Welcome to our review of the best betting offers available at UK bookmakers, including free bet offers. Here you’ll find details on the standout bookmaker betting offers available to you today, focussing on how to get and how to use these deals. Below is a table showing a list of the bet offers. After choosing the betting offers that suit you, simply click the link to get started.

  1. Open Account Offer

    • Reliable bookmaker for all
    • A wide range of sports options

    Open Account Offer

    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code MYBETCODE can be used during registration, but does not change the offer amount in any way. Full T&Cs
    • Reliable bookmaker for all
    • A wide range of sports options
    Review Claim Offer
  2. Up to £40 Money Back + £10 Casino Bonus

    • Great reliable odds

    Up to £40 Money Back + £10 Casino Bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min odds of 1.40 (2/5), 25x for Casino. £10 casino bonus credited next working day; 35x wagering on casino. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs
    • Great reliable odds
    Review Claim Offer
  3. Get a £20 Free Bet when you Bet £5

    • Reliable bookmaker for all

    Get a £20 Free Bet when you Bet £5

    18+ Eligible UK+IRE players. PaypaI & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout restrictions + T&Cs apply Full T&Cs
    • Reliable bookmaker for all
    Review Claim Offer
  4. BET £5 GET £20 IN FREE BETS

    • Always outstanding promotions
    • Reliable bookmaker for all


    18+ New UK+IRE customers only. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds1/2=4x£5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&C apply, begambleaware.org. Full T&Cs
    • Always outstanding promotions
    • Reliable bookmaker for all
    Review Claim Offer
  5. Bet £10 Get up to £40 Free Bets

    • Enhanced Odds

    Bet £10 Get up to £40 Free Bets

    New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply Full T&Cs
    • Enhanced Odds
    Review Claim Offer
  6. Up to £10 Risk Free First Bet

    • New exciting bookmaker

    Up to £10 Risk Free First Bet

    UK & Irish customers only. 18+. Place your first bet on Pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first bet added to the betslip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. E-wallet deposit restrictions apply. (Full T&C’s apply). Full T&Cs
    • New exciting bookmaker
    Review Claim Offer
  7. Bet £10 Get £30 in Free Bets + 60 Free Spins

    • Great Loyalty program

    Bet £10 Get £30 in Free Bets + 60 Free Spins

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply. Full T&Cs
    • Great Loyalty program
    Review Claim Offer
  8. Get up to £10 in Free Bets

    • All-round, great bookie

    Get up to £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply Full T&Cs
    • All-round, great bookie
    Review Claim Offer

How we picked our best UK betting offers

How we decided on the best betting offers and free bet offers. Before getting into the thick of our review on the best betting offers, we believe it’s worth taking the time to look back at how we arrived at our decision. What thought went into separating the various bookmaker betting offers and choosing one over another? How do you choose one promotion over another? That’s an important part of our article.

When researching the best betting offers, we looked at all deals and betting site offers handed out by major bookmakers. Not done there, we also picked through the best free bet offers given by lesser sites. This is important as, often, the smaller firms work harder to win your attention as they work to gain ground on the leading players.

We considered all major factors, including the different types of betting offers, what you had to spend to gain the best free bets, turnover needed and who the online betting offers were available to. It was our aim to do the hard work, so our readers don’t have to. Only after pouring over all this information were, we able to return with a full and reliable table of recommended bookmaker offers.

Despite putting in the work on your behalf, we also feel it’s important to remind readers to conduct their own research and only sign up with a bookmaker, accepting the betting offers, if it appeals to them and meets each of their requirements.

Compare to find the Best Betting Offers

When creating our table of findings on the best betting offers and free bet offers it was necessary to compare and contrast the different bookmaker betting offers. Some looked good at first glance but don’t live up to expectations. That could be because the terms and conditions made it awkward or difficult to withdraw winnings or a large deposit and qualifying bet was needed to release the best free bets. That is often the case with betting site offers.

