Best UK Football Betting Sites – December 2024

Using data from the UK Bookmaker Awards and first-hand experience from our experts, we’ll provide you with our list of the best football betting sites. Included are the award winners for best football odds and best markets, broken down by division into the Premier League, La Liga and other top leagues, plus how the award data was put together and our own experiences.

Best Football Sites & Sign Up Offers

No.1 Ranked Football Betting Site – bet365

They won the award for Best Overall Sports Bookmaker and the Players Choice Award at the 2023 Bookmaker Awards, putting them top of our list of the best football betting sites. But they didn’t have it all their way, SBK performed better in the category for Best Football Odds, and ZetBet topped the list for Best Markets. So why are bet365 so high for football?

For starters, their overall coverage is immaculate. Most notably, the coverage in betting markets. Despite coming third in the markets category at the awards, they were still leaps and bounds ahead of most other sites. Their statistical-based markets such as free-kicks, throw-ins, goal-kicks, player shots, team shots, and player passes are just some of the areas players can bet on that they can’t on most sites. However, it’s worth remembering that these markets are only available on matches that are televised in the UK.

The bet365 bonus code has also been recognised at the awards as the Best Welcome Offer. This takes into account wagering requirements, minimum odds and expiration of free bets. Having signed up with this ourselves, we agree. It has a relatively small qualifying bet and a strong amount in bonuses that was easy to qualify for. The perfect combination for a betting offer.

Why They Rank First

• Winner of the Best Overall Sports Betting Sites & Players Choice
• Best Welcome Offer in the industry
• Statistical-based markets, not available on most betting sites

The Editors Roundup – Top Ten Football Betting Sites

The best football betting sites for December 2024 are:

1. bet365
2. Sky Bet 
3. William Hill 
4. Unibet
5. Betfair
6. Ladbrokes
7. SBK
8. ZetBet
9. Coral
10. LiveScore Bet

Best Football Betting Sites By Category

Overall Best Football Betting Site	bet365
Best For Football Odds	SBK
Best For Football Markets	ZetBet
Best For Football Betting Offers	bet365

From The Author

We have been football and betting enthusiasts for over a decade and enjoy bringing you the latest offers and tips. We aim to keep this page as up-to-date as possible, but if you notice any changes or would like to ask us a question, please contact us through our About Us page.

Why Trust MyBettingSites With Online Football Betting?

MyBettingSites not only have expert opinions from experienced bettors, but we’re also lucky enough to have access to data collected from the UK Bookmaker Awards. The data is drawn together using large-scale surveys conducted over the year with local punters as participants. Data is reviewed monthly, and the bookmakers that come out top in each category are presented with an award. We cover this process in more detail on our homepage and include the full list of winners.

Which Site Has The Best Football Odds?

SBK have the best football odds in the betting industry, as proven at the 2023 BC Bookmaker Awards, who presented them with the award for Best Football Odds 2023. The data collected for this category delves deep into various betting markets on the following leagues and competitions. 

• Champions League
• Europa League
• Premier League
• Ligue 1
• Championship
• La Liga
• Bundesliga
• World Cup

Markets such as Both Teams to Score, Half-Time/Full-Time, and Match Result were used to gather the data and SBK edged out the likes of Betfair and Grosvenor Casino. Who came in second and third respectively.

Bookmaker	Award Ranking
SBK	1st
Betfair	2nd
Grosvenor	3rd
Coral	4th
32Red	5th

Who’s The Best Football Betting Site For Markets?

ZetBet is the best bookmaker for football betting markets and came out on top at the 2023 UK Bookmaker Awards for Best Markets Selection 2023. ZetBet might not be the obvious choice when it comes to a depth of betting markets, but it’s not by luck that they’ve won the award in such a strong category. The data collected for each category at the Bookmaker Awards comes from bettors that use each site frequently, with their opinions placed in detailed surveys.

In our experience, we’ve learned that there’s a great selection of football sites covering an impressive amount of depth in markets. The likes of bet365 and William Hill are high on our list, and that claim is backed up by them finishing second and third for Best Markets Selection at the Bookmaker Awards. These two bookmakers have a range of markets such as team shots, player tackles, and much more available in their bet builder feature, which is something that ZetBet doesn’t offer on popular leagues in football such as the Premier League, Champions League, Bundesliga, and Ligue 1.

Bookmaker	Ranking
ZetBet	1st
William Hill	2nd
bet365	3rd
LiveScore Bet	4th
Virgin Bet	5th

Overall Best Sports Bookmaker

bet365 claimed the award for the Overall Best Sports Bookmaker at the 2023 Bookmaker Awards. This category is calculated through a combination of all scores and includes horse racing odds, market selection, customer service, banking and betting experience. They scored top marks in five of the 10 categories and third for Best Markets. This well-known bookmaker only struggled in a couple of the categories, including customer service and banking.

Bookmaker	Ranking
bet365	1st
Unibet	2nd
Sky Bet	3rd
Coral	4th
William Hill	5th

Top 10 UK Football Betting Sites

1) bet365

Coming in first for five of the ten awards, it’s clear to see why bet365 are the best football betting site. They have a bit of everything. A great welcome offer, statistical based markets and an industry-leading app.

Let’s start with their award winning betting offer. The category covered several areas, including minimum odds, wagering requirements, minimum deposit and expiration of free bets. While bet365 didn’t win every category, for example, Sky Bet require less in a first deposit to qualify, the bet365 score across all categories pushed them to first place. Another example is the expiration of free bets. In this category, bet365 performed well as they have no expiration, compared to other sites that require you to use bonuses within 30 days, and often seven.

They performed similarly in the Betting Experience category. This was broken down into three areas, betting app, live streaming and ease of use. bet365 outperformed all other sites in the first two categories, but fell behind with ease of use. Sites such as Paddy Power, Unibet and William Hill all accumulated a better score, but couldn’t outperform bet365 overall.

Find out more on bonuses and how to sign up with the bet365 bonus code.

Why Sign Up At bet365?

• Accumulator bonuses available on football betting
• Award-winning welcome bonus

2) Sky Bet

Sky Bet came third for Best Sports Bookmaker at the 2023 Bookmaker Awards, which shows that they’re one of the best in the business, including football betting.

They have a site that makes it easy for you to find everything you’ll need. This includes previous results and previous scorers, providing much-needed information to punters who might need justification behind their wager. 

Not only that, but Sky Bet has a great promotion available for existing customers called AccaFreeze. This allows punters to freeze the outcome of one selection in their accumulator bet whilst it is taking place. This feature is used effectively on a team that might be outsiders to win. If they were to go a goal ahead, then you could freeze that selection with them winning, and regardless of whether they go on to lose the match, you would have ‘frozen’ the result whilst it’s a winner. Then, providing the rest of the selections in your accumulator have won, you’ll have a winning bet. 

Sky Bet also has some brilliant betting markets to choose from with their BuildABet feature as well. Head over to our main page to find out more on bonuses and how to sign up with the Sky Bet welcome offer.

Why Sign Up At Sky Bet?

• Statistical-based betting markets are available
• Great existing customer offers such as AccaFreeze

3) William Hill

William Hill are one of the oldest bookmakers in the UK, but that hasn’t stopped them from keeping up the pace with some of the so-called ‘big names’ in the betting industry. In terms of market selection, they’re among the best, as they cover a great amount of depth. Their efforts in this category were acknowledged at the BC Bookmaker Awards, as they came second behind ZetBet for Best Market Selections 2023. However, when it came to La Liga specific markets, according to data collected for the Bookmaker Awards, they were the best around for markets such as half-time/full-time, match winner, and both teams to score.

William Hill excels when it comes to their existing customer offers as well, as they have a range of different promotions to use on football such as StatAttack and Acca Bet Boost, which is something that the likes of ZetBet don’t offer their customers. William Hill customers seem to be pleased with their experience using their site and mobile app, as they came fourth in the Best User Experience category at the Bookmaker Awards, only beaten by bet365, Sky Bet, and Unibet. 

To sign up and receive a bonus, head over to our page on the William Hill promo code.

Why Sign Up At William Hill?

• Second place in Best Market Selection award and great depth on statistical-based betting markets
• Solid range of existing customer offers including StatAttack

4) Unibet

Unibet are a great football betting site, and unsurprisingly, came a close second to bet365 in the Best Sports Bookmaker UK category at the 2023 BC Bookmaker Awards. They have a site which is pleasing on the eye and came third in the award for User Experience. Offer a strong welcome bonus and provide better banking options and customer service than the likes of bet365 according to the Bookmaker Awards. As we’ve mentioned previously on this page, bet365 are the best football betting site, but it’s good to see Unibet pushing them to their limit on several categories.

In terms of football betting on Unibet, they set the bar high with in-depth markets. In the Champions League on Unibet, you’ll be able to wager your funds on markets such as how many fouls a team will give away during a match, which is something that isn’t available with the likes of Coral, bet365, Betfred, LiveScore Bet, or talkSPORT Bet.

Why Sign Up At Unibet?

• Second only to bet365 in the overall Best Sports Betting Site award
• Fantastic range of betting markets including fouls by a team
• Second best welcome offer in the industry

5) Betfair

Betfair came second in the Best Football Odds category at the Bookmaker Awards, missing out on the top spot to SBK. They also performed well for Banking and Betting Experience, narrowly missing out on the top five.

For us, it’s the in-play section where Betfair thrive. They offer in-play betting markets which aren’t always available with other bookmakers. Leagues such as La Liga and Serie A have in-play shot markets, which is something that the likes of bet365 and Virgin Bet don’t offer their customers.

They’re also the world’s largest betting exchange and pioneered the new style of betting when allowing punters to set their own odds. This may be common place now, but Betfair led the way in 2000 and they continue to innovate.

You can find out more on their latest offers and promotions on our Betfair promo code page.

Why Sign Up At Betfair?

• Second place for Best Football Odds at the Bookmaker Awards
• World’s largest betting exchange

6) Ladbrokes

Ladbrokes is a heavyweight bookmaker with a long history. More recently, they were placed fourth in the Players Choice category of the Bookmaker Awards and came in third for Banking. And while they weren’t in the top five for their welcome bonus, they did perform well in some of the individual categories. For example, they were joint first for wagering requirements and minimum deposit.

Having used Ladbrokes for football betting over the years, one area we enjoy is their ‘staggered’ statistical-based betting markets. This means you can select the amount of a certain statistic you want to wager funds on (e.g. Toni Kroos to have 50, 55, 60, or 65 passes). The likes of Sky Bet, Unibet, and Virgin Bet don’t offer all of those ‘staggered’ lines, and opt to have just one betting market for each statistic on each player.

Another advantage to Ladbrokes is their existing customer offers. In particular, their 5-a-side game. In this promotion, you pick five players and five markets. You can also select specific formations for your team. For example, in goal, you could select Aaron Ramsdale to complete a specific number of saves with your two defenders completing a set number of tackles and so forth. It’s not only fun but also raises the odds and can help improve returns for low input.

Find out more on the Ladbrokes sign up offers page.

Why Sign Up At Ladbrokes?

• Third for Best Banking Options at the Bookmaker Awards
• Great existing customer football games such as 5-a-side

7) SBK

SBK is a mobile-only bookmaker, but that doesn’t mean they’re not worth looking into for football betting. They’re the place to be if you’re looking for the best football odds, winning Best Football Odds at the Bookmaker Awards.

SBK performed especially well for Premier League odds. For example, the Football Betting Odds category at the awards was broken down into three sections, across multiple leagues such as La Liga and Bundesliga. The three categories included 1×2, both teams to score and half-time/full-time, with SBK coming top for BTTS and HT/FT for Premier League betting.

And they didn’t only perform well with football odds. They also came third in the Best Welcome Offer category. Falling just short of bet365 and Unibet. If you’re keen to find out more about the SBK sign up offer, then head over to our dedicated page.

Why Sign Up At SBK?

• Winner of the Best Football Odds award
• Third best welcome offer in the industry.

8) ZetBet

ZetBet aren’t the most popular choice when it comes to football betting, but you might want to reconsider after hearing they won the award for Best Market Selections at the 2023 Bookmaker Awards. This category focuses on popular football competitions such as the Premier League, Bundesliga, Champions League and World Cup and ZetBet came out on top of all but one. Only the market selection category for La Liga was topped by a different betting site, William Hill.

Their site is somewhat dated compared to many of their competitors, but with in-depth markets that might not be available elsewhere, they’re well-worth considering.

Why Sign Up At ZetBet?

• Award winner in the Best Markets Selection category of the Bookmaker Awards

9) Coral

Coral came fourth in the Best Football Odds category and while they didn’t win any of the individual areas, they performed well across the board, with particularly impressive figures for their HT/FT odds. Backing this up, they also came fourth for Overall Best Sports Bookmaker and fifth for Best Welcome Offer.

Coral is also another betting site that offers ‘staggered’ statistical-based betting markets, which can be combined in their Bet Builder feature. Having an interest in bet builders, we found this to be popular among the MyBettingSites team and isn’t available with other sites, such as BoyleSports and Betfred. 

And that’s not all. While they didn’t finish in the top five for the Best User Experience award, they did well for the categories used to score the sites. For example, they were among the top five for ‘ease of use’ and it shows in the football area. It’s clean and simple, making it easy to find what you’re looking for. One area they could look to improve in the Bookmaker Awards for 2024 is their App, which scored lower than most other betting sites.

Why Sign Up At Coral?

• Impressive HT/FT odds
• Fourth in the Overall Best Sports Bookmaker category

10) LiveScore Bet

LiveScore Bet were new to this year’s Bookmaker Awards but performed well, coming in fourth for Market Selection and fifth for Banking Options. For the Market Selection category, they performed particularly well in European Competitions such as Champions League and Europa League, obtaining a better score than bet365 in both.

When using the site, we also found they have some great in-depth statistical-based betting markets. An example being how many fouls a team will have in a Europa League match. This is something that isn’t offered by many other betting sites, so it’s no surprise to see them ranking within the top-five for Best Market Selection at the 2023 Bookmaker Awards.

If you’re looking for existing customer offers and games related to football, then LiveScore Bet are high on our list. Price boosts are available across a wide selection of Premier League matches. Adding to that, LiveScore Bet is home to Squads. This free-to-play game is for both new and existing customers, is available each week and is one of our favourites. You’ll be randomly chosen a player from a Premier League team each day from Monday to Friday. Each goal that a player in your squad scores will be worth a certain amount of money, which can then be used to fund bets on LiveScore Bet, or withdrawn to your chosen withdrawal method.

Why Sign Up At LiveScore Bet?

• Great odds on European competitions
• Squads is one of the best existing customer games

Who Is The Best Football Betting Site For Each League?

Premier League

The Premier League is one of the most popular leagues in the world, and it’s unsurprising that the majority of leading football betting sites have you covered with an impressive amount of depth. ZetBet and William Hill are the leading betting sites for markets and SBK dominates with their odds, particularly with their options on BTTS. If you favour 1×2 betting, then Grosvenor is the site to choose, as they performed well in this category at the Bookmaker Awards.

With the season starting this week, we are starting to see the outright betting odds take shape. Here are the current Premier League outright odds for some markets, with Manchester City currently seen as the favourites to win the division, whilst Southampton are currently the favourites to be relegated.

Team	Winner Odds	Top 4 Odds	Top 10 Odds	Relegation Odds
Liverpool	4/6	1/50	–	–
Arsenal	3/1	1/33	–	–
Chelsea	6/1	1/6	–	–
Man City	10/1	4/11	–	12/1
Tottenham Hotspur	500/1	10/1	1/4	1000/1
Aston Villa	500/1	9/1	2/9	500/1
Man United	750/1	12/1	4/11	500/1
Brighton	–	11/1	3/10	750/1
Newcastle	–	12/1	3/10	500/1
Bournemouth	–	28/1	8/13	400/1
Nottingham Forest	–	40/1	1/1	200/1
Fulham	–	40/1	11/10	3000/1
Brentford	–	100/1	9/4	80/1
West Ham	–	500/1	6/1	22/1
Crystal Palace	–	750/1	14/1	17/2
Everton	–	–	28/1	10/3
Wolves	–	–	125/1	6/4
Leicester City	–	–	150/1	4/5
Ipswich Town	–	–	300/1	2/5
Southampton	–	–	750/1	1/10

Best Sites For Premier League Betting

Bookmaker	Ranking
bet365	1st
STS	2nd
Unibet	3rd

La Liga

When looking at the Bookmaker Awards data for both odds and markets for La Liga, the best betting site to use is STS. SBK were best for odds, while William Hill was best for markets. But STS performed better across both categories, coming in third for La Liga Odds and fourth for markets.

bet365 are a worthy mention when it comes to La Liga. Despite being third for La Liga betting, they offer good odds and a depth in markets that isn’t available on sites such as ZetBet and Boylesports. For example, when looking to put together a bet builder, players shots and team shots are available. A small touch, but a good one nonetheless.

Best Sites For La Liga Betting

Bookmaker	Ranking
STS	1st
Unibet	2nd
bet365	3rd

Bundesliga

The best betting site for having a punt on the Bundesliga is Virgin Bet. This came as a surprise to us, but using the Bookmaker awards data it shows how well they cover both markets and odds. Of the two categories, they performed best in markets and came first. However, for odds they dropped a little lower into sixth place with ZetBet and William Hill taking first and second. It was Virgin Bet’s combined score which helped them clinch first place.

Yet again, bet365 found themselves in the top three. This was largely down to their odds when 1×2 betting. The Bookmaker Awards data showed them in the top three for odds on this, despite dropping out of the top five for odds on HT/FT.

Best Sites For Bundesliga Betting

Bookmaker	Ranking
Virgin Bet	1st
STS	2nd
bet365	3rd

Champions League 

ZetBet are the bookmaker for in-depth Champions League betting markets. They scooped the award for Best Market Selection at the Bookmaker Awards and came fifth overall for the best Champions League betting site. In first place was, the now defunct, STS Bet, with data collected before they stopped running.

Apart from STS, the best overall site for Champions League betting was Unibet. They scored well with their odds, particularly odds on BTTS. They performed below average on markets, however, having had first hand experience on their site, we were impressed with the data they provide punters. For example, when looking into Newcastle vs Dortmund, they give information on current standings, expected formations, top scorers and win probability.

Best Sites For Champions League Betting

Bookmaker	Ranking
STS	1st
Unibet	2nd
32Red	3rd

World Cup

Not all World Cup betting markets are available when we’re far away from the main event, but SBK are where the best odds are at. They provide punters with value for their money on popular markets such as match winner, both teams to score, and half-time/full-time. With data collected from bettors during the BC Bookmaker Awards, it’s been revealed that Betfair and Grosvenor Casino pushed SBK close on this front, but the mobile-only bookmaker edged them out with the odds they were providing their customers on World Cup markets.

There won’t be another World Cup for a few years but we have the European Championships in the meantime. With England drawn in a fairly safe group, the odds are good for them to reach the latter stages of the competition.

Best Sites For World Cup Betting

Bookmaker	Ranking
STS	1st
Grosvenor	2nd
32Red	3rd

How To Choose The Best Football Betting Site

Odds

Odds are one of the most important factors when it comes to choosing the best football betting site, as you’ll want to maximise your potential returns on any winning bets. We found that there isn’t too much difference in the odds offered on the majority of football betting markets, but there’s always room for value with punters.

The latest Bookmaker Awards taught us that SBK is the place to be, as they picked up the award for Best Football Odds 2023. The data collected for this award covers plenty of major leagues such as the Premier League, La Liga, Champions League, and many more. Betfair, Grosvenor Casino, Coral and 32 Red make up the top-five.

• Find out more on this, including in-depth analysis and explanations of betting odds

Markets

The best football betting sites should cover a considerable amount of depth with their betting markets, including statistical based bets. Nowadays, we’re seeing plenty of punters, ourselves included, using this to form some justification behind selections. This can vary from site to site, but often comes in the form of top goal scorers against a specific club or previous encounters.

ZetBet won the BC Bookmaker Award for Best Markets Selection in 2023, closely followed by bookmaking heavyweights such as William Hill, bet365, LiveScore Bet, and Virgin Bet. ZetBet scored highly at the Bookmaker Awards due to the depth of markets covered in leagues such as the Premier League, Champions League, Championship, La Liga, Bundesliga, Europa League, and Ligue 1, and we’d highly recommend them if you’re looking for specific markets. 

Existing Customer Offers

Existing customer offers are equally as important as a welcome bonus. Despite having an eye-catching sign-up offer, betting sites want you to return to their site and to continue betting with them instead of one of their competitors. Therefore, you’ll find that bookmaking heavyweights such as Sky Bet, Paddy Power, and Virgin Bet have plenty of existing customer offers available. 

These can range from enhanced odds, loyalty programs, free spins, free-to-play games, and much more! These can often be used on football betting markets, and the best football betting sites should have you covered.

Banking

Banking is another important factor when it comes to deciding the best football betting site. The best betting sites will have a range of deposit and withdrawal options available to their customers, as well as having fast withdrawal times compared to their bookmaking competitors. At the BC Bookmaker Awards, Sportingbet claimed the award for the Best Banking Options. They’ve got their users covered with an impressive depth of deposit and withdrawal methods, with some of those not being available elsewhere. 

Coral, Ladbrokes, Unibet, and LiveScore Bet followed closely behind Sportingbet in the top-five, and they too, have fast withdrawals, and minimal deposit amounts available on some popular payment methods such as PayPal, Visa Debit, Skrill, and much more. 

Best New Football Betting Sites

NRG.Bet

NRG.Bet are a new football betting site that are well-worth considering, as they have a strong range of betting markets to explore, as well as site that makes it easy for you to find exactly what you’re looking for. Their sign-up offer is simple to follow, and with £10 in free bets on offer, you won’t be short of options when it comes to finding a bet on their sportsbook.

Betano

Betano are a new betting site to the UK, and the Betano sign-up offer is well worth taking advantage of if you haven’t done so already. You can get up to £40 in free bets when you deposit and wager funds of £40 on a selection with minimum odds of 1/1 (2.0).

BetMGM

BetMGM is a relatively new football betting site, but that hasn’t stopped them from hitting the heights of their bookmaking competitors. They have an eye-catching sign-up offer for new customers, which offers £60 in free bets when you deposit and wager funds of just £10 on a betting market on their sportsbook. The BetMGM site is easy to navigate around, which ultimately makes for a pleasant user-experience. 

They cover a fantastic depth within their betting markets, which includes prop markets such as player shots, player tackles, and much more. With many of those not being available with the likes of Betfred and BoyleSports we’re sure we’ll see them at the 2024 Bookmaker Awards.

talkSPORT Bet

Unlike BetMGM, talkSPORT Bet doesn’t have the strongest of sign-up offers for their new customers, but they’re more than worthy of a mention as a great site to use for football betting. They have you covered with all the generic betting markets that you’d expect to find on a bookmaker’s sportsbook, which makes it the ideal site to use.

Best Existing Customer Offers For Football

bet365

bet365 have a fantastic range of betting markets to explore, which include statistical-based markets on popular events such as the Premier League. With an impressive welcome bonus being given out (once the wagering requirements are met), the bet365’s sign-up offer is one of the best, especially when you consider other factors such as their mobile app, betting markets and competitiveness of their odds. The offer listed on this page isn’t the only thing they provide their players. For existing customers you can also other football betting offers such as:

• 2 goals ahead early payout offer
• Soccer accumulator offer
• Bore draw money back
• Each way first goal scorers
• full time result enhanced prices
• Soccer substitute guarantee

The above promotions can be found by heading to their soccer section and clicking on offers. When doing this, you’ll also find they have a ‘free games’ section with the 6 Scores challenge and Free 4 All.

With bet365’s Early Payout offer, you’ll have your selection paid out as a winner if the team goes two goals ahead in the match. As long as the match is from the Premier League or Champions League, regardless of whether they go on to draw or lose, you’ll still be paid out as a winner as long as the selected team have gone two goals ahead.

As part of bet365’s ‘Never Ordinary’ global campaign, they have delved deeper into the Early Payout offer, which was triggered on 151 matches from the start of the 2023/24 season until 1st January 2024. Manchester City have triggered this promotion the most times on bet365, as they’ve gone two goals ahead in a match on 16 separate occasions, which is impressive from Pep Guardiola’s side. If you’re keen on finding out more about bet365’s Early Payout offer, then feel free to check out bet365’s dedicated page on the promotion.

BetUK Acca Club

BetUK don’t offer as much as bet365 with their football betting offers, but they’re still one of our highly recommended sites. To start with, their welcome offer is one of the best. It not only gives new players a healthy bonus, but it’s also one of the easier offers to qualify for. They also offer Boosted Acca Wins and will no doubt offer more when the football season is in full flow.

£5 Free Bet: T&Cs Apply. Min bet of £20 or more on 5 folds & upwards (odds per selection 1/5 (1.2) or greater). Promo starts each week on Monday at 09:00 and expires each week on Sunday at 23:59. 1 x £5 Free Bet credited on qualifying bet settlement on any event, singles & upwards. 1 per customer. Opt-in required. Free bet must be selected via checkbox on Betslip & cannot be withdrawn. Free bets on desktop & mobile only. 7 day expiry on free bet. Exclusions apply.

Bet Builder Club

As mentioned, the Bet Builder Club can be used on multiple sports, but we often use bet builders for football and this is a nice little betting offer for existing customers. Especially as you only need to place a minimum of £10 on odds of 3/1 or higher. In return you’ll recieve £2 back as a free bet once you qualify. Which may not seem a lot, but if you use Bet Builders anyway, it doesn’t hurt to get a little back, even when you lose. With Midnite being a fairly new betting site, we expect they’ll release new games over time to compete with the big operators. But so far so good.

DAZN Bet – 5 For 5

Another new betting site we think are starting to gain momentum is Dazn Bet. Like Midnite, they’ve not caught up to the heavy hitters just yet. But they have a good welcome offer with football free bets and existing customer offers to keep players entertained.

This offer is similar to the Bet Builder promotion as in if you’re placing bets anyway, you might as well make the most of this and get something back. All you need to do is place five bets of £5 or more on minimum odds of evens (2.0) in the allotted time period. Once you qualify, you’ll receive a £5 free bet on the following Monday.

Paddy Power – Beat The Drop

Paddy Power’s Beat The Drop game is hugely popular amongst punters, especially considering that it’s free to play for players, and with sizeable prizes on offer, you can understand why it’s an exciting promotion to play for existing customers with this operator. Simply choose your answer to a question provided by Paddy Power, and you can choose whether to split your money on both outcomes, or whether to go all-in, and increase your chances of finishing this promotion with a potentially sizeable amount. You have 15 questions to get through, and with a £5,000 balance to start with, there’s plenty of luck to be had along the way if you’re going to have all of those funds available by the 15th question.

LiveScore Bet – Squads

Squads is a promotion available for new and existing customers on LiveScore Bet, which allows them to win cash each week in the Premier League season. From Monday until Friday, on each day, you’ll have a random Premier League player selected to join your five-a-side team, before the wheel reveals how much each goal from any of your players is worth. If any of those players score, you’ll be credited with the funds that each goal is worth, and with the cash being withdrawable with no strings attached, it’s well-worth getting involved with this free-to-play game.

William Hill – Free Or 4

William Hill have a great existing customer offer for their players, as they’re offering them £200 in free football bets through their Free Or 4 promotion. If you successfully predict which matches will have three or four goals in, then you’ll be awarded £200 in free football bets to use on William Hill. Below, is the prizes on offer if you just miss out on the top prize on offer from this well-known betting site.

• Pick six matches correctly and win £200 in football free bets (paid as eight £25 football free bets).
• Pick five matches correctly and win a £5 football free bet.
• Pick four matches correctly and win a £1 football free bet.

Betfred Hat Trick Heaven

Only pre-match single bets placed on the specified DDHH first goalscorer market in selected games. Fulfilled in real cash and credited with the settlement of the first goalscorer market. 90 mins only. Full T&Cs Apply.

Betfred are one of our go to accounts, with a great sign-up offer. But what about their existing customer offers? There are plenty to choose from, but for now, we’re going to discuss the pre-match, double delight, hat trick heaven offer. With this football offer, if you win, you’ll receive a real cash bonus on the settlement of the first goal scorer market. All you need to do is place a pre-match single bet on the first goal scorer in the specific matches on their promotional page. If that player scores a second then you’ll be paid at double the odds, and triple if they go on to score a hat trick. There are just a couple of conditions. The goals can’t be in extra time, all bets need to be within the 90 mins. Own goals also don’t count, though they never counted towards a hat trick anyway.

bet365 2 Goals Ahead Early Payout Offer

You can have winning selections before an event finishes with bet365’s early payout offer, which is hugely popular amongst bet365 existing customers. If the team you wagered funds on goes two goals ahead, then you’ll see the selection settled as a winner, regardless of whether they can go on to draw or lose the match. It’s worth remembering that not all football matches on bet365’s sportsbook are eligible for this offer, and so below, we’ve saved you the trouble of searching for which games are eligible and which aren’t.

• English Premier League
• English Championship
• English League 1
• English League 2
• English FA Cup (from First Round onwards)
• English EFL Cup
• Scottish Premiership
• Spanish Primera Liga
• German Bundesliga I
• Italian Serie A
• French Ligue 1
• UEFA Champions League (from Group Stage onwards)
• UEFA Europa Conference League (from Group Stage onwards)
• UEFA Europa League (from Group Stage onwards)
• UEFA Nations League

About The Author – Jacob Potter

Having been engaged in online sports betting for a decade, I’ve amassed a wealth of knowledge about betting platforms throughout the UK. Whether you’re interested in the well-known giants of the betting industry like bet365, Sky Bet, and William Hill, or the newer players such as BetMGM, talkSPORT BET, or 21LuckyBet, I’ve got you covered with comprehensive insights.

I frequently dedicate my time to scrutinising the distinctions between various bookmakers, ensuring that the information I provide about the top betting sites is rooted in extensive experience.

You’ll discover a wealth of intricate details about each bookmaker, including their strengths and weaknesses, which I’ve gleaned from in-depth usage of these betting platforms.

Final Word

The data provided by the BC Bookmaker Awards has given us the best bookmakers for plenty of categories and we hope that you can find this useful when choosing the ideal betting site. As mentioned, it takes into account opinions from punters who have used various sites regularly. Combining that with our first hand knowledge makes for a comprehensive list.

While SBK has proven to be a bit of a surprise. We still rank bet365 as the top site for football betting and overall experience. If you have any questions or suggestions, feel free to contact us on our About Page and we’ll be happy to get in touch.

FAQ

In case you have any more questions about our selection of the best football betting sites, take a look at our FAQs section.