Welcome to our review of the best betting offers available at UK bookmakers, including free bet offers. Here you’ll find details on the standout bookmaker betting offers available to you today, focussing on how to get and how to use these deals. Below is a table showing a list of the bet offers. After choosing the betting offers that suit you, simply click the link to get started.

MansionBet Claim MansionBet Offer
Up to £50Bonus
Get a 50% matched deposit bonus up to £100 when you visit via My Betting Sites.
Terms and ConditionsNew customers only. Min Deposit £10. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to withdrawing bonus funds and any winnings. Wins from real money bets withdrawable at any time. Bonus on sports betting only. T&Cs apply. 18+
Up to £10Risk-Free
Get a 10£ risk-free first bet when you visit via My Betting Sites.
Terms and Conditions UK customers only. 18+. Place your first bet on Pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first bet added to the betslip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. E-wallet deposit restrictions apply. (Full T&C’s apply).
Up to £30Free Bet
Bet £10 and get £30and Coral will give you 3 x £10 free bets when you visit via My Betting Sites.

Terms and Conditions 18+. UK+IRE only. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned.

bet365 Claim bet365 Offer
Up to £100Bet Credits
 bet365 is the most popular UK bookmaker. Register now and enjoy many benefits.
Terms and ConditionsNew Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Ladbrokes Claim Ladbrokes Offer
Up to £30Free Bet
Bet £10 and get £30 in free bets with Betfred when you visit via My Betting Sites.
Terms and Conditions 18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply.
888 Sport Claim 888Sport Offer
Up to £100Bonus
Get a 100% matched deposit bonus up to £100 when you visit via My Betting Sites.
Terms and Conditions New Customers only. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
Unibet Claim Unibet Offer
£40 Free BetFree Bet
Bet £20 and get a £40 free bet with Unibet when you visit via My Betting Sites.

Terms and Conditions New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.

WilliamHill William Hill Logo 145px
Up to £30Free Bets
 Bet £10, get £30 in free bets with William Hill when you visit via My Betting Sites.
Terms and ConditionsNew customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.
Up to £20Risk Free First Bet
Paddy Power will give you a risk-free £20 bet when you visit via My Betting Sites.
Terms and Conditions New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Up to £30Bonus
Bet £5 and get £20 free sports bet and £10 casino bonus when you visit via My Betting Sites.
Terms and Conditions New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

How we picked our best UK betting offers

How we decided on the best betting offers and free bet offers

Before getting into the thick of our review on the best betting offers, we believe it’s worth taking the time to look back at how we arrived at our decision. What thought went into separating the various bookmaker betting offers and choosing one over another? How do you choose one promotion over another? That’s an important part of our article.

When researching the best betting offers, we looked at all deals and betting site offers handed out by major bookmakers. Not done there, we also picked through the best free bet offers given by lesser sites. This is important as, often, the smaller firms work harder to win your attention as they work to gain ground on the leading players.

We considered all major factors, including the different types of betting offers, what you had to spend to gain the best free bets, turnover needed and who the online betting offers were available to. It was our aim to do the hard work, so our readers don’t have to. Only after pouring over all this information were, we able to return with a full and reliable table of recommended bookmaker offers.

Despite putting in the work on your behalf, we also feel it’s important to remind readers to conduct their own research and only sign up with a bookmaker, accepting the betting offers, if it appeals to them and meets each of their requirements.

Compare to find the Best Betting Offers

When creating our table of findings on the best betting offers and free bet offers it was necessary to compare and contrast the different bookmaker betting offers. Some looked good at first glance but don’t live up to expectations. That could be because the terms and conditions made it awkward or difficult to withdraw winnings or a large deposit and qualifying bet was needed to release the best free bets. That is often the case with betting site offers.

We advise reading and comparing all available offers before deciding on the one for you. Do as much research into the terms and conditions as possible. Don’t just snatch at an eye-catching deal without knowing what’s behind it. Each of the deals included in our best betting offers list is fair on customers and there is no hidden agenda or attempt to trick you. That is one of the main reasons they made the grade and got past our experienced review team.

Latest online betting offers and promotions

Look through the best betting offers list for an updated list of what is available at bookmakers. Marketing teams often change or alter their promos to keep in line with the sports schedule and stay ahead of the competition. That means, when reading some other reviews, you may be receiving old or dated information.

That will never be the case when browsing our list of standout bookmaker betting offers as the list is kept up to date. Keep pace with the latest free bet offers by checking back regularly to see what has changed. Perhaps a bookie’s deal may not appeal to you one month, but it could change and catch become useful on the approach to a major sports event.