We advise reading and comparing all available offers before deciding on the one for you. Do as much research into the terms and conditions as possible. Don’t just snatch at an eye-catching deal without knowing what’s behind it. Each of the deals included in our best betting offers list is fair on customers and there is no hidden agenda or attempt to trick you. That is one of the main reasons they made the grade and got past our experienced review team.

Latest online betting offers and promotions

Look through the best betting offers list for an updated list of what is available at bookmakers. Marketing teams often change or alter their promos to keep in line with the sports schedule and stay ahead of the competition. That means, when reading some other reviews, you may be receiving old or dated information. That will never be the case when browsing our list of standout bookmaker betting offers as the list is kept up to date.

Keep pace with the latest free bet offers by checking back regularly to see what has changed. Perhaps a bookie’s deal may not appeal to you one month, but it could change and catch become useful on the approach to a major sports event.

Best bookmaker offers

Why do bookmakers strive to have the best free bet offers? Surely that’s giving something for nothing. The reason firms hand out the best betting offers is they understand just how competitive the market is with established names fighting against start-up and online only betting sites to win your custom.

By having a deal that rates amongst the best bookmaker betting offers it ensures they leap off the page at bettors and entice them into opening an account and betting. It’s a buyer’s market and you should take full advantage of the situation. Remember, there’s nothing to say you can only have one online betting account. The more accounts you open the more offers you’ll receive, and that variety means you’ll always be able to get market best odds on your sportsbook selections.

Best Betting Offers for Existing Customers

Who Offers the Best Offers for Existing Customers?

The majority of top betting sites publish new offers daily. The best way to keep on top of them is via our homepage. We have sport-specific pages if you’re only interested in a particular sport. Don’t bet before finding out if there is an offer first.

There are generally five types of offer:

  1. Free Bets for Existing Customers – Sometimes, these will be issued for a specific sporting event to increase the number of people betting on it.
  2. Money Back Specials for Existing Customers – For instance, getting money back if your horse finishes second or if a particular player scores.
  3. Enhancements for Existing Customers – You can sometimes earn extra winnings if a particular event happens (such as a penalty being awarded).
  4. Accumulators – Most betting sites offer either a bonus or insurance on your selections.
  5. Loyalty Bonuses – Make a certain amount of bets weekly, and you may be issued a bonus weekly.

There are some online betting sites which have more offers than others. Some are better for specific sports. William Hill always has promotions for horse racing, and Boylesports regularly have enhanced places for golf.

Sites including Betway, MansionBet, and Betfred change their offers daily. It is best to compare as much as possible and pick the bookmaker that gives you the best value for that event.

What Offers You Might Receive as an Existing Customer

Yes, the new account offers can be fantastic, but if you’re planning to stick with a betting site for the longer term, then it’s worth being aware of what types of offers you’ll receive as an existing customer.

To show what you might expect, we’ve picked out a few of the bookmakers in the table and highlighted what they have done for existing customers.

      • SportNation SportNation have a different model which allows you to earn points. This is offered on all bets and you can redeem them against a variety of options, including free bets. More about this can be found on the SportNation promo codes page.
      • 10Bet – 10Bet have an all-season offer for bets on Juventus, due to their sponsorship of the Italian team. More information can be found on the 10Bet promo codes page.

How to Evaluate If a Welcome Offer Is Good

You will be wanting to get the biggest bonus possible, and the ability to unlock it as easily. It’s essential to check the ease of qualifying critera before you attempt to take advantage of any offer.

Each welcome offer varies a little, but generally, there are two types of offer available:

Typical Offer 1) Bet a certain amount to receive a free bet

Typical Offer 2) Get a free bet bonus equal to your first deposit

The first type is easier to understand. In our table currently, there is an offer where you can get a £10 free when you bet £10. There will be certain qualifying conditions. The qualifying bet will have minimum odds. If these didn’t exist, you could bet on a (seemingly) dead certain event, and unlock a free bet with no risk. The minimum odds are usually 2.00 (evens).

This is a simple welcome offer that is easy to unlock. The drawback is that the potential bonus you will get is relatively small. In this instance, it is just £10.

The second type of welcome offer has the potential for bigger bonuses. There are a couple of new sports betting sites in our table above that will match your first deposit. Here are the main things to look out for when evaluating bonuses.

        1. Percentage Matched – Each bookmaker will match your first bet or deposit. Some will 100% match what you put in, for example if you deposit £100 they will give you a £100 bonus. Some may 50% match it, i.e. if you deposit £100 then they will give you £50.
        2. Wagering Requirements – You will need to bet your initial deposit a required amount before your bonus is unlocked, can be used and/or is withdrawable.
        3. Qualifying Odds – When you know what your wagering requirements are, you’ll also need to know what the minimum odds are for qualifying bets. As we previously covered, you can’t bet on Liverpool to win in the 90th minute when they’re already 3-0 up. This is (almost) a dead certain so isn’t deemed a qualifying bet. Minimum odds are always stated at the start of the terms and conditions of the offer.
        4. Qualifying Sports/ Games – This might be more relevant to those wanting to bet on casino, but not all markets you can bet on will contribute to unlocking your bonus. For sports, most offers are based on the Win or Match Result market.

New betting sites don’t change their welcome offers very much, so there is no point in holding out for a better offer. On average, they probably change every three to six months, and even then they are minor changes. Some betting sites never change their welcome offer, so analyse what’s available right now.

What are the Different Types of Betting Offers

How Do The New Customer Offers Work?

Better understand how these offers work, and you will make a better decision about which is right for you. It will also help ensure you meet the requirements to receive the bonus.

Each welcome offer varies, but there are generally two types.

Type 1) Matched Free Bet – Bet a required amount to receive a free bet.

Type 2) Matched Deposit Bonuses – Receive a bonus depending on the amount you deposit.

How Matched Free Bets Work

Matched free bet offers represent around 80% of welcome offers that were available last year, and we expect the same for 2020. This offer format is easier to understand, and the free bets are more straight forward to receive.

A UK betting site may have an offer such as ‘Bet £10 and receive a £30 Free Bet’.

You will need a place a qualifying bet first. In our example, this is £10. This bet will have requirements to unlock the free bet. For instance, the first bet must put on an event with at least odds of 2.00 (evens). This ensures a low level of risk on qualifying bets and prevents players from winning every time when releasing their free bet.

Upon meeting these requirements, you will be able to use the free bet. Free bets are not returned as part of winnings. i.e. if you use your free £30 free bet, you will only receive the winnings from the bet, and not the £30 free bet stake itself.

How Matched Deposit Bonuses Work

As an alternative, sports betting sites may have an offer such as ‘Deposit up to £100 and receive a 100% matched bonus’.

The bonus amount you receive depends on the amount you first deposit. If it’s a 100% matched deposit, you will get a £100 bonus. If it’s a 50% matched deposit, you will receive a £50 bonus.

Matched deposit offers provide the advantage of larger potential bonuses. They can, however, be more complex. Wagering requirements can add to this complexity.

There are two sets of wagering requirements. One to release the bonus, and another potentially to withdraw it as cash.

To unlock the initial bonus, there is usually a wagering requirement of 1 x. i.e. bet the total sum of your initial deposit. Once you have unlocked the bonus, you will be able to bet with it. To withdraw it as cash, you might need to wager the bonus around five times.

The variation between offers can make matched deposit bonuses harder to compare. For instance, a deposit might be matched 100%, but have higher wagering requirements. There are many different types of betting offers and this is no accident.

Different betting firms have different views on what customers and potential customers want. That’s why the best betting offers vary across the board. Some of the bookmaker betting offers worth your attention includes risk-free bets, free bet offers, cash back for losing bets, extra places each-way enhanced prices and profit boost. Go for the one that best suits your style of betting then act to grab the best free bets.

Below we take a closer look at the different types of the free bets available. This is one of the most popular types of betting site offers, as you will notice from our best betting offers list. It’s also popular with bettors as it puts them in control of their bonus and their deposit. With a free bet matched bonus type offer, you make a deposit, usually between £10 and £100 and the bookmaker will match it with their free bet offers. So, a £50 deposit means you’d have £50 cash in your account and £50 worth of bet tokens.

First bet matched offers

This is remarkably similar to the above bookmaker betting offers, it’s often just worded slightly differently. First bets matched offers comes from the amount you spend on your first bet. For example, if you make a deposit of £100 but only bet £10 on your first selection, you’ll be limited to a £10 welcome bonus in your account balance. This approach suits the bookmaker as it means they are rewarding genuine customers, those who want to bet on the site, rather than those chasing the free bets. This has been a problem that has plagued major and experienced bookmakers in the past.

Many want to be as generous as possible to their customers, giving lots of bet offers but this has led to misuse in the past. Some players arrive, do what they need to and get the free bet, make a profit from it then move on to the next bookmaker. This is something all firms are eager to avoid. To do this, they have to find the middle ground between being generous and fair to their new players. Another of the best betting offers you should look out for.

Risk free welcome offers

The risk-free welcome bonus is given by a few major bookmakers, including Paddy Power. This promotion doesn’t necessarily give you a free bet, like the two mentioned above, it allows you to gamble on sports knowing you can’t lose.

For example, if you deposit and bet £10 on a football match and your selection wins, you land the profits and move on. If the bet loses, however, the trading team return your stake, hence the risk-free title. This is one of the best betting offers you really should be looking out for. It often encourages players to take a risk on a pick with higher odds attached as members know they’ll either win big or get their money back. For example, you may fancy an underdog in the boxing and believe they have been overpriced.

The chance of losing may put you off taking on the bookies and you may search for a safer market. That won’t be the case if you have a risk-free welcome offer working in your corner. You can now plunge money onto the underdog and hope he has a bite. If you’re right, you rake in a handsome profit and enjoy the feeling of flooring the traders with a body blow, knocking their profit margin for the month. If you’re wrong, well, you’ll get your money back and can have a go on a more sensible bet.

Many promotions and deals given by firms claiming to have the best betting offers claim you can’t lose but, with the risk-free bet, you really can’t lose your money. Look out for terms and conditions and read them to get a full understanding of the deal. The reason for that is many offers usually have a max stake for a risk-free bet and that is, more often than not, set at £10.

Retention betting offers

These are a different type of promotion and, as the name suggests, is aimed at retaining the customer. Bookmakers understand it’s easy to have your head turned in what has become a cut-throat online betting industry. Why stick with your present bookie when you can move firms in a few clicks and pick up the best betting offers? That’s where the marketing team comes in. They will make available online betting offers designed to hold you as a customer. These might be free bets, or they could be enhanced odds, specials football coupons, rewards schemes and more.

Free bets explanations

When looking for a new betting site and sizing up the various bookmaker betting offers on our table of the best betting offers it is important to fully understand what they all mean. Some promos may sound great and lure you into joining, only to realise there’s a bit more to it. Some don’t quite do themselves justice as they aren’t as showstopping as others. This is often the case with deals that aren’t offering enhanced odds or free bets. Just because they don’t sound great, doesn’t mean they aren’t a useful tool in your betting armoury.

Below we give some free bet and betting site offers explanations. These are designed to help you choose the best of the free offers and make you a better, more educated sports bettor. Understanding how the bookies work and their thinking behind the different types of bonuses increases your chances of beating the traders and securing a profit. The ideal scenario for any sports bettor is to beat the bookie using their own cash. This will ensure you either pull in a profit or are betting with the house’s funds for the first few months, maybe even longer, if you’re shrewd enough with your approach and your selections.

What to look for when choosing a free bet offer

When looking through the available offers for the best free bets you should seek out one that best suits your style of betting. There is no point going for a matched free bet if you are a small stakes punter.

With a matched bet, like the one at bet365, if you deposit and bet £10 on your first visit, you’ll only get a £10 free bet. If, however, you play £5 at the likes of Coral, you’ll bank £20 worth of free bet tokens. If you are a big stakes player, the bet365 style will be right up your street.

What is the difference between bet offers and sign up bonuses

There’s not a lot of difference between the two and, in most cases, they mean the same thing. There are times when bet offers are given to existing customers. This could be if your horse finishes second behind the SP favourite or if your football accumulator loses by one selection. You will then receive a free bet for the same stake.

Sign up bonuses, however, are reserved especially for those who don’t already have a betting account with a particular firm. Let’s say you don’t have an online account with Ladbrokes – it doesn’t matter if you bet or have bet in a Ladbrokes store – you can register and claim the bookmaker betting offers.

You will find details of all the most popular online betting offers available to customers in this review. It’s our job to ensure you know exactly what’s out there and how it can work for you. Hence the comparative offers table near the head of this article. It is then your task to pick the deal that best suits your needs as a bettor.

A reminder of some of the different types of bookmaker betting offers include welcome bonuses, best free bets, extra places each-way, enhanced odds and money back promotions. There is now no excuse for not getting your share of the best betting offers.

FAQs best UK betting offers

Frequently asked questions on the best UK betting offers and promotions Each of the bookmakers listed on this page boast a helpful customer services team that are on hand to help with your questions and queries. They can be contacted using email, telephone or the live chat feature present on each site. The bookmakers also have a busy FAQ page which acts as a catalogue of possible questions with accurate answers attached. This is always available and helps you troubleshoot. Perfect if you don’t have time to contact the customer care team. Below you will find an example of a few frequently asked questions. These may come in handy when using your new betting site…

Who can open a betting account?

If you are aged 18 years or above and a resident in the United Kingdom you can register for a betting account with any of the bookmakers mentioned in this article. You will be asked to prove your age and identity, but this is easy to do. Simply send an email containing a snap of your acceptable photo ID to the customer services team. This could be a driving license or passport. When this has been received and checked, your account will be ready to use. You can then get online betting offers.

Is there a mobile betting promotion?

There are no online betting offers set aside solely for mobile bettors, but you can use any of the free bets listed on your desktop computer, mobile site or mobile app. The best mobile betting apps have all the same features as the full site, including sports, markets and online betting offers. The only difference is the app allows you to gamble on the go. Keep an eye out for the best free bet offers.

What sports can I use the betting offers on?

The betting site offers listed in this article can be used on many sports but check the terms and conditions before accepting and placing your bets. Often minimum odds are in place. In most cases this will be even money or better. Most sports are available to bet on but there are some restrictions in place. For example, you can’t cash out your qualifying bet and deposits made through some ewallet services won’t grant you access to the free bets or deals.

What are the best offers on football?

Leading bookmakers have several betting sites offers on football, special offers, free bets and deals on the beautiful game. One that really excites bettors is the two-goal early pay out offered up by the team at bet365. This is a gem of the online betting offers. If you back a team and they take a two-goal lead at any time during the match, regardless of the final score, you’ll be paid out as a winner. It doesn’t matter the score, it could be 2-0, 4-2 or 6-4. As long as your selected team move into a two goals cushion, your bet will be settled up and paid out early as a winner. This even works as part of accumulators, so you could collect your acca winnings before the end. Another thing to be aware of here is the final score doesn’t count. So, if you’ve benefited from this promo because your team are 2-0 up and land the profits, only to see the opponent fight back to win 3-2, you won’t lose your winnings. It’s little wonder this deal has proven to be such a big hit with football fans across the UK looking for betting site offers.