selections don’t occur, then your bet will be settled as a losing one.

You have to have a minimum of two selections in a bet builder with the majority of leading bookmakers, and they can include popular markets such as match result, and over a certain amount of goals or points (sport dependent).

Below, we’ve provided you with an example of a bet builder that we’ve created with bet365, one of the best bookmakers around to use for this feature. They also have a solid range of betting markets, as well as a bet builder feature that is easy to access and use on plenty of different sporting events.

bet builder example

In our football example of a bet builder, we’ve predicted that Liverpool will beat Fulham without the Cottagers scoring, as well as predicting that Jurgen Klopp’s side will be winning at both half-time and full-time. If any of those events don’t happen, then the whole bet builder will be settled as a loss. As events get closer to taking place, more betting markets will be available to include in a bet builder, especially in bet365’s case, as they have statistical-based markets that are added to their site in the days leading up to the event.

How to Place A Bet Builder Bet

To place a bet builder, it’s a relatively simple process. We’ll save you the trouble of finding out for yourself though and have provided you with an example. We’ve picked an example of how to place a bet builder bet on tennis with bet365, which is a great choice of bookmaker to use for bet builders, especially when you can take advantage of their generous sign-up offers.

  • Click here to be directed to the operator’s site.
  • Log into your account with the username and password you created when signing up with bet365.
  • Select the ‘Soccer’ option from the left-hand side of the screen.

how to place a bet builder

  • For this example, we’re going to place a bet builder bet on Fulham’s match against Tottenham Hotspur in the Premier League on Monday 23rd January 2023.
  • We’ll then click on the ‘Bet Builder’ option at the top of the display screen for this match.

placing a bet builder

  • We’ll then add in our selections for the bet builder, which must include a minimum of two selections.

more bet builder examples

  • Click the ‘Add to Bet Slip’ option, which will be coloured green.
  • Choose how much you wish to stake on this bet builder bet, before placing the ‘Place Bets’ option.

Bet Builder Football Examples 

As previously mentioned, football is one of the most popular sports to place a bet builder bet on. The majority of bookmakers that offer a bet builder feature have you covered with plenty of betting markets on football, especially on notable leagues such as the Premier League, Bundesliga, Serie A, La Liga, and Ligue 1. Below, we’ll take you through a couple of examples of football bet builders. The first is from Ladbrokes, whilst the other is from Betfair.

Ladbrokes Example

Ladbrokes bet builder

Betfair Example

betfair bet builder

What Sports Can Be Used On A Bet Builder?

There are many sporting events that you can use a bookmaker’s bet builder feature on, which is great to see for punters, as they look to explore different betting angles, as they go in search of potential value. Below, we’ll take you through some of the most popular sports that you can use a bet builder feature on.

  • Football
  • Basketball
  • American Football
  • Tennis
  • Baseball

What Betting Markets Can You Use A Bet Builder On?

There are plenty of different betting markets that you can include in a bet builder, which will be pleasing to hear for bettors that are relatively new to this feature with their chosen bookmaker. Below, we’ll take you through some of the most popular betting markets that are available with the majority of leading bookmakers (such as Ladbrokes, bet365, and Sky Bet) on some of the most popular sports.

Football

This is arguably one of the most popular sports to wager your funds on through a bet builder with your bookmaker, as the majority of bookies have you covered with an impressive range of betting markets that can be included within a bet builder. Match result, both teams to score, total goals, corners handicap, most corners, cards over/under, and bookings are just some of what you can expect to find in a bet builder with the likes of bet365, Coral, and 888sport, who have set the bar high with their bet builder feature.

Some bookies such as Ladbrokes and bet365 allow you to include statistical-based betting markets such as how many shots a team will have, or how many passes a player will attempt during a match. It’s worth remembering that at the time of My Betting Sites’ review, bet365 only offered this on televised Premier League matches.

Tennis

This is a sport proving popular amongst punters, especially since there are events taking place almost every day of the year. Events on the ATP and WTA Tour cover more depth in terms of the betting markets compared to lower-ranked events on the ITF Tour. Match result, ace totals, set betting, total over/under games, double fault totals, match total tie-breaks, handicap, and match total sets are some of the most popular betting markets you’ll find with bet365’s bet builder on ATP matches.

Basketball

Moneyline, total points over/under, handicap, win margin, double result, player points, player assists, and player rebounds are just some of what you can expect to find in a basketball bet builder. Some bookies cover less depth on this sport than others, so it’s worthwhile looking around to find the best bookmaker for you when it comes to basketball bet builders.

American Football

There are plenty of betting markets available to include on American Football bet builders, which is pleasing to see as it’s a sport that continues to grow in popularity amongst bettors. Below are some of the markets we like to focus on when betting on the NFL.

  • Moneyline
  • Handicap
  • Total points over/under
  • First touchdown scorer
  • Anytime touchdown scorer
  • Total points (home/away)
  • Winning margin
  • Alternate handicap
  • Alternate total points, HT/FT
  • Winner per half
  • Winner per quarter
  • Passing yards (player)
  • Receiving yards (player)

Tips For Building A Bet Builder

  • Keep a record – There will be a fair few punters that don’t do this, but it’s well worth looking into. If you keep a record of what bets have won and which have lost, then you’ll be able to see which markets are worth avoiding in a bet builder, as certain scenarios could occur that could impact the outcome of your bet.
  • Bet responsibly – This is the most important tip for building a bet builder, and with any bet that you place with your chosen bookmaker. You should only bet with funds you can afford to lose, and if you aren’t doing that, then you have to consider whether it’s worth the risk in the first place.
  • Look into statistics – There isn’t ever a guarantee on the outcome of your bet, but there are always useful things to look into before placing a bet. Statistics and form are handy when it comes to placing a bet builder bet, as you can often find some reasoning behind the selections that you include.

Bet Builder Apps 

There aren’t any bet builder specific betting apps that are dedicated to this feature with the leading online bookmakers in the UK, but you’ll be able to access a bet builder on a betting app, as you would whilst on the desktop version of a betting site.

The best bet builder apps will have all the betting markets that are available on the desktop version of the site, on their mobile app. The bet builder feature will be displayed on the matches that it’s available on, and as long as all the markets and odds are displayed neatly and correctly, then they’re on the right track.

Below, we’ve listed some of the best betting apps to consider when using a bet builder feature.

  • bet365
  • Ladbrokes
  • Betfair
  • Coral
  • 888sport
  • Sky Bet

FAQs

Can You Have A Bet Builder Accumulator?

Yes, with some bookmakers such as bet365, you can have a bet builder accumulator, where you can combine up to four bet builders into one accumulator bet, which often proves popular amongst their customers.

Where Is The Bet Builder On Sky Bet?

Sky Bet’s bet builder isn’t available on all matches across their sportsbook. You’ll have to click on the match you want to bet on, to see if the BuildABet feature is available. Click the ‘Start Building’ button to use their bet builder feature.

Does Ladbrokes Have A Bet Builder?

Yes, Ladbrokes does have a bet builder feature that you can use on different sporting events, including football. There is a great range of betting markets available to include on a bet builder with Ladbrokes on popular leagues such as the Premier League and Bundesliga to name a few.

Is Cash Out Available On Bet Builders?

Depending on some of the betting markets that are included in a bet builder, the bet will be eligible to cash out. However, if markets such as statistical-based betting on player shots or passes, this will result in the bet not being available to cash out, as the statistics are sourced from external sources, which are then settled after the event has concluded.