Best bookmaker offers

Why do bookmakers strive to have the best free bet offers? Surely that’s giving something for nothing. The reason firms hand out the best betting offers is they understand just how competitive the market is with established names fighting against start-up and online only betting sites to win your custom.

By having a deal that rates amongst the best bookmaker betting offers it ensures they leap off the page at bettors and entice them into opening an account and betting. It’s a buyer’s market and you should take full advantage of the situation.

Remember, there’s nothing to say you can only have one online betting account. The more accounts you open the more offers you’ll receive, and that variety means you’ll always be able to get market best odds on your sportsbook selections.

Types of bookmaker offers, bonuses and free bets

There are many different types of betting offers and this is no accident. Different betting firms have different views on what customers and potential customers want. That’s why the best betting offers vary across the board.

Some of the bookmaker betting offers worth your attention includes risk-free bets, free bet offers, cash back for losing bets, extra places each-way enhanced prices and profit boost. Go for the one that best suits your style of betting then act to grab the best free bets. Below we take a closer look at the different types of the free bets available.

Free bets matched deposit

This is one of the most popular types of betting site offers, as you will notice from our best betting offers list. It’s also popular with bettors as it puts them in control of their bonus and their deposit.

With a free bet matched bonus type offer, you make a deposit, usually between £10 and £100 and the bookmaker will match it with their free bet offers. So, a £50 deposit means you’d have £50 cash in your account and £50 worth of bet tokens.

First bet matched offers

This is remarkably similar to the above bookmaker betting offers, it’s often just worded slightly differently. First bets matched offers comes from the amount you spend on your first bet. For example, if you make a deposit of £100 but only bet £10 on your first selection, you’ll be limited to a £10 welcome bonus in your account balance.

This approach suits the bookmaker as it means they are rewarding genuine customers, those who want to bet on the site, rather than those chasing the free bets. This has been a problem that has plagued major and experienced bookmakers in the past. Many want to be as generous as possible to their customers, giving lots of bet offers but this has led to misuse in the past.

Some players arrive, do what they need to and get the free bet, make a profit from it then move on to the next bookmaker. This is something all firms are eager to avoid. To do this, they have to find the middle ground between being generous and fair to their new players. Another of the best betting offers you should look out for.

Risk free welcome offers

The risk-free welcome bonus is given by a few major bookmakers, including Paddy Power. This promotion doesn’t necessarily give you a free bet, like the two mentioned above, it allows you to gamble on sports knowing you can’t lose. For example, if you deposit and bet £10 on a football match and your selection wins, you land the profits and move on.

If the bet loses, however, the trading team return your stake, hence the risk-free title. This is one of the best betting offers you really should be looking out for. It often encourages players to take a risk on a pick with higher odds attached as members know they’ll either win big or get their money back. For example, you may fancy an underdog in the boxing and believe they have been overpriced. The chance of losing may put you off taking on the bookies and you may search for a safer market.

That won’t be the case if you have a risk-free welcome offer working in your corner. You can now plunge money onto the underdog and hope he has a bite. If you’re right, you rake in a handsome profit and enjoy the feeling of flooring the traders with a body blow, knocking their profit margin for the month. If you’re wrong, well, you’ll get your money back and can have a go on a more sensible bet. Many promotions and deals given by firms claiming to have the best betting offers claim you can’t lose but, with the risk-free bet, you really can’t lose your money.

Look out for terms and conditions and read them to get a full understanding of the deal. The reason for that is many offers usually have a max stake for a risk-free bet and that is, more often than not, set at £10.

Free betting credits

Free betting credits can be found in use at bet365 and a few other major bookmakers. This type of bet offers also relies on how much you deposit and bet. It may be a matched bet but often isn’t. The Coral or Ladbrokes deal is a good example of the free betting credits style of betting site offers.

Deposit £5 to your account and gamble it on a sportsbook selection with minimum odds attached. This is usually even money. You will then receive between £5 and £30 in free bet credits to use on the sports market of your choosing. So, for example, if you bet £5 and get a £30 free bet, you’ll have £35 in your betting account. This is more than enough to familiarise yourself with the bookmaker’s betting site or mobile app without posing too much of a risk to your own funds.

Free bets explanations

When looking for a new betting site and sizing up the various bookmaker betting offers on our table of the best betting offers it is important to fully understand what they all mean. Some promos may sound great and lure you into joining, only to realise there’s a bit more to it. Some don’t quite do themselves justice as they aren’t as showstopping as others.

This is often the case with deals that aren’t offering enhanced odds or free bets. Just because they don’t sound great, doesn’t mean they aren’t a useful tool in your betting armoury. Below we give some free bet and betting site offers explanations. These are designed to help you choose the best of the free offers and make you a better, more educated sports bettor.

Understanding how the bookies work and their thinking behind the different types of bonuses increases your chances of beating the traders and securing a profit. The ideal scenario for any sports bettor is to beat the bookie using their own cash. This will ensure you either pull in a profit or are betting with the house’s funds for the first few months, maybe even longer, if you’re shrewd enough with your approach and your selections.

What to look for when choosing a free bet offer

When looking through the available offers for the best free bets you should seek out one that best suits your style of betting. There is no point going for a matched free bet if you are a small stakes punter. With a matched bet, like the one at bet365, if you deposit and bet £10 on your first visit, you’ll only get a £10 free bet. If, however, you play £5 at the likes of Coral, you’ll bank £20 worth of free bet tokens. If you are a big stakes player, the bet365 style will be right up your street.

What is the difference between bet offers and sign up bonuses

There’s not a lot of difference between the two and, in most cases, they mean the same thing. There are times when bet offers are given to existing customers. This could be if your horse finishes second behind the SP favourite or if your football accumulator loses by one selection. You will then receive a free bet for the same stake. Sign up bonuses, however, are reserved especially for those who don’t already have a betting account with a particular firm. Let’s say you don’t have an online account with Ladbrokes – it doesn’t matter if you bet or have bet in a Ladbrokes store – you can register and claim the bookmaker betting offers.

Retention betting offers

These are a different type of promotion and, as the name suggests, is aimed at retaining the customer. Bookmakers understand it’s easy to have your head turned in what has become a cut-throat online betting industry. Why stick with your present bookie when you can move firms in a few clicks and pick up the best betting offers? That’s where the marketing team comes in. They will make available online betting offers designed to hold you as a customer. These might be free bets, or they could be enhanced odds, specials football coupons, rewards schemes and more.

Popular bookmaker offers

You will find details of all the most popular online betting offers available to customers in this review. It’s our job to ensure you know exactly what’s out there and how it can work for you. Hence the comparative offers table near the head of this article. It is then your task to pick the deal that best suits your needs as a bettor. A reminder of some of the different types of bookmaker betting offers include welcome bonuses, best free bets, extra places each-way, enhanced odds and money back promotions. There is now no excuse for not getting your share of the best betting offers.

FAQs best UK betting offers

Frequently asked questions on the best UK betting offers and promotions

Each of the bookmakers listed on this page boast a helpful customer services team that are on hand to help with your questions and queries. They can be contacted using email, telephone or the live chat feature present on each site.

The bookmakers also have a busy FAQ page which acts as a catalogue of possible questions with accurate answers attached. This is always available and helps you troubleshoot. Perfect if you don’t have time to contact the customer care team. Below you will find an example of a few frequently asked questions. These may come in handy when using your new betting site…

Who can open a betting account?

If you are aged 18 years or above and a resident in the United Kingdom you can register for a betting account with any of the bookmakers mentioned in this article. You will be asked to prove your age and identity, but this is easy to do. Simply send an email containing a snap of your acceptable photo ID to the customer services team. This could be a driving license or passport. When this has been received and checked, your account will be ready to use. You can then get online betting offers.

Is there a mobile betting promotion?

There are no online betting offers set aside solely for mobile bettors, but you can use any of the free bets listed on your desktop computer, mobile site or mobile app. The best mobile betting apps have all the same features as the full site, including sports, markets and online betting offers. The only difference is the app allows you to gamble on the go. Keep an eye out for the best free bet offers.

What sports can I use the betting offers on?

The betting site offers listed in this article can be used on many sports but check the terms and conditions before accepting and placing your bets. Often minimum odds are in place. In most cases this will be even money or better. Most sports are available to bet on but there are some restrictions in place. For example, you can’t cash out your qualifying bet and deposits made through some ewallet services won’t grant you access to the free bets or deals.

What are the best offers on football?

Leading bookmakers have several betting sites offers on football, special offers, free bets and deals on the beautiful game. One that really excites bettors is the two-goal early pay out offered up by the team at bet365. This is a gem of the online betting offers. If you back a team and they take a two-goal lead at any time during the match, regardless of the final score, you’ll be paid out as a winner. It doesn’t matter the score, it could be 2-0, 4-2 or 6-4.

As long as your selected team move into a two goals cushion, your bet will be settled up and paid out early as a winner. This even works as part of accumulators, so you could collect your acca winnings before the end. Another thing to be aware of here is the final score doesn’t count. So, if you’ve benefited from this promo because your team are 2-0 up and land the profits, only to see the opponent fight back to win 3-2, you won’t lose your winnings. It’s little wonder this deal has proven to be such a big hit with football fans across the UK looking for betting site offers.