The William Hill promo code is P40, new customers can get £40 in bonuses with a first bet of £10. Odds on the first bet must be 1/2 (1.5) or greater. Once the qualifying bet is settled, bonuses will be given as 4 x £10 free bets.

What Is The William Hill Promo Code?

You’ll need to enter the promo code P40 when you sign up to William Hill, but it’s also worth remembering that there are some important terms and conditions which you’ll need to follow to be eligible for this sign-up offer.

  • You must be at least 18 years old to sign up to William Hill.
  • The promotion is only available on sportsbook excluding Virtual markets (Virtual horse racing, Virtual greyhound racing, Virtual football and any other Virtual product(s) launched by William Hill from time to time) (the promotion markets).
  • This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
  • Place a minimum stake of £10 (the minimum stake), from your main balance, to opt into the promotion.
  • The bonus is non-refundable and cannot be withdrawn as cash.
Promo Amount£40
Promo CodeP40
Min Odds1/2 (1.5)
Min Wager£10
T&CsRead full T&Cs

From The Author

We’ve been betting on sports for over a decade and enjoy having a punt. We’ve also learned a lot, having signed up with multiple betting sites and using plenty of the available offers.

We aim to pass on some of our knowledge and reveal the latest betting offers. If there’s something here you’re not sure of, want to know more or want to give us a nudge about an offer. Please head over to our About Us page and send us a message.

We hope you find this page useful and remember, please bet responsibly.

Other Offers

William Hill Vegas

William Hill Vegas

Get 50 Free Spins when you stake £10

Valid 29 March 2024
60 Copies this week
18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold™ only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad Full T&Cs
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You can get 50 free spins when you deposit and wager funds of just £10 through the William Hill Vegas sign-up offer. Be sure to use the promo code M50 when signing up, and this operator is well-worth looking into, as they have plenty of vegas-related games for their customers to look into. With varying stakes available on each of their games, there’s something there for punters with different betting budgets.

How To Sign Up With William Hill

Signing up with William Hill is relatively easy. Below, we’ll show you the step-by-step guide:

  • Click here to be directed to the William Hill website via the P40 Promo code.
  • Click the ‘Join now’ button, which is coloured green, and this will apply the Promo code before taking you to a registration form.
  • Fill out your personal information including name, date of birth, address, and contact details.
william hill sign up
  • Set your username, password, security question, and deposit limit. Remember to add the promo code in the relevant box at this point of the registration form.
william hill step by step
  • Click the ‘Agree & Join’ button to accept the Terms and Conditions and complete your registration.

William Hill’s Performance At The UK Bookmaker Awards 2023

William Hill performed well at the 2023 UK Bookmaker Awards, finishing in the top five in multiple categories. Including, Best Markets Selection and Best User Experience.

The closest they came to an award was second place in both the Players Choice and Best Markets. The first of which, is one of the top categories at this year’s event. For this award, the best sites are picked by the players, rather than having an allocated score accumulated through other events. This means that it’s not only a well-respected brand but a betting site that keeps punters coming back.

For the overall Best Sports Bookmaker they came fifth behind bet365, Unibet, Sky Bet and Coral. They built a good score in categories such as Market Selection and Betting Experience (ranking second for their app), however, scores in Banking and Customer Service let them down slightly. In 2022 they also finished fifth, so they’ll be looking to improve and break into the top three for next year’s awards.

CategoryWilliam Hill Rank
Football Odds19th
Horse Racing Odds7th
Banking18th
Betting Experience4th
Customer Service19th
Welcome Bonus9th
Market Selection2nd
Overall5th

How Does The William Hill Promo Code Compare?

Despite only ranking ninth in the Welcome Bonus category at the 2023 Bookmaker Awards, we still rate it as one of the best, especially on mobile.

For starters, it offers more than your regular offers. On desktop the £30 in free bets is more than the Ladbrokes promo code offer of £20 and if you signed up using mobile, it would be double compared to the Coral and Virgin Bet sign-up offers.

While the free bets on offer are positive, there are some downsides to be aware of. For example, the expiration on their free bets is seven days while others, such as the bet365 bonus code, have no expiration at all. This is a rare case and most will have a time limit of 30 days, which is still quite a lot longer than William Hill’s offer.

The distribution of the free bets is positive, as you can use them on any sport/market, unlike the BetVictor bonus code offer which requires you to place the free bets on specific areas of the site, such as a bet builder. However, both are broken down into £10 free bets and it’s really a personal preference whether this is something you’re interested in. I like it broken down as I have more ways to bet. But you could also argue that it can’t all be used in one go to create a bigger win.

William Hill Mobile
£40
Bet £10 Get £40
Unibet
Money Back as Bonus up to £40 + £10 Casino Bonus
Betfair
Get £20 in Free Bets when you place a £5 bet on Sportsbook

William Hill Existing Customer Offers

There are plenty of William Hill promotions available to their existing customers.

Scratch Of The Day

Scratch of the Day is a free-to-play game that existing William Hill customers can get involved with. Simply head over to the Scratch of the Day, and match three symbols to win that prize. You can win free bets, bonuses, and exclusive offers to use on William Hill.

William Hill Scratch of the Day

Acca Club

Bettors that stake a total of £20 in a given week on accumulators with three or more selections will receive a £5 free bet the following week. The week runs from the beginning of Monday to the end of Sunday. Each accumulator must have total odds of 3/1 (4.0) or more to qualify for this promotion.

Acca Freedom

If one selection in your accumulator bet lets you down, you’ll receive your stake back up to £20. Accumulators consisting of 5 selections are eligible for this offer, and there have to be odds of at least 1/5 (1.2) per selection.

Free or 4

If you correctly pick out six matches that have three or four goals in the match, then you win £200 worth of free bets to use on William Hill. For picking five matches correctly, you win one free bet of £5, and if you pick four, the prize is a £1 free bet.

#YourOdds

#YourOdds remains a popular promotion for existing customers, with William Hill giving their users the opportunity to build their own odds by putting together a range of markets to form one bet.  An example of this would be in a football market, William Hill allows customers to select how many cards, goals, and corners will be in the match, as well as predicting the result. Bet365 offers a similar service with their ‘Bet Builder’, and it’s good to see William Hill offering customers their chance to build their own bet based on their prices on certain markets.

Deposit Methods 

MethodProcessing TimeMinFee
Visa Debit/Mastercard/MaestroInstant£5Free
Apple PayInstant£5Free
PayPalInstant£10Free
Fast Bank TransferInstant£10Free
William Hill CashDirectInstant£10Free
PaysafecardInstant£10Free
CashInstant£10Free

Withdrawal Methods

MethodProcessing TimeMinFee
Visa Debit/Mastercard/Maestro1 – 3 Business Days£5Free
Visa Fast FundsUp to 4 Hours£5Free
Apple Pay3 – 5 Business Days£25Free
PayPalUp to 24 Hours£10Free
Fast Bank Transfer3 – 5 Business Days£5Free
William Hill CashDirectInstant£10Free
CashInstant£10Free
Bank Transfer3 – 5 Business Days£25Free

Safer Gambling With William Hill

William Hill has a wide selection of tools for safer gambling and a dedicated section of their site. Their tools include:

  • Deposit Limits
  • Product Blocking
  • Session Time Reminders
  • Short Time Out
  • Self-Exclusion
  • Account Closure

With these tools and an area on their site for William Hill safer gambling, it’s not a surprise that we rate them so highly. They’re one of the industry-leading betting sites for safer gambling and will no doubt continue to release new tools.

William Hill Promo Code Review

ProsCons
High amount in free betsFree bets expire after seven days
Free bets can be used on any sport/marketPaypal & Apple Pay not available

With the William Hill promo code, you can get £40 in free bets when you deposit and wager funds of £10 on a selection with minimum odds of 1/2 (1.50). This is a strong sign-up offer when compared to other operators, as they’re offering more in free bets than the likes of bet365, Ladbrokes, Midnite, and LiveScore Bet to name a few.

With the qualifying bet only needing to be placed on a selection with minimum odds of 1/2 (1.50), it’s a lower odds requirement than plenty of other betting sites such as Betfred, who require you to wager funds on a selection with minimum odds of 1/1 (2.0).

The majority of new customers will look at the size of the bonus first, and William Hill certainly have an enticing bonus on offer, which is pleasing to see for their bettors.

Our Personal Experience With William Hill

william hill experience

There are plenty of reasons to join William Hill, and we take a look through some of the main reasons below.

  • Betting markets: On a sportsbook, you’re going to want to have betting markets that cover as much depth as possible. We like that William Hill covers statistical-based betting markets on popular leagues such as the Premier League, something not available on a lot of betting sites. Due to their great selection of markets, they’ve been listed as one of the best football betting sites.
  • Payment methods: You’ll be spoilt for choice when it comes to the number of deposit options. With some sites reducing the options available to just debit cards, William Hill offer more, including Apple Pay and PaySafeCard.
  • Existing customer offers: Compared to the likes of Betfair, Unibet, and bet365 to name a few, William Hill is at the top of the pile when it comes to the range of promotions available for existing customers. Promotions such as Scratch of the Day and Bonus Drop are just some of what they have to offer.

About The Author – Jacob Potter

For almost a decade, I’ve delved deep into the world of online sports betting, amassing a profound understanding of the various betting platforms available in the UK. Whether you lean toward the industry’s well-established giants like bet365, Sky Bet, and William Hill, or you’re intrigued by newer contenders like BetMGM, talkSPORT BET, or 21LuckyBet, my objective is to furnish you with a personalised and comprehensive guide.

A substantial portion of my time is devoted to conducting meticulous comparisons among these bookmakers. This dedication ensures that the insights I provide about the top betting sites are grounded in years of hands-on betting experience. You can trust that you’ll uncover a wealth of intricate details about each bookmaker, encompassing their strengths and weaknesses, all derived from my extensive exploration and practical utilisation of these platforms.

William Hill Promo Code FAQ

Is there a William Hill promo code?

Yes, there is. You can find the latest William Hill bonus code in the offeror’s terms and conditions.

Can I claim this bonus in addition to other existing offers?

Yes, you can. Claiming the initial bonus does not limit you from participating in other offers, as long as the T&Cs do not state otherwise.

How do I enter a promo code on William Hill?

To enter a promo code on William Hill, simply type the specific promo code in the box listed as ‘Promo/Referral Code’ on the registration form, and the betting offer/promotion will be applied to your account. Make sure you fill out the rest of the registration form correctly, and you’ll gain access to the promotion on offer relatively swiftly.

How do I get a free bet on William Hill?

To get a free bet on William Hill as a new customer, you can use some of their great sign-up offers that are available on either the desktop or mobile version of their site. Use the specific promo code needed to activate these free bets, and you’ll be on your way to having them available to use on William Hill’s sportsbook.