With the William Hill sign-up offer, which you can access via the link below or via a promo code, sees new customers can get £30 in bonuses with a first bet of £10. Odds on the first bet must be 1/2 (1.5) or greater. Once the qualifying bet is settled, bonuses will be given as 3 x £10 free bets.
What is the William Hill Promo Code?
When you sign up to William Hill, it’s also worth remembering that there are some important terms and conditions which you’ll need to follow to be eligible for this sign-up offer.
- You must be at least 18 years old to sign up to William Hill.
- The promotion is only available on sportsbook excluding Virtual markets (Virtual horse racing, Virtual greyhound racing, Virtual football and any other Virtual product(s) launched by William Hill from time to time) (the promotion markets).
- This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
- Place a minimum stake of £10 (the minimum stake), from your main balance, to opt into the promotion.
- The bonus is non-refundable and cannot be withdrawn as cash.
| Promo Amount | £30 |
| Promo Code | Click to reveal |
| Min Odds | 1/2 (1.5) |
| Min Wager | £10 |
| T&Cs | Read full T&Cs |
How To Sign Up With William Hill
Signing up with William Hill is relatively easy. Below, we’ll show you the step-by-step guide:
- Click here to be directed to the William Hill website via the P40 Promo code.
- Click the ‘Join now’ button, which is coloured green, and this will apply the Promo code before taking you to a registration form.
- Fill out your personal information including name, date of birth, address, and contact details.
- Set your username, password, security question, and deposit limit. Remember to add the promo code in the relevant box at this point of the registration form.
- Click the ‘Agree & Join’ button to accept the Terms and Conditions and complete your registration.
How does the William Hill Promo Code compare?
Despite only ranking ninth in the Welcome Bonus category at the Bookmaker Awards, we still rate it as one of the best, especially on mobile.
For starters, it offers more than your regular offers. On mobile the £40 in free bets is more than the Ladbrokes promo code offer of £20, which is pleasing to see for potential new customers.
While the free bets on offer are positive, there are some downsides to be aware of. For example, the expiration on their free bets is seven days while others, such as the bet365 bonus code, have no expiration at all. This is a rare case and most will have a time limit of 30 days, which is still quite a lot longer than William Hill’s offer.
The distribution of the free bets is positive, as you can use them on any sport/market, unlike the BetVictor bonus code offer which requires you to place the free bets on specific areas of the site, such as a bet builder. However, both are broken down into £10 free bets and it’s really a personal preference whether this is something you’re interested in. I like it broken down as I have more ways to bet. But you could also argue that it can’t all be used in one go to create a bigger win.
- Winner of Best Market Selection at the BC Bookmaker Awards
- William Hill Plus card lets you cash out in-shop bets online
- Multiple BC UK Bookmaker Awards winner, including Best Bookmaker
- Attractive promos, including boosted odds & free games
- Reliable bookmaker for all
- Sizeable range of betting markets
William Hill’s performance at the UK Bookmaker Awards
There are a host of different factors to consider when deciding which betting site you should sign up to next, so the UK Bookmaker Awards are an incredibly useful resource to be able to refer to. The Awards are run each year by leading digital sports media group Better Collective with over 25 of the best betting sites on the market analysed over a range of categories, to help you make the best choices for your individual needs. We’ve already seen that William Hill offer their existing customers some generous and innovative promotions but there are many more areas where they perform well in relation to other betting sites.
Market selection – 2nd
The growth of bet builders has opened many punters eyes to the variety of markets that are open to them. The UK Bookmaker Awards analysed which betting sites offer the greatest selection of markets across a host of big footballing competitions, focusing most heavily on the Premier League, so ranking in 2nd place is something to shout about. William Hill work closely with stats kings Opta, allowing them to offer markets on the shots, fouls, saves, tackles and offsides of individual players, so there really is an option for everyone.
Horse racing odds – 7th
Offering William Hill existing customers attractive odds on a regular basis is evidently a theme, as the well established site also found themselves amongst the top 10 when it comes to value horse racing odds. In addition to being amongst the most competitively priced sites on big meetings like the Grand National, Cheltenham Festival and Royal Ascot, William Hill continue to offer Best Odds Guaranteed across UK and Irish racing on a daily basis, making them worthy of consideration as one of your go to betting sites for the sport of kings.
Players choice – 2nd
If there’s one UK Bookmaker Awards category that betting sites would hope to perform well in, it would surely be Players Choice. This was the only category to have been decided by a public vote, so it’s a big vote of confidence to see William Hill sitting in 2nd place. Users of the site are likely to have considered the generosity of existing customer offers, the speed and reliability of the site, the quality of customer service, and more.
Overall betting experience – 4th
The betting experience category in the UK Bookmaker Awards combines a number of areas that are crucial when deciding where you’re going to bet with next. The quality and reliability of each site’s mobile app, the availability of live streaming and how easy each site is to use were all evaluated, so seeing William Hill towards the top of the table is a sure sign they provide their customers with an excellent all-round betting experience.
Where can I use the William Hill Promo Code?
There is lots of football on this week which you can use this William Hill new customer offer on. Here are some examples, involving some Premier League matches, showing what you can use your bets on this week!
| Selection | Stake | Odds & Returns |
| Chelsea to beat Leicester City & BTTS | £10 Qualifying Bet | £10 Returns £27.50 at odds of 7/4 |
| Everton to beat Brentford & BTTS | 1 x £10 Free Bet | £10 Returns £33.33 at odds of 10/3 (free bet stake not included in return) |
First up we are backing Chelsea to beat Leicester City, with both teams scoring in the match. Chelsea are battling for top 4 in the Premier League this season, whilst Leicester City are in a relegation battle. Chelsea have conceded 13 goals in the division so far, whilst Leicester City have already conceded 21 goals. Both teams also love to score, with Chelsea scoring 21 goals and Leicester scoring 14 goals. With this in mind, we are backing both teams to score and with Chelsea much stronger and possessing top stars like Cole Palmer, we are backing them to win the match.
Our second bet sees us back Everton to beat Brentford, with both teams to score in the match. Brentford are yet to pick up a single point away from home this season, whilst Everton are undefeated in their last 3 home matches. With both teams scoring in all of Brentford’s last 10 matches and both teams scoring in 3 of Everton’s last 4 home matches, we are backing both teams to score. With Brentford’s poor away form, we are backing Everton to win.
What events can I use the William Hill Promo Code on this week?
Those who are fans of football will no doubt be tuning in to watch some of the games going on in the English Football Leagues as well as the Premier League this weekend due to the some of the exciting fixtures available to watch. In the Championship, league leaders Sunderland face a very tricky away trip against Millwall, who are currently 8th in the division. Millwall have also won 4 of their last 5 Championship matches and drawn the other match. This form is better than Sunderland who have won 2 and drawn 3 of their last 5 matches. With both sides undefeated in their last 5 games, we are expecting this match to be a cagey affair. We would still back league leaders Sunderland for this match, but we would back them in a bet which also includes under 2.5 goals.
William Hill Existing Customer Offers
There are plenty of William Hill promotions available to their existing customers. Below, we’ll take you through the best of what they have to offer.
William Hill Free or 4
If you correctly pick out six matches that have three or four goals in the match, then you win £200 worth of free bets with William Hill Free of 4. For picking five matches correctly, you win one free bet of £5, and if you pick four, the prize is a £1 free bet.
William Hill 2 Up
William Hill are paying their bettors out early if their selected team goes two goals ahead in their respective match. Regardless of whether your selection goes on to lose or draw the match, you won’t have to worry, as you’ll have your bet settled as a winner before the match even finishes!
It’s worth remembering that cashed out bets won’t count towards this promotion, and the offer counts for 90 minute matches only, and games that go to extra-time, won’t be valid.
William Hill YourOdds
#YourOdds remains a popular promotion for existing customers, with William Hill giving their users the opportunity to build their own odds by putting together a range of markets to form one bet. An example of this would be in a football market, William Hill allows customers to select how many cards, goals, and corners will be in the match, as well as predicting the result. Bet365 offers a similar service with their ‘Bet Builder’, and it’s good to see William Hill offering customers their chance to build their own bet based on their prices on certain markets.
William Hill Acca Club
The William Hill Acca Club means bettors that stake a total of £20 in a given week on accumulators with three or more selections will receive a £5 free bet the following week. The week runs from the beginning of Monday to the end of Sunday. Each accumulator must have total odds of 3/1 (4.0) or more to qualify for this promotion.
William Hill Acca Freedom
William Hill Acca Freedom offers you the best of both worlds when it comes to your accas. If one selection in your accumulator bet lets you down, you’ll receive your stake back up to £20. Accumulators consisting of 5 selections are eligible for this offer, and there have to be odds of at least 1/5 (1.2) per selection. If you’re more confident about your acca, you can choose to forgo acca insurance for boosted odds, so there’s something on the table for all kinds of bettors.
William Hill Stat Attack
The Stat Attack is a free prediction game that William Hill offer to their customers. All you have to do is answer 5 questions correctly to win £30 in Football Bet Builder free bets. If you answer 4 of the 5 questions right then you get a free £2 bet.
William Hill Scratch of the Day
William Hill Scratch of the Day is a free-to-play promotion which gives their eligible existing customers the chance of winning special offers on a daily basis. Simply visit the site and scratch away to reveal a prize which can range from William Hill free bets and bonuses, through to ‘bet and get’ offers or a William Hill Bet Boost on one of the day’s biggest events. It’s free to take part, and there’s no obligation to use any offers you reveal if they don’t appeal, so it’s well worth visiting William Hill on a daily basis to give Scratch of the Day a try.
William Hill Impact Sub
The new William Hill Impact Sub promo is one which is specifically for those betting on football. This is a great promotion is for player-based betting and William Hill we not settle your player-based bets as a loser if your player is substituted. Instead, this offer sees your bet remain live and the substitute who replaced your player will take over in the bet.
Our personal experience with William Hill
There are plenty of reasons to join William Hill, and we take a look through some of the main reasons below.
- Betting markets: On a sportsbook, you’re going to want to have betting markets that cover as much depth as possible. We like that William Hill covers statistical-based betting markets on popular leagues such as the Premier League, something not available on a lot of betting sites. Due to their great selection of markets, they’ve been listed as one of the best football betting sites.
- Payment methods: You’ll be spoilt for choice when it comes to the number of deposit options. With some sites reducing the options available to just debit cards, William Hill offer more, including Apple Pay and PaySafeCard.
- Existing customer offers: Compared to the likes of Betfair, Unibet, and bet365 to name a few, William Hill is at the top of the pile when it comes to the range of promotions available for existing customers. Promotions such as Scratch of the Day and Bonus Drop are just some of what they have to offer.
About The Author – Jacob Potter
For almost a decade, I’ve delved deep into the world of online sports betting, amassing a profound understanding of the various betting platforms available in the UK. Whether you lean toward the industry’s well-established giants like bet365, Sky Bet, and William Hill, or you’re intrigued by newer contenders like BetMGM, talkSPORT BET, or 21LuckyBet, my objective is to furnish you with a personalised and comprehensive guide.
A substantial portion of my time is devoted to conducting meticulous comparisons among these bookmakers. This dedication ensures that the insights I provide about the top betting sites are grounded in years of hands-on betting experience. You can trust that you’ll uncover a wealth of intricate details about each bookmaker, encompassing their strengths and weaknesses, all derived from my extensive exploration and practical utilisation of these platforms.
William Hill Promo Code review
| Pros | Cons |
| Strong amount of free bets on offer | Mobile specific offer |
| No wagering requirements |
With the William Hill promo code, you can get £40 in free bets when you deposit and wager funds of £10 on a selection with minimum odds of 1/2 (1.50). This is a strong sign-up offer when compared to other operators, as they’re offering more in free bets than the likes of bet365, Ladbrokes, Midnite, and LiveScore Bet to name a few.
With the qualifying bet only needing to be placed on a selection with minimum odds of 1/2 (1.50), it’s a lower odds requirement than plenty of other betting sites such as Betfred, who require you to wager funds on a selection with minimum odds of 1/1 (2.0).
The majority of new customers will look at the size of the bonus first, and William Hill certainly have an enticing bonus on offer, which is pleasing to see for their bettors.
Other William Hill Offers
William Hill Vegas
You can get 50 free spins when you deposit and wager funds of just £10 through the William Hill Vegas sign-up offer. Be sure to use the promo code M50 when signing up, and this operator is well-worth looking into, as they have plenty of vegas-related games for their customers to look into. With varying stakes available on each of their games, there’s something there for punters with different betting budgets.
William Hill deposit methods
| Method | Processing Time | Min | Fee |
|---|---|---|---|
| Visa Debit/Mastercard/Maestro | Instant | £5 | Free |
| Apple Pay | Instant | £5 | Free |
| PayPal | Instant | £10 | Free |
| Fast Bank Transfer | Instant | £10 | Free |
| William Hill CashDirect | Instant | £10 | Free |
| Paysafecard | Instant | £10 | Free |
| Cash | Instant | £10 | Free |
William Hill withdrawal time
| Method | Processing Time | Min | Fee |
|---|---|---|---|
| Visa Debit/Mastercard/Maestro | 1 – 3 Business Days | £5 | Free |
| Visa Fast Funds | Up to 4 Hours | £5 | Free |
| Apple Pay | 3 – 5 Business Days | £25 | Free |
| PayPal | Up to 24 Hours | £10 | Free |
| Fast Bank Transfer | 3 – 5 Business Days | £5 | Free |
| William Hill CashDirect | Instant | £10 | Free |
| Cash | Instant | £10 | Free |
| Bank Transfer | 3 – 5 Business Days | £25 | Free |
Safer Gambling with William Hill
William Hill has a wide selection of tools for safer gambling and a dedicated section of their site. Their tools include:
- Deposit Limits
- Product Blocking
- Session Time Reminders
- Short Time Out
- Self-Exclusion
- Account Closure
With these tools and an area on their site for William Hill safer gambling, it’s not a surprise that we rate them so highly. They’re one of the industry-leading betting sites for safer gambling and will no doubt continue to release new tools.
William Hill Promo Code FAQ
Yes, there is. You can find the latest William Hill bonus code in the offeror’s terms and conditions.
Yes, you can. Claiming the initial bonus does not limit you from participating in other offers, as long as the T&Cs do not state otherwise.
To enter a promo code on William Hill, simply type the specific promo code in the box listed as ‘Promo/Referral Code’ on the registration form, and the betting offer/promotion will be applied to your account. Make sure you fill out the rest of the registration form correctly, and you’ll gain access to the promotion on offer relatively swiftly.
There isn’t technically a safest online betting site. The likes of bet365, Sky Bet, Unibet, William Hill, Betfair, Coral, and Ladbrokes are just some of the names we’d recommend to bettors in the UK, as they’re well-established bookmakers in the betting industry, and are licensed and regulated by the UK Gambling Commission.
To get a free bet on William Hill as a new customer, you can use some of their great sign-up offers that are available on either the desktop or mobile version of their site. Use the specific promo code needed to activate these free bets, and you’ll be on your way to having them available to use on William Hill’s sportsbook